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Surf Excel Campaign Impact Survey

The document is a survey designed for research on the impact of Surf Excel and its marketing campaign on customer purchase preferences. It includes questions about brand familiarity, purchasing habits, seasonal usage, preferred brands, and the importance of various factors related to Surf Excel and its marketing strategies. Demographic information such as gender, age, occupation, and income is also collected to analyze the data effectively.

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Amit More
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7 views1 page

Surf Excel Campaign Impact Survey

The document is a survey designed for research on the impact of Surf Excel and its marketing campaign on customer purchase preferences. It includes questions about brand familiarity, purchasing habits, seasonal usage, preferred brands, and the importance of various factors related to Surf Excel and its marketing strategies. Demographic information such as gender, age, occupation, and income is also collected to analyze the data effectively.

Uploaded by

Amit More
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Respected Respondent, I am the student of Garware Institute of Career and Development (PGDBM) conducting a research on to understand the impact

of Surf Excel and campaign through customer purchase preferences. Your valued response in this regard will be highly appreciated. Name of the Respondent : Q.1 Which brand(s) name of detergent are you familiar with? o o o o Surf Excel Nirma Ariel Others Q.5 Which brand(s) name of detergent do you purchase most? o o o o Q.3 My usage increases in ____________ season: o o o Summer Winter All Season o o Autumn Spring Surf Excel Nirma Ariel Others o o o Bright Total Sunlight Rin Washing Powder o o o Bright Total Sunlight Rin Washing Powder Q.4 How frequent you purchase detergent powder?\ o o o Daily Monthly Annual Purchase o o Weekly After 2 Months

Q.2 List down your 3 preferred brands of detergents: (Rate them with nos 13, 1 for most preferable and 3 for least) 1. ---------------------------------2.----------------------------------3.-----------------------------------

Q.6 If my above mentioned brand is not available in thenI would: o o Switch the store Purchase other available brand ---------------------------o Delay the purchase

IMPORTANCE OF VARIOUS FACTORS IN SURF EXCEL AND ITS MARKET CAMPAIGN Read the factors given below. Please indicate their importance on a scale of 5 to 1 for Surf Excel and its Market Campaign. For example, For Surf Excel if you give 5 for Packaging it means that in your opinion Packaging of Surf Excel is very important for customers. Similarly, For marketing campaign of Surf Excel if you give 5 for TV media it means that in your opinion TV mediaof Surf Excel is very important to attract more customers.

5 Scale Very Important

4 Some what important Rate

3 Normal Sr No. 1 2 3 4 5 6 7 8

2 Unimortant

1 Not at all important Rate

Sr No. 1 2 3 4 5 6 7 8 9 10

Factors(Surf Excel) Packaging Anti-aging formula Dirt Cleaner No harm to hands Washes the clothes in minimum time Give shining to clothes Maintain the color and elegance Fragrance after washing clothes Available Sizes Lather

Factors (Campaign) TV Media Internet Print & Billboards Door to door selling Prize Contest Attractive Packaging Slogan Word of Mouth

Demographic Information Gender o Male o Female Age o o o o Less than 20 Years 20 years - 30 Years 31 years - 40 Years 41 years or more

Occupation o Student o Businessman o Household o Job holders

Monthly Household Income (in Rs.) o Below 20,000 o 21,000 - 40000 o 41000 - 60000 o 60000 and above

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