Factors Influencing Investment Behavior
Factors Influencing Investment Behavior
PROJECT REPORT
ON
“A Study of Factors Affecting Investment Behavior of an Individual ”
Submitted in partial fulfillment for the award of degree in
Batch (2020-22)
1
Under the Supervision of: Submitted
by:
2
Dr. Kavita Sharma Simran Kaur
Syal
Assistant Professor
02612359520
3
Delhi Institute of Advanced
Studies
(Approved by AICTE and Affiliated with
GGSIPU for [Link] (H), BBA, MBA, & MBA
(FM) programs)
(An ISO 9001:2015 Certified
Institution)
4
DECLARATION
This is to certify that I have completed the Summer Training Project titled “A Study of
Factors Affecting Investment Behavior of an Individual ” under the guidance of “Dr.
Kavita Sharma” in partial fulfillment of the requirement for the award of the Post-
Graduate degree of Master of Business Administration at Delhi Institute of Advanced
Studies, Delhi.
This is an original piece of work & I have not submitted it earlier elsewhere.
i
ACKNOWLEDGEMENT
It is really a matter of pleasure for me to get an opportunity to thank all the persons who
contributed directly or indirectly for the successful completion of the project report,
“Influence of Various Selected factors on Investment Behavior: - A Study on Delhi -
NCR”.
I am thankful to them, for their support and encouragement throughout the tenure of the
project. Also I am thankful to my faculty guide DR. Kavita Sharma from Delhi Institute
of Advanced Studies for being a source of support during this training period. Last but
not the least I am grateful to all the people who helped me for their kind cooperation and
help during the course of my project.
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EXECUTIVE SUMMARY
Investment behavior is based on uncertainty about the future and is thus risky. News and
rumors and speed and availability of information play important roles in investment
markets. Risk propensity, risk preference, and attitude are the major concepts and
explanations of investment behavior. People tend to imitate and follow other investors,
probably due to lack of relevant and reliable information and lack of courage to behave
differently. Understanding behavior finance will definitely help investor make more
rational decisions in his/ her investment journey.
The world of investment and the capital market has always been an interesting topic of
discussion in the current era of globalization. Investment and the capital market have
become part of economic fundamentals not only in developed countries, but also in
developing countries. People believe that experts can consistently time the market and
make accurate buying and selling predictions, which ultimately results in huge profits.
But still there are various decisions making factors that influence ‘individuals’
investment decisions as well as the market outcomes. Generally, Investment decisions
undergo a thorough analysis of various factors, irrespective of the different information
available, that justifies rationality and irrationality and hence, trying to avoid
uncertainties associated with their decision-making process.
The study was done as part of exploratory study where primary data is collected through
questionnaire by convenient sampling technique. The primary data was collected by
distributing structured questionnaire which was given to hundred people and the data was
collected based on the same. Data was analyzed using the Statistical Package for Social
sciences SPSS software package and Anova test was used to know whether Investment
decisions are influenced by various factors, and to find out whether there is significant
v
relationship between income of the investors and their investment portfolio, and also CHI
SQUARE test was used for testing the relationship between age and behavior of investors
to the various information announcements. Descriptive statistics was used to summaries
the data. Tables and graphs were used to present the data.
The research brings out certain characteristics of investors living in Delhi - NCR There
are various factors that can influence investors in making investment decisions, including
behavior, demographic and sociological factors. The investment decision is in the form of
a decision to buy, sell, or maintain ownership of its shares.
People tend to imitate and follow other investors, probably due to lack of relevant and
reliable information and lack of courage to behave differently. By acting more or less
"irrationally", behavioral finance suggests that investors fall victim to a series of
cognitive, emotional, and social forces that lead them to make sub-optimal decisions and
undermine their performance in the markets and elsewhere.
Anyone who wants to achieve success in the capital market must acquire adequate
knowledge in behavioral finance. By knowing these limitations of human behavior and
decision-making, people can make corrections or adjust for them. It also implies that
markets are not as efficient as standard theory predicts, leaving room for savvy traders to
take advantage of mispricing and earn a profit.
Investors need to consult with the financial advisors for the investment decision. And
must be positively educated about the investments like shares, debentures, mutual funds
and commodities. Internet facilities can be extended further to enable the house hold
investors to collect investment information’s. Future research could be conducted to
examine the initiatives taken by various policymakers to enhance financial literacy in all
parts of India, and their impact on the investment habits of the [Link] is suggested
to individual investors from India and to gain a better understanding of their financial
investment behavior in an effective and efficient manner.
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TABLE OF CONTENTS
1 Title i
2 Student Declaration ii
3 Acknowledgement iii
4 Certificate
5 Executive Summary v
7 List of Figures ix
14 Bibliography 61- 62
viii
LIST OF FIGURES
FIGURE-3 Preferences
ix
CHAPTER-1
INTRODUCTION
15
INTRODUCTION
Investing is not only a science, involving numeric analysis, but also an art, involving
one's behavior, emotions and attitude. Benjamin Graham, the father of value investing,
rightly said: “the investor's chief problem - even his worst enemy - is likely to be
himself.” Investor's decision-making process always starts with logic and reason, but
often deviates from it due to behavioral bias, which could lead to mistakes.
Different emotions follow the investment cycle in any given situation, investors think and
act in a certain way based on their personality traits, emotional state and psychological
make-up. These factors complicate the investment decision-making process and defy
logical reasoning.
• Anchoring Bias: Tendency to take decisions from an initial reference point
• Availability Bias: Tendency to give more importance to the most recent events
• Confirmation Bias: Tendency to favor only that which confirms one’s belief
• Disposition Effect: Tendency to sell winners early & holding losers for long
• Herd Mentality: Tendency of an investor to mimic the actions of a larger group
Investment behavior is based on uncertainty about the future and is thus risky. News and
rumors and speed and availability of information play important roles in investment
markets. Risk propensity, risk preference, and attitude are the major concepts and
explanations of investment behavior. People tend to imitate and follow other investors,
probably due to lack of relevant and reliable information and lack of courage to behave
differently. Understanding behavior finance will definitely help investor make more
rational decisions in his/ her investment journey.
16
Behavioral finance research is rather new. Within behavioral finance, it is supposed that
information configuration and the features of capital market participants scientifically
influence individuals’ decisions regarding investments as well as market results.
Investors hardly act reasonably while taking investment decisions. Investors have definite
weaknesses like cognitive and poignant which take an important role in taking investment
decision of individuals. They have behavioral biases in the event of taking decision while
investing.
They just react to the available information with them and act accordingly to the financial
environment. Decisions relating to investment also depend on the different type of
investors, family back ground, age, occupation, sex, income, marital status, risk tolerance
capacity, education, demographic environment and advice of financial expert and
advisor. Not with standing, the entire wherewithal and infrastructure, investors espouse
some avenues after analyzing different factors which are influenced by environment.
17
that affects the investment decision-making process and investor behavior .Many
researchers suggested that there are gender differences in risk attitude and thus in the
choices of financial investment products. Many existing studies supported that female
investors are more conservative than male investors when investing and tend to show
greater risk aversion than male investors for financial service providers to offer financial
products which are best suited for investors of different genders, understanding the
gender difference in the investment behavior of individuals is crucial.
This research is to analyze the behavior of Investors on various selected factors. Such as Age,
Income and to gather information from the respondents regarding impact of Capital market
information on investment decisions and how Investment decisions are made by Individual
investors. and To study behavior under more realistic conditions and to better categorize the
way investors behave, this study identifies and evaluates the major attributes explaining
investment behavior under two constructs, namely, Sociological factor and demographic
factor, and how these attributes impact on the investors’ decision-making.
The world of investment and the capital market has always been an interesting topic of
discussion in the current era of globalization. Investment and the capital market have
become part of economic fundamentals not only in developed countries, but also in
developing countries. Investors are the backbone of capital market. A developing
economy, like India, needs a growing amount of savings to flow to corporate enterprises.
Investment is the flow of capital which is used for productive purposes.
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CAPITAL MARKET
Capital market is a market for securities (debt or equity), where business enterprises
(companies) and governments can raise long-term funds. Capital market may be
classified as primary markets and secondary markets. In primary market new stock or
bond issues are sold to investor via a mechanism known as underwriting. In secondary
markets, existing securities are sold and brought among investors or traders, usually on a
security exchange, over the counter or elsewhere. The capital market includes e stock
market (equity securities) and Bond market (debt).
The basic function of capital markets is to allow the efficient transfer of funds between
Borrowers and lenders. As a result of the opportunities provided by the market, everyone
(Borrowers and lenders) is better off than he would have been without capital market. It
is therefore expected that the decision to establish the Indian Capital Market was Born
from the benefits accruable from the performance of its traditional functions.
The capital market in India includes the following institutions (i.e., supply of funds for
capital markets comes largely from these);
(i) Commercial Banks;
(ii) Insurance Companies (LIC and GIC);
(iii) Specialized financial institutions like IFCI, IDBI, ICICI, SIDCS, SFCS, UTI
(iv) Provident Fund Societies;
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(v) Merchant Banking Agencies;
(vi) Credit Guarantee Corporations.
Thus, like all the markets the capital market is also composed of those who demand funds
(borrowers) and those who supply funds (lenders). An ideal capital market at tempts to
provide adequate capital at reasonable rate of return for any business, or industrial
proposition which offers a prospective high yield to make borrowing worthwhile.
It is generally said that, in order to be successful in the Indian Capital Market, one must
have
The Indian capital market is divided into primary capital market and secondary
capital market
Primary Market
Securities generally have two stages in their lifespan. The first stage is when the company
initially issues the security directly from its treasury at a predetermined offering price.
Primary market is the market for issue of new securities. It therefore essentially consist of the
companies issuing securities, the public subscribing to these securities, the regulatory
agencies like SEBI and the Government, and the intermediaries such as brokers, merchant
bankers and banks who underwrite the issues and help in collecting subscription money from
the public. It is referred to as Initial Public offer (IPO). Investment dealers frequently buy
initial offering on the primary market and the securities on the secondary market.
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Secondary Market
The second stage is when an investor or dealer makes the shares, bought from a company
treasury, available for sale to other investors on the secondary market. Secondary market
is the market for trading in existing securities, after they have been created in the primary
market. It essentially consists of the public who are buyers and sellers of securities,
brokers, mutual funds, and most importantly, the stock exchanges where the trading takes
place, such as the BSE (Bombay Stock Exchange) or NSE (National Stock Exchange).
Indian capital market was dominated by gilt-edged market for government and semi-
government securities. Individual investors were very few in numbers and that too were
limited to the affluent classes in the urban and rural areas. Last but not the least, there
were no specialized intermediaries and agencies to mobilize the savings of the public and
channelize them to investment.
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CHAPTER-2
LITERATURE REVIEW
22
Literature Review
2. Meleanie Cao and Jason Wei (2021) investigated whether stock market returns
are related to body temperature. Their study suggested that lower temperature
leads to aggression whereas higher temperature leads to apathy and aggression.
Aggression would lead to more risk-taking activities while apathy could impede
risk taking. Apathy dominates aggression when temperature is high.
4. Richard W. Sias and David A. Whidbee (2021) investigate whether insider trading
is related to net demand by institutional versus individual investors. Their tests reveal
a strong inverse relation between insider trading and institutional. First, institutional
investors are more likely to provide the liquidity necessary for insiders to trade.
Second, insiders are more likely to buy low valuation and low lag return stocks while
institutions are attracted to the opposite security characteristics. Last, the results are
consistent with the hypothesis that insiders are more likely to view their securities as
overvalued following a period when institutions were net buyers and undervalued
following a period when institutions were net sellers.
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5. RON KANIEL, GIDEON SAAR, and SHERIDAN TITMAN (2021)
investigates the dynamic relation between net individual investor trading and
short horizon returns for a large cross-section of NYSE stocks. The evidence
indicates that individuals tend to buy stocks following declines in the previous
month and sell following price increases.
8. Terrance Odean and Brad M Barber (2020) tested and confirmed the
hypothesis that individual investors are net buyers of attention grabbing stocks
(e.g. socks in news).
10. Dimitrios I Maditinos, Zejiko Service and Nikolas G Theorine (2020) used a
questionnaire to examine the various methods and techniques used by the Greek
investors on terms of stock market forecasting. They found out that the investors
rely more on newspapers and media while professionals rely more on
fundamental and technical analysis to make investment decisions.
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11. [Link] Startup (2020) in her study indicated that investors give more
importance to their analysis than broker’s advice while investing in primary
markets.
12. Michael Graham, Jussi Nikkinen and Petri Sahlström (2019) investigated the
relative importance of U.S macroeconomic news releases for stock valuation.
They study on 11 macroeconomic announcements and found 5 out of 11
announcements have significant influence on stock valuation.
13. Ning Zhu (2019) investigates individual investors' bias towards nearby companies.
Using data from a large U.S. discount brokerage and found that individual investors
tend to invest in companies closer to them relative to the market portfolio.
14. Balaji S Iyer and R Kumar Bhaskar (2019) studies the investor’s psychology
and behavior and provides an insight into the working of an investors mind in the
stock markets.
16. Graciela L. Kaminsky and Sergio L. Schmukler (2019) analysis what type of
news moves the market and found out that the movements are triggered by local
and neighboring country news, with news about agreement with international
organization and credit rating agencies have the most weight.
17. Mark L Mitchell and J Harold Mulhrin (2018) studied the relation between
news announcements reported by Dow Jones & Co and found out that the relation
between news and market activity is not strong.
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CHAPTER-3
RESEARCH METHODOLOGY
26
4. Research Methodology
The purpose of the study is to gather information from the respondents regarding impact
of market information on investment decisions. The present study consists of all those
individuals who invest.
4.1.1 Hypothesis
[Link] BETWEEN AGE OF THE INVESTORS AND INVESTMENT
DECSIONS.
H0(A): Investment decisions of investors are not influence by Age.
H1(A): Investment decisions of investors are influenced by Age.
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4.1.2 Research Design
The research is exploratory in nature as the research is to know the behavior of the
Investors and their decision-making process to various capital market information.
Sources of data
The above research is fully bases on primary data source, a questionnaire is prepared on
Google sheet and being circulated to the respected audience.
Sample population
In the sample population all those people are kept in mind who are earning , and the
investors considering all ages whether a professionals or a non – professional who are
some or the other investing or saving for their future .
Sample size: The number of sample size chosen is maximum to (n) =100
Sample area
As this research is being conducted in Delhi - NCR, the sample area is being chosen as
the native places. So, that it could be convenient to understand and read the data.
Sampling technique
Considering homogeneity and the small size of population, all subsets of the frame are
given an equal probability and non-probability sampling (convenient sampling) method
was adopted in respondent selection and data collection.
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4.4 Statistical tools
• Software Package for Social Science (SPSS) has been used for the purpose of this
analysis.
• Anova test was used to know whether Investment decisions are influenced by
various factors such as Age, and to find out whether there is significant
relationship between income of the investors and their investment portfolio.
• CHI SQUARE test was used for testing the relationship between age and behavior
of investors to the various information announcements.
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CHAPTER 4
30
Data analysis
From the questionnaire it was observed that maximum numbers of respondents fall in 31-
40 years category. The next highest number of respondents falls in 21-30 years category.
Thus around 65% of the respondents are below 40 years of age and are relatively young.
Age
50
45
40 43
35
30
count
25
20 22
15 17 18
10
0
21 -30 Years 31 -40 Years 41-50 years 51 Years and above
31
INCOME DISTRIBUTION OF THE RESPONDENTS
Most of the investors fall under the income level of below Rs 2, 00,000. From this we can
say that this is probably because most of the investors i.e. around 57% of the respondents
fell under the age group of less than 40years.
38
35
30
25
count
20 22
21
19
15
10
0
Less than 2 Lakhs Between 2 -4 Lakhs Between 4 -6 Lakhs
Above 6 Lakhs
OCCUPATION DISTRIBUTION OF RESPONDENTS:
It was disclosed that most of respondents are of Business class. Thus around 38% of
respondents are of business class. Next to Business is private employee that is 25% which
shows because of low income they will be less aggressive in investing in different
investment avenues.
Occupation No of Respondents
Government Employee 12
Private Employee 25
Business 38
Pensioner 14
Housewife 3
Student 8
Total 100
Occupation
40
35 38
30
25
25
count
20
15
10
14
12
5 8
0
3
Government Private Business Pensioner Housewife Student
Employee Employee
EXPERIENCE IN INVESTMENT OF THE RESPONDENT
It was disclosed that 33% of the people have experience between 1-3 Years followed by
30% people have experience of more than 5 Years.
Experience in Investment
35
33
30
30
25
25
20
count
15
10 12
0
Less than 1 Year Between 1-3 Years Between 3-5 Years
More than 5 Years
INVESTMENT AVENUES OF THE RESPONDENTS
Portfolio
35
30
32
25
20
count
15
16 15 15
10
10 12
5
0
Commodities Savings Bank Mutual FundInsuranceStock MarketReal Estate
KIND OF INVESTMENT OF THE RESPONDENTS
It was found that 50 % of the respondents opt for Long Term Investment whereas 25%
Short Term and 21% Medium term Investment.
Kind of Investment
60
50
50
40
count
30
25
20
21
10
0 4
Intraday Short Term Medium Term Long
Term
INVESTORS PREFERENCE ABOUT LARGE AND SMALL
STOCKS
It was found out that 48% of the respondent feel that Large Cap stocks are less risky than
mid and Small Cap stocks while 31% of the respondent tend to be neutral.
Preference No of Respondents
I Strongly agree 10
I agree 38
Neutral 31
I disagree 8
I Strongly disagree 13
Total 100
Preferance
40
35 38
30
31
25
Count
20
15
10 13
10
5 8
0
I Strongly agree I agree Neutral I disagree I Strongly disagree
INVESTORS REACTION TO THE ANNOUNCEMENT
OF GOOD RESULTS:
When the results announced by the company are better than the expectation, 68% of
investors wanted to buy more shares, which shows that for investors if the performance
of company is good the company carries future growth potential which translates into
good returns on stock. 20% of investors preferred to hold the stock with a view that good
performance was already discounted by the market and there is little scope of future
appreciation & 12% of investors preferred to sell the stock with a view to encase the good
result.
70
68
60
50
count
40
30
20
2
0
10
12
0
Buy Sell
Hold
INVESTORS REACTION TO RESULTS NOT AS PER
MARKET EXPECTATION
If the company performance was not as per expectation 14% investors want to buy the
stock and 17% want to hold the stock with a view to get long term return and 69% of
investors preferred to sell the stock.
70
69
60
50
Count
40
30
20
17
10 14
0
Buy Sell Hold
INVESTORS REACTION TO THE DECLARATION
OF DIVIDEND:
It was found that 29% of investors preferred to hold the stock after declaration of dividend
because of long term gain which was expected by the investor as a result of good
performance of company, while 57% investors preferred to buy the stock which shows good
performance of company attracts the investment and only 14 of investors sell the stock after
the dividend declaration with a view to book profits and liquidate their holdings.
57
50
40
Count
30
29
20
10 14
0
Buy Sell Hold
INVESTORS REACTION TO ISSUING OF BONUS SHARES:
In case of bonus declaration 28% of investor’s favored holding the stock, so that they could
avails the opportunity of better price from the stock in future to gain good return. While 46%
of investors wish to buy more stocks when bonus is declared as for them bonus is good sign
for the company and the prospective returns gained by them & only 28% wanted to sell the
stock and book profits as they were cautious of unpredictable market movements.
45
46
40
35
30
count
25 28
26
20
15
10
0
Buy Sell Hold
INVESTORS REACTION ON ANNOUNCEMENT OF STOCK
SPLIT
It was found that 64% of investors wanted to sell the stocks as they were uncertain about
the company’s future growth. While 20% of the investors wished to hold on to the stock
and 16% wanted to buy the stock.
60 64
50
40
Count
30
20
2
0
16
10
0
Buy Sell
Hold
INVESTORS REACTION ON ANNOUNCEMENT OF
COMPANY TO ACQUIRE SIMILAR KIND OF COMPANY.
In case of acquisition 37% of the investors favored buying the stock because of long term
gain which was expected by the investor. While 36% of the investors tend to sell the
stock and 27% of the investors wish to hold on to the stock assuming that the share price
will touch the highs it did before.
35
37 36
30
25
27
Count
20
15
10
0
Buy Sell Hold
INVESTORS REACTION ON ANNOUNCEMENT OF A
COMPANY GETTING DELISTED FOR
RESTRUCTURE PURPOSE.
It was disclosed that 85% wished to sell the stock as they didn’t have faith in the future of
the company or cut their losses and No respondent indicated a willingness to buy such
scrip.
80 85
70
60
Count
50
40
30
20
10 15
0
Buy Sell Hold
REACTION ON ANNOUNCEMENT OF GOVT INCREASING
STT.
In case of increase of STT by the Government 51% tend to sell the stock. While 39%
wish to Hold and 10% buy the Stock.
50
51
40
3
9
Count
30
20
10
10
0
Buy Sell Hold
TABLE 16: TEST OF SIGNIFICANCE FOR
RELATIONSHIP BETWEEN AGE OF THE INVESTORS
AND INVESTMENT DECISIONS.
ANOVA
Sum of Df Mean Square F Sig.
Squares
Market Between Groups .880 3 .293 .400 .753
Conditions Within Groups 70.430 96 .734
Total 71.310 99
Between Groups 5.350 3 1.783 .657 .581
Brokers Within Groups 260.690 96 2.716
Total 266.040 99
Self- Between Groups 13.614 3 4.538 1.213 .309
Analysis Within Groups 359.136 96 3.741
Total 372.750 99
Between Groups 3.106 3 1.035 .469 .705
Professionals Within Groups 211.894 96 2.207
Total 215.000 99
Friends Between Groups .661 3 .220 .079 .971
Advice Within Groups 266.579 96 2.777
Total 267.240 99
Between Groups .539 3 .180 .099 .961
Institution Within Groups 174.771 96 1.821
Total 175.310 99
H0(B): There is no significant relationship between the income of the investors and
their investment portfolio.
H1(B): There is a significant relationship between the income of the investors and
their investment portfolio.
ANOVA
Sum of Df Mean F Sig.
Squares Square
Between Groups 3.389 3 1.130 .730 .537
Commodities Within Groups 148.611 96 1.548
Total 152.000 99
Savings Between Groups 8.018 3 2.673 1.490 .222
Bank Within Groups 172.142 96 1.793
Total 180.160 99
Mutual Between Groups 3.684 3 1.228 .749 .525
Funds Within Groups 157.276 96 1.638
Total 160.960 99
Between Groups .321 3 .107 .518 .671
Insurance Within Groups 19.839 96 .207
Total 20.160 99
Stock Between Groups 11.538 3 3.846 2.236 .089
Market Within Groups 165.102 96 1.720
Total 176.640 99
Real Estate Between Groups .939 3 .313 .130 .942
Within Groups 232.061 96 2.417
Total 233.000 99
It was hypothesized (Table 17) to know whether there is a significant relationship between
income of the investors and their portfolio. However, the Anova tests revealed that income
does not have a significant influence on investment portfolio as significance (P) value is
greater than 0.05.
Hence the null hypothesis is accepted that there is no significant association between the
Income of the investors and their investment portfolio.
H0(C): Investors do not behave rationally towards various capital market
information.
H1(C): Investors behave rationally towards various capital market information.
Cross tabulation
Chi-Square Tests
Value Df [Link].(2-
sided)
a
Pearson Chi-Square 6.613 6 .358
Likelihood Ratio 7.251 6 .298
Linear-by-Linear .991 1 .319
Association
N of Valid cases 100
a. 6 cells (50.0%) have expected count less than 5. The minimum expected count
is 2.04.
The value of chi-squared statistic is 6.613. The chi-squared statistic has 6 degree of
freedom. The p value i.e., [Link].(.358) is more than 0.05. Hence there is no
significant relationship between Age and If Company results are good.
Age * Result announced by a company is not as per market expectation
Cross tabulation
Chi-Square Tests
Value Df [Link].(2-
sided)
a
Pearson Chi-Square 2.972 6 .812
Likelihood Ratio 2.749 6 .840
Linear-by-Linear .298 1 .585
Association
N of Valid cases 100
a. 6 cells (50.0%) have expected count less than 5. The minimum expected count
is 2.38.
The value of chi-squared statistic is 2.972. The chi-squared statistic has 6 degree of
freedom. The p value i.e., [Link].(.812) is more than 0.05. Hence there is no
significant relationship between Age and If Company results are not good.
Age * When company declares Dividends
Cross tabulation
Count
When company declares Dividends
Total
Buy Sell Hold
Age 21-30 1 13 8 22
31-40 25 6 12 43
41-50 9 3 5 17
51> 12 2 4 18
Total 57 14 29 100
Chi-Square Tests
Value Df [Link]. Sig.(2-
sided)
a
Pearson Chi-Square 1.529 6 .958
Likelihood Ratio 1.514 6 .959
Linear-by-Linear .865 1 .352
Association
N of Valid cases 100
a. 4 cells (33.3%) have expected count less than 5. The minimum expected count
is 2.38.
The value of chi-squared statistic is 1.529. The chi-squared statistic has 6 degree of
freedom. The p value i.e., [Link].(.958) is more than 0.05. Hence there is no
significant relationship between Age and If Company announces Dividends.
Age * When company issues bonus shares.
Cross tabulation
Count
When company issues bonus shares.
Total
Buy Sell Hold
Age 21-30 7 8 7 22
31-40 23 10 10 43
41-50 7 5 5 17
51> 9 3 6 18
Total 46 26 28 100
Chi-Square Tests
Value Df [Link]. Sig.(2-
sided)
a
Pearson Chi-Square 4.002 6 .676
Likelihood Ratio 4.090 6 .665
Linear-by-Linear Association .081 1 .776
N of Valid cases 100
a. 3 cells (25.0%) have expected count less than 5. The minimum expected count
is 4.42.
The value of chi-squared statistic is 4.002. The chi-squared statistic has 6 degree of
freedom. The p value i.e., [Link].(.676) is more than 0.05. Hence there is no
significant relationship between Age and If Company issues bonus shares.
Age * Announcement by your company of acquiring similar kind of company.
Cross tabulation
Chi-Square Tests
The value of chi-squared statistic is 1.792. The chi-squared statistic has 6 degree of
freedom. The p value i.e., [Link]. (.938) is more than 0.05. Hence there is no
significant relationship between Age and If Company acquiring similar kind of company.
Age * Company getting delisted for Restructure purpose.
Cross tabulation
Count
When company issues bonus shares. Total
Sell Hold
Age 21-30 17 5 22
31-40 37 6 43
41-50 14 3 17
51> 17 1 18
Total 85 15 100
Chi-Square Tests
The value of chi-squared statistic is 2.420. The chi-squared statistic has 3 degree of
freedom. The p value i.e., [Link]. (.490) is more than 0.05. Hence there is no
significant relationship between Age and Restructure purpose.
Age *If Government increases STT.
Cross tabulation
Count
If Government increases STT.
Total
Buy Sell Hold
Age 21-30 3 10 9 22
31-40 4 22 17 43
41-50 2 8 7 17
51> 1 11 6 18
Total 10 51 39 100
Chi-Square Tests
The value of chi-squared statistic is 1.458. The chi-squared statistic has 6 degree of
freedom. The p value i.e., [Link]. (.962) is more than 0.05. Hence there is no
significant relationship.
➢ The research found that 65% of the Investors were below 40 years of age.
And rest 35% of the Investors were at the Age of 41 years and above.
➢ When the income profiles of the investors were analyzed, it was found that
57% of the respondent were under 4,00,000/-, and rest 43% investors were at the
Income level Rs. 4,00,000 and above.
➢ When the results announced by the company were better than market
expectation 68% of the respondent wanted to buy more shares. Whereas, 20% of
the investors preferred to hold on to their existing earnings and 12% of the
investors preferred to sell.
The research brings out certain characteristics of investors living in Delhi &NCR.
There are many factors which effect on investment of individual in the capital market
these Factors divided into investors related, behavior related and other factors that
influence the individual investment decisions which includes demographic factors, and
sociology factors.
People tend to imitate and follow other investors, probably due to lack of relevant and
reliable information and lack of courage to behave differently. By acting more or less
"irrationally", behavioral finance suggests that investors fall victim to a series of
cognitive, emotional, and social forces that lead them to make sub-optimal decisions and
undermine their performance in the markets and elsewhere.
Anyone who wants to achieve success in the capital market must acquire adequate
knowledge in behavioral finance. By knowing these limitations of human behavior and
decision-making, people can make corrections or adjust for them. It also implies that
markets are not as efficient as standard theory predicts, leaving room for savvy traders to
take advantage of mispricing and earn a profit.
CHAPTER -6
LIMITATIONS AND
RECOMMENDATIONS
6.1 Limitations
1. The main challenge faced was the administration of the questionnaires; most
individual. Investors were not comfortable with the questionnaires with the main
argument being their privacy was being infringed. As such, a lot of time was
taken in explaining that the study was for academic purposes only and also in
gathering data.
2. Due to time and cost constraints the large sample was not taken. Since the study
conducted was with a small sample hence the exact picture cannot be revealed
and the findings cannot be generalized.
3. The population was limited to Delhi & NCR, which may not reflect the opinion of
the entire population. Hence results would have altered if some other population
had been selected.
4. The questionnaire is not structured which might leads to some undetectable errors
and limitations.
6. From the findings it is understood that lack of awareness among the people is very
high which ultimately limits the purpose of study.
6.2 Recommendations
Investors just react to the available information with them and act accordingly to the
financial environment. Apart from demographic and Sociological attributes Decisions
relating to psychological factor, such as Past experience, should also be considered as it
affects investors’ risk perception in terms of attitude to risk and risk tolerance. Investment
experience significantly affects investment decisions of individual investors in terms of
anchoring bias and overconfidence. These indicate that the investment experience of
individual investor’s forms a strong basis for investment decisions and is therefore should
be included in the study as an important psychological attribute that influences financial
investment behavior.
Investors need to consult with the financial advisors for the investment decision. And
must be positively educated about the investments like shares, debentures, mutual funds
and commodities. Internet facilities can be extended further to enable the house hold
investors to collect investment information’s.
The purpose of the study was to see the awareness, preference & behavior of investment
in taking decision. As is clear from the findings of the study there is some level of
awareness among the people but it is not very high. More awareness needs to be spread
among the individual investors.
BIBLIOGRAPHY
7.1 Reference List
1. Aren, S., & Hamamci, H. (2020). Relationship between risk aversions, risky
investment intention, investment choices: Impact of personality traits and emotion.
Kybernetes, 49, 2651–2682. 10.1108/K-07-2019-0455
2. Arora, S, & Marwaha, K. (2014). Variables influencing preferences for stocks (high
risk investment) vis‐à‐vis fixed deposits (low‐risk investment). International Journal
of Law and Management, 56(4), 333–343.
4. Frankel, J. & Froot, K. (2020) "Exchange Rate Forecasting Techniques, Survey Data,
and Implications for the Foreign Exchange Market"
9. Mittal, P. (2018). Investment avenues in India and their evaluation. IME Journal,
12(1– 2), 51–60.
10. Mahmood, I, Ahmad, H, Khan, AZ. (2019) Behavioral implications of investors for
investments in the stock market. Eur J Social Sci 2011; 20: 240.
11. Shusha, A. A. (2017). Does financial literacy moderate the relationship among
demographic characteristics and financial risk tolerance? Australasian Accounting,
Business and Finance Journal, 11(3), 67–86.
12. Zhang, Y, Zheng, X. (2019) A study of the investment behavior based on behavioral
finance. Eur J Bus Econ 2015; 10: 1–5.
o [Link]
10.1142/ S2421
o [Link]
o [Link]
o [Link]
capital-market-classification-and-growth-of-indian-capital-
market/23476
APPENDIX: QUESTIONNAIRE
1) Name: _
2) Age:
a) 21-30 years
b) 31- 40 years
c) 41 - 50 years
d) 51 years and above
3) Gender
a) Male b)Female
4) Occupation
a) Government Employee
b) Private Employee
c) Business
d) Pensioners
e) Housewife
f) Student
7) Which of the following consist our portfolio? ( Rank the following1- least
important,5-mostimportant)
a) Commodities/Gold
b) Saving bank
c) Mutual Funds
d) Insurance
e) Stock Market
f) Real-estate
9) The Large Cap stocks are less risky than small &Mid-cap stocks.
a) I strongly agree
b) I agree
c) Ne u t r a l
d) I disagr e e
e) I strongly disagree
10)How do you make your investment decisions? (Rankthefollowing1-
Leastimportant,6-more important)
a) Market condition
b) Brokers advise
c) Self-analysis
d) Professional advisors recommendation
e) Friends advise
f) Intuition
B Sell Hold
u
y
B Se Hold
uy ll
B Se Hold
uy ll
14) How do you respond to an announcement of issuing bonus
shares?
B Se Hold
uy ll
15) How do you respond to an announcement made by your
company to acquire a similar kind of company
B Se Hold
uy ll
Buy Hold
Sell
B Se Hold
uy ll
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