VISUAL IDENTITY

GUIDELINES
V2
Table of contents

VISUAL IDENTITY ELEMENTS COLOR RICH'S GRADIENT TYPE TEXTURE NOTIONAL APPLICATIONS
Overview 3 Core and accent palettes 19 Overview 38 Overview 50 Brochure 70

Technical requirements 4 Gradients 20 Replacing chalkboard 39 Rich's Red type texture 51 Newsletter 73

Gradient specifications 40 Red type texture 52 Full page ad 74

LOGO PHOTOGRAPHY
Gray type texture 53 Full page ad 75
FULL-BLEED PRINCIPLES
Overview 6 Overview 22
Standard formats / ​ Scaling and cropping / ​ Web page 76
Color variations 7 People in action 23 Covers and 1-surface 41 English, Portuguese and Spanish 54
Sell sheet 77
Clearspace and minimum size 8 Hands in action 24 Scaling and cropping /
CONTENT BAND PRINCIPLES Product handling sheet 78
Chinese 55
Consumer 25 Standard formats / ​
SIZING AND PLACEMENT Trade show 79
Covers and 1-surface 42 Solid principles 56
Standard formats / ​ Finished product 26
Covers and 1-surface 9 Narrow formats vertical / Multiply principles 57
Finished product silhouettes 27 ASSETS
Covers and 1-surface 43 Gradient specifications 58
Narrow formats / ​ Portraits in place 28 Logo 81
Covers and 1-surface 10 Narrow formats horizontal / Red gradient specifications 59
Covers and 1-surface 44 Palette 82
Digital banner formats 11
GRIDS Gray gradient specifications 60
Type Texture 83
Misuse 12 GRAPHIC BAND PRINCIPLES
Overview 30 How to build 61
Brand Signature 13 Standard formats / ​
Covers and 1-surface 45 CONTACTS
STANDARD FORMATS
ICONS
Vertical 31 Narrow formats vertical /
TYPOGRAPHY Monoline style 63
Horizontal 32 Covers and 1-surface 46
Specifications 15 Color application 64
Narrow formats horizontal /
Usage principles 16 NARROW FORMATS Covers and 1-surface 47 Cropping and key visual areas 65
Accent font 17 Vertical 33
Illustration principles 48 Sizing cropped icons 66
Horizontal: Variation A 34
Icons pattern 67
Horizontal: Variation B 35
Coloring the icons pattern 68
Layout principles 36

Rich's Visual Identity Guidelines 2

VISUAL IDENTITY ELEMENTS
Visual Identity Elements
Overview

LOGO TYPOGRAPHY COLOR PALETTE GRIDS

CORE CORE ACCENT GRADIENTS

Alright Sans
ACCENT

Drina
Market Pro
IMAGERY RICH'S GRADIENT TYPE TEXTURE ICONS

Rich's Visual Identity Guidelines

Visual Identity Elements
Technical requirements

Layout templates, color Color models Adobe software

palettes and logo assets Color models are used to requirements
have been supplied determine the specifications Assets are created to work
for use with these identity for color reproduction in all with Adobe Illustrator,
guidelines. Please follow the Rich's communications. Adobe InDesign, and Adobe
recommendations for color Photoshop.
space and requirements for For all printed communications,
minimum software versions use the CMYK (or Process) or Only use Adobe Illustrator
to consistently and accurately PANTONE colors. PANTONE version CS6 and later. Save
produce on-brand Rich's colors are used in the your files to this version at a
communications. traditional method of printing minimum. Do not use, or save
hard copies of documents, to, versions earlier than CS6.
called offset printing. CMYK
stands for cyan, magenta, Only use InDesign version 4
yellow, and black and can and later. Version 4 uses files
be used for offset printing with the IDML extension. The
as well as any digital printing latest version (CC 2018) uses
methods. files with the INDD extension.
Do not use, or save to, versions
For all screen-based earlier than 4.
communications
(presentations, video, etc.) Digital templates are provided
use RGB colors: red, green in Adobe Photoshop. Files
and blue. HEX colors are with the .PSD extension are
a translation of RGB colors backwards compatible with
which may be used earlier versions of the
specifically for web-based program. TIFF files are also
communications. provided
if you are unable to open
Do not use CMYK or the .PSD file
PANTONE colors for RGB
and HEX or vice-versa. Colors
have been carefully translated
and approved by the brand
team. Use only the color
specifications provided in
these guidelines and in .ait
and .indt files.

See "Palette" on page 82

for information on .ait and
.indt files.

Rich's Visual Identity Guidelines 4

LOGO

Rich's Visual Identity Guidelines 5

Logo
Overview

The most important and

recognizable element of our
visual identity is our Rich's
logo. The proprietary pillow
footprint and serif letter forms
have signaled quality and
innovation for generations.

To celebrate this new brand

identity initiative, we have
invested in refining and
perfecting the original
artwork.

Rich's Visual Identity Guidelines 6

Logo
Color variations

There are four logo color POSITIVE REVERSE

variations.

The Rich's Red positive

version should always be used
against a solid white or light
background. The reverse
version should always be used
against dark backgrounds.
When the registered 'R' is
legible, you are using the
correct variation.

The one-color black positive

version and one-color white
reverse version are for limited
reproduction applications
when color printing is not
possible, such as faxes or
newsprint.
1-COLOR BLACK POSITIVE 1-COLOR BLACK REVERSE

Rich's Visual Identity Guidelines 7

Logo
Clearspace and minimum size

It’s important to preserve the POSITIVE REVERSE

integrity of our logo across all
applications.

Clearspace
X X
Minimum clearspace is the
area surrounding a logo that
must be kept free of any text
or graphic elements. Minimum
clearspace is measured by the
height of the "H" within the
Rich's logo.

Minimum size
Legibility of the Rich's logo
is critical, do not reproduce
X X
the logo smaller than
specified here. Any clearspace
and minimum size exceptions Minimum clearspace = Height of "H" Minimum clearspace = Height of "H"
must be approved by
Rich's brand team.

MINIMUM SIZE

Print minimum size: 0.75 inches wide

Digital minimum size: 54 px wide

Rich's Visual Identity Guidelines 8

Logo Standard formats:
Formats where the shortest edge length is more than half
Sizing and placement the longest edge length (ex. 8.5 in wide x 11 in tall).

Standard formats / ​Covers and 1-surface

VERTICAL FORMATS HORIZONTAL FORMATS

X = Shortest edge
of format
1/5 X
Logo width equals
20% of short edge
1/5 X

Rich's Visual Identity Guidelines 9

Logo Narrow formats:
Formats where the shortest edge length is less than half
Sizing and placement the longest edge length.

Narrow formats / ​Covers and 1-surface

VERTICAL FORMATS HORIZONTAL FORMATS

X X

X = Shortest edge
of format 1/3 X

X
Logo width equals
1/3 X
1/3 X 33% of short edge

1/3 X

Rich's Visual Identity Guidelines 10

Logo
Sizing and placement
Digital banner formats

STANDARD FORMATS NARROW FORMATS

X X

Clearspace Clearspace Clearspace

1/4 X 1/4 X 468 x 60 px

Scale Rich's logo and

clearspace to fit narrow
widths and heights

250 x 250 px

X = Shortest edge
of format

Logo width equals

25% of short edge
240 x 400 px

120 x 600 px
(shown at 50% scale)

Rich's Visual Identity Guidelines 11

Logo
Misuse

Protect our most valuable

asset. Altering or adding
to the Rich's logo in any way
diminishes the logo’s
integrity and the equity of
our brand.

Do not use the Rich's logo Do not alter the size of the Rich's Do not skew, distort or other change
without the "pillow" logotype within the "pillow" proportions of the Rich's' logo

BUSINESS UNIT

Do not change the color Do not create lockups or add Do not add effects or treatments
of the Rich's logo to the Rich's logo to the Rich's logo

Rich's Visual Identity Guidelines 12

Logo
Brand Signature

Brand signature TWO-LINE BRAND SIGNATURE SINGLE LINE BRAND SIGNATURE

Our brand signature, "INFINITE
POSSIBILITIES. ONE FAMILY.™"
has two variations:
• Two-line
• Single line

Our brand signature offers a

concise communication to
summarize the Rich's brand
positioning, needed in materials CLEARSPACE
where we have no other messaging
(i.e., headlines, copy).

A TM (trademark) or R (registration X X
mark) must appear with the stand-
alone brand signature.
X
Clearspace guidelines are based on X
the height of the two-line
X
signature.

Logo/Brand signature lockup

Our logo and brand signature
lockup has three variations:
• Stack left PRIMARY LOCKUPS ALTERNATE LOCKUP
• Horizontal
STACK LEFT HORIZONTAL STACK CENTER
• Stack center

The stack center lockup is an

alternate version, suitable for
multi-page documents, video and
environments.

Use only the lockup arrangements

and proportions shown here.

When the brand signature appears

locked up with the logo, it does not
need the TM (trademark) or
R (registration mark).

Rich's Visual Identity Guidelines 13

TYPOGRAPHY

Rich's Visual Identity Guidelines 14

Typography

Our typography projects PRIMARY FONT SYSTEM FONT

an ownable personality that
colors and shapes our tone FAMILY CHARACTER SET FAMILY CHARACTER SET
of voice.

Simple, bold and straight Alright Sans Black Latin and Cyrillic
Verdana Bold Latin and Cyrillic
forward, Alright Sans serves
as our brand’s primary font.
ABCDEFGHIJKLMNOPQRST ABCDEFGHIJKLMNOPQRST
All written communications UVWXYZ 1234567890 UVWXYZ 1234567890
associated with the Rich's
brand should be set in this 1234567890
typeface whenever possible.
It can be used in any of the
weights shown here.
Alright Sans Bold Latin and Cyrillic
Verdana Regular Latin and Cyrillic

Verdana should be the ABCDEFGHIJKLMNOPQRST ABCDEFGHIJKLMNOPQRST

system font for creating
communications when UVWXYZ 1234567890 UVWXYZ 1234567890
Alright Sans is not available.
1234567890
Heiti is our default font for
the Chinese market.
Alright Sans Regular Latin and Cyrillic
Drina is used only as an accent
ABCDEFGHIJKLMNOPQRST
guidance in using this font.
UVWXYZ 1234567890

Heiti Bold Chinese

Heiti Bold Chinese

Heiti Regular Chinese

Heiti Regular Chinese

Latin and Cyrillic

Market Pro Latin and Cyrillic

Rich's Visual Identity Guidelines

Typography
Usage principles

Always establish clear PRIMARY FONT

typographic hierarchies in
layouts. STYLE USAGE SIZE (IN 8.5" X 11" FORMATS) LEADING AND TRACKING

This table outlines typography

usage for 8.5 in x 11 in formats. ALRIGHT SANS BLACK Headline Black 14 – 100 pt Leading = X/+2 (8/10, 12/14, 36/38 etc.)
Body Head 9 pt Tracking = 50
These specifications are ALL CAPS
meant for print and digital Body Head Rule 9 pt
marketing, not for web and
app development/design.
ALRIGHT SANS BOLD Table Head 8 pt Leading = X/+2 (8/10, 12/14, 36/38 etc.)
Tracking = 0
ALL CAPS

ALRIGHT SANS REGULAR Subheadline 14 – 100 pt Leading = X/+2 (8/10, 12/14, 36/38 etc.)
Body Subhead 9 pt Tracking = 0
ALL CAPS
Table Numbers 8 pt

Alright Sans Bold Body Subhead 9 pt Leading = X/+2 (8/10, 12/14, 36/38 etc.)
Caption Bold 8 – 9 pt Tracking = 0

Alright Sans Regular Headline 14 – 24 pt Leading = X/+3 (8/11, 12/15, 36/39 etc.)
Subheadline 14 – 24 pt Tracking = 0
Body 9 pt
Caption 8 – 9 pt
Table 8 pt
Footer 8 pt
Legal 7 pt

Rich's Visual Identity Guidelines 16

Typography
Accent font

Drina and Market Pro are ACCENT FONTS DIGITAL BRAND CAMPAIGN EXAMPLES
handwritten script fonts that

Drina is a
looks both casual and
contemporary. They are used
as accent fonts in short
headlines in the following
kinds of communications:

handwritten
• Digital brand campaigns
• Seasonal marketing
• Promotional marketing

script font
Drina and Market Pro should
always be used at large sizes
in layouts, and never in body
copy. Be sure that the chosen
font is used in strong
contrast with the background
and other visual elements:
the preferred color of the
font is black. Turn off the
ligatures function for the
font.

Market Pro
is a handwritten font

Rich's Visual Identity Guidelines

COLOR

Rich's Visual Identity Guidelines 18

Color
Core and accent palettes

CORE PALETTE ACCENT PALETTE

RICH'S RED WHITE BLACK DARK GRAY GRAY

PANTONE 200 C
C 0 M 100 Y 63 K 12 C0 M0 Y0 K0 C0 M0 Y0 K 100 C 0 M 0 Y 0 K 85 C 0 M 0 Y 0 K 45
R 211 G 17 B 69 R 255 G 255 B 255 R0 G0 B0 R 68 G 68 B 68 R 148 G 148 B 148
HEX: D31145 HEX: FFFFFF HEX: 000000 HEX: 444444 HEX: 949494

Black is only used in

typography, editorial
devices (e.g. strokes
and rules) and in
applications when
color printing is not
possible, such as
faxes or newsprint.

Please see the "Technical requirements" on page 4 for further

information on color models: CMYK, RGB, HEX and PANTONE.

Rich's Visual Identity Guidelines 19

Color
Gradients

RICH'S GRADIENT RED GRADIENT

Used for type texture and icon backgrounds ONLY

GRAY GRADIENT

"Rich's Gradient" section

starting on page .

Please see the "Technical requirements" on page for further

information on color models: CMYK, RGB, HEX and PANTONE.

Rich's Visual Identity Guidelines

PHOTOGRAPHY

Rich's Visual Identity Guidelines 21

Photography
Overview

Rich’s imagery expresses PEOPLE IN ACTION HANDS IN ACTION CONSUMER

what words can not. There
are five primary categories
to implement against,
people in action; hands in
action; finished products;
silhouetted finished
products; and portraits in
place. Ensure to capture
authenticity.

Key attributes
• Styled authenticity
• Natural bright lighting
• Neutral or light settings
Candid, reportage style that captures real people Candid, reportage style close-ups that captures hands Candid, reportage style that captures real people
• Crisp contrast in real environments and situations. creating or enjoying products. in real environments and situations.
• Dynamic and graphic
compositions

Portraits in place apply Rich’s PORTRAITS IN PLACE FINISHED PRODUCT FINISHED PRODUCT SILHOUETTES
imagery attributes as well as:
Silhouetted finished products
• Composed in real may incorporate authentic
environments and real moments such as
situations crumbs,drops or scattered
• Show people facing the ingredients. There are only
camera in a relaxed, two silhouette styles:
genuine pose featuring
at least the top half of • Subject with shadow on
the body white background
• Subject without shadow on
white background

Product imagery that looks appetizing and styled to look perfectly

‘imperfect’, adding authentic moments such as crumbs, drops or
scattered ingredients.

Rich's Visual Identity Guidelines 22

Photography
People in action

Rich's Visual Identity Guidelines 23

Photography
Hands in action

Rich's Visual Identity Guidelines 24

Photography
Consumer

Rich's Visual Identity Guidelines 25

Photography
Finished product

Rich's Visual Identity Guidelines 26

Photography
Finished product silhouettes

Rich's Visual Identity Guidelines 27

Photography
Portraits in place

Rich's Visual Identity Guidelines 28

GRIDS

Rich's Visual Identity Guidelines 29

Grids
Overview

Our grids provide a COMPONENTS

foundation that governs
the alignment, size and M = Margins
M
placement of our visual
identity elements. S = Segments

C = Columns

G = Gutters

S1

S2

S3

C1 C2 C3 C4 C5

S4 M

G G G G

Rich's Visual Identity Guidelines 30

Grids Standard formats:
Formats where the shortest edge length is more than half
Standard formats the longest edge length (ex. 8.5 in wide x 11 in tall).

Vertical

MARGINS & HANG LINES COLUMNS & GUTTERS

M = Margins C = Columns
M M
1/17 the shortest edge Divide area between
of the format margins into 5 columns

S = Segments G = Gutters
Divide height of the 1/2 the width of margins
format into 4 equal
segments
S1

S2

S3

C1 C2 C3 C4 C5

S4 M M

G G G G

Rich's Visual Identity Guidelines 31

Grids Standard formats:
Formats where the shortest edge length is more than half
Standard formats the longest edge length (ex. 8.5 in wide x 11 in tall).

Horizontal

MARGINS & HANG LINES COLUMNS & GUTTERS

M M

S1

S2

S3

C1 C2 C3 C4 C5 C6 C7

S4 M M

G G G G G G

M = Margins C = Columns
1/17 the shortest edge Divide area between
of the format margins into 7 columns

S = Segments G = Gutters
Divide height of 1/2 the width of margins
the format into
4 equal segments

Rich's Visual Identity Guidelines 32

Grids Narrow formats:
Formats where the shortest edge length is less than half
Narrow formats the longest edge length.

Vertical

MARGINS & HANG LINES COLUMNS & GUTTERS

M = Margins C = Columns
M M
1/10 the shortest edge Divide area between
of the format margins into 2 columns

S = Segments G = Gutters
Divide height of 1/2 the width of margins
the format into
4 equal segments
S1

S2

S3

C1 C2

S4
M M

Rich's Visual Identity Guidelines 33

Grids Narrow formats:
Formats where the shortest edge length is less than half
Narrow formats the longest edge length.

Horizontal: Variation A

MARGINS & HANG LINES COLUMNS & GUTTERS

M M

S1

C1 C2 C3
S2
M M

G G

M = Margins C = Columns
1/10 the shortest edge Divide area between
of the format margins into 3 columns

S = Segments G = Gutters
Divide height of 1/3 the width of margins
the format into
2 equal segments

Rich's Visual Identity Guidelines 34

Grids Narrow formats:
Formats where the shortest edge length is less than half
Narrow formats the longest edge length.

Horizontal: Variation B

MARGINS & HANG LINES COLUMNS & GUTTERS

M M

C1 C2 C3

M M

G G
VS1 VS2 VS3

M = Margins C = Columns
1/10 the shortest edge Divide area between
of the format margins into 3 columns

VS = Vertical segments G = Gutters

Divide width of *2x the width of margins
the format into *This gutter size is only used
3 equal segments on variation B grids

Rich's Visual Identity Guidelines 35

 Grids

gutter w dths
graph c e ements
that ut ze the gr d
Our nter or spreads

mu t p ed execut ons

h erarch es and c ean

of co umns n the gr d
beyond type sca e and

creat ng new secondary

background co or Avo d
structured compos t ons
everage the flex b ty of

Create c ear typograph c

a ways ma nta n the same

P ay w th contrast through
may be app ed as so d and

When chang ng the number

R ch s V sua dent ty Gu de nes

our gr d The R ch s Grad ent

m x ng heavy and ght pages

are used to segment content

S mp e strokes bars and ru es
Layout principles

F P P P F P P P P F P P F P P F
P P P F P P P P F P P P P P F P P P P P F F F F F F F F F F F F F F F F F F F F
FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP O FP O O O O O O O O O O O O O O O O O O O O O O O O O O O
O O O O O O O O O O O O O O O O O O O O O O O O O O O IM O IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM
A A A A A A A A A A A A A A A A A A A A A A A A A A
IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM AG IM AG G G G G G G G G G G G G G G G G G G G G G G G G G G
A A A A A A A A A A A A A A A A A A A A A A A A A A A E A E E E E E E E E E E E E E E E E E E E E E E E E E E E
G G G G G G G G G G G G G G G G G G G G G G G G G G G G
E E E E E E E E E E E E E E E E E E E E E E E E E E E F E F F F F F F F F F F F F F F F F F F F F F F F F F F
P P P P P P P P P P P P P P P P P P P P P P P P P P P FP
O O O O O O O O O O O O O O O O O O O O O O O O O O

88
FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP O I FP O I IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM
O O O O O O O O O O O O O O O O O O O O O O O O O O O MA O MA A A A A A A A A A A A A A A A A A A A A A A A A A A
IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM GE IM GE G G G G G G G G G G G G G G G G G G G G G G G G G G
A A A A A A A A A A A A A A A A A A A A A A A A A A A A E E E E E E E E E E E E E E E E E E E E E E E E E E
G G G G G G G G G G G G G G G G G G G G G G G G G G G G
E E E E E E E E E E E E E E E E E E E E E E E E E E E FP E FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP
O O O O O O O O O O O O O O O O O O O O O O O O O O O O
elementum semper..

FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP IM FP IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM
O O O O O O O O O O O O O O O O O O O O O O O O O O O AG O AG A A A A A A A A A A A A A A A A A A A A A A A A A A
G G G G G G G G G G G G G G G G G G G G G G G G G G
IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM E IM E E E E E E E E E E E E E E E E E E E E E E E E E E E
A A A A A A A A A A A A A A A A A A A A A A A A A A A A
G G G G G G G G G G G G G G G G G G G G G G G G G G G F G F
E E E E E E E E E E E E E E E E E E E E E E E E E E E P E P FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP
O O O O O O O O O O O O O O O O O O O O O O O O O O O O
FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP IM FP IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM
O O O O O O O O O O O O O O O O O O O O O O O O O O O AG O AG A A A A A A A A A A A A A A A A A A A A A A A A A A
G G G G G G G G G G G G G G G G G G G G G G G G G G
IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM E IM E E E E E E E E E E E E E E E E E E E E E E E E E E E
Body Subhead 9/12 donec pede justo

A A A A A A A A A A A A A A A A A A A A A A A A A A A A
G G G G G G G G G G G G G G G G G G G G G G G G G G G FP G FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP
E E E E E E E E E E E E E E E E E E E E E E E E E E E O E O O O O O O O O O O O O O O O O O O O O O O O O O O O
I I IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM
FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP MA FP MA A A A A A A A A A A A A A A A A A A A A A A A A A A
O O O O O O O O O O O O O O O O O O O O O O O O O O O GE O GE G G G G G G G G G G G G G G G G G G G G G G G G G G
IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM E E E E E E E E E E E E E E E E E E E E E E E E E E
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A A A A A A A A A A A A A A A A A A A A A A A A A A A F A F
G G G G G G G G G G G G G G G G G G G G G G G G G G G P G P FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP
E E E E E E E E E E E E E E E E E E E E E E E E E E E O E O O O O O O O O O O O O O O O O O O O O O O O O O O O
IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM
FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP F FP F FP F FP F FP F FP F FPF F FFP F FFP F FFPF A A A A A
O O O O O O O O O O O O O O O O PO O PO O PO O PO O PO O PO PP
O PO P POP FFPPFP FFPP
FP AG FPFFPP AG FPFP AG FPFP AG FPFP AG FPFP AG FPFP AG FPFP AG FPFP AG FPFP AG FPFP AG FPFP AG FPFP AG FPFP AG FPFP AG FPFP AG FPFP AG FP AG FP AG FP AG FP AG FP AG FP AG G G G G G
OO OO OO OPO OO O OOO E OOO E O O E O O E O O E O O E O O E O O E O O E O O E O O E O O E O O E O O E O O E O O E O O E O E O E O E O E O E O E E E E E E
IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IMIMIM IM IMIM IIM
MIM IMIM IIMMIM IM
IMIM IMIIMM IMIM IMIM IMIM IMIM IMIM IMIM IMIM IMIM IMIM IMIM IMIM IMIM IMIM IMIM IMIM IM IM IM IM IM IM
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FP FP A FP A FP A FP A FP FP FP FP
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O O O O O O
LOREM IPSUM DOLOR
LOREM IPSUM DOLOR

E E E E E E E E E E E E E E E E E E E E E E E E E E E EE E EE E EE EE E EEE EEE E EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE E O GE O GE O GE O GE O GE
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Body 9/12 aliquam lorem ante, dapibus in, viverra quis, feugiat, tellus.

IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM
massa. Cum sociis natoque penatibus et magnis dis parturient montes,
nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu,

FF A A A A A
consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean

enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam dictum

FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FFPPFP FFPPFP FPFP FFPFP FPFFP AG FPF AG FPFP AG FPFP AG FPFP AG FPFP AG FPFP AG FPFP AG FPFP AG FPFP AG FPFP AG FPFP AG FPFP AG FPFP AG FPFP AG FPFP AG FPFP AG FP AG FP AG FP AG FP AG FP AG FP AG G G G G G
CONSECTETUER LUDEX
CONSECTETUER LUDEX

O O O O O O O O O O O O O O O O O O O O O O O O O O O OO O OO PO O FPPOPO
O O
PO O
O OPOO E OPO E O O E O O E O O E O O E O O E O O E O O E O O E O O E O O E O O E O O E O O E O O E O O E O E O E O E O E O E O E E E E E E
Phasellus viverra nulla ut metus varius laoreet. Lorem ipsum dolor sit amet,

HEADLINE BLACK 24/26

HEADLINE BLACK 24/26

Body 9/12 donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In

IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IIMMIM MIM
IIM IIMIM
M IMIMIM IMIIM
M IMIIM
M IMIIM
M IMIM IMIM IMIM IMIM IMIM IMIM IMIM IMIM IMIM IMIM IMIM IMIM IMIM IMIM IMIM IM IM IM IM IM IM
A A A A A A A A A A A A A A A A A A A A A A A A A A A AA A A
AGAG AA A AAA A AA AA A FP A AA FP A A FP A A FP A A FP A A FP A A FP A A FP A A FP A A FP A A FP A A FP A A FP A A FP A A FP A A FP A A FP A FP A FP A FP A FP A FP A FP FP FP FP FP FP
G G G G G G G G G G G G G G G G GE G GE G GE G GE G GE G GE GGEGE GE E GGG GGG GGG GG G O G GG O G G O G G O G G O G G O G G O G G O G G O G G O G G O G G O G G O G G O G G O G G O G G O G O G O G O G O G O G O O O O O O
E E E E E E E E E E E E E E E E E E E E E E E EE E E EE E E E E E
E I E I E E E E E E E E E E E E E E E E E E E E E E E E E E E E E E E E E E E E E E
M M IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM
nulla ut metus varius laoreet.

FF A A A A A
FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP PFP
FFP FFPFP FPFFP FPFFP FPFFP AG FPFFP AG FPFP AG FPFP AG FPFP AG FPFP AG FPFP AG FPFP AG FPFP AG FPFP AG FPFP AG FPFP AG FPFP AG FPFP AG FPFP AG FPFP AG FPFP AG FP AG FP AG FP AG FP AG FP AG FP AG G G G G G
O O O O O O O O O O O O O O O O O O O O O O O O O O O O O
O I
PO O FPPOPO
OI I OI I O
PO
OI I O PO
O O PO E O PO E O O E O O E O O E O O E O O E O O E O O E O O E O O E O O E O O E O O E O O E O O E O O E O
O O E O E O E O E O E O E E E E E E
IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM M MM MI M MI M IMIM IM IM IM IM IM
IM IMA IM IMA IM IMA IM IMA IM IMA IMIMA IIM MA A IMA A MA A M
AA IAMA IMIAIMMA FIMIAM IMA FIMIAMA FIMIAMA FIMIAMA FIMIAMA FIMIAMA FIMIAMA FIMIAMA FIMIAMA FIMIAMA FIMIAMA FIMIAMA FIMIAMA FIMIAMA FIMIAMA FIMIAMA FIMA F A F A F A F A F A F F F F
A A A A A A A A A A A A A A A A G A G A G A G A G A G AG G AG G GG
A GA G GAG GAG PO G AG PO G G PO G G PO G G PO G G PO G G PO G G PO G G PO G G PO G G PO G G PO G G PO G G PO G G PO G G PO G G PO G P G P G P G P G P G P P P P FP FP
G G G G G G G G G G G G G G G G E G E G E G E G E G E GE E GE E GEE EG E EGE EGE E GE EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE E O E O E O E O E O E O O O O O O
Body Subhead 9/12 donec pede justo
pede justo.

E E E E E E E E E E E E E E E E E E E E E E E E E E E IM E IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM
dis parturient

A A A A A
FP FP FP FP FP FP FPFP FPFP FPFP FPFP FPFP FPFP AG FPFP AG FPFP AG FPFP AG FPFP AG FPFP AG FPFP AG FPFP AG FPFP AG FPFP AG FPFP AG FPFP AG FPFP AG FPFP AG FPFP AG FPFP AG FPFP AG FP AG FP AG FP AG FP AG FP AG FP AG G G G G G
O E O E O E O E O E O E E E E E E
quis enim. Donec

FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP O FP O FP O FP O FP O FP O FPO O FPO O FOP O FOPO FPO OFPO E OFO P E OO E OO E OO E OO E OO E OO E OO E OO E OO E OO E OO E OO E OO E OO E OO E O

consequat massa
semper nisi. Nulla
montes, nasce tur
Caption Bold 9/12

O O O O O O O O O O O O O O O O IM O IM O IM O IM O IM O IM OIMIM OIMIM OIMIM IOMIM IOI

MM I OI
MM I OI
MM I I
MM I I
MM I I
MM I I
MM I I
MM I I
MM I I
MM I I
MM I I
MM I I
MM I I
MM I I
MM I I
MM I I
MM I I
MM I M I M I M I M I M I M
ridiculus mus quam.

AA A A AA AA AA AA AA AA AA AA AA AA AA AA AA AA AA A A A A A A
penatibus et magnis

IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM A IM A IM A IM A IM A IM A IMA A IM IAM A IAMA AIMA AIM AIM

G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G
aliquet nec, vulputate

A A A A A A A A A A A A A A A A A A A A E A E AE E AE E AE E AE E E EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE E E E E E E
G G G G G G G G G G G G G G G G E G E G E G E G G G G G G EAGE EAG EAEG
E E E E E E E E E E E E E E E E E E E E E E E E E E E E
FP FP FP FP FP FP FPFP FPFP FPFP FPFP FPFP FPFP FPFP FPFP FPFP FPFP FPFP FPFP FPFP FPFP FPFP FPFP FPFP FPFP FPFP FPFP FPFP FPFP FP FP FP FP FP FP
O O O O O O OO OO OO OO OO OO OO OO OO OO OO OO OO OO OO OO OO OO OO OO OO OO O O O O O O
IM IM IM IM IM IM IMIM IMIM IMIM IMIM IMIM IMIM IMIM IMIM IMIM IMIM IMIM IMIM IMIM IMIM IMIM IMIM IMIM IMIM IMIM IMIM IMIM IMIM IM IM IM IM IM IM
A A A A A A AA AA AA AA AA AA AA AA AA AA AA AA AA AA AA AA AA AA AA AA AA AA A A A A A A
G G G G G G GG GG GG GG GG GG GG GG GG GG GG GG GG GG GG GG GG GG GG GG GG GG G G G G G G
E E E E E E EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE E E E E E E

pede justo.
FP FP FP FP FP FP FPFP FPFP FPFP FPFP FPFP FPFP FPFP FPFP FPFP FPFP FPFP FPFP FPFP FPFP FPFP FPFP FPFP FPFP FPFP FPFP FPFP FPFP FP FP FP FP FP FP
dis parturient

O O O O O O OO OO OO OO OO OO OO OO OO OO OO OO OO OO OO OO OO OO OO OO OO OO O O O O O O
IM IM IM IM IM IM IMIM IMIM IMIM IMIM IMIM IMIM IMIM IMIM IMIM IMIM IMIM IMIM IMIM IMIM IMIM IMIM IMIM IMIM IMIM IMIM IMIM IMIM IM IM IM IM IM IM
tellus. Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim.

quis enim. Donec

Body 9/12 donec quam felis, ultricies nec, pellentesque eu, pretium quis,

consequat massa
semper nisi. Nulla
montes, nasce tur
Caption Bold 9/12

A A A A A A AA AA AA AA AA AA AA AA AA AA AA AA AA AA AA AA AA AA AA AA AA AA A A A A A A
dapibus. Vivamus elementum felis semper nisi. Aenean vulputate eleifend

G G G G G G GG GG GG GG GG GG GG GG GG GG GG GG GG GG GG GG GG GG GG GG GG GG G G G G G G
ridiculus mus quam.
nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis v

penatibus et magnis

E E E E E E EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE E E E E E E
Aliquam lorem ante, dapibus in, viverra quis, feugiat, tellus. Phasellus viverra
sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet

aliquet nec, vulputate

itae, justo. Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Cras

FP FP FP FP FP FP FPFP FPFP FPFP FPFP FPFP FPFP FPFP FPFP FPFP FPFP FPFP FPFP FPFP FPFP FPFP FPFP FPFP FPFP FPFP FPFP FPFP FPFP FP FP FP FP FP FP
O O O O O O OO OO OO OO OO OO OO OO OO OO OO OO OO OO OO OO OO OO OO OO OO OO O O O O O O
IM IM IM IM IM IM IMIM IMIM IMIM IMIM IMIM IMIM IMIM IMIM IMIM IMIM IMIM IMIM IMIM IMIM IMIM IMIM IMIM IMIM IMIM IMIM IMIM IMIM IM IM IM IM IM IM
A A A A A A AA AA AA AA AA AA AA AA AA AA AA AA AA AA AA AA AA AA AA AA AA AA A A A A A A
G G G G G G GG GG GG GG GG GG GG GG GG GG GG GG GG GG GG GG GG GG GG GG GG GG G G G G G G
E E E E E E EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE E E E E E E
FP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FP FP FP FP FP FP F FP
FP P FP FP
O OO OO OO OO OO OO OO OO OO OO OO OO OO OO OO OO OO OO OO OO O O O O FPO O FPO FPO O O O O O
O FPFOPO FPFOPO FPFOPO FPFOPO FPFOPO FPFOPO FPFOPO FPFOPO FPFOPO FPFOPO FPFOPO FPFOPO FPFOPO FPFOPO FPFOPO FPFOPO FPFOPO FPFOPO FPFOPO FPFOPO FPFOPO FPFOPO FPO FPO FPO FPO FPO FPO
IM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IM IM IM IM IM IM IM IM
IM IM IMIM IM
IM IMIM IMIM IMIM IMIM IMIM IMIM IMIM IMIM IMIM IMIM IMIM IMIM IMIM IMIM IMIM IMIM IMIM IMIM IMIM IMIM IMIM IMIM IM IM IM IM IM IM
A AA AA AA AA AA AA AA AA AA AA AA AA AA AA AA AA AA AA AA AA A A A A AGE A AGE AGAE AGE A AGE AGAE AGAEGE AGAEGE AGAEGE AGAEGE AGAEGE AGAEGE AGAEGE AGAEGE AGAEGE AGAEGE AGAEGE AGAEGE AGAEGE AGAEGE AGAEGE AGAEGE AGAEGE AGAEGE AGAEGE AGAEGE AGAEGE AGAEGE AGE AGE AGE AGE AGE AGE
G G GG GG GG GG GG GG GG GG GG GG GG GG GG GG GG GG GG GG GG GG G G G G G G G G
E E EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE E E E E F E F EF F E F EF FF FF FF FF FF FF FF FF FF FF FF FF FF FF FF FF FF FF FF FF FF FF F F F F F P P P P P P PP PP PP PP PP PP PP PP PP PP PP PP PP PP PP PP PP PP PP PP PP PP P P P P P FP
O O O O O O OO OO OO OO OO OO OO OO OO OO OO OO OO OO OO OO OO OO OO OO OO OO O O O O O O
semper nisi.
semper nisi.

IM IM IM IM IM
A A A A A
FP FP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FP FP FP FP IMA FPIMA IMFAP IMA FPIMA IMFAP IMIAMA IMIAMA IMIAMA IMIAMA IMIAMA IMIAMA IMIAMA IMIAMA IMIAMA IMIAMA IMIAMA IMIAMA IMIAMA IMIAMA IMIAMA IMIAMA IMIAMA IMIAMA IMIAMA IMIAMA IMIAMA IMIAMA IMA
O O OO OO OO OO OO OO OO OO OO OO OO OO OO OO OO OO OO OO OO OO O O O O G G GO G G GO G G GG GG GG GG GG GG GG GG GG GG GG GG GG GG GG GG GG GG GG GG GG G G G G G G
E O E E E O E E EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE E E E E E E
montes, nasce tur
montes, nasce tur

Caption Bold 9/12

Caption Bold 9/12

ridiculus mus quam.

ridiculus mus quam.

IM IM IM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IM IM IM IM IM IM IM IM
aliquet nec, vulputate
aliquet nec, vulputate

A A A AA AA AA AA AA AA AA AA AA AA AA AA AA AA AA AA AA AA AA AA A A A A A A A A
G G G GG GG GG GG GG GG GG GG GG GG GG GG GG GG GG GG GG GG GG GG G G G G G G G G
E E E EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE E E E E E E E E
FP FP FP FP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FP FP FP FP FP FP FP FP
O O O O OO OO OO OO OO OO OO OO OO OO OO OO OO OO OO OO OO OO OO OO O O O O O O O O
IM IM IM IM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IM IM IM IM IM IM IM IM
A A A A A AA AA AA AA AA AA AA AA AA AA AA AA AA AA AA AA AA AA AA AA A A A A A A A A
G G G G G GG GG GG GG GG GG GG GG GG GG GG GG GG GG GG GG GG GG GG GG G G G G G G G G
E E E E E EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE E E E EF E
BODY HEAD RULE 9/12 ADIPISCING DOLOR
BODY HEAD RULE 9/12 ADIPISCING DOLOR

E FP EFP FP E FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP
O O O O O O O O O O O O O O O O O O O O
IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM
A A A A A A A A A A A A A A A A
G G G G G G G G G G G G G G G G G G G
FP FP FP FP FP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FP FP FP FP IMA IFMPA IMA FP IMA FP FP
O O O O O O OO OO OO OO OO OO OO OO OO OO OO OO OO OO OO OO OO OO OO OO O O O O GE OE E O E O O E E E E E E E E E E E E E E E E
IM IM IM IM IM IM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IM IM IM IM F IMF IM IM
P FPIM FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP
A A A A A A AA AA AA AA AA AA AA AA AA AA AA AA AA AA AA AA AA AA AA AA A A A A PO A O O A O A A O O O O O O O O O O O O O O O O
G G G G G G GG GG GG GG GG GG GG GG GG GG GG GG GG GG GG GG GG GG GG GG G G G G IM GIM IM G IM G G IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM
E E E E E E EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE E E E E AG EAG A E A E E A A A A A A A A A A A A A A A A
G G G G G G G G G G G G G G G G G G
E E E E E E E E E E E E E E E E E E E E
FP FP FP FP FP FP FP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FPF F FP F FP FP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP
O O O O O O O OO OO OO OO OO OO OO OO O OOO O O O I POO I PO I O PO I O O OO OO OO OO OO OO OO OO OO OO OO O O O O O O O O O O O O O O O O
M I M IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM
IM IM IM IM IM IM IM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IM IM IM IM MA IMMA A M A IM IM A A A A A A A A A A A A A A A A
G G G G G G G G G G G G G G G G G G G
A A A A A A A A AA AA AA AA AA AA AA AA AA AA AA AA AA AA AA AA AA AA AA AA A A A A GE AE E A E A A E E E E E E E E E E E E E E E E
G G G G G G G G GG GG GG GG GG GG GG GG GG GG GG GG GG GG GG GG GG GG GG GG G G G G G G G G
E E E E E E E E EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE E E E E FP EFP FP E FP E E FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP
magnis dis parturient nec montes, nascetur ridiculus mus.
magnis dis parturient nec montes, nascetur ridiculus mus.

O O O O O O O O O O O O O O O O O O O O
IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM
A A F A A A A A A A A A A A A A A A A A
G G G G G G G G G G G G G G G G G G
FP FP FP FP FP FP FP FP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FP FP FP FP FPAG G P
FP FP
O O O O O O O O OO OO OO OO OO OO OO OO OO OO OO OO OO OO OO OO OO OO OO OO O O O O E OE E O E O O E E E E E E E E E E E E E E E E
justo. Nullam dictum felis eu pede mollis pretium. Integer tincidunt.
justo. Nullam dictum felis eu pede mollis pretium. Integer tincidunt.

IM IM IM IM IM IM IM IM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IM IM IM IM IMF F IM F
FP IM IM FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP
O O O O O O O O O O O O O O O O
consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec,
consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec,

A A A A A A A A AA AA AA AA AA AA AA AA AA AA AA AA AA AA AA AA AA AA AA AA A A A A O I PAO I PO I A PO I A A
Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla
Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla

G G G G G G G G GG GG GG GG GG GG GG GG GG GG GG GG GG GG GG GG GG GG GG GG G G G G MA GMA M G M G G IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM
A A A A A A A A A A A A A A A A
vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae,
vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae,

E E E E E E E E EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE E E E A E A E E
Body 9/12 lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean
Body 9/12 lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean

E G EG G G G G G G G G G G G G G G G G G G
commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et
commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et

E E E E E E E E E E E E E E E E E E E E
FP FP FP FP FP FP FP FP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FP F FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP
P FP FP FP
O O O O O O O O O O O O O O O O O
O O O O O O O O OO OO OO OO OO OO OO O O O O IM OO IM O IMO O IM O O OO OO OO OO OO OO OO OO OO OO OO OO OO IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM
IM IM IM IM IM IM IM IM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IM IM IM IM AG IMAG A IM A IM IM A A A A A A A A A A A A A A A A
G G G G G G G G G G G G G G G G G G
A A A A A A A A AA AA AA AA AA AA AA AA AA AA AA AA AA AA AA AA AA AA AA AA A A A A E AE E A E A A E E E E E E E E E E E E E E E E
G G G G G G G G GG GG GG GG GG GG GG GG GG GG GG GG GG GG GG GG GG GG GG GG G G G G F GF G G G
E E E E E E E E EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE E E E E P EP FP E FP E E FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP
O O O O O O O O O O O O O O O O O O O O
I I I I IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM
A A A A A A A A A A A A A A A A
G G G G G G G G G G G G G G G G
FP FP FP FP FP FP FP FP FFPP FFPP FFPP FFPP FFPP FFPP FP MAG MFAPG MAG FP MAG FP FP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FP FP FP
O O O O O O O O OO OO OO OO OO O OO O O O E OE E O E O O OO OO OO OO OO OO OO OO OO OO OO OO OO OO E E E E E E E E E E E E E E E E
89

IM IM IM IM IM IM IM IM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IM IM IM IM FP IM FP FP IM FP IM IM FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP
A A A A A A A A AA AA AA AA AA AA AA AA AA AA AA AA AA AA AA AA AA AA AA AA A A A A O IM AO IM O IMA O IM A A O O O O O O O O O O O O O O O O
G G G G G G G G GG GG GG GG GG GG GG GG GG GG GG GG GG GG GG GG GG GG GG GG G G G G A GA G G G IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM
E E E E E E E E EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE E E E E G EG A E A E E A A A A A A A A A A A A A A A
G G G G G G G G G G G G G G G G G
E E E E E E E E E E E E E E E E E E E
FP FP FP FP FP FP FP FP FFPP FFPP FFPP FFPP FFPP FFPP FP F FP FP FP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FFPP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP
O O P O O O O O O O O O O O O O O O O
O O O O O O O O OO OO OO OO O OO
O O O IM O I IM O IM O O OO OO OO OO OO OO OO OO OO OO OO OO OO OO OO IM IM IM IM IM IM IM IM IM IM IM IM IM IM
A A A A A A A A A A A A A A A
G G G G G G G G G G G G G G G G
IM IM IM IM IM IM IM IM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IIMM IM IM IM IM AG MIM A IM A IM IM
A A A A A A A A AA AA AA AA AA AA AA AA AA AA AA AA AA AA AA AA AA AA AA AA A A A A E AE E A E A A E E E E E E E E E E E E E
G G G G G G G G GG GG GG GG GG GG GG GG GG GG GG GG GG GG GG GG GG GG GG GG G G G G G G G G
E E E E E E E E EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE EE E E E E E E E E
86

FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP
O O O O O O O O O O O O O O O O O O O O O O O O O O O O
IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM
viverra nulla ut metus varius laoreet.

A A A A A A A A A A A A A A A A A A A A A A A A A A A A
Body Subhead 9/12 donec pede justo

G G G G G G G G G G G G G G G G G G G G G G G G G G G G
E E E E E E E E E E E E E E E E E E E E E E E E E E E E
Body Subhead 9/12 aliquam lorem ante
Body Subhead 9/12 aliquam lorem ante
Body Subhead 9/12 aliquam lorem ante

FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP
O O O O O O O O O O O O O O O O O O O O O O O O O O O O
IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM
A A A A A A A A A A A A A A A A A A A A A A A A A A A A
G G G G G G G G G G G G G G G G G G G G G G G G G G G G
E E E E E E E E E E E E E E E E E E E E E E E E E E E E
magnis dis parturient nec montes, nascetur ridiculus mus.

quam felis, ultricies nec, pellentesque eu, pretium quis, sem.

quam felis, ultricies nec, pellentesque eu, pretium quis, sem.
quam felis, ultricies nec, pellentesque eu, pretium quis, sem.

FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP
O O O O O O O O O O O O O O O O O O O O O O O O O O O O
IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM
A A A A A A A A A A A A A A A A A A A A A A A A A A A A
ADIPISCING

G G G G G G G G G G G G G G G G G G G G G G G G G G G G
LOREM IPSUM DOLOR

E E E E E E E E E E E E E E E E E E E E E E E E E E E E
Cras dapibus. Vivamus elementum felis semper nisi. Aenean vulputate
Body 9/12 donec quam felis, ultricies nec, pellentesque eu, pretium quis,

vitae, justo. Nullam dictum felis eu pede mollis pretium. Integer tincidunt.
nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis

penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec

penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec
penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec
CONSECTETUER LUDEX

Body 9/12 dapibus in, viverra quis, feugiat, tellus. Phasellus viverra nulla ut
Body 9/12 dapibus in, viverra quis, feugiat, tellus. Phasellus viverra nulla ut
Body 9/12 dapibus in, viverra quis, feugiat, tellus. Phasellus viverra nulla ut

metus varius laoreet. Lorem ipsum dolor sit amet, consectetuer adipiscing
metus varius laoreet. Lorem ipsum dolor sit amet, consectetuer adipiscing
metus varius laoreet. Lorem ipsum dolor sit amet, consectetuer adipiscing
eleifend tellus. Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac,
enim. Aliquam lorem ante, dapibus in, viverra quis, feugiat, tellus. Phasellus

FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP
Body 9/12 lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean

elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque
elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque
elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque
HEADLINE BLACK 24/26

O O O O O O O O O O O O O O O O O O O O O O O O O O O O
commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et

sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet

IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM
44/46 LOREM

A A A A A A A A A A A A A A A A A A A A A A A A A A A A
G G G G G G G G G G G G G G G G G G G G G G G G G G G G
E E E E E E E E E E E E E E E E E E E E E E E E E E E E
IPSUM DOLOR,
03520
03520
03520
03520
03520
03520
03520
03520

FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP
O O O O O O O O O O O O O O O O O O O O O O O O O O O O
IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM
CONSECTETUER

A A A A A A A A A A A A A A A A A A A A A A A A A A A A
G G G G G G G G G G G G G G G G G G G G G G G G G G G G
E E E E E E E E E E E E E E E E E E E E E E E E E E E E
HEADLINE BLACK

FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP
O O O O O O O O O O O O O O O O O O O O O O O O O O O O
IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM
A A A A A A A A A A A A A A A A A A A A A A A A A A A A
G G G G G G G G G G G G G G G G G G G G G G G G G G G G
E E E E E E E E E E E E E E E E E E E E E E E E E E E E
F F FP FP FP FP FP FP FP FP FP FP FP FP F FP FP FP FP FP FP FP F F F FP FP FP
Caption 8/11 aliquam consec
Caption 8/11 aliquam consec
Caption 8/11 aliquam consec
Caption 8/11 aliquam consec
Caption 8/11 aliquam consec
Caption 8/11 aliquam consec
Caption 8/11 aliquam consec
Caption 8/11 aliquam consec

FP FP FP FP FP FPPO
FP FP PFP O FP FP O FP FP O FP FP OFP FP FOP FP FPOFP FP FOP FP FPO FP FP O FP FP OFP FP FOP FP FPOFP FP O FP FP PFP O FP FP O FP FP O FP FP OFP FP FOP FP FPOFP FOP FPO FPPO FP PO FP PO O O O
CAPTION SUBHEAD 8/ 11 LOREM IPSUM
CAPTION SUBHEAD 8/ 11 LOREM IPSUM
pede justo.

O O O O O O IO O OI O O I O O I O O IO O OI O O IO O O O O O O I O O IO O O O I O O I O O O OI OI O I O I O I
IM IM IM IM IM IMMIM IM M IM IM IMM IM IM M IM IM MIM IM M IM IM IM M IM IMIMIM IM IIM M M IOM O I OIIMO I O IIOMI O I OIM
M M M
M M IOMI O I OIMI O I O IIM
M M M M IM MIM IM IMM IM M IM M
IM IM IM
dis parturient

M A IM IM A IM IM AIM IM IA MA M M A M IMA IM IM A IM IM AIM IM A MA MA A A A

A A A A A A
AAG A AAG A AAG A A AG A A AGA A AAG A AAGA A AAG A A A A A A A A A A AG A A GA A AG A A G A A G A A GA A AAG A A GA AA AG A AG A AG A AG G G G
G G G G G G EG G GE G G E G G E G G G G GE G G EG G GE G GGE G G GE G G GEG G GG G G EG G E G G GE G G E G G E G G G G GE G G EG GG GE G E G E G E E E
quis enim. Donec

E E E E E E E E E E E E E E E EE E E E E E E E E E E E E E E E EE E E E E E E E E E E E E E EE E E E E E EE E E E E E
consequat massa
semper nisi. Nulla
montes, nasce tur
Caption Bold 9/12

ridiculus mus quam.

penatibus et magnis

4 x 4 kg
4 x 4 kg
4 x 4 kg
4 x 4 kg
4 x 4 kg
4 x 4 kg
4 x 4 kg
4 x 4 kg
aliquet nec, vulputate

FP FP FP FP FP FPFFP FP FFP FP FPF FP FP F FP FP FFP FP FFP FP FPF FP FP F FP FP

FP FP FP FP FP FP FPFP FP FFPP FP FFPPFP FPFFPP FP FFPP FP FPFP FP FP FPFP FP FFPP FP FFPP FP FPFPFP FP FP
FP FP F FP F FP F FP FP FP
O O O O O OPOO O POO O OPO O O PO O O POO O POO O OPOO O PO
O O O O O O O O O OO O O O OO O O OO O OO O O O O O O O O OO O OO O O OO O
O OO OPO O PO O PO O O O
IM IM IM IM IM IM IIM IM IMI IM IM I IM IM I IM IM IIM IM IMIMIM IMIM IM IM IIM IM IMI IM IM I IM IM I IM IM IIM IM IMI IM IM IIM IM IMI IM IM I IM IM I IM IM IIM IM IM IM IIM IMI IM I IM I IM I
A A A A A AMAA A M
A A A AMA A A MAA A MA A A AA A A AA A MAA A AMA A A MA A A MAA A MAA A M
A AA AMAA A M
A A A AMA A A MAA A MA A A
IMIM IMIM
AA A A AA MA AMA A MA A MA A MA
IM IM IM
G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G AG G G G G A A A
E E E E E E GE E EG E E G E E G E E GE E G
E E EG E E GE E EG E E G E E G E E GE E GEGGE GE GGE GE GEG GE GE G GE GE GGE GE G E E G
E E EG E GE EG E G E G E G G G G
E E E E E E E E E E E E E E E E E E E E E E E E E E E E
FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP
O O O O O O FO O OF O O FP O O FP O O FPO O FOP O OFPO O FOP O OFP O O FP O O FPO O FOP O OF O O FO O OF O O FP O O FP O O FPO O FOP O OFPO FOP OFP O FP O FP O FP FP FP FP
IM IM IM IM IM IMPOIM IM PIMO IM IMO IM IM O IM IM OIM IM IOM IM IMOIM IM IO M IM IMO IM IM O IM IM OIM IM O
IM IM PIMO IM IMPO IM IM PIMO IM IMO IM IM O IM IM OIM IM IO M IM IMOIM IO
M IMO IM O IM O IM O O O O
A A A A A A IA A AI A A A A A A A A A A A A AI A AI A A I A A I A A A A AI A A IA A AI A A A A A A A A A A A AI AI A I A I A
G G G G G G MG G GM G GIM G G IM G G IMG G IG M G AGIM G G MG G GM G G M G G M G G IMG G GM G G MG G GM G GIM G G IM G G IMG G IG M G AGIM G G
M GM G M G M G IM IM IM IM
E E E E E E AE E EA E E A E E A E E AE E EA E E AE E EA E E A E E A E E AE E AE E EA E E AE E EA E E A E E A E E AE E EA E E AE EA EA E A E A E A A A A
G G G G G G G G G G G G G G G G G G G G G G G G G G G G
FP FP FP FP FP FPEFP FP E FP FP FPE FP FP E FP FP E FP FP EFP FP FEP FP FPEFP FP FEP FP FPE FP FP E FP FP EFP FP FEP FP FPEFP FP E FP FP FPE FP FP E FP FP E FP FP EFP FP FEP FP EF E E E
P FEP FPE FP E FP E
O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O
FP FP FP FP FP
FPIMFP FPIMFP FPIMFP FPIMFP FPIMFP FPIMFPIM FPIMFPIM FP IMFPIM FP IMFPIM FP IMFPIM FP IMFPIM FP IMFPIM FPIMFP IM FPIMFP IM FPIMFP IM FPIMFP IM FPIMFP IM FPIMFPIM FPIMFPIM FPIMFPIM FPIMFPIM FPIMFPIM FPIMFPIM IMFPIM IMFPIM IMFPIM IMFPIM IMFPIM IM IM IM IM IM
pede justo.

O O O O OA O O
OA O OA O OA O OA O OA OA OA OA OA OA OA OA OA OA OA OA OA OA OA OA OA OA OA OA OA OA OA OA OA OA OA OA OA OA OA OA OA OA OA OA A OA A OA A OA A OA A OA A A A A A
G G G G G
dis parturient

IM IM IM IM IM
IGMEIM IGMEIM IGMEIM IGMEIM IGMEIM IGMEIGME IGMEIGME IGMEIGME IGMEIGME IGMEIGME IGMEIGME IGMEIGME IGMEIGME IGMEIGME IGMEIGME IGMEIGME IGMEIGME IGMEIGME IGMEIGME IGMEIGME IGMEIGME IGMEIGME IGMEIGME GEIGME GEIGME GEIGME GEIGME GEIGME E E E E E
A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A
Caption 9/12 dis

massa quis enim.

G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G
quis enim. Donec
consequat massa

nasce tur ridiculus

semper nisi. Nulla

E E E E E
montes, nasce tur

parturient montes,

mus quam. aliquet

Caption Bold 9/12

EFPE EFPE EFPE EFPE EFPE EFPEFP EFPEFP EFPEFP EFPEFP EFPEFP EFPEFP EFPEFP EFPEFP EFPEFP EFPEFP EFPEFP EFPEFP EFPEFP EFPEFP EFPEFP EFPEFP EFPEFP EFPEFP FPEFP FPEFP FPEFP FPEFP FPEFP FP FP FP FP FP
nisi. Nulla consequat

O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O
ridiculus mus quam.
penatibus et magnis

nec, vulputate semper

aliquet nec, vulputate

FP FP FP FP FP FPIMFP FPIMFP FPIMFP FPIMFP FPIMFP FPIMFPIM FPIMFPIM FP IMFPIM FP IMFPIM FP IMFPIM FP IMFPIM FP IMFPIM FPIMFP IM FPIMFP IM FPIMFP IM FPIMFP IM FPIMFP IM FPIMFPIM FPIMFPIM FPIMFPIM FPIMFPIM FPIMFPIM FPIMFPIM IMFPIM IMFPIM IMFPIM IMFPIM IMFPIM IM IM IM IM IM
O O O O O OA O OA O OA O OA O OA O OA OA OA OA OA OA OA OA OA OA OA OA OA OA OA OA OA OA OA OA OA OA OA OA OA OA OA OA OA OA OA OA OA OA OA OA A OA A OA A OA A OA A OA A A A A A
IM IM IM IM IM IGMEIM IGMEIM IGMEIM IGMEIM IGMEIM IGMEIGME IGMEIGME IGMEIGME IGMEIGME IGMEIGME IGMEIGME IGMEIGME IGMEIGME IGMEIGME IGMEIGME IGMEIGME IGMEIGME IGMEIGME IGMEIGME IGMEIGME IGMEIGME IGMEIGME IGMEIGME GEIGME GEIGME GEIGME GEIGME GEIGME G G G G G
E E E E E
erat ludex veniam lorem ipsum
erat ludex veniam lorem ipsum

A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A
G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G
E E E E E
Caption 8/11 aliquam consectetuer
Caption 8/11 aliquam consectetuer

EFPE EFPE EFPE EFPE EFPE EFPEFP EFPEFP EFPEFP EFPEFP EFPEFP EFPEFP EFPEFP EFPEFP EFPEFP EFPEFP EFPEFP EFPEFP EFPEFP EFPEFP EFPEFP EFPEFP EFPEFP EFPEFP FPEFP FPEFP FPEFP FPEFP FPEFP FP FP FP FP FP
O O O O O O O O O O O O O O O O FO O OF O O F O O F O O FO O OF O O FO O O O O O O F O O FO O O O O O O O O O O O O F O F O F O FOP FP FP FP FP FP FP FP FP
FP FP FP FP FP FPIMFP FPIMFP FPIMFP FPIMFP FPIMFP FPIMFPIM FPIMFPIM FP IMFPIM FP IMFPIM FP IMFPIM FP IMP
FPIM FP IMFPIPM FPIMFP IMP FPIMFP IM P FPIMFP IM PFPIMFP IM FPPIMFP IM FPIM PFPIM FPIMFFPPIM FPIMFFPIM P FPIMFPIM P FPIMFPIM PFPIMFPIM FPIMFPIM FIPMFPIM IFMP FPIM IMFFPIPM IMFPIFMP IM P IM P IM P IM
O O O O O OA O OA O OA O OA O OA O OA OA OA OA OA OA OA OA OA OA OAOOA OA OOA OA OAO OA OA O OA OA OOA OA O OA OA OAOOA OA O OA OA OO A OA OAO OA OA O OA OA O A OA OA OA AOOA A OOA A OAO AO A O A O A OIMA O O O O O O O O
IM IM IM IM IM IGMEIM IGMEIM IGMEIM IGMEIM IGMEIM IGMEIGME IGMEIGME IGMEIGME IGMEIGME IGMEIGME IGMEIIM GM IGM IGM I IG IG I IG IG I IG IG I I G IG IG
I IG I
M M MMM M MG I IG IG I
IG IG IG I IG
M M MM M M M M M MM M M M IG I IG IG I IG IG I G IG GI I
MMG G II G
MM G IGI
MM G IGMMI G I G I G IM IM IM IM IM IM IM IM
E E M E ME MEM ME ME M ME ME MME ME M E M M E IM GE IMGE
A A A A A A A A A A A A A A A A A A A A A A A A A A A A A AA A A A A A A A A AA A EAA EA EA AEA EA EAA EA EA A EA EA A EA EA AEA EA EA EA E AEA E EAA E EAA E EA A A E A A A A A A A A A A A
G G G G G G G G G G G G G G G G G G G G G G G G G G G G GG G G G G G G G G GG G GG G G GG G G G G G G G G G G G G G GG G G G G G G F G G G G G G G G
E E E E E
G F EF EGF EF EFG EF EF G EF EF G F EF GF EF
EFPE EFPE EFPE EFPE EFPE EFPEFP EFPEFP EFPEFP EFPEFP EFPEFP EFPEEFP EFPEFEP EFPEFPE EFPEFP E EFPEFP EEFPEFP EFEPEFP EFPEEFP EFPEE P P P E P PE P P E P P E P P EP P FPEEFP FPEFEP FPEFPE FP E FP E FP E FP E P E E E E E E E E
O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O
BODY HEAD RULE 9/12 ADIPISCING DOLOR

FP FP FP FP FP FPIMFP FPIMFP FPIMFP FPIMFP FPIMFP FPIMFPIM FPIMFPIM FP IMFPIM FP IMFPIM FP IMFPIM FP IMFFPIM FP IMFPIMF FPIMFP IMF FPIMFP IM FFPIMFP IM FFPIMFP IM FPIFMFP IM FPIMFFPIM FPIMFPIFM FPIMFPIMF FPIMFPIM F FPIMFPIM FFPIMFPIM FIMFPIM IMFFPIM IMFFPIM IMFPIM F IMFPIMF IM F IM F IM F IM FIM F F F F F F
O O O O O OA O OA O OA O OA O OA O OA OA OA OA OA OA OA OA OA OA OA POA OA OP AO OA OAPO OA OA POOA OA POOA OA OPAOOA OAPOOA OA OPAO OA OAPO OA OA POOA OA PO OA OA PA OA AP OA A POA A OP AO A OAPO A PO A PO A P A PA P P P P P P FP FP
IM IM IM IM IM IGMEIM IGMEIM IGMEIM IGMEIM IGMEIM IGMEIGME IGMEIGME IGMEIGME IGMEIGME IGMEIGME IGMEOIGME IGMEIG M M G IGM G G G O G OG O O O O O O O O
E IGMEIGME IGMEIGME IGMEIGME IGMEIGME IGMEIGME IGMEIGME IGMEIGME IGMEIGME IGMEIGME IGMEIGME IGMEIGME OGEIGME GOEIGME GEOIGME GEIG E E E E E E E E
A A A A A A A A A A A A A A A A A A A A A A A A A A IMA A AIM A A IM A A IMA A IM A A AIM A AIMA A IAM A AIM A A IM A A IMA A IM A IMA A
IM AIM A IM IM IM IM IM IM IM IM IM IM IM IM IM
G G G G G G G G G G G G G G G G G G G G G G G G G G GA G G A G G A G G AG G G
A G GAG G A G G GA G G A G G A G G G G
A A G AG GA GA G A A A A A A A A A A A A A
E E E E E EFPE EFPE EFPE EFPE EFPE EFPEFP EFPEFP EFPEFP EFPEFP EFPEFP EFPEG FP EFPEFG P EFPEFPG EFPEFP GEFPEFP EGFPEFP EFGPEFP EFPG EFP EFPEFGP EFPEFPG EFPEFP G EFPEFP GEFPEFP G FPEFP FPGEFP FPEG FP FPEFG P FPEFPG FP G FP G FP G FP GFP G G G G G G G G
O O O O O O O O O O O O O O O O EO O OE O OE O O E O O EO O EO O OE O O EO O OE O O E O O E O O EO O OE O O EO O OE O OE O E O E O E O EO E E E E E E E E
FP FP FP FP FP FPIMFP FPIMFP FPIMFP FPIMFP FPIMFP FPIMFPIM FPIMFPIM FP IMFPIM FP IMFPIM FP IMFPIM FP IMFPIM FP IMFPIM FPIMFP IM FPIMFP IM FPIMFP IM FPIMFP IM FPIMFP IM FPIMFPIM FPIMFPIM FPIMFPIM FPIMFPIM FPIMFPIM FPIMFPIM IMFPIM IMFPIM IMFPIM IMFPIM IMFPIM IM IM IM IM IM
O O O O O OA O OA O OA O OA O OA O OA OA OA OA OA OA OA OA OA OA OA OFA OA OAF OA OA F OA OA FOA OA F OA OA OAF OA OA FOA OA OF A OA OAF OA OA F OA OA FOA OA A OA A O A A O A A OA A O A A A A A A
IM IM IM IM IM IGMEIM IGMEIM IGMEIM IGMEIM IGMEIM IGMEIGME IGMEIGME IGMEIGME IGMEIGME IGMEIGME IGMEPIGME IGMEIGMPE IGMEIGMEP IGMEIGME P IGMEIGME PIGMEIGME IGP ME IGMEIP GM IGM IGMP IGM IGM P IGM IGM PIGM IGM FPG IGM FGP IGM GFPIGM G FIGMP G GF G FP G FP G FP G FPG FP FP FP FP FP FP FP FP
O O O O O MEOIGME IGMEPIG O E
O E EO E E O E E O E E E E
O EO E E OE E EO EIMEPO E O E O E O E OE O O O O O O O O
A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A
G G G G G G G G G G G G G G G G G G G G G G G G G G IG G GI G G I G G IMG G G G IMG G GIM G G IM G G IMG G IM G G G G IM IM IM IM IM IM IM IM IM IM
F F F F F F F F F F F F F F F F F F F F F F F F F F
E E E E E E E E E
IGMEFGEF AGIEM E E E E E E E E E E E E E
IMAFGEF IAM E
IGMEF AFGIEM E
IM F IM F IM F
erat ludex veniam lorem ipsum
erat ludex veniam lorem ipsum

EFPE EFPE EFPE EFPE EFPE EFPEFP EFPEFP EFPEFP EFPEFP EFPEFP EFPMEFP EFPEM FP EFPEFM P P P P P P P P P PA P P A P P PA P P A P P A P P P P PA P P AP P PA P P P A P A P P
O O O O O O O O O O O O O O O OAGO O AOG O OAG O O AG O O AGO O AOG O O GO O G O O OG O O G O O G O O AGO O OG O O GO O OG O OAG O G O G O AG O A PO A A A A A A A A
G G G G G G G G G
E E E E E E E E
Caption 8/11 aliquam consectetuer
Caption 8/11 aliquam consectetuer

FP FP FP FP FP FPIMFP FPIMFP FPIMFP FPIMFP FPIMFP FPIMFPIM FPIMFPIM FP IMFPIM FP IMFPIM FP IMFPIM FP IMFEPIM FP IMFPIEM FPIMFP IME FPIMFP IM E FPIMFP IM EFPIMFP IM FE PIMFPIM FPIMEFPIM FPIMFEPIM FPIMFPIM E FPIMFPIME FPIMFPIM EFPIMFPIM EIMFPIM IEMFPIM IMFEPIM IMFPIEM IMFPIME IM E IM E IM E IM E IM
O O O O O OA O OA O OA O OA O OA O OA OA OA OA OA OA OA OA OA OA OA OA OA OA OA OA OA OA OA OA OA OA OA OA OA OA OA OA OA OA OA OA OA OA OA OA A OA A OA A OA A OA A OA A A A A A
IM IM IM IM IM IGMEIM IGMEIM IGMEIM IGMEIM IGMEIM IGMEIGME IGMEIGME IGMEIGME IGMEIGME IGMEIGME IGMEIG G G G G FIGM G IG G IGMF G IGM F G F G G
FME IGMEIGMEF IGMEIGME F IGMEIGME FIGMEIGME IFGMEIGME IGMFEPIGME IGMEFIGMPE IGMEIGMFEP IGMEIGMEFP IGMEIGME FPIGMEIGME FIGM EIME FEPIME E PE E
E FMP E EP E E P E P E FP E FPGE FGPE FP FP FP FP FP FP FP FP
A A A A A A A A A A A A A A A A A A A A A A A A A A PAO A APO A A PO A A POA A PAO A A OA A AO A A O A A O A A OA A PO A A A A A A A O O O O O O O O O O O O
G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G O G OG OG GO GO
44/46 LOREM

E E E E E E E E E E E E E E E E E E E E E E E E E E EI E E I E E I E E IE E EI E EI E E IE E EI E E I E E I E E IE E I E IE EI EI E I I I I I I I I I I I I
IPSUM DOLOR

M M M M M M M M M M M M M M M M M M M M M M M M M M M IM
F GF F
F AG F A AF AF A A A A A A A A A A A A
FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FPAFGP FP FAPG FP FPAG FP FP AGFP FP AFGP FP A F G F FAG F F AG F F AGFP FP AG FP GP GP FAPG FPAG G G G G G G G G G G G G
O O O O O O O O O O O O O O O O O O O O O O O O O O
O E O OE O O E O O E O O EO O POEPO PO PEO PO POE PO PO E PO PO EPO PO E O O E O EO EO OE O E E E E E E E E E E E E E
03520
03520
03520
03520
03520
03520

IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM
A A A A A A A A A A A A A A A A A A A A A A A A A A AF A A F A A F A A FA A A A AF A A FA A AF A A F A A F A A FA A A AF AF A F
G G G G G G G G G G G G G G G G G G G G G G G G G G GP G G P G G P G G PG G FP G G GP G G PG G GP G G P G G P G G PG G FP G FAPG GP GP G P FP FP FP FP FP FP FP FP FP FP FP FP
E E E E E E E E E E E E E E E E E E E E E E E E E E EO E E O E E O E E OE E OE E EO E E OE E EO E E O E E O E E OE E OE OE EO EO E O O O O O O O O O O O O O
FP FP FP FP FP
FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FPMFP FP FM
I I IM IM IM IM IM IM IM IM IM IM F IM F IMF IFM I IM IM IM IM IM IM IM IM IM IM IM IM
P A FP FP A FP FP AFP FP FAP FP FPAFP FP FAP FP FPA FP FP A FP FP AFP FP FAP FP P P PA FPM
A A A A A A A A A A A A
O O O O O O O O O O O O O O O O O O O O O O O O O O AOG O O G O O G O O GO O G O O OG O O
O G O OG O O G O O G O O GO O AG O APO
G
AO
G OG OAG G G G G G G G G G G G G
HEADLINE BLACK

IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM E IM IM IME IM IM E IM IM E IM IM EIM IM IM E IM IMEIM IM IEM IM IME IM IM E IM IM EIM IM E IM EIM EIM IME IM E E E E E E E E E E E E E

A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A
G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G
E E E E E E E E E E E E E E E E E E E E E E E E E E FEP E EFP E E FP E E FPE E FEP E GEFGPE GE GFEP GE GEFP GE GE FPGE GE FPGE GE FGPE GE FPGE FGPE FEP EFP E FP FP FP FP FP FP FP FP FP FP FP FP FP
O O O O O O O O O O O O O O O O O O O O O O O O O O O O
FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FIP FP FPI FP FP I FP FP I FP FP FI P FP FPI FP FP IFP FP FPI FP FP I FP FP I FP FP IFP FP I FP FIP FPI FP I
O O O O O O O O O O O O O O O O O O O O O O O O O O MO O OMA O O MA O O MAO O MOA O M
O O OMO O
O M O OMA O O MAO O MA O O MA O
IFMP MO OMA O MA
IM IM IM IM IM IM IM IM IM IM IM IM
AO I AI A A A A A A A A A A A A
IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IMAIG M IM IMG IM IM G IM IM GIM IM G IM IM A IMGIM IMAG IM IM AIM
G IM IMG IM IM G IM IM GIM IM G IM GM GM IMG IM G G G G G G G G G G G G G
montes, nascetur ridiculus mus.

A A A A A A A A A A A A A A A A A A A A A A A A A A EA A AE A A E A A E A A EA A AE A A EA A AE A A E A A E A A EA A E A EA EA AE A E E E E E E E E E E E E E
G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G
Caption 8/11 aliquam erat
Caption 8/11 aliquam erat
Caption 8/11 aliquam erat
Caption 8/11 aliquam erat
Caption 8/11 aliquam erat
Caption 8/11 aliquam erat

E E E E E E E E E E E E E E E E E E E E E E E E E E E E E E E E E E E E E E E E E E E E E E E E E E E E E E E E
Body 9/12 lorem ipsum dolor sit amet,

FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP
Body Subhead 9/12 donec pede justo

O O O O O O O O O O O O O O O O O O O O O O O O O O O O
pellentesque eu, pretium quis, sem. Nulla
Body 9/12 donec quam felis, ultricies nec,

IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM
ante, dapibus in, viverra quis, feugiat, tellus.
ligula eget dolor. Aenean massa. Cum sociis

A A A A A A A A A A A A A A A A A A A A A A A A A A A A
CAPTION SUBHEAD 8/11 LOREM IPSUM DOLOR
eleifend tellus. Aenean leo ligula, porttitor eu,
enim justo, rhoncus ut, imperdiet a, venenatis

G G G G G G G G G G G G G G G G G G G G G G G G G G G G
vitae, justo. Nullam dictum felis eu pede mollis

Phasellus viverra nulla ut metus varius laoreet.

consequat massa quis enim. Donec pede justo,
fringilla vel, aliquet nec, vulputate eget, arcu. In

elementum felis semper nisi. Aenean vulputate

consectetuer adipiscing elit. Aenean commodo

E E E E E E E E E E E E E E E E E E E E E E E E E E E E
natoque penatibus et magnis dis parturient nec

4 x 4 kg
4 x 4 kg
4 x 4 kg
4 x 4 kg
4 x 4 kg
4 x 4 kg
pretium. Integer tincidunt. Cras dapibus. Vivamus

consequat vitae, eleifend ac, enim. Aliquam lorem

87

FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP
O O O O O O O O O O O O O O O O O O O O O O O O O O O O
IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM
A A A A A A A A A A A A A A A A A A A A A A A A A A A A
G G G G G G G G G G G G G G G G G G G G G G G G G G G G
E E E E E E E E E E E E E E E E E E E E E E E E E E E E
FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP FP
O O O O O O O O O O O O O O O O O O O O O O O O O O O O
IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM IM
A A A A A A A A A A A A A A A A A A A A A A A A A A A A
G G G G G G G G G G G G G G G G G G G G G G G G G G G G
E E E E E E E E E E E E E E E E E E E E E E E E E E E E
36
RICH'S GRADIENT

Rich's Visual Identity Guidelines 37

Rich's Gradient
Overview

FULL-BLEED CONTENT BAND GRAPHIC BAND ILLUSTRATION

A WORLD OF
YOUR CREATION.
IMAGINE.
DARE IN THE
A WORLD OF
YOUR CREATION.

TO COMPANY OF
FAMILY,
DREAM. ALL THINGS
ARE
A WORLD OF POSSIBLE. A WORLD OF
YOUR CREATION. YOUR CREATION.

Always solid Always multiply over images Always multiply over images Solid appearance only allowed on Always solid on white backgrounds
all white backgrounds

The Rich’s gradient represents, conceptually, the union between

our employees, customers and global community—essentially,
our one Rich’s family. But it’s also a symbol of passion and
warmth—two themes that are as important to our business as
they are to the world of food.

The gradient blends a deep red and a lively orange, creating a

glowing and activated version of our iconic Rich’s red. It has
been developed to add interest to layouts and provide
differentiation in the marketplace.

Every Rich’s cover or 1st surface

communication must incorporate
the Rich’s Gradient through any
of these executions.

Rich's Visual Identity Guidelines 38

Rich's Gradient
Replacing chalkboard

RICH'S GRADIENT BACKGROUND RICH'S CHALKBOARD

Rich’s chalkboard background

is replaced by a Rich’s gradient
background.

Rich's Visual Identity Guidelines 39

Rich's Gradient
Gradient specifications

GRADIENT TOOL POSITION MARKERS COLOR AND TRANSITION LOCATIONS MULTIPLY EFFECT

C 0 M 55 Y 100 K 0 C 0 M 100 Y 100 K3 C0 M 100 Y 63 K 50

R 246 G 139 B 31 R 222 G 24 B 37 R 139 G 0 B 39
HEX: F68B1F HEX: DE1825 HEX: 8B0027

Transparency palette in Adobe Illustrator

Rich's Gradient angle = -45°

Gradient tool Content Band gradient angle = -45° 0% -45° 50% 35% 50% 100%
angle

Effects palette in Adobe InDesign

Graphic Band gradient angle = 0°

Please see the "Technical requirements" on page 4 for further

information on color models: CMYK, RGB, HEX and PANTONE.

Rich's Visual Identity Guidelines 40

Rich's Gradient

GRADIENT TOOL POSITION MARKERS COLOR AND TRANSITION LOCATIONS MULTIPLY EFFECT

Transparency palette in Adobe Illustrator

Gradient tool

Please see the "Technical requirements" on page for further

information on color models: CMYK, RGB, HEX and PANTONE.

Rich's Visual Identity Guidelines 41

Rich's Gradient

GRADIENT TOOL POSITION MARKERS COLOR AND TRANSITION LOCATIONS MULTIPLY EFFECT

Transparency palette in Adobe Illustrator

Gradient tool angle

Please see the "Technical requirements" on page for further

information on color models: CMYK, RGB, HEX and PANTONE.

Rich's Visual Identity Guidelines 42

Rich's Gradient Standard formats: Formats where the shortest edge length
is more than half the longest edge length (ex. 8.5 in wide x 11 in tall).
Full-bleed principles
Standard formats / ​Covers and 1-surface

1. For use when imagery LAYOUT OPTIONS

is not needed
2. For use to create contrast
between front and back
covers
3. Do not incorporate
imagery

YOU HAVE BIG GOALS. IN THE

At Rich’s, we’re here to help you reach them
with creations that customers crave—and experiences
they can savor. COMPANY OF
FAMILY,
ALL THINGS
ARE
POSSIBLE.

IN THE
COMPANY OF
FAMILY,
ALL THINGS
ARE
A WORLD OF POSSIBLE.
YOUR CREATION.

Rich's Visual Identity Guidelines 43

Rich's Gradient Standard formats: Formats where the shortest edge length
is more than half the longest edge length (ex. 8.5 in wide x 11 in tall).
Content Band principles
Standard formats / ​Covers and 1-surface

SIZE AND PLACE USING THE GRID, APPLY FORMAT MARGINS 6 SIZE AND PLACEMENT OPTIONS ONLY

A WORLD OF YOUR CREATION.

A WORLD OF
YOUR CREATION.

A WORLD OF
YOUR CREATION.

A WORLD OF
YOUR CREATION.

1. Only apply 1 of the 6 size and placement options

2. Must always apply multiply effect
3. Apply top and bottom margins for content
4. Do not cover primary focus of image
YOU HAVE BIG GOALS. A WORLD OF
5. Content band is never less than 1/4 the layout height At Rich’s, we’re here to help you reach them YOUR CREATION.
with creations that customers crave—and experiences
they can savor.

6. Content band is never more than half the layout height

YOU HAVE BIG GOALS.

At Rich’s, we’re here to help you reach them
with creations that customers crave—and experiences they
can savor.

A WORLD OF
YOUR CREATION.

For more information on grids, see the "Grids"

section starting on page 29.

Rich's Visual Identity Guidelines 44

Rich's Gradient Narrow formats: Formats where the shortest edge length
is less than half the longest edge length.
Content Band principles
Narrow formats vertical / ​Covers and 1-surface

SIZE AND PLACE USING THE GRID, APPLY FORMAT MARGINS 6 SIZE AND PLACEMENT OPTIONS ONLY

A WORLD OF
YOUR CREATION.

A WORLD OF YOU HAVE BIG

YOUR CREATION.
GOALS.
At Rich’s, we’re here to help you reach
them with creations that customers
crave—and experiences they can savor.

A WORLD OF YOU HAVE BIG

YOUR CREATION. GOALS.
At Rich’s, we’re here to help you reach
them with creations that customers
crave—and experiences they can savor.

A WORLD OF
YOUR CREATION.

1. Only apply 1 of the 6 size and placement options

2. Must always apply multiply effect
3. Apply top and bottom margins for content
4. Do not cover primary focus of image
A WORLD OF
5. Content band is never less than 1/4 the layout height YOUR CREATION.

6. Content band is never more than half the layout height

A WORLD OF
YOUR CREATION.

For more information on grids, see the "Grids"

section starting on page 29.

Rich's Visual Identity Guidelines 45

Rich's Gradient Narrow formats: Formats where the shortest edge length
is less than half the longest edge length
Content Band principles
Narrow formats horizontal / ​Covers and 1-surface

VARIATION A:
SIZE AND PLACE USING THE GRID, APPLY FORMAT MARGINS 2 SIZE AND PLACEMENT OPTIONS ONLY

YOU HAVE BIG GOALS.

A WORLD OF YOUR At Rich’s, we’re here to help you reach them with creations that
CREATION. customers crave—and experiences they can savor.

YOU HAVE BIG At Rich’s, we’re here to help you reach

them with creations that customers

GOALS. crave—and experiences they can savor.

1. Only apply 1 of the 2 size and placement options

2. Must always apply multiply effect
3. Apply top and bottom margins for content
4. Do not cover primary focus of image
5. Content band is never more than half the layout height

VARIATION B:
SIZE AND PLACE USING THE GRID, APPLY FORMAT MARGINS 3 SIZE AND PLACEMENT OPTIONS ONLY

YOU YOU
HAVE BIG YOU HAVE BIG GOALS. HAVE BIG
GOALS. At Rich’s, we’re here to help you reach them
with creations that customers crave—and experiences
GOALS.
they can savor.

1. Only apply 1 of the 3 size and placement options

YOU
2. Must always apply multiply effect HAVE BIG
GOALS.
3. Apply top and bottom margins for content At Rich’s, we’re here
to help you reach them
with creations that
4. Do not cover primary focus of image customers crave—
and experiences they
can savor.

5. Content band is never less than 1/3 the layout width

6. Content band is never more than 2/3 the layout width

For more information on grids, see the "Grids"

section starting on page 29.

Rich's Visual Identity Guidelines 46

Rich's Gradient Standard formats: Formats where the shortest edge length
is more than half the longest edge length (ex. 8.5 in wide x 11 in tall).
Graphic Band principles
Standard formats / ​Covers and 1-surface

SIZE AND PLACE USING THE GRID 3 SIZE AND PLACEMENT OPTIONS ONLY

A WORLD OF
YOUR CREATION.
YOU HAVE BIG GOALS.
At Rich’s, we’re here to help you reach them IMAGINE. DARE
TO DREAM.
with creations that customers crave—and experiences
they can savor.

A WORLD OF
YOUR CREATION.

1/16X

X = 1/16 the height of the format

1. Graphic Band gradient angle = 0°
2. Only apply 1 of the 3 size and placement options
3. Must always apply multiply effect over imagery

DARE
4. Do not mix silhouetted images with non-silhouetted images
5. Single subject silhouetted images may be straight-on,

TO
3/4 or top angle viewpoints
6. Multiple silhouetted images should only be straight-on
or top angles
7. Do not place any content (type, icons, etc.) inside YOU HAVE BIG GOALS.
DREAM.
the Graphic band
At Rich’s, we’re here to help you reach them
with creations that customers crave—and experiences
they can savor.
A WORLD OF YOU HAVE BIG GOALS.
8. Graphic band is always 1/16 the layout height YOUR CREATION. At Rich’s, we’re here to help you reach them
with creations that customers crave—and experiences
they can savor.

For more information on grids, see the "Grids"

section starting on page 29.

Rich's Visual Identity Guidelines 47

Rich's Gradient Narrow formats: Formats where the shortest edge length
is less than half the longest edge length.
Graphic Band principles
Narrow formats vertical / ​Covers and 1-surface

SIZE AND PLACE USING THE GRID 3 SIZE AND PLACEMENT OPTIONS ONLY

A WORLD YOU HAVE BIG

GOALS. DARE
OF YOUR
CREATION.
At Rich’s, we’re here to help you
reach them with creations that TO
DREAM.
customers crave—and experiences
they can savor.

A WORLD OF
YOUR CREATION.

1/16X

1. Only apply 1 of the 3 size and placement options

2. Must always apply multiply effect over imagery
3. Do not mix silhouetted images with non-silhouetted images
4. Multiple silhouetted images should share the
same shot angles
5. Do not place any content (type, icons, etc.) inside
the Graphic band
6. Graphic band is always 1/16 the layout height
For more information on grids, see the "Grids"
section starting on page 29.

Rich's Visual Identity Guidelines 48

Rich's Gradient Narrow formats: Formats where the shortest edge length
is less than half the longest edge length.
Graphic Band principles
Narrow formats horizontal / ​Covers and 1-surface

SIZE AND PLACE USING THE GRID 2 SIZE AND PLACEMENT OPTIONS ONLY

At Rich’s, we’re here to help you

reach them with creations that

YOU HAVE BIG GOALS.

customers crave—and experiences

A WORLD OF YOUR they can savor.

CREATION.
At Rich’s, we’re here to help you reach them with creations that

YOU HAVE BIG

customers crave—and experiences they can savor.

X
GOALS.
1/16X

1. Only apply 1 of the 2 size and placement options

2. Must always apply multiply effect
3. Apply top and bottom margins for content
4. Do not cover primary focus of image
5. Do not place any content (type, icons, etc.)
inside the Graphic band
6. Graphic band is always 1/16 the layout height

For more information on grids, see the "Grids"

section starting on page 29.

Rich's Visual Identity Guidelines 49

Rich's Gradient
Illustration principles

Rich's Gradient may be TYPE ILLUSTRATION EXAMPLES

applied to type illustration
and icons.
DARE IN THE
IMAGINE.
• Always apply the Rich's
Gradient throughout the
entire type illustration TO COMPANY OF
DREAM. FAMILY,
or icon
• Gradient angle for type

ALL THINGS
illustration = -45º
• Gradient angle for icon

ARE
illustration = -30º
• Only use 1 type
illustration or icon per
surface POSSIBLE.
• Only applicable to all
white backgrounds
• Type illustrations can
include one word or
a complete phrase

DARE
TO
DREAM.
ICON EXAMPLES

Rich's Visual Identity Guidelines 50

TYPE TEXTURE

Rich's Visual Identity Guidelines 51

Type Texture
Overview

Our Type Texture adds a PRIMARY ALTERNATE

human touch to our Rich’s
Gradient, expanding the RICH'S RED GRADIENT RED GRADIENT GRAY GRADIENT
visual identity tool kit. B1 B2
There are three color
versions of the type texture:
• Rich's red gradient is the
preferred coloration of
the type texture
• Red gradient
• Gray gradient

There are also four language

variations of the type
texture:
• English
• Portuguese
• Spanish
• Chinese

Use white to color all text

and graphics that appear
over the type texture.

Rich's Visual Identity Guidelines 52

Type Texture
Rich's Red type texture

RICH'S RED GRADIENT TYPE TEXTURE

The Rich's red gradient type texture may is the preferred

coloration of the type texture. It may be used as solid color,
or with the multiply effect. When using the multiply effect,
the effect must be applied to the entire group, not just the
type texture or background.

SOLID MULTIPLY EFFECT

A WORLD OF
YOUR CREATION.

YOU
DARE
TO
YOU HAVE BIG GOALS. YOU HAVE BIG GOALS.
HAVE BIG At Rich’s, we’re here to help you reach them
with creations that customers crave—and experiences
they can savor.
At Rich’s, we’re here to help you reach them
with creations that customers crave—and experiences they
can savor.

GOALS.
At Rich’s, we’re here to help you reach them
with creations that customers crave—and experiences
they can savor.
DREAM.
A WORLD OF A WORLD OF
YOUR CREATION. YOUR CREATION.

Rich's Visual Identity Guidelines 53

Type Texture
Red type texture

RED GRADIENT TYPE TEXTURE

The red-only type texture may be used instead of the preferred

type texture that uses the Rich's gradient background. This
red-only gradient variation appears only in the type texture and
is used as shown in the applications below. It may be used as

the type texture or background.

SOLID MULTIPLY EFFECT

A WORLD OF
YOUR CREATION.

YOU
DARE
TO
YOU HAVE BIG GOALS. YOU HAVE BIG GOALS.
HAVE BIG At Rich’s, we’re here to help you reach them
with creations that customers crave—and experiences
they can savor.
At Rich’s, we’re here to help you reach them
with creations that customers crave—and experiences they
can savor.

GOALS.
At Rich’s, we’re here to help you reach them
with creations that customers crave—and experiences
they can savor.
DREAM.
A WORLD OF A WORLD OF
YOUR CREATION. YOUR CREATION.

Rich's Visual Identity Guidelines 54

Type Texture
Gray type texture

A1
GRAY GRADIENT TYPE TEXTURE A2 A3

The gray type texture may be used instead of the preferred type
texture that uses the Rich's gradient background. This variation
appears only in the type texture and is used as shown in the
applications below. It may be used as solid color, but not with

SOLID DON’TS: MULTIPLY EFFECT

A WORLD OF
YOUR CREATION.

YOU
DARE
TO
YOU HAVE BIG GOALS. YOU HAVE BIG GOALS.
HAVE BIG At Rich’s, we’re here to help you reach them
with creations that customers crave—and experiences
they can savor.
At Rich’s, we’re here to help you reach them
with creations that customers crave—and experiences they
can savor.

GOALS.
At Rich’s, we’re here to help you reach them
with creations that customers crave—and experiences
they can savor.
DREAM.
A WORLD OF A WORLD OF
YOUR CREATION. YOUR CREATION.

B1 B2 B3

Rich's Visual Identity Guidelines 55

Type Texture
Scaling and cropping / ​English, Portuguese and Spanish

VERTICAL HORIZONTAL SQUARE NARROW

STANDARD / 4-5 LINES STANDARD / 4-5 LINES 3-4 LINES HORIZONTAL / 2-3 LINES

TOP CROP
1/2 LINE

1 LINE
VERTICAL / 3-4 LINES

1 LINE

1 LINE

BOTTOM CROP
1/2 LINE

1. Always crop top and bottom lines

Rich's Visual Identity Guidelines 56

Type Texture
Scaling and cropping / ​Chinese

VERTICAL HORIZONTAL SQUARE NARROW

STANDARD / 4 LINES STANDARD / 3 LINES 2 LINES HORIZONTAL / 1-2 LINES

TOP CROP
1 LINE

VERTICAL / 2-3 LINES

2 LINES

BOTTOM CROP
1 LINE

1. Always crop top and bottom lines

Rich's Visual Identity Guidelines 57

Type Texture
Solid principles

SIZE AND PLACE USING THE GRID, APPLY FORMAT MARGINS 3 SIZE AND PLACEMENT OPTIONS ONLY

YOU
DARE
TO
YOU HAVE BIG GOALS.
HAVE BIG At Rich’s, we’re here to help you reach them
with creations that customers crave—and experiences
they can savor.

GOALS.
At Rich’s, we’re here to help you reach them
with creations that customers crave—and experiences
they can savor.
DREAM.
A WORLD OF A WORLD OF
YOUR CREATION. YOUR CREATION.

1. Only apply 1 of the 3 size and placement options

2. Apply top and bottom margins for content
3. Solid type texture band is never less than 1/2 the
layout height

For more information on grids, see the "Grids"

section starting on page 29.

Rich's Visual Identity Guidelines 58

Type Texture
Multiply principles

SIZE AND PLACE USING THE GRID, APPLY FORMAT MARGINS 8 SIZE AND PLACEMENT OPTIONS ONLY

A WORLD OF YOUR CREATION.

A WORLD OF
YOUR CREATION.

A WORLD OF
YOUR CREATION.

A WORLD OF
YOUR CREATION.

1. Only apply 1 of the 8 size and placement options

2. Must always apply multiply effect
3. Apply top and bottom margins for content
4. Do not cover primary focus of image
YOU HAVE BIG GOALS. A WORLD OF
5. Mulitiplied type texture band is never less than At Rich’s, we’re here to help you reach them
with creations that customers crave—and experiences
YOUR CREATION.
1/4 the layout height they can savor.

6. Mulitiplied type texture band is never more than

half the layout height YOU HAVE BIG GOALS.
At Rich’s, we’re here to help you reach them
with creations that customers crave—and experiences
they can savor.

A WORLD OF
YOUR CREATION.
For more information on grids, see the "Grids"
section starting on page 29.

Rich's Visual Identity Guidelines 59

Type Texture

GRADIENT TOOL POSITION MARKERS COLOR AND TRANSITION LOCATIONS MULTIPLY EFFECT

Transparency palette in Adobe Illustrator

and includes
the full color transition

Gradient tool
angle

Please see the "Technical requirements" on page for further

information on color models: CMYK, RGB, HEX and PANTONE.

Rich's Visual Identity Guidelines 60

Type Texture

GRADIENT TOOL POSITION MARKERS MULTIPLY EFFECT

Transparency palette in Adobe Illustrator

Red gradient and red type texture

gradient are always used together.

Gradient tool

Please see the "Technical requirements" on page

for further information on color models: CMYK, RGB,
HEX and PANTONE.

Rich's Visual Identity Guidelines 61

Type Texture

GRADIENT TOOL POSITION

B2
MARKERS B3 B4
MULTIPLY EFFECT

the gray gradients.

Gray gradient and gray type texture

gradient are always used together.

Gradient tool

Please see the "Technical requirements" on page

for further information on color models: CMYK, RGB,
HEX and PANTONE.

angle

Rich's Visual Identity Guidelines 62

Type Texture
How to build

STEP 1 STEP 2 STEP 3 STEP 4 STEP 5 (MULTIPLY)

Import Type Texture artwork asset into Scale and crop artwork according Apply Type Texture gradient, -60º, Apply gradient to the picture frame, -45º, Select the picture box and apply Multiply
a picture frame to guidelines ensure a full color transition ensure a full color transition from the Transparency or Effects window
in your application. Make sure the entire
English, Portuguese and Spanish font used: group or frame is selected, not just the
Drina type texture.

Chinese font used:

Yu Wei calligraphy running script
Simplified

Rich's Visual Identity Guidelines 63

ICONS

Rich's Visual Identity Guidelines 64

Icons
Monoline style

Our icons — drawn in a CORE ICON LIBRARY

humanistic monoline style —
are a clear visual manifestation

that make up the core icon

library. Additional icon assets
have been created in this style.

CAKE SLICE CAKE PIZZA BEVERAGE TOPPING MUFFIN

CROISSANT BEVERAGE CUPCAKE CINNAMON ROLL SANDWICH COOKIE

Rich's Visual Identity Guidelines 65

Icons
Color application

There are four icon color POSITIVE REVERSE DON'TS

variations.

Positive versions may only be

used on white backgrounds.

A one-color black positive

version (not shown) is for
limited reproduction
applications when color
printing is not possible, such
as faxes or newsprint.

Do not color the icons gray.

RICH'S RED RICH'S GRADIENT -30° WHITE ON RICH'S RED GRADIENT -30°

BLACK RED GRADIENT -30° WHITE ON RICH'S RED GRADIENT -30°

Please see the "Technical requirements" on page 4 for further

information on color models: CMYK, RGB, HEX and PANTONE.

Rich's Visual Identity Guidelines 66

Icons
Cropping and key visual areas

There are two general rules SQUARE OR HORIZONTAL ICONS SQUARE OR HORIZONTAL ICONS VERTICAL ICONS VERTICAL ICONS
for cropping individual icons: CROPPING AREA KEY VISUAL AREA CROPPING AREA KEY VISUAL AREA
• Be sure to show at least 75 100%
percent of the icon
Key visual areas 100% Key visual areas
• Make sure the key visual 75%
must be shown must be shown
area of the icon is visible

Cropping percentage
Place the icon within a square
that touches as many edges of
the icon artwork as possible.
Measure the width of the

75%
square, and then:
• For proportionately square
or horizontal (wider than
tall) icons, crop the width.
• For proportionately vertical
(taller than wide) icons,
crop the height.

Key visual areas

All icons have an area
within their drawing that
helps define the object;
for instance, the swirl of the
cupcake, or the peak of
the shake. These are called
key visual areas, and are vital
to understanding which
icon is being shown. Avoid
cropping into key visual areas
of individual icons.

Please see the "Technical requirements" on page 4 for further

information on color models: CMYK, RGB, HEX and PANTONE.

Rich's Visual Identity Guidelines 67

 75%
Icons
Sizing cropped icons

When sizing a cropped icon, SQUARE FORMAT PORTRAIT FORMAT LANDSCAPE FORMAT
the size of the icon is based on SQUARE FORMAT PORTRAIT FORMAT LANDSCAPE FORMAT
the orientation of the format:
square, portrait (taller than A B A = Format shortest edge A B A = Format shortest edge B A = Format shortest edge
wide) and landscape (wider B = Icon longest edge B = Icon longest edge B = Icon longest edge

than tall). A = B = 100% A = B = 100% A = B = 100%

A
For all formats, begin by sizing
the icons according the
formulas shown at right.
Measure the icon by either the
height or width based on it's
orientation (square/horizontal
120% 80% 140% 120% 80% 140% 120% 80%
or vertical.

For square formats, the icons

should be sized at either 120
or 80 percent.

For portrait formats, icons are

sized at 140, 120, or 80
percent.

For landscape formats, icons

are sized at 140, 120 and 80 A A
120% 80% 140% 120% 80% 140% 120% 80%
percent.

B
B

A B A B B
120% 80% 140% 120% 80% 140% 120% 80%

A
Please see the "Technical requirements" on page 4 for further
information on color models: CMYK, RGB, HEX and PANTONE.

Icon patterns
Rich's Visual Identity Guidelines 68

SMALL SCALE PATTERN MEDIUM SCALE PATTERN LARGE SCALE PATTERN MIXED SCALE PATTERN
Icons
Icons pattern

Our icons pattern is built ICONS PATTERN

with selections from our icon
library. There is one pattern
with four color variations (see
next page).

The icons are in the pattern

are meant to appear large
within the context of the
application. A general rule for
IMAGINE. IMAGINE.
In the company of In the company of
sizing is that individual icons family, all things family, all things
within the pattern will be at are possible. are possible.
least 1.5 times as large as
the logo that would appear in
a layout.

Do not alter the size

relationship of the icons to
each other within the pattern.

IMAGINE. IMAGINE.
In the company of In the company of
family, all things family, all things
are possible. are possible.

Please see the "Technical requirements" on page 4 for further

information on color models: CMYK, RGB, HEX and PANTONE.

Rich's Visual Identity Guidelines 69

Icons
Coloring the icons pattern

There are four icons pattern POSITIVE REVERSE

color variations.

Positive versions may only be

used on white backgrounds.

A one-color black positive

version is for limited
reproduction applications
when color printing is not
possible, such as faxes or
newsprint.

Do not use the gray gradient

in the icons pattern.

RICH'S RED RICH’S GRADIENT -30˚ ON GRADIENT

BLACK DO NOT USE ON GRAY GRADIENT OR USE

GRAY GRADIENT WITHIN ICONS
Please see the "Technical requirements" on page for further
information on color models: CMYK, RGB, HEX and PANTONE.

Rich's Visual Identity Guidelines 70

NOTIONAL APPLICATIONS

Rich's Visual Identity Guidelines 71

Notional applications
Brochure

Please see the "Technical

requirements" on page 4 for further
information on minimum
requirements for template software.
Rich's Visual Identity Guidelines 72
Notional applications
Brochure

Please see the "Technical

requirements" on page for further
information on minimum
requirements for template software.
Rich's Visual Identity Guidelines 73
Notional applications
Brochure

Please see the "Technical

requirements" on page 4 for further
information on minimum
requirements for template software.
Rich's Visual Identity Guidelines 74
Notional applications
Newsletter

Please see the "Technical

requirements" on page 4 for further
information on minimum
requirements for template software.
Rich's Visual Identity Guidelines 75
Notional applications
Full page ad

Please see the "Technical

requirements" on page 4 for further
information on minimum
requirements for template software.
Rich's Visual Identity Guidelines 76
Notional applications
Full page ad

Please see the "Technical

requirements" on page 4 for further
information on minimum
requirements for template software.
Rich's Visual Identity Guidelines 77
Notional applications
Web page

Rich's Visual Identity Guidelines 78

Notional applications
Web page and Social media

Rich's Visual Identity Guidelines 79

Notional applications
Sell sheet

Please see the "Technical

requirements" on page 4 for further
information on minimum
requirements for template software.
Rich's Visual Identity Guidelines 80
Notional applications
Product handling sheet

Please see the "Technical

requirements" on page 4 for further
information on minimum
requirements for template software.
Rich's Visual Identity Guidelines 81
Notional applications
Trade show

Rich's Visual Identity Guidelines June 10, 2019 82

ASSETS

Rich's Visual Identity Guidelines 83

Assets
Logo

Rich's logo assets are provided POSITIVE REVERSE

in a variety of file formats and
color spaces. CMYK CMYK
richs_4cp_pos.ai richs_4cp_rev.ai
Details about asset naming are richs_4cp_pos.eps richs_4cp_rev.eps
listed here:
RGB RGB
• 4cp = CMYK color for print richs_rgb_pos.ai richs_rgb_rev.ai
• rgb = RGB color for richs_rgb_pos.eps richs_rgb_rev.eps
onscreen richs_rgb_pos.png richs_rgb_rev.png

• 1cp = 1 Color process SPOT SPOT

Black for print richs_1cs_pos.ai richs_1cs_rev.ai
• 1cs = 1 Color Spot for print richs_1cs_pos.eps richs_1cs_rev.eps

• pos = Positive for light

background
• rev = Reverse for dark
background
• .ai = Adobe Illustrator file 1-COLOR BLACK POSITIVE 1-COLOR BLACK REVERSE
• .eps = Vector Postscript file
1-COLOR BLACK 1-COLOR BLACK
• .png = Raster graphic file richs_1cp_pos.ai richs_1cp_rev.ai
richs_1cp_pos.eps richs_1cp_rev.eps

For more information on logos, see the "Logo"

section starting on page 5.

Please see the "Technical requirements" on page 4 for further

information on color models: CMYK, RGB, HEX and PANTONE.

Rich's Visual Identity Guidelines 84

Assets
Palette

The Rich's core equity palette ADOBE INDESIGN PALETTES LOADING PALETTES IN INDESIGN
is provided as Adobe
Illustrator Template (.ait)
and Adobe InDesign Template
(.indt) files for rgb and cmyk
color spaces.

Details about asset naming are

listed here:
• 4cp = CMYK color for print
• rgb = RGB color for
onscreen
• .ait = Adobe Illustrator
template file
• .indt = Adobe InDesign
template file

CMYK Palette RGB Palette

ADOBE ILLUSTRATOR PALETTES LOADING PALETTES IN ILLUSTRATOR

For more information on color

and gradients, see the "Color"
section starting on page 18
and the "Rich's Gradient"
section starting on page 37.

Please see the "Technical

requirements" on page 4 for
further information on color
models: CMYK, RGB, HEX
and PANTONE. CMYK Palette RGB Palette

Rich's Visual Identity Guidelines 85

Assets
Type Texture

The Rich's Type texture asset ENGLISH CHINESE

is provided in Adobe Illustrator
format.

Details about asset naming are

listed here:
• 4cp = CMYK color for print
• rgb = RGB color for
onscreen
• .ai = Adobe Illustrator
template file
• en = English
• es = Spanish
• pg = Portuguese
• zh = Chinese

SPANISH PORTUGUESE

For more information on the

Type texture, see the "Type
Texture" section starting on
page 49.

Please see the "Technical

requirements" on page 4 for
further information on color
models: CMYK, RGB, HEX and
PANTONE.

Rich's Visual Identity Guidelines 86

 Contacts

Global
Mary Gearing
mgearing@[Link]

USC Bakery
Deanne McDonnell
dmcdonell@[Link]

USC Foodservice
Shawn Brackenridge
sbrackenridge@[Link]

Communications
Allison Conte
aconte@[Link]

LatAm
Nicole Ellis
Nellis@[Link]

Asia
Stella Yao
syao@[Link]

Rich's Visual Identity Guidelines 87