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Explainer Video Script Templates

The document provides guidance on creating effective scripts for explainer videos, emphasizing the importance of a conversational tone and structured storytelling. It includes various templates and key factors to consider, such as word count, target audience, and highlighting features and benefits. Additionally, it presents examples of successful video scripts for different products and services.

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xedadak861
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0% found this document useful (0 votes)
80 views12 pages

Explainer Video Script Templates

The document provides guidance on creating effective scripts for explainer videos, emphasizing the importance of a conversational tone and structured storytelling. It includes various templates and key factors to consider, such as word count, target audience, and highlighting features and benefits. Additionally, it presents examples of successful video scripts for different products and services.

Uploaded by

xedadak861
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

​ ​ ​ ​ ​ ​

SCRIPT EXAMPLES & TEMPLATES

The script works like a skeleton of your explainer video. It not only structures an
outline for the video, but also helps you identify what features need to be
highlighted in what order to tell your story to craft a perfect storyline.

An engaging script written in a conversational tone is key to any video’s


success. Some of the popular script approaches are- problem-solution, solution
only, feature driven, service driven, benefit driven, platform overview, and more.

Planning to write your own script for your product explainer videos? We got you
covered.

After writing explainer video scripts for more than a decade, our team at What a
Story has compiled and created a few script examples and templates that you
can refer to and use for creating your own script.

Let’s begin!

[Link]
A few key factors to consider while writing your
video script:

●​ Word count- It plays a major role in calculating the duration of any video.
130-140 words is the ideal word count for a 60 seconds video.
●​ Who is your target audience and what problems do they face? Address them
and acknowledge the recurring frustration they experience- pain points.
●​ Introduce your company/product/service as the solution that will solve the
above mentioned problems. Do not give away all the information right now. Just
introduce the name of the solution.
●​ Explain the product in one line like a quick elevator pitch.
●​ Dive deeper into the features you want to highlight in the video and talk about
what problem it would solve for the viewers.
●​ Remind the viewer how the solution can improve their status quo with a quick
summary/bottomline of all the features and benefits you explained earlier and
end the video with a catchy Call-To-Action.

Script Templates

Template 1:

Struggling with [describe common problems] in your business?

That's where [product name] steps in!

We provide [describe the solution], helping you [describe how the product helps].

Just [describe process or steps using the product], and watch as [describe the results
of using the product].

[Link]
Need [describe a feature of the product]? Our [product feature] does it all.

From [describe key benefits], [product name] helps you [describe how it solves the
problem].

Ready to revolutionize your [mention area of business]? Get started with [product
name] today!

Template 2:

[industry issue] is a big challenge.

Introducing [product name],

A revolutionary platform enables you to [describe major benefits], transforming your


approach to [mention area of problem].

With [product name], you can easily [explain what the user can do], ensuring that you
always hit the mark.

Looking for a way to [mention requirement]? Our innovative features have you covered.

[product name] is your complete solution, offering the best [mention benefits].

Ready to light up your [mention area of business] journey? Start with [product name]
today!

Template 3:

Struggling with [common industry problem]?

[Link]
Introducing [product name], a game-changing solution designed to simplify your
process

By harnessing the power of [mention technology or feature], we convert your [mention


input] into actionable [mention output].

Simply [explain user action], and our platform does the rest, delivering [explain
outcome].

[product name], makes it easy to [mention key benefit], ultimately enhancing your
[mention area of improvement].

Ready to take a leap into the future of [mention area of business]? Let's get started
with [product name] today!

Template 4:

Say hello to [product name], your perfect partner for [solution].

Our platform offers you the power to [describe capability], making it easier for you to
[describe benefit].

Just [describe user action] and watch as [describe result].

Need to [mention requirement]? Our [mention product feature] got you covered!

[product name] - your one-stop platform for all your [mention area] needs.

Ready to simplify your [mention area]? Embark on your journey with [product name]
today!

Template 5:

Tired of [describe problem]?

[Link]
Introducing [product name], the ultimate solution for [mention area].

With our platform, you can [describe capability], ensuring you always stay ahead of the
curve.

Just [describe user action], and witness how [describe result].

Whether you're looking to [mention requirement], our [mention product feature] has it
all!

Ready to transform your [mention area]? Kickstart your journey with [product name]
today!

Template 6:

Facing the never-ending challenge of [describe common problems] in your business?

Let's introduce you to [product name], our revolutionary solution to all your woes!

[product name] is designed to provide you with [describe the solution], thereby helping
you to [describe how the product helps].

Simply [describe process or steps using the product] and sit back. You will witness
how miraculously [describe the results of using the product].

Are you on the lookout for [describe a feature of the product]? Say no more. Our
cutting-edge [product feature] takes care of it from start to finish.

With a spectrum of features from [describe key benefits], [product name] is all set to
transform your approach in [describe how it solves the problem].

So, are you ready to revolutionize your [mention area of business]? Kick-start your
journey towards success with [product name] today!

[Link]
Template 7:

Does navigating your [industry issue] feel like wandering in the dark?

Brush aside your concerns, introducing [product name], your guiding light amidst the
haze.

Our innovative platform empowers you to [describe major benefits], thereby


transforming your entire approach towards [mention area of problem].

With [product name], you get the liberty to effortlessly [explain what the user can do],
ensuring you always keep your eyes on the target.

Searching for a way to [mention requirement]? Our groundbreaking features have got
your back.

Tailored as your complete solution, [product name] offers the very best of [mention
benefits].

So, are you ready to illuminate your [mention area of business] journey? Join hands
with [product name] today!

Template 8:

Are you worn down with constant struggles with [common industry problems]?

Unveil [product name], a game-changing solution meticulously designed to streamline


your process.

By harnessing the unmatched power of [mention technology or feature], we morph


your [mention input] into tangible and actionable [mention output].

[Link]
All you need to do is [explain user action], and our state-of-the-art platform takes over,
delivering [explain outcome] right at your fingertips.

Opt for [product name], and effortlessly [mention key benefit], thus boosting your
[mention area of improvement] to enviable heights.

Ready to propel into the future of [mention area of business]? Kickstart your journey
with [product name] today!

Template 9:

Getting muddled up with [industry problem]?

Welcome to [product name], your perfect partner for simplifying [specify the problem].

Our platform hands over the reins of [describe capability] to you, thus making it easier
than ever for you to [describe benefit].

Simply [describe user action], and be ready to be amazed as [describe result] unfolds.

[product name] is your comprehensive platform, tailored to meet all your [mention area]
needs.

So, are you ready to simplify and amplify your [mention area]? Embark on your thrilling
journey with [product name] today!

Template 10:

Exhausted from grappling with [describe problem]?

Introducing [product name], the ultimate solution for your [mention area] blues.

[Link]
With our revolutionary platform, you can easily [describe capability], ensuring you
always stay a step ahead of the curve in this cutthroat competition.

Just [describe user action], and prepare to witness how seamlessly [describe result]
evolves.

Whether you're looking to [mention requirement], our avant-garde [mention product


feature] is your all-in-one solution!

Ready for a paradigm shift in your [mention area] approach? Take a leap towards
success with [product name] today!

So, these are some of the interesting long and short format script templates for
you to consider while crafting a script for your video. Also, our writers’ team is
always at disposal to help you enhance the scripts to hit the right spot!

Reach out to us to know all the tricks of the trade!

Script Examples

1.​ Viable: [Link]

Analyzing product and customer feedback is valuable, but complicated and


time-consuming.

You need a solution that can analyze qualitative data from multiple channels efficiently.

Enter Viable - the first Experience Analysis Platform.

[Link]
By harnessing the power of AI and NLP, Viable transforms your data into powerful
reports with actionable insights to improve your products and services.

Simply connect your data sources, and watch as our AI automatically generates the
most important and emerging themes each week.

Dig deep into any compliment, complaint, question, or request.

Viable runs deep analysis with urgency levels for you to act upon, and tracks weekly
changes that reflect your real-world actions.

It even surfaces insights on the people discussing each theme.

Whether you’re analyzing product reviews, survey responses, or customer research,


unstructured feedback is your company’s most valuable resource.

Turn it into your competitive advantage by actively listening with Viable.

Visit ask [Link] to learn more.

2.​ FleetNurse Cascade: [Link]

Finding clinical staff for open shifts is essential for maintaining patient care. But the
process can be time-consuming and costly.

That’s why we built Cascade FN.

Using predictive analytics, Cascade FN automatically sends open shift notifications to


your internal pool, based on the business rules you set, freeing up nursing leadership
to focus on patient care.

And if your internal team is maxed out, easily balance the coverage with the right use of
external staff, including agencies, or even your own customized FleetNurse pool.

[Link]
See your workforce data all in one place, allowing for a real time view into float pool
and contract labor usage, overtime spend, and staffing patterns.

Plus, our Breakroom allows for leadership to engage with staff, and for staff to easily
browse what shifts are open.

Effortlessly optimize your internal staff and let Cascade FN manage your flexible
workforce for you.

Schedule a demo today!

3.​ Micro1_gpt-vetting: [Link]

You love playing ‘‘Where’s Waldo?’’ when recruiting the right developer talent?
No, right?
We thought so.

Meet gpt-vetting by micro1.

An AI-powered technical assessment tool that accurately pre-screens hundreds of


engineering candidates. Yes, it’s time for you to reimagine hiring speed.

How?

Simply invite a candidate, predefine the skills you are testing for,

And it creates custom tests, powered by GPT-4.

Candidates give their verbal answers and submit coding exercises just in mins… and
voila! You have your AI-generated assessment report of the complete test.

That just got crazy right!

Think of it like your personal hiring assistant that helps you cut through the noise and
pick the right talents at scale, in minutes.

[Link]
No more long recruitment cycles and tedious interviews.

gpt-vetting —the new era of vetting top talent. Sign-up for free now!

4.​ Odin Ultra: [Link]

In today's rapidly evolving financial world, active asset management can be complex
with traditional tools and methods.

Enter Odin Ultra, a comprehensive, no-code, multi-tenanted financial AI platform.

Leveraging cutting-edge AI and ML technology, Odin sifts through mass structured and
unstructured data, identifying key signals amidst the noise. We believe nothing is
random.

Our dynamic machine learning models generate forecasts from the micro level, for over
a thousand companies – including financials, industry metrics, product segments – all
the way to the macro level, including CPI and GDP.

Odin enables users to design, backtest, and implement strategies in a few clicks,
encompassing fundamental indicators, technical analysis, and more.

Results are generated in no time for swift decision making. Seamless integration into
workflows supports collaboration and outcome sharing with stakeholders.

Join leading asset managers by utilizing Odin Ultra, harnessing the power of big data
and financial AI to empower your investment solutions.

5.​ Sogage: [Link]

Community teams in gaming have unique needs that generic social media
management softwares cannot fulfill.

Enter Sogage. A one-stop platform to manage gaming communities.

[Link]
Sogage’s centralized dashboard combines every community conversation about your
game.

Then Sogage notifies you when important discussions take place so you save time and
never miss crucial player feedback or toxicity in your community.

Once you find the right conversations, use Sogage to collaborate with your team [0.5
sec pause] and reply to comments [0.5 sec pause], or apply labels to review later.

Sogage’s powerful AI engine can provide quick summaries of player conversations [0.5
sec pause] and empower you with actionable insights to incorporate into the game by
analyzing conversations in every gaming community.

Sogage is built for gaming so that your team can be more productive [1 sec pause],
scale up community engagement [1 sec pause] and derive the best actionable insights.

It’s time to supercharge your community performance with Sogage - Sign up for a free
trial today or contact us for a demo.

______________________________________________________________________

If you like our efforts or find the information useful, then consider checking out more
about us: [Link]

Thank you,
Vikas T.
[Link]

[Link]

Common questions

Powered by AI

A Call-To-Action (CTA) plays a crucial role in video scripting by guiding viewers towards a specific action, such as visiting a website, signing up for a service, or contacting the company. Critical characteristics of an effective CTA include being clear, concise, and compelling, providing a straightforward and attractive proposition that tells viewers exactly what they should do next to engage further with the brand or product .

The script templates mentioned serve different structures and purposes: the 'problem-solution' template addresses a common issue and presents the product as a solution; the 'solution only' emphasizes benefits without detailing problems; the 'feature-driven' focuses on specific product features; the 'service-driven' outlines services provided; the 'benefit-driven' highlights user advantages; and the 'platform overview' provides a comprehensive view of the product or service platform. Each structure strategically targets viewer engagement by focusing on specific aspects of the product or problem .

Key elements to consider when writing a script for an explainer video include word count, target audience identification, problem identification, brief company/product introduction, feature and benefit explanation, and a catchy Call-To-Action. The word count helps in maintaining the ideal video length, ensuring viewer engagement. Understanding the target audience and problems ensures the content addresses their specific needs, making the video relevant. Introducing the company/product as a solution captivates initial interest without overwhelming the viewer with information. Highlighting features and benefits shows how the product solves the problems, creating value for the viewer. Finally, a catchy Call-To-Action drives the viewer to take the next step, contributing to the video's success .

A conversational tone in script writing enhances explainer video effectiveness by making the content more relatable and engaging for the audience. It helps in breaking down complex information into simple, friendly dialogue, maintaining viewer interest and improving comprehension. This approach fosters a connection with the audience, encouraging them to follow through the narrative and take the desired action at the end .

AI and NLP technologies enhance the user experience with 'Viable' by transforming qualitative data from multiple channels into actionable insights and powerful reports. By automatically generating emerging themes each week and providing deep analysis of feedback, these technologies make complex data comprehensible and actionable, enabling users to improve products and services efficiently. This systematic approach saves time and identifies areas for immediate action, leveraging the most critical insights for competitive advantage .

'Sogage' addresses the specific needs of gaming community management by offering a platform specifically tailored for gaming communities. It centralizes all game-related community conversations, notifies managers of important discussions, enables collaboration on comments, and applies labeling for future reviews. Its AI engine provides actionable insights from player conversations, facilitating productivity and engagement unique to gaming communities. Generic tools lack these specific, industry-focused capabilities .

Predictive analytics in 'Cascade FN' improves clinical shift staffing by automatically sending notifications for open shifts based on set business rules. This reduces the manual effort required from nursing leadership, allowing them to focus on patient care. If internal teams are maxed out, the system seamlessly integrates with external staff, optimizing workforce management and reducing inefficiencies in staffing processes .

'Viable' leverages AI and NLP to convert qualitative feedback into competitive advantage by analyzing data to produce actionable reports and insights. The AI powers weekly generation of themes from customer feedback and tracks changes, transforming unstructured data into valuable insights. This allows companies to identify and act on urgent matters promptly, tailoring their products and services to meet real customer needs, thus enhancing market competitiveness .

'Odin Ultra' offers asset managers the advantages of advanced AI and ML technologies to handle complex data analysis, generating both micro and macro financial forecasts. It simplifies strategy design, testing, and implementation through a no-code interface, supporting swift decision-making. The platform integrates seamlessly into existing workflows, facilitating collaboration and sharing of outcomes with stakeholders, thus enhancing strategic investment management and enabling data-driven decision processes .

GPT-4 plays a pivotal role in the candidate vetting process by allowing 'gpt-vetting' to create custom technical assessments quickly. It designs custom tests based on predefined skills and evaluates candidate responses via verbal answers and coding exercises, generating AI-generated assessment reports. This accelerates the hiring process by providing a streamlined evaluation method that reduces recruitment cycle time, enhancing the accuracy and speed of hiring decisions .

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