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Fair-Trade Coffee and Bananas Sales Data

The document outlines a structured report comparing sales of Fair-trade labelled coffee and bananas in five countries for the years 1999 and 2004. It highlights trends in sales, noting that while coffee sales increased in all countries except Belgium and Sweden for bananas, the UK had the highest figures by 2004. Detailed paragraphs provide specific revenue figures and comparisons between countries for both commodities.

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Le Ba Tuan Minh
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0% found this document useful (0 votes)
3 views21 pages

Fair-Trade Coffee and Bananas Sales Data

The document outlines a structured report comparing sales of Fair-trade labelled coffee and bananas in five countries for the years 1999 and 2004. It highlights trends in sales, noting that while coffee sales increased in all countries except Belgium and Sweden for bananas, the UK had the highest figures by 2004. Detailed paragraphs provide specific revenue figures and comparisons between countries for both commodities.

Uploaded by

Le Ba Tuan Minh
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Task 1 - Table

1234 structure
Paragraph 1 – 1 sentence
Paraphrase the question

Paragraph 2 – 2 sentences
Overview

Paragraph 3 & 4 – 3 - 4 sentences


Body – Report & Compare
- Overview: 2 sentences
+ Upward (except: bananas in Bel and Swe)
+ UK highest sales (most significant growth in coffee)

- Body: divide?
each body: each table
provide data of/provide detailed information about/of/represents
Paragraph 1 – Opening revenues earned from sth
The table gives information about sales of Fair-trade labelled coffee and
bananas in 1999 and 2004 in five countries.
(1) The table
The table
(2) gives information about
represents
(3) sales of
the revenue earned from
(4) Fair-trade labelled coffee and bananas
2 commodities
(5) in 1999 and 2004
in two separate years 1999 and 2004
(6) in five countries
in UK, Switzerland, ...
Paraphrase – Full Paragraph

The table represents the revenue earned from 2 commodities in two


separate years 1999 and 2004 in the UK, Switzerland, Denmark, Belgium
and Sweden.
Paragraph 2 – Overview

Lead-in:
“Looking at the graph, it is evident that ...”

1. Trend
Is it an upward / downward trend?

2. Order
Which group has the highest figures?
1. Trend:
all increased (experienced an upward tendency) - except (bananas in Bel and Swe)

2. Outstanding:
UK - highest sales figures (the end), coffee UK (most significant growth)
Paragraph 2 – Overview – Trend

Trend: all increased, except for banana sales in Belgium and Sweden.

=> Looking at the graph, it is immediately obvious that the sales of both
coffee and bananas in all countries experienced an upward progression ...
... with the exception of banana sales in Belgium and Sweden.
Paragraph 2 – Overview – Trend

Order: 2004 – UK highest

=> By 2004, the UK registered the highest figures out of all 5 countries
examined.
Paraphrase + Overview

The table illustrates the revenue earned from 2 commodities in two


separate years in the UK, Switzerland, Belgium, Denmark and Sweden.

Looking at the table, it is immediately obvious that the sales of both


bananas and coffee experienced an upward progression with the
exception of that of bananas in Belgium and Sweden. By 2004, the UK
registered the highest trade figures out of all 5 countries examined.

(67 words)
Paragraph 3 + 4 – Body
Report
Compare

Structure:
Sentence 1 – list info
Sentence 2 – describe change
Sentence 3 – compare with other groups
million euros: s nhiu s cho vào n v
Body 1 – Coffee sales tin

Sentence 1 (list) – 1999 – UK – 1.5 mil

Sentence 2 (change) – 1.5 -> 20 mil – 2004 (increased exponentially)

relatively/rather
Sentence 3 (compare) – similar – Switzerland (3 to 6: double)

Sentence 4 (compare) – similar but less – Denmark/ Belgium/ Sweden

although to a lesser extent

Belgium 70%: 1-1.7


Den 1.8-2 Swe 0.8-1 (20%)
Body 1 – Coffee sales
Sentence 1 (list) – 1999 – UK – 1.5 mil
In 1999, coffee sales in the UK registered 1.5 million euros.

Sentence 2 (change) – 1.5 -> 20 mil – 2004


This figure increased exponentially to 20 million euros in 2004.

Sentence 3 (compare) – similar – Switzerland


A somewhat similar trend was seen in Switzerland’s sales of this
commodity, which doubled from 3 to 6 million euros.

Sentence 4 (compare) – similar but less – Denmark/ Belgium/ Sweden


Coffee trade in Denmark, Belgium and Sweden also showed an upward
tendency, although to a lesser extent
Body 1 – Full paragraph

In 1999, coffee sales in the UK registered 1.5 million euros. This figure
increased exponentially to 20 million euros in 2004. A similar trend was
seen in Switzerland’s sales of this commodity, which doubled from 3 to 6
million euros. Coffee trade in Denmark, Belgium and Sweden also showed
an upward tendency, although to a lesser extent. To be specific, the
figures for these countries rose from 1.8, 1 and 0.8 to 2, 1.7 and 1 million
euros, respectively.

(80 words)
Body 2 – Bananas sales

Sentence 1 – 1990 – UK – 15 mil

Sentence 2 – change – 15 -> 47 mil more than tripled

Sentence 3 – compare – similar – Switzerland + Denmark in that order = respectively

halved
Sentence 4 – compare – opposite – Belgium + Denmark
Body 2 – Bananas sales
Sentence 1 – 1990 – UK – 15 mil
The sales of bananas in the UK started at 15 million euros in 1999.

Sentence 2 – change – 15 -> 47 mil


This figure more than tripled from 15 to 47 million euros.

Sentence 3 – compare – similar – Switzerland + Denmark


A similar pattern was witnessed in Switzerland and Denmark, where
banana sales jumped from 1 and 0.6 to 5.5 and 4 million euros.

Sentence 4 – compare – opposite – Belgium + Denmark


Conversely, the figures for Belgium and Denmark halved, from 1.8 and 2
in 1999 to 1 and 0.9 in 2004.
Body 2 – Full paragraph

The sales of bananas in the UK started at 15 million euros in 1999. This


figure more than tripled from 15 to 47 million euros. A similar pattern was
witnessed in Switzerland and Denmark, where banana sales jumped from 1
and 0.6 to 5.5 and 4 million euros. Conversely, the figures for Belgium and
Denmark halved, from 1.8 and 2 in 1999 to 1 and 0.9 in 2004.

(76 words)
Full essay – 223 words

The table illustrates the revenue earned from 2 commodities in two separate years in the UK,
Switzerland, Belgium, Denmark and Sweden.

Looking at the table, it is immediately obvious that the sales of both bananas and coffee
experienced an upward progression with the exception of that of bananas in Belgium and Sweden. By
2004, the UK registered the highest trade figures out of all 5 countries examined.

In 1999, coffee sales in the UK registered 1.5 million euros. This figure increased exponentially to 20
million euros in 2004. A similar trend was seen in Switzerland’s sales of this commodity, which
doubled from 3 to 6 million euros. The revenue earned from Denmark, Belgium and Sweden also
showed an upward tendency, although to a lesser extent. To be specific, the figures for these
countries rose from 1.8, 1 and 0.8 to 2, 1.7 and 1 million euros, respectively.

The sales of bananas in the UK started at 15 million euros in 1999. This figure more than tripled
from 15 to 47 million euros. A similar pattern was witnessed in Switzerland and Denmark, where
banana sales jumped from 1 and 0.6 to 5.5 and 4 million euros. Conversely, the figures for Belgium
and Denmark halved, from 1.8 and 2 in 1999 to 1 and 0.9 in 2004.
Homework

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