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Car Purchase Decision Questionnaire

The document is a questionnaire designed to gather information about consumer preferences and behaviors related to car purchasing. It includes questions on demographics, factors influencing car purchases, sources of information, the importance of brand image, effective marketing channels, and research habits. The format allows respondents to select their answers from provided options.

Uploaded by

chidhambaram011
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3 views2 pages

Car Purchase Decision Questionnaire

The document is a questionnaire designed to gather information about consumer preferences and behaviors related to car purchasing. It includes questions on demographics, factors influencing car purchases, sources of information, the importance of brand image, effective marketing channels, and research habits. The format allows respondents to select their answers from provided options.

Uploaded by

chidhambaram011
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Appendix

Questionnaire:
[Link] : _______________

[Link] : ____

[Link] :

☐ Male ☐ Female

[Link] :

☐ Urban ☐ Rural

5. What factors most influence your decision when purchasing a car?

☐ Price
☐ Brand Reputation
☐ Design/Style
☐ Features

6. How do you usually get information about new car models?


☐ Television Advertisements
☐ Social Media Platforms
☐ Car Dealerships
☐ Online Reviews and Websites

7. How important is brand image in your car-buying decision?


☐ Very important
☐ Somewhat important
☐ Not very important
☐ Not important at all

8. Which marketing channel do you think is most effective for promoting


cars today?
☐ Social Media Marketing
☐ Television Advertising
☐ Influencer/Celebrity Endorsements
☐ Test Drives and Events

9. What attracts you most in a car advertisement?


☐ Visual Appeal
☐ Technical Specifications
☐ Celebrity Endorsement
☐ Price offers or discounts
10. How often do you research car brands online before visiting a
showroom?
☐ Always
☐ Often
☐ Sometimes
☐ Rarely

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