Mahindra & Mahindra Logo Parent Company Category Sector Tagline/ Slogan
Mahindra Sedans, SUVs, Two-wheelers Automobiles Rise; Every 2 minutes a Mahindra is born Mahindra SUVs have a stronghold in the Indian commercial taxi market which have good performance o tough terrains STP Complete automobile segment including sedans & SUVs
USP
Segment
Young executives from the Target Group upper-middle income bracket A brand which promotes new thinking, accepts no limits and drives positive change Product Portfolio 1. Mahindra Bolero 2. Mahindra Renault Logan 3. Mahindra Scorpio 4. Mahindra Verito Brands 5. Mahindra Xylo SWOT Analysis 1. Mahindra has been one of the strongest brands in the Indian automobile market 2. Mahindra group give employment to over 110,000 employees 3. Excellent branding and advertising, and low after sales service cost
Positioning
Strength
Strength
4. Sturdy SUVs good for Indian roads and off-road terrain 1. Mahindras partnership with Renault did not live up to international quality standards through their brand Logan
Weakness
1. Developing hybrid cars and fuel efficient cars for the future [Link] emerging markets across the world and building a global brand [Link] growing automobile market [Link] in the market through electric car Reva (controlling stake) and entry Opportunity into two-wheeler segments 1. Government policies for the automobile sector across the world 2. Ever increasing fuel prices 3. Intense competition from global automobile brands 4. Substitute modes of public transport like buses, metro trains etc Threats Competition [Link] [Link] [Link] [Link] [Link] [Link] [Link] Udyog [Link] Motors 9. Skoda 10. Toyota 11. Volkswagen Competitors 12. Ford
Mahindra Bolero Logo Parent Company Category Sector Tagline/ Slogan USP
Mahindra SUV Automobiles Take on anything Spacious, Affordability STP Middle level SUV Segment
Segment Target Group Big Family/ Powerful Cars freak Positionin A powerful SUV for good off-road g performance SWOT Analysis [Link] performance for long distances [Link] player in the taxi/rental segment [Link] presence in the rural and tier-2 cities segment Strength [Link] cost is low [Link] SUVs in the market by Weakness Mahindra themselves [Link] purchasing power and growing target base [Link] strong brand name by Opportuni more advertising [Link] innovations ty [Link] competition [Link] regulations and increasing fuel prices [Link] in public transport Competition [Link] Competit [Link] [Link] ors Threats
Mahindra Renault Logan Logo Parent Company Category Sector Tagline/ Slogan USP
Mahindra Sedan Automobiles The answer is here Features, Design STP Middle level Sedan segment Positioned to capture the market graduating from hatchbakc to sedan
Segment
Target Group Positionin g A low end luxury sedan SWOT Analysis
[Link] between two strong brands Mahindra and Renault [Link] maintenance [Link] car in the luxury taxi/rental industry [Link] mileage and Strength performance [Link] as a car for commercial purposes only [Link] JV, couldn't Weakness penetrate market [Link] purchasing power and growing target base [Link] strong brand Opportuni name by more advertising [Link] innovations ty [Link] competition [Link] regulations and increasing fuel prices [Link] in public transport Threats Competition Competit [Link] [Link] ors
Mahindra Scorpio Logo Parent Company Category Sector Tagline/ Slogan USP
Mahindra SUV Automobiles Nothing else will do Affordability, strength STP Middle level SUV Segment Big Family/ Powerful Cars A low end SUV too conquer all type of terrain SWOT Analysis [Link] performance for long distances [Link] player in the taxi/rental segment
Segment Target Group Positionin g
[Link] presence in the rural and tier-2 cities segment Strength [Link] cost is low [Link] international Weakness market [Link] purchasing power and growing target base [Link] strong brand Opportuni name by more advertising [Link] innovations ty [Link] competition [Link] regulations and increasing fuel prices [Link] in public transport Threats Competition [Link] Competit [Link] [Link] ors
Mahindra Verito Logo Parent Company Category Sector Tagline/ Slogan
Mahindra Sedan Automobiles Grow up to Verito It is a rebranded and repositioned version of Logan STP
USP
Segment Target Group Positionin g
Executive sedan segment Young Business executives For boys who mature into men SWOT Analysis [Link] end luxury and performance car [Link] low maintenance car [Link] advertising and Strength marketing [Link], repositioned as Verito, which might not go well with the Weakness consumer [Link] purchasing power and growing target base [Link] strong brand name by more Opportuni advertising [Link] innovations ty [Link] competition [Link] regulations and increasing fuel prices [Link] in public transport Threats Competition [Link] [Link] [Link] Competit ors
Competit [Link] [Link] ors
Mahindra Xylo Logo Parent Company Category Sector Tagline/ Slogan USP Segment Target Group Positioning Mahindra SUV Automobiles The era of sedans is now over Looks, Technology, Spacious STP Middle level SUV Segment Big Family / Transport Operators A MUV which will give luxury and performance of a sedan SWOT Analysis [Link] of a SUV combined with the luxury of a sedan [Link] advertising and brand visibility [Link] a low maintenance MUV [Link] market share in growing SUV market [Link] purchasing power and growing target base [Link] strong brand name by more advertising [Link] innovations [Link] competition [Link] regulations and increasing fuel prices [Link] in public transport Competition [Link] [Link]
Strength Weakness
Opportunity
Threats
Competitors