Management Science: Decision Making Skills
Management Science: Decision Making Skills
MGT 208
Management Science
Introduction
Management science (MS) is the broad interdisciplinary study of problem solving and
decision making in human organizations, with strong links
to management, economics, business, engineering, management consulting, and other
fields. It uses various scientific research-based principles, strategies, and analytical
methods including mathematical modeling, statistics and numerical algorithms to improve
an organization's ability to enact rational and accurate management decisions by arriving
at optimal or near optimal solutions to complex decision problems. Management science
helps businesses to achieve goals using various scientific methods.
The field was initially an outgrowth of applied mathematics, where early challenges were
problems relating to the optimization of systems which could be modeled linearly, i.e.,
determining the optima (maximum value of profit, assembly line performance, crop yield,
bandwidth, etc. or minimum of loss, risk, costs, etc.) of some objective function. Today,
management science encompasses any organizational activity for which a problem is
structured in mathematical form to generate managerially relevant insights.
Objective
Applications of management science are abundant in industries such
as airlines, manufacturing companies, service organizations, military branches, and
in government. Management science has contributed insights and solutions to a vast range
of problems and issues, including:
Problem solving is an analytical process used to identify the possible solutions to the
situation at hand. Making decisions is a part of problem solving. Problem solving is a
complex process, and judgement calls – or decisions – will have to be made on the
way.
Decision making is a choice made by using one’s judgement. The art of making sound
decisions is a particularly important skill for leaders and managers. You may need to
make numerous decisions as part of the problem-solving process. And, of course,
leaders and managers will need to use their decision-making skills to determine which
solution to pursue. They will also typically need to confirm and set into motion next steps
to fix the problem.
Problem solving or decision making – which is most important?
Both problem solving and decision making go hand in hand, but success in one doesn’t
automatically lead to the other. Those in leadership and management roles need to
understand the difference between the two and aim to make lifelong improvements in
both skillsets.
Decisions are made when multiple opportunities for action present themselves. You can
make decisions, yet never solve the problem.
You can be adept at problem solving, or finding the root of an issue, and still lack the
decision making skills to choose and action viable next steps to bring about a
successful outcome.
Quick decisions don’t always lead to best-case solutions. A purist approach to problem
solving doesn’t take into account that sometimes a business needs to make the best
decision under the existing circumstances (where budget, time and resource
constraints might play a factor).
1. Use problem solving to identify potential solutions – this may involve decision making,
such as deciding to hold meetings with stakeholders or assigning team members to
tackle particular areas of the problem
2. Determine which solution is the best fit for the problem at hand
3. Make a decision on next steps to action the chosen solution
The similarities between problem solving and decision making
Problem solving and decision making are not synonymous with each other, but they are
both important skills for leaders to have. People often use the terms problem solving
and decision making interchangeably specifically because they have elements in
common.
It all boils down to one thing: When faced with a challenge, break the problem down
into manageable components that require decisions to be made.
Learning Activity:
1. Identify 2 or 3 of your own problems or problems of others shared to you. List down
the processes of the decision making in solving the problems.
Main Topic 2 Qualitative vs. Quantitative Method
When collecting and analyzing data, quantitative research deals with numbers and
statistics, while qualitative research deals with words and meanings. Both are important
for gaining different kinds of knowledge.
For most research topics you can choose a qualitative, quantitative or mixed methods
approach. Which type you choose depends on, among other things, whether you’re
taking an inductive vs. deductive research approach; your research question(s);
whether you’re doing experimental, correlational, or descriptive research; and
practical considerations such as time, money, availability of data, and access to
respondents.
You can perform statistical analysis on the data and draw conclusions such as: “on
average students rated their professors 4.4”.
Based on the answers you get you can ask follow-up questions to clarify things. You
transcribe all interviews using transcription software and try to find commonalities and
patterns.
• Average scores
• The number of times a particular answer was given
• The correlation or causation between two or more variables
• The reliability and validity of the results
Learning Activity:
A Decision Tree Analysis is a scientific model and is often used in the decision making
process of organizations. When making a decision, the management already
envisages alternative ideas and solutions.
By using a decision tree, the alternative solutions and possible choices are illustrated
graphically as a result of which it becomes easier to make a well-informed choice.
The Decision Tree Analysis makes good use of the ‘what if’ thought. There are several
alternatives that consider both the possible risks and benefits that are brought about by
certain choices. The possible alternatives are also made clearly visible and therefore
the decision tree provides clarity with respect to the consequences of any decisions
that will be made.
Representation
There are several ways in which a decision tree can be represented. This Analysis is
commonly represented by lines, squares and circles. The squares represent decisions,
the lines represent consequences and the circles represent uncertain outcomes. By
keeping the lines as far apart as possible, there will be plenty of space to add new
considerations and ideas.
Suppose a commercial company wishes to increase its sales and the associated profits
in the next year.
The different alternatives can then be mapped out by using a decision tree. There are
two choice for both increase of sales and profits: 1- expansion of advertising
expenditure and 2- expansion of sales activities. This creates two branches. Two new
choices arise from choice 1, namely 1-1 a new advertising agency and 1-2 using the
services of the existing advertising agency. Choice 2 presents two follow-up choices in
turn; 2-1-working with agents or 2-2- using its own sales force.
Learning activity:
1. Create a decision tree for the following and give the result or conclusion:
• Opening a new location has a 40% chance of success that would yield a $50,000
profit. It also has a 60% chance of failure that would yield a $30,000 loss.
• Launching a new product has a 48% chance of success that would yield a
$65,000 profit. It also has a 52% chance of failure that would yield a $78,000 loss.
What is CAPM?
The Capital Asset Pricing Model (CAPM) is a model that describes the relationship
between the expected return and risk of investing in a security. It shows that the
expected return on a security is equal to the risk-free return plus a risk premium, which is
based on the beta of that security. Below is an illustration of the CAPM concept.
Expected Return
The “Ra” notation above represents the expected return of a capital asset over time,
given all of the other variables in the equation. “Expected return” is a long-term
assumption about how an investment will play out over its entire life.
Risk-Free Rate
The “Rrf” notation is for the risk-free rate, which is typically equal to the yield on a 10-
year US government bond. The risk-free rate should correspond to the country where
the investment is being made, and the maturity of the bond should match the time
horizon of the investment. Professional convention, however, is to typically use the 10-
year rate no matter what, because it’s the most heavily quoted and most liquid bond.
Beta
The beta (denoted as “Ba” in the CAPM formula) is a measure of a stock’s risk (volatility
of returns) reflected by measuring the fluctuation of its price changes relative to the
overall market. In other words, it is the stock’s sensitivity to market risk. For instance, if a
company’s beta is equal to 1.5 the security has 150% of the volatility of the market
average. However, if the beta is equal to 1, the expected return on a security is equal
to the average market return. A beta of -1 means security has a perfect negative
correlation with the market.
From the above components of CAPM, we can simplify the formula to reduce
“expected return of the market minus the risk-free rate” to be simply the “market risk
premium”. The market risk premium represents the additional return over and above
the risk-free rate, which is required to compensate investors for investing in a riskier asset
class. Put another way, the more volatile a market or an asset class is, the higher the
market risk premium will be.
The CAPM formula is widely used in the finance industry. It is vital in calculating
the weighted average cost of capital (WACC), as CAPM computes the cost of equity.
WACC is used extensively in financial modeling. It can be used to find the net present
value (NPV) of the future cash flows of an investment and to further calculate
its enterprise value and finally its equity value.
Let’s calculate the expected return on a stock, using the Capital Asset Pricing
Model (CAPM) formula. Suppose the following information about a stock is
known:
• It trades on the NYSE and its operations are based in the United States
• Current yield on a U.S. 10-year treasury is 2.5%
• The average excess historical annual return for U.S. stocks is 7.5%
• The beta of the stock is 1.25 (meaning its average return is 1.25x as
volatile as the S&P500 over the last 2 years)
What is the expected return of the security using the CAPM formula?
Let’s break down the answer using the formula from above in the article:
Learning Activity:
• It trades on the NYSE and its operations are based in the United States
• Current yield on a U.S. 10-year treasury is 2.7%
• The average excess historical annual return for U.S. stocks is 7.2%
In this section we will first discuss correlation analysis, which is used to quantify the
association between two continuous variables (e.g., between an independent and a
dependent variable or between two independent variables). Regression analysis is a
related technique to assess the relationship between an outcome variable and one or
more risk factors or confounding variables. The outcome variable is also called
the response or dependent variable and the risk factors and confounders are called
the predictors, or explanatory or independent variables. In regression analysis, the
dependent variable is denoted "y" and the independent variables are denoted by "x".
Correlation Analysis
ranges between -1 and +1 and quantifies the direction and strength of the linear
association between the two variables. The correlation between two variables can be
positive (i.e., higher levels of one variable are associated with higher levels of the other)
or negative (i.e., higher levels of one variable are associated with lower levels of the
other).
The sign of the correlation coefficient indicates the direction of the association. The
magnitude of the correlation coefficient indicates the strength of the association.
For example, a correlation of r = 0.9 suggests a strong, positive association between two
variables, whereas a correlation of r = -0.2 suggest a weak, negative association. A
correlation close to zero suggests no linear association between two continuous
variables.
The figure below shows four hypothetical scenarios in which one continuous variable is
plotted along the X-axis and the other along the Y-axis.
Gantt charts are created using project management information system (PMIS)
applications, such as Primavera Project Planner®, Microsoft Project®, and MindView®.
A typical approach for creating a schedule is to hold meetings with selected project
team members and to begin identifying activities. While this approach will result in a
schedule, it may not be a complete schedule. A complete schedule contains enough
activities to ensure compliance with the 100% Rule. The 100% Rule requires that the
scope baseline addresses 100% of the project scope. The scope baseline components
are the primary sources used to identify the schedule activities. If the scope baseline
addresses 100% of the project scope, then the schedule activities address 100% of the
project scope. Following these steps will ensure that the final project schedule is a
complete schedule.
Gather the team and review the approved scope baseline, which consists of three
components: 1) the Scope Statement, 2) the Work Breakdown Structure (WBS) and 3)
the WBS Dictionary. The project team member should confirm that the scope baseline
addresses 100% of the project scope.
Using a technique called Decomposition, the project team breaks down each WBS
work package into activities. Just like when creating the WBS work packages, the team
needs to set rules for creating schedule activities. The final schedule needs to be the
one that is effective and efficient. Too many activities can be as bad as too few. It is
also important to identify deadlines and milestones while decomposing the project.
Gantt chart deadlines passing
Every activity is related to one or more other activities. Every activity, except the first
and last, has a relationship with a predecessor and a successor. Sequencing activities
means placing the activities in the right order using the right relationships. There are four
types of relationships:
▪ 1. Finish to Start – Cannot start the successor activity until its predecessor Is
finished.
▪ 2. Start to Start – Cannot start the successor activity until its predecessor has
started.
▪ 3. Start to Finish – Cannot finish the successor activity until its predecessor had
started.
▪ 4. Finish to Finish – Cannot finish the successor activity until its predecessor has
finished.
Relationships 1 and 2 are the most commonly used. Finish to Start is a sequential
relationship and Start to Start is typically a parallel or over-lapping relationship.
Before the durations can be estimated, resources must be identified and estimated.
Resources include labor, material and equipment. There are several estimating
techniques used including Analogous, Parametric, Three-Point and Bottom Up. Skills,
competencies and technology are key factors to consider in the basis of the estimate.
After estimating the resources, they are loaded in the schedule against the respective
activities. A resource calendar is also created to show when resources are needed and
available.
Step 5 - Estimate Durations
Duration is the time between the start and end of an activity. Review the resources,
relationships and sequencing, then estimate the duration for each activity. The same
estimating techniques used for estimating resources can be used to estimate durations,
but make sure you identify constraints. Which are limitations or restrictions on an activity.
Create the Gantt chart by loading all information into a project management software
tool. Review the schedule and ensure that all schedule risks have been addressed.
Check that response plans and schedule contingencies have been included. A typical
way to address schedule contingencies is to add Buffers at the activity level, the project
level or both. A Buffer is an activity with no resources or scope to provide additional
time and reduce schedule risks. Resource optimization techniques, such as resource
smoothing or leveling are used to create realistic schedules. Review and approve the
schedule. The approved Gantt chart schedule becomes the schedule baseline.
The Gantt chart schedule baseline is the formal document used to execute, monitor
and control the project schedule performance. The project team members were
assigned work packages in the Work Breakdown Structure. The respective team
members status their work package activities using a disciplined method. There are two
statusing methods commonly used: 1) Percent complete and 2) Earned Value
Management System (EVMS). Percent complete is simple to use, but can be somewhat
subjective. EVMS, on the other hand, measures schedule performance based on the
value of the work accomplished.
y = –( 1/2 )x + 7 y = –( 1/2 )x + 7 y = 3x
y = 3x y=x–2 y=x–2
–( 1/2 )x + 7 = 3x –( 1/2 )x + 7 = x – 2
3x = x – 2
–x + 14 = 6x –x + 14 = 2x – 4
2x = –2
14 = 7x 18 = 3x
x = –1
2=x 6=x
y = 3(–1) = –3
y = 3(2) = 6 y = (6) – 2 = 4
corner point at (2, 6) corner point at (6, 4) corner pt. at (–1, –3)
So the corner points are (2, 6), (6, 4), and (–1, –3).
Somebody really smart proved that, for linear systems like this, the
maximum and minimum values of the optimization equation will always
be on the corners of the feasibility region. So, to find the solution to this
exercise, I only need to plug these three points into "z = 3x + 4y".
One must know that one cannot imagine more than 3-dimensions anyway! The constraint
lines can be constructed by joining the horizontal and vertical intercepts found from each
constraint equation.
This is used to determine the domain of the available space, which can result in a feasible
solution. How to check? A simple method is to put the coordinates of the origin (0,0) in
the problem and determine whether the objective function takes on a physical solution or
not. If yes, then the side of the constraint lines on which the origin lies is the valid side.
Otherwise it lies on the opposite one.
The feasible solution region on the graph is the one which is satisfied by all the constraints.
It could be viewed as the intersection of the valid regions of each constraint line as well.
Choosing any point in this area would result in a valid solution for our objective function.
It will clearly be a straight line since we are dealing with linear equations here. One must
be sure to draw it differently from the constraint lines to avoid confusion. Choose the
constant value in the equation of the objective function randomly, just to make it clearly
distinguishable.
Optimum Points
An optimum point always lies on one of the corners of the feasible region. How to find it?
Place a
ruler on the graph sheet, parallel to the objective function. Be sure to keep the orientation
of this ruler fixed in space. We only need the direction of the straight line of the objective
function. Now begin from the far corner of the graph and tend to slide it towards the
origin.
• If the goal is to minimize the objective function, find the point of contact of the ruler
with the feasible region, which is the closest to the origin. This is the optimum point
for minimizing the function.
• If the goal is to maximize the objective function, find the point of contact of the ruler
with the feasible region, which is the farthest from the origin. This is the optimum
point for maximizing the function.
This is the last step of the process. Once you locate the optimum point, you’ll need to find
its coordinates. This can be done by drawing two perpendicular lines from the point onto
the coordinate axes and noting down the coordinates.
Otherwise, you may proceed algebraically also if the optimum point is at the intersection
of two constraint lines and find it by solving a set of simultaneous linear equations. The
Optimum Point gives you the values of the decision variables necessary to optimize the
objective function.
EXAMPLE:
If each scientific calculator sold results in a $2 loss, but each graphing calculator produces
a $5 profit, how many of each type should be made daily to maximize net profits?
The question asks for the optimal number of calculators, so my variables will stand for that:
Since they can't produce negative numbers of calculators, I have the two
constraints, x > 0 and y > 0. But in this case, I can ignore these constraints, because I already
have that x > 100 and y > 80. The exercise also gives maximums: x < 200 and y < 170. The
minimum shipping requirement gives me x + y > 200; in other words, y > –x + 200. The profit
relation will be my optimization equation: P = –2x + 5y. So the entire system is:
P = –2x + 5y, subject to:
100 < x < 200
80 < y < 170
y > –x + 200
When you test the corner points at (100, 170), (200, 170), (200, 80), (120, 80), and (100, 100),
you should obtain the maximum value of P = 650 at (x, y) = (100, 170). That is, the solution is
"100 scientific calculators and 170 graphing calculators".
EXERCISES:
1. TOYOTA makes two products (X and Y) using two machines (A and B). Each unit of X that
is produced requires 50 minutes processing time on machine A and 30 minutes processing time
on machine B. Each unit of Y that is produced requires 24 minutes processing time on machine
A and 33 minutes processing time on machine B.
At the start of the current week there are 30 units of X and 90 units of Y in stock. Available
processing time on machine A is forecast to be 40 hours and on machine B is forecast to be 35
hours.
The demand for X in the current week is forecast to be 75 units and for Y is forecast to be 95
units. Company policy is to maximise the combined sum of the units of X and the units of Y in
stock at the end of the week.
The essential technique for using CPM is to construct a model of the project that includes the
following:
1. A list of all activities required to complete the project (typically categorized within a work
breakdown structure),
2. The time (duration) that each activity will take to complete,
3. The dependencies between the activities and,
4. Logical end points such as milestones or deliverable items.
B D
A F
C E
ES AC EF
LS D LF
ES – early start
EF – early finish
AC -activity
D – duration
EF- early Finish
LF – late finish
5 B 9 9 D 15
5 4 9 9 6 15
0 A 5 15 F 19
0 5 5 15 4 19
5 C 10 10 E 13
7 5 12 12 3 15
-is a method of analyzing the tasks involved in completing a given project, especially the
time needed to complete each task, and to identify the minimum time needed to complete the
total project. It incorporates uncertainty by making it possible to schedule a project while not
knowing precisely the details and durations of all the activities. It is more of an event-oriented
technique rather than start- and completion-oriented, and is used more in these projects where
time is the major factor rather than cost. It is applied on very large-scale, one-time, complex, non-
routine infrastructure and on Research and Development projects.
-is a statistical tool used in project management, which was designed to analyze and
represent the tasks involved in completing a given project.
Learning Activity: