CHAPTER 01
UNDERSTANDING WORKPLACE
COMMUNICATION
WHAT IS COMMUNICATION?
The process of effective transmission of information, idea, opinion, attitude etc.
from a sender to a receiver with a view to making it understandable to the latter.
3 conditions:
• At least two persons
• Some information
• An attempt
THE ROLE OF COMMUNICATION IN BUSINESS: THE
IMPORTANCE OF COMMUNICATION SKILLS
• Basis of information • Developing company’s public
• Basis for effective leadership image
• Sharing ideas, attitudes opinions etc. • Helps delegation of authority
• Rational decision making • Explaining policies and
programs
• Interacting with environment
• Understanding the problems of
subordinates
THE ROLE OF COMMUNICATION IN BUSINESS: WHY
BUSINESS DEPEND UPON COMMUNICATION
• Every business even a one-person business, is actually an economic and social
system. To produce and sell goods and services, any business must coordinate
the activities of many groups of people: employees, suppliers, customers, legal
advisors, community representatives, and government agencies that might be
involved. These connections are achieved through communication.
THE ROLE OF COMMUNICATION IN BUSINESS: CURRENT
CHALLENGES FOR BUSINESS COMMUNICATORS
• The need for expanded media literacy
• Increasing globalism and workplace diversity
• An increased need for strong analytical skills
• An increased focus on ethics and social responsibility
THE ROLE OF COMMUNICATION IN BUSINESS: MAIN
CATEGORIES OF BUSINESS COMMUNICATION
• Internal operational communication
• External operational communication
• Personal communication
THE ROLE OF COMMUNICATION IN BUSINESS:
COMMUNICATION NETWORKS OF THE ORGANIZATION
• The formal network
• The informal network
THE BUSINESS COMMUNICATION PROCESS: A MODEL OF
BUSINESS COMMUNICATION
❑ The contexts for communication ❑ Elements of communication
• Organizational contexts • Sender
• Professional contexts • Message
• Personal contexts • Channel
• Receiver
• Feedback
THE BUSINESS COMMUNICATION PROCESS: A MODEL OF
BUSINESS COMMUNICATION
❑ The process of communication • Sending the message
• Sensing a communication need • Receiving the message
• Defining the situation • Interpreting the message
• Considering possible communication • Deciding on a response
strategies • Replying to the message
• Selecting a course of action
• Composing the message
THE END