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African Furniture Limited Business Plan

African Furniture Limited (AFL) is a new South African furniture manufacturing company based in Mthatha, focusing on eco-friendly, culturally inspired designs. The business aims to target homeowners, hospitality businesses, and interior designers, with plans for both local and international expansion. AFL's competitive advantages include unique designs, sustainable materials, and a strong brand identity, projecting to earn R624,000 in its first year and break even within 2 to 3 years.

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samkelom908
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0% found this document useful (0 votes)
9 views27 pages

African Furniture Limited Business Plan

African Furniture Limited (AFL) is a new South African furniture manufacturing company based in Mthatha, focusing on eco-friendly, culturally inspired designs. The business aims to target homeowners, hospitality businesses, and interior designers, with plans for both local and international expansion. AFL's competitive advantages include unique designs, sustainable materials, and a strong brand identity, projecting to earn R624,000 in its first year and break even within 2 to 3 years.

Uploaded by

samkelom908
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

ENTREPRENEURIAL SKILLS 1

ENT15W2
2025 ACADEMIC YEAR
BUSINESS PLAN

Group No: 24
Name of the business: African Furniture Limited
Field/sector of business: Furniture Manufacturing
Category of the business: Innovative business idea
No Group Member Name Group Member Student Group Member
Number Contribution
(%)
1. Mpinyane, RB 240771435 100
2. Msutwana, A 240774892 100
3. Ngabom, N 240810600 100
4. Mthombeni, LU 240816218 100
5. Mdese, L 240819829 100
6. Mbidlana, L 240824296 100
7. Thungo, TS 240861329 100
8. Soga, I 240863305 100
9. Matli, LT 240865790 100
10. Manana, S 240875168 100
11.
ACADEMIC INTEGRITY DECLARATION

Declaration

We, the undersigned group members, hereby declare that:

1. Original Work: This is our own original work and has not been copied or plagiarized
from any other source, except where properly referenced.
2. Proper Acknowledgement: All sources used, including texts, ideas, visuals, and
external assistance, have been properly acknowledged and cited in accordance with
academic conventions.
3. Integrity and Compliance: we understand what constitutes academic dishonesty,
including plagiarism, collusion, falsification of data, and unauthorised assistance, and
I agree to uphold the standards of academic integrity as per the institution’s code of
conduct.

Signed at: 23:30PM

Date: 09/13/2025 Signature: ___________________________

1
Table of Contents
1. Executive Summary
2. Business and Product/Service Description
2.1 Business Overview
2.2 Products and Services
2.3 Industry Overview
3. Marketing Plan
3.1 Product
3.2 Price
3.3 Promotion
3.4 Place
3.5 Competitive Advantage
3.6 Customers and Market Size
3.7 Competition
3.8 Market Evaluation
4. Operations Plan
4.1 Facilities
4.2 Manufacturing
4.3 Equipment and Capability
4.4 Steps to Full Operational Capacity
5. Management Plan / The Team
5.1 Management Team Overview
5.2 Directors and Key Roles
5.3 Consultants and Advisers
5.4 Key Professionals
6. Sustainability Plan
6.1 Environmental Sustainability
6.2 Opportunities for Green Impact
6.3 Social Sustainability
6.4 Economic Sustainability
6.5 Potential Environmental Impact
7. Financial Plan and Critical Risks
7.1 Start-Up Capital
7.2 Projected Income
7.3 Projected Balance Sheet
7.4 Projected Cash Flow Statement
7.5 Projected Capital Equipment
7.6 Critical Risks Involved
8. Appendices

2
Executive Summary

African Furniture Limited (AFL) is a new South African company based in Mthatha,
Eastern Cape. The business designs and produces furniture that is inspired by African
culture and made from eco-friendly materials. African Furniture Limited aims to supply
high-quality, affordable furniture that reflects African identity while protecting the
environment.

The company will target homeowners, hotels, lodges, guesthouses, and interior
designers looking for stylish and sustainable furniture. AFL will sell its products through
showrooms and online platforms, making it easy for customers to access unique
designs.

AFL’s competitive strengths include:

• African-inspired designs not available in regular furniture stores


• Use of recycled and natural materials to reduce environmental impact
• A strong brand that appeals to both local and international markets

The business will create jobs by hiring skilled workers and will partner with reliable
suppliers to ensure quality materials. AFL plans to grow across South Africa and
expand into international markets within five years.

AFL is run by a team skilled in business management, design, and sustainability. The
company provides a variety of home, office, and hospitality furniture made from
reclaimed wood, bamboo, and recycled metal. In the R20 billion South African
furniture market, AFL aims to earn R624,000 in revenue in Year 1 and become
profitable through customization, eco-friendly branding, and high customer demand.

Financial projections indicate that AFL can break even within 2 to 3 years and grow
steadily through product expansion and strong customer demand.

3
Business and Product/Service Description

1. Business

African Furniture Limited (AFL) is a proudly South African company located in Mthatha,
Eastern Cape. The company was started to create high-quality furniture that
showcases African culture while promoting sustainability. AFL combines traditional
African design with modern production techniques to offer furniture that is both stylish
and environmentally friendly.

The company’s goal is to provide affordable, durable, and culturally inspired furniture
to customers across South Africa. Eventually, it plans to expand into international
markets. AFL also wants to support local communities by creating jobs and
collaborating with skilled artisans and suppliers from the area.

AFL will operate from a production facility in Mthatha and sell its products through
physical showrooms and online platforms. This dual approach helps the business to
reach customers in both urban and rural areas.

AFL was founded to meet the demand for furniture that honors African identity and
promotes sustainability. The team at AFL believes furniture should tell a story that
reflects culture, craftsmanship, and a commitment to the environment.

2. Products or Services

AFL offers a wide range of furniture for homes, offices, and hospitality businesses.
The product categories include:

• Home Furniture: Beds, dining tables, chairs, wardrobes, coffee tables, and
shelving units

• Office Furniture: Desks, conference tables, ergonomic chairs, and storage


cabinets

• Hospitality Furniture: Custom pieces for hotels, lodges, and guesthouses,


including reception desks, lounge seating, and bedroom sets

Our home collection includes hand-carved coffee tables with tribal motifs, bamboo-
frame lounge chairs, and wardrobes with woven panel accents. Office furniture

4
includes ergonomic chairs and minimalist desks with natural finishes. Hospitality pieces
feature reception counters, custom lodge beds, and outdoor seating made from
recycled materials.

All products showcase African patterns, textures, and themes. We use reclaimed
wood, bamboo, recycled metal, and natural fabrics. AFL also offers customization
options, allowing customers to choose sizes, finishes, and design elements that fit
their space and style

Our furniture is made using eco-friendly production methods, including computer-


aided design (CAD) for precision and low-waste manufacturing processes. This
ensures high quality while reducing the environmental impact.

In addition to our main product lines, AFL provides delivery, installation, and design
consultation services. Customers can also request restoration or upcycling of old
furniture, fitting with AFL’s circular design philosophy.

3. The industry

African Furniture Limited operates in the South African furniture industry, which is
worth over R20 billion and continues to expand. This industry includes both large
manufacturers and small local producers. There is a rise in demand for:

• Locally made products that reflect African identity


• Environmentally friendly furniture
• Customizable designs for modern homes and businesses

Consumers are becoming more aware of environmental issues and are seeking
products that are made responsibly. At the same time, African design is gaining
popularity both locally and internationally, creating a strong market opportunity for
African Furniture Limited.

By focusing on cultural authenticity, customer choice, and sustainability, Africa


Furniture Limited can stand out in a competitive market and meet the needs of a
growing customer base.

The South African furniture industry is growing at an annual rate of 5.17%. This
growth is driven by eco-conscious consumer behavior, urbanization, and the demand

5
for customizable products. African Furniture Limited is in a strong position to take
advantage of this growth and expand into regional and international markets

Marketing Plan

Product

AFL offers a wide range of furniture for homes, offices, and hospitality businesses.
Our products include beds, tables, chairs, wardrobes, desks, and custom pieces for
hotels and lodges. Each item is designed with African patterns and made from eco-
friendly materials like reclaimed wood, bamboo, and recycled metal. Customers can
choose from ready-made collections or request custom designs to suit their space and
style.

Price

Our pricing strategy is based on value and affordability. We offer competitive prices
that reflect the quality, craftsmanship, and sustainability of our products. AFL will use
a tiered pricing model to serve different income groups:

• Standard range for middle-income customers


• Premium range for high-end buyers and export clients
• Bulk discounts for hospitality and corporate orders
• Loyalty discounts for devoted and valuable clients.

Promotion

AFL will promote its products through:

• Social media platforms such as Facebook, Instagram, TikTok showcasing


designs and customer stories. We will target individuals seeking distinctive
furnishings through engaging content that highlights AFL’s emphasis on
environmental sustainability and African culture.
• Local radio and print ads reach listeners in Mthatha and the surrounding areas
by airing music or talk shows that are appropriate for the target audience on
local radio stations. After then, print advertisements are distributed to readers
of Mthatha’s event programs, community publications, and local newspapers to
build brand awareness.

6
• Collaborations with interior designers and influencers collaborate with nearby
interior designers to incorporate AFL’s furniture into their designs. Additionally,
collaborate with local or specialized influencers in fields like eco-friendly living,
home décor, or lifestyle to reach new audiences.
• Seasonal promotions and launch events provide special offers or discounts
during South African holidays such as Heritage Day, Christmas, or back-to-
school periods. And organize occasions to unveil fresh furniture lines or designs
that draw inspiration from African culture to attract walk-in and online
customers.
• Online advertising using Google Ads and SEO to drive traffic to our website.
Target search terms for furniture in Mthatha, eco-friendly furniture, or designs
with African influences.
• Branding Strategy is that African Furniture Limited brand will reflect African
pride, sustainability, and craftsmanship. From logo design to showroom layout,
every element will incorporate traditional patterns, earthy tones, and
storytelling that connect customers to their heritage and values.
• Customer Engagement is to build lasting relationships, African Furniture Limited
will host showroom events, offer free design consultations, and run online polls
to involve customers in product development. This approach fosters loyalty and
community around the brand.

Place

AFL will sell furniture through:

• Physical showrooms allow clients to view and handle African Furniture Limited’s
environmentally friendly, African-inspired furnishings in Mthatha and other
major cities.
• Online store serves clients outside of physical locations using African Furniture
Limited’s website, which also allows for browsing and purchasing with
nationwide delivery options.
• Partnerships with hospitality suppliers and design firms. This multi-channel
approach ensures that both urban and rural customers can access AFL's

7
products. It helps hotels, resorts, and restaurants source AFL furniture while
collaborating with designers to create unique or featured pieces.

Competitive Advantage

African Furniture Limited stands out in the market because of:

• Unique African-inspired designs that reflect cultural identity


• Eco-friendly production methods using recycled and renewable
• options that let customers personalize their furniture
• A strong brand identity that connects with both local and international buyers

These features are not commonly found in mainstream furniture stores, giving AFL a
clear edge.

Customers and Market Size

African Furniture Limited targets a diverse customer base, including:

• Middle- and high-income homeowners seeking quality, eco-friendly furniture.


• Hospitality businesses such as hotels, lodges, and guesthouses that need bulk
orders.
• Interior designers and decorators looking for customizable furniture for clients.
• Export buyers wanting authentic African-inspired products.

The South African furniture market was valued at USD 2.47 billion is about R46 billion
in 2024, and it is expected to grow to USD 3.65 billion is about R68 billion by 2032,
with a 5.17% annual growth rate. AFL aims to sell 500 units in its first year, with 60%
of sales expected from hospitality clients and 40% from individual buyers.

Competition

African Furniture Limited (AFL) operates in a competitive environment with large


national retailers and smaller local producers. Major furniture retailers like @Home
and Coricraft dominate the mass-market segment. Their strengths include broad
reach, strong brand recognition, and established distribution networks. However,
these retailers mainly sell mass-produced furniture that often lacks cultural identity
and heavily depends on imported materials. In contrast, African Furniture Limited

8
provides authentic African-inspired designs and eco-friendly production methods,
which set it apart from these mainstream competitors.

Smaller local workshops also compete in the industry by providing customized


furniture solutions. Their strength lies in personalization, but they often face
challenges with growth, branding, and consistent quality. African Furniture Limited fills
this gap by merging customization with eco-friendly innovation and professional
branding while operating on a larger scale and maintaining a strong cultural identity.

This strategy helps African Furniture Limited connect with a growing consumer base
that values furniture not just for its functionality but also for its cultural significance
and environmental responsibility. These qualities are increasingly important in today’s
market, giving AFL an advantage that large retailers and small workshops find hard to
match.

Market Evaluation

The South African furniture sector offers strong opportunities due to rising
urbanization, sustainability trends, and increasing demand for customized designs.
African Furniture Limited is ready to take advantage of this market by providing
products that combine cultural authenticity with eco-friendly innovation.

Positioning Statement:

“African Furniture Limited will establish itself as South Africa’s top provider of African-
inspired, eco-friendly, and customizable furniture. It will blend tradition with
sustainability to serve local and global markets.”

Operations Plan

Facilities

African Furniture Limited (AFL) will operate from a production facility in Mthatha,
Eastern Cape. We chose this site because it has access to skilled labor, affordable rent,
and is close to suppliers and transport routes. The facility will be divided into four
functional areas:

9
• A manufacturing workshop for furniture production
• A storage area for raw materials such as wood, bamboo, recycled metals and
for finished goods
• A CAD-equipped design studio for planning and prototyping
• A small showroom to attract walk-in customers and support local marketing
• Administrative offices for management and staff operations.

This setup allows AFL to manage design, production, storage, and customer
engagement all in one efficient location. As demand grows, AFL plans to expand its
operations to other urban centers such as East London and Port Elizabeth within three
years.

Manufacturing

African Furniture Limited will follow a semi-automated production model, that


combines machine efficiency and skilled craftsmanship. The process includes:

• Design and planning custom and standard furniture designs are finalized using
CAD software
• Material preparation such as cutting, shaping and sanding
• Assembly of furniture components
• Finishing stages such as painting, varnishing, upholstery
• Quality control checks before packaging and delivery

Equipment and Capability

To support efficient production, AFL will invest in:

• Carpentry machines such as table saws, routers, planers, and sanders


• Metalworking tools like welding machines and grinders
• Upholstery tools such as sewing machines, foam cutters, and staple guns
• CAD software and computers for design and layout
• Delivery vehicles for local distribution.
• IT infrastructure for online sales management and customer service

Initial production capacity will be 50 to 60 units per month, covering beds, chairs,
tables, and wardrobes. Within the first two years, AFL plans to increase this to over

10
100 units per month to meet growing demand. A team of 10 to 15 staff members,
including artisans, designers, and logistics personnel, will manage operations. They
will be supported by a digital inventory and workflow system.

Steps and Time Taken to Bring the Business Up to Full Speed

AFL will follow a phased rollout to achieve full operational capacity:

• Months 1-2: Secure premises, set up the production workshop, install


machinery and tools, and hire the main team of artisans, designers, and
administrative staff.
• Months 3-4: Start trial production of sample furniture lines, check quality, refine
production processes, and launch initial marketing campaigns.
• Months 5-6: Officially launch the showroom and online store, increase
production to meet early customer demand of 30-40 units per month.
• Months 7-12: Expand output to full start-up capacity of 50-60 units per month,
partner with hotels and lodges for bulk orders, and strengthen supplier and
logistics networks.
• Year 2 onwards: Achieve full-scale capacity of 100 additional units per month,
open more showrooms in major Eastern Cape towns, and expand into national
and export markets.

This timeline ensures AFL builds a strong operational base, meets early demand, and
positions itself for steady growth in local and international markets.

Management Plan / The Team

Management Team

African Furniture Limited (AFL) will be led by a skilled and passionate team with
experience in business management, design, production, and sustainability. The team
is committed to building a strong brand, delivering high-quality products, and creating
positive impact in local communities.

11
Directors and Key Roles

1. Managing Director – Mr. L. T. Matli


• Responsible for overall business strategy, leadership, and operations
• Holds a background in entrepreneurship, financial reporting, and strategic
planning
• Leads group assignments and integrates marking rubrics into academic and
business work
• Strong interest in African heritage and sustainable development

2. Operations Director – Mr. S. Manana

• Oversees production, inventory control, and supplier relationships


• Experienced in managing workshops and coordinating artisan teams
• Ensures quality control and timely delivery of products

3. Creative Director – Miss L. U. Mthombeni

• Leads product design and development using CAD tools


• Specialises in African-inspired design and custom furniture concepts
• Works closely with interior designers and hospitality clients

4. Finance and Compliance Officer – Miss R. B. Mpiyane

• Manage budgeting, financial forecasting, and funding applications


• Ensures compliance with tax, labour, and environmental regulations
• Prepare financial reports and risk assessments

Consultants and Advisers

1. Business Development Consultant – Miss A. Msutwana

• Advice on market expansion, partnerships, and export opportunities


• Has experience in growing small businesses across Southern Africa

2. Sustainability Adviser – Mr. T. Thungo

• Guides the team on eco-friendly materials and production methods


• Helps align AFL’s practices with global sustainability standards

12
3. Legal Adviser – Mr. I. Soga

• Provides legal support for contracts, intellectual property, and company


registration
• Ensures AFL meets all regulatory requirements

Key Professionals

• Artisan Team: Skilled carpenters, upholsters, and metalworkers trained in both


traditional and modern techniques
• IT Specialist: Manages the online store, digital marketing, and customer
support systems
• Sales and Marketing Coordinator: Handles promotions, customer engagement,
and showroom management

Sustainability Plan

African Furniture Limited (AFL) is committed to building a business that delivers value
to customers while promoting long-term sustainability for the community and the
environment. Our sustainability strategy focuses on three key areas: social, economic,
and environmental impact.

Environmental Sustainability

AFL is dedicated to protecting the environment by using eco-friendly materials and


green production methods. We will use:

• Reclaimed wood, bamboo, and recycled metal to help reduce deforestation and
landfill waste
• Water-based paints and non-toxic finishes to avoid harmful chemicals
• Energy-efficient machines and low-waste manufacturing processes
• By choosing sustainable materials and minimizing pollution, African furniture
Limited helps lower its carbon footprint and supports a cleaner environment.

13
Nature of Opportunities for Green Impact

AFL will create positive environmental change by:

• Encouraging customers to buy long-lasting furniture instead of cheap,


disposable items
• Giving consumers what they want since more people prefer environmentally
responsible products. AFL’s eco-friendly approach gives us a competitive edge
• Partnering with suppliers who practice ethical and sustainable methods
• Educating customers about the benefits of eco-friendly furniture through
marketing and community workshops
• Recycling materials and promoting longer product lifecycles to help reduce
South Africa’s waste problem.

Social Sustainability

African Furniture Limited will support local communities by:

• Hiring and training skilled artisans from the Eastern Cape


• Creating jobs in manufacturing, sales, design, and delivery
• Offering fair wages and safe working conditions
• Supporting skills development and career growth for young people and
unemployed workers
• Creating Employment Opportunities as AFL will generate jobs for artisans,
designers, delivery staff, and office personnel, with a special focus on hiring
youth and women to address unemployment in Mthatha and surrounding areas.
• Supporting Skills Development as Training programs will be set up to teach
local carpenters and apprentices sustainable furniture-making techniques.
• Empowering Communities as AFL will work with schools and NGOs to host
workshops on eco-friendly design and entrepreneurship, helping to empower
future entrepreneurs.
• Promoting Customer Well-being by providing safe, non-toxic furniture, AFL
ensures customers enjoy healthier living and working environments.

14
Economic Sustainability

AFL’s business model is built for long-term success. We will:

• Use locally sourced materials to lower costs and support South African
suppliers.
• Offer customizable products to meet various customer needs and boost sales.
• Build a strong brand that can expand into regional and international markets.
• Focus on quality and durability, which leads to customer loyalty and repeat
business.

By balancing profit with purpose, AFL aims to grow steadily while making a positive
impact.

Potential Environmental Impact

Without sustainable practices, furniture production can cause:

• Deforestation and loss of biodiversity.


• Air and water pollution from toxic chemicals.
• High energy use and carbon emissions.

African Furniture Limited’s green approach helps prevent these issues and sets an
example for other businesses in the industry.

Financial Plan and Critical Risks

African Furniture Limited (AFL) is built on a strong financial base and a commitment
to social responsibility. This section details the start-up capital needs, expected
financial results, asset investments, and major risks related to starting and growing
the business.

Start-Up Capital

To launch AFL, we estimate a total start-up capital requirement of R850,000, which


will cover:

• Facility setup and renovations: R200,000

• Machinery and equipment: R300,000

15
• Initial raw materials: R100,000

• Marketing and branding: R50,000

• Website and e-commerce setup: R30,000

• Legal, registration, and compliance: R20,000

• Working capital (salaries, utilities, transport): R150,000

Funding will come from a mix of personal investment, business loans, and potential
partnerships with local development agencies.

16
Projected Income (Pro Forma Statement of Comprehensive Income)

Sales R624000

Cost of sales (R218400)

Gross profit R405600

Operating expenses R388000

Salaries (10 partnersxR2000pm) R240000

Rent R60000

Utilities R18000

Marketing / advertising R42000

Depreciation R16000

Insurance and license R12000

Profit before tax R17000

Interest expense (no loan in year 1) 0

Company tax (27%) (R4752)

Net profit for the year R12848

17
Projected Balance Sheet of African Furniture Limited

R
ASSETS
Non-current assets 450,000
Machinery & Equipment 350,000
Furniture & Fixtures 100,000
Current assets 370,000
Inventories 140,000
Accounts receivable 100,000
Bank 130,000

Total assets 820,000

EQUITY AND LIABILITIES


Equity 550,000
Share capital 350,000
Retained earnings 200,000

Non-current liabilities 0
Long-term borrowings 0

Current liabilities 170,000


Accounts payable 120,000
Short-Term Loan 150,000

TOTAL LIABILITIES & EQUITY 820,000

18
Projected Capital Equipment

AFL will invest in essential tools and technology to support efficient production and
delivery:

• Woodworking and metalworking machines

• Upholstery tools and spray booths

• CAD software and design systems

• Furniture fixtures and showroom setup

• Delivery vehicle for regional distribution

Total Capital Equipment Investment: R150,000

These assets will be efficient production and delivery while maintaining high product
quality.

Critical Risks Involved in Business

1. Supply Chain Disruptions


• Risk: Delays in receiving raw materials from suppliers
• Mitigation: Build relationships with multiple suppliers and keep buffer stock
2. Market Competition
• Risk: Larger retailers offer cheaper mass-produced furniture
• Mitigation: Focus on unique designs, customization, and eco-friendly branding
3. Economic Downturn
• Risk: Reduced consumer spending during tough economic periods
• Mitigation: Offer flexible pricing, promotions, and diversify product range
4. Skilled Labour Shortage
• Risk: Difficulty finding trained artisans
• Mitigation: Invest in training programs and partner with local technical colleges
5. Technology and E-commerce Challenges
• Risk: Website downtime or poor user experience
• Mitigation: Hire a dedicated IT specialist and use reliable platforms

19
Appendicies

Curriculum Vitae
Personal Details
Full Name: Tlotliso Matli

Date of Birth: 10th May 1995

Contact Number: +27 72 345 6789

Email: [Link]@[Link]

Address: 12 Green Avenue, Port Elizabeth, 6001

Education
Honors in Business Management and Administration – Walter Sisulu University
Completion: December 2023

National Senior Certificate - Alexander Road High School


Completion: 2013

Work Experience
Project manager- MSP Staffing
March 2023 - Present
Duties included:
-Plans, organizes and leads projects
-Establishing realistic timelines and deadlines for all projects
-Lead and motivate project teams

Skills
• Proficient in Microsoft Office (Word, Excel, PowerPoint)
• Bilingual in Afrikaans and English
•Strong leadership skills
• Strong numerical accuracy and attention to detail
• Excellent problem-solving and critical thinking skills

References
Available upon request

20
Curriculum Vitae
Personal Details
Full Name: Siya Manana

Date of Birth: 18th September 1992

Contact Number: +27 81 234 5678

Email: [Link]@[Link]

Address: 45 Blue Ridge Street, Port Elizabeth, 6001

Education
Degree in Fine Arts – University of Fort Hare
Completion: December 2019

National Senior Certificate - Victoria Park High School


Completion: 2015

Work Experience
Wood sculptor – Straus & Co.
March 2020- July 2025
Duties include:
-Designs, carves and shapes wood into artistic forms
-Selecting appropriate wood
-Using hand and power tools safely
-Applying finishes like sanding or staining to complete the pieces

Skills
• Manual dexterity, an understanding of wood carving

• Strong design and planning skills

•Patience to execute intricate details and finishes

• Tool maintenance and sharpening

References
Available upon request

21
Newspaper articles on the evolution of the furniture business:

Market analysis graphs:

22
Newspaper articles on the evolution of the furniture business:

Market analysis graphs:

23
Group meetings attendance register:

Group member Student Day 1 Day 2 Day 3 Day 4 Day 5


number
[Link],RB 240771435 Present Absent Absent Absent Absent
2. Msutwana,A 240774892 Present Present Present Present Present
3. Ngabom,N 240810600 Present Present Present Absent Absent
[Link],LU 240816218 Present Present Present Absent Absent
[Link],L 240819829 Present Present Present Present Present
[Link],TS 240861329 Present Absent Absent Absent Present
[Link], I 240863305 Present Absent Absent Absent Absent
[Link],LT 240865790 Present Present Present Present Present
[Link],S 240875168 Present Present Absent Present Absent

24
African Furniture Limited
Crafting Elegance, Preserving Heritage

About Us
African Furniture Limited celebrates Africa’s rich cultural identity by merging traditional
craftsmanship with modern design. Each piece tells a story of heritage, created with love by local
artisans using sustainable materials.

✔ Authenticity ✔ Sustainability
✔ Community
✔ Innovation
Empowerment

Our Collections
Living Room
• Sofas & chairs with vibrant African fabrics
• Handcrafted coffee & side tables
• Decorative stools & woven baskets
Bedroom
• Carved wooden bed frames
• Stylish nightstands
• Storage units with African motifs
Dining & Outdoor
• Solid wood dining tables
• Rattan & wooden chairs
• Durable outdoor sets
Décor & Accessories
• Handwoven lampshades
• Tribal stools & baskets
• Wooden wall panels & doors

Why Choose Us?


✔ 100% Authentic African craftsmanship
✔ Durable, eco-friendly materials
✔ Custom designs for unique spaces
✔ Furniture that tells a cultural story
✔ Empowering African artisans

Contact Us
■ Phone: 071 980 2711

■ Email: africanfurniture@[Link]

■ Website: [Link]
Follow us: Instagram | Facebook | Twitter | Pinterest

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