Understanding Entrepreneurship Concepts
Understanding Entrepreneurship Concepts
ENTREPRENEURSHIP ARPRECIATION
What is Entrepreneurship?
The concept of entrepreneurship was first established in the 1700s,and meaning has evolvad ever
since. Many simply equate it will starting one’s own business.
Several scholars have looked at Entrepreneurships with different perspectives. Economists have
the viewpoint that entrepreneurs bring resource in unurual combination to generate profits. That
is, the Entrepreneur is one who is willing to bear the risk of a new venture if there is a
significant chance for profit Others emphasiz the entrepreneur role as an innovator who markets
his innovation. Still,other economists say that Entrepreneurs develop new goods or processes
that the market demands and are not currently being supplied.
In the 20th century ,economit,Jossph Scurpeter(1883-1950)focused on how the entrepreneur's
drive for innovation and improvement create upheavel and change Schumpeter viewed
entrepreneurship as a process to reform and revolution the pattern of production by exploiting as
invention or more generally, an untied technological possibility for producing a new or
producing an old one in a new way, by opening up a new source of supply of materials of new
outlet for products. Entrepreneurship as defined essential consists in doing things that are not
generally done in the ordinary course of business routine.
Schumpeter did not equate entrepreneurship with inventor,suggesting that inventor might only
create a product, whereas an entrepreneur an will gather resources, organize talent, and provide
leedership to make it a commercial success.
From the business point of view,the business expert, Peter Drucker(1909-2005)describing the
entrepreneur as soure wio actualry searcbes furchaage,responds to it ad explois change as aa
opportunity. He described theentrepreneurial role as ors of gsthering and using resourses,but he
added that"resources,to produce resulis,must be alloceted to oportties rather then toproblegne".In
Drucker's view,entreprereucccurs whea resources areredirected to progressive opportunities noi
ue to ensure [Link] redirection of resources distinguishes the
entrepreneurial rolefrom that of the traditional managemeni role, adistinction that Henry
Fordmade in his decisions.
For psychologists, they tend to view entrepreneurs in behavioral terms as achievement oriented
individuals driven to seek challenges and accomplishments. The psychologists opine that the
survival of a busimess is fundamentally based on the individual personality [Link] it, the
need for achievement, creativity,propensity to take risk, independence, employer of
labour,facilitator of growih and leadership.
The philosophers viewed entrepreneurs as exploitative adventure, representative of all that is
nepative in capitalism.
The sociologists viewed that Entepreneurship is governed by the societal value and status
hierarchy. They generally believe that entreprensurship will flourish in a society where people
depend on their handworks,initiative and good perfomance.
The Anthropologists believe that an Entrepreneur is the persom with the chararteristic of
excellent humanitarian traits to go into word of uncertainty.
Corporate Managers too often view entepreneurs as small business persons lacking the potential
needed for corporate management, but poses and can display the skills needed to combine the
factors of production, plan, to achiewe organize, motivate, direct, contol and coordinate them to
orgamizational or business objective, in order to satisfy the societal needs.
On a positive note, Vesper suggests that those of us who strongly favour a market economy view
entrepreneurs as a piller of industrial strength the movers and shakers who constructively disrupt
the status quo.
DEFINITIONS OF ENTREPRENEURS
There are so many definitions of Entrepreneurship because the evolution of the concept has
generated many definitions.
But few are going to be mentioned in this [Link] out investment opportunities,establish
and run an enterprise successfully (Kilby,1971)。
Entrepreneurship can be defined as a process of putting individuall or group efforts together both
mentally and physically to search for an unidentified area(s) that can bring business
opportunities for development and growth,through combination of other factors of production by
assuming the risks involved in order to achieve a stated objective (Arowomole,2014).
WHAT MAKES SOMEONE AN ENTREPRENEUR?
Who can become an Entrepreneur? There is no one definitive [Link] entrepreneurs
come in various ages,income levels,gender,and [Link] differ in education and experience.
INTRODUCTION
The contribution of entrepreneurship as a leverage for ecomomicdevelopment in all countries is
unarguabie. Hence,the need to highlight [Link] are change agents,and prime movers of
the [Link] helps the reader to develop an understanding of the significance
ofentrepreneurship in the country
3.1LEARNING OBJECTIVES
At the end of this chapter,students should be able to:
·Identify the recourses and constraints of Entrepreneurship.
·Classify the resources into economic,human,knowledge and time.
·Understand how entrepreneurship leads to import substitution andutilization of local
resources.
Explain how entrepreneurship leads to socio-economic development.
Distinguish between economic development and economic growth.
Demonstrate their understanding of the role of an entrepreneur ingrassroots/local
economics development.
3.2 RESOURCES AND CONSTRAINTS OF ENTREPRENEURSHIPECONOMIC
RESOURCES
Money: money is necessary to obtain goods and services thatentrepreneurs want. A major way in
which money is obtained is [Link] real value of money can be measured in
what necessities,wants and security will provide for the future.
Equipment:useful equint inay be as simple as a small knife or apaper clip. It may be a teleplione
installed by the telephone company,amicrowave oven with digital electronic controls,or a pocket
computer. The Value of any equipment depends on the efficiency with which it is used. Eventhe
best equipment cannot think or act on its own.
HUMAN RESOURCES
Energy: Good health is essential to maintaining a high energy level. Adequatenutrition,rest and
exercise are basic [Link] dttitudes also have astrong influence on an individual
energy [Link] who accomplish a greatderl usually have a positive attitude and goals to
motivate them.
Skill:Stills are developed when a petson lears how to do a task [Link] can develop
skills by being willing to put in the necessary [Link] several types of skills: practical
everyday skills,that enable a person to do aparticular job; and recreational skills like dancing,
painting, or sports. You canembrace your life by adequately developing your skills.
Knowledge:A real zeal for life and an active curiosity stimulate [Link],observing and
listening are ways of staying in the mainstream of [Link] individual must take responsibility
for acquiring a certain amount ofknowledge by developing communication skills such as
reading,writing,apeaking and listening.
Time is a unique resource. Everyone has the same amount (24 hours aday and 168 hours each
week). A large portion of time is taken up by dailyactivities like eating,sleeping,school,work and
[Link] remaining timeshould be spent on recreational activities and special interests that
providesatisfaction.
Finally,the extent to which the person(s) imvolved can acquired ororganize resources inadequate
measures will not only influence performancebut also,in some cases,influence whether they [Link]
at all. Examples hereinclude capital, cash, premises, materials, equipment and labour.
Theavailability of infrastructure ([Link] like electricity,telephone,roads) andsupport services
might also be important.
CHAPTER FOUR
ENTREPRENEURIAL CHARACTERISTICS AND ATTITUDE
4.0INTRODUCTION
Entrepreneurship is a serious venture,because in building a successfulxample,heenierprise a lot
of virtues are required from the [Link] example,hhas to have philosophy,values, and be
highly committed, so as to recordoutstanding [Link] to be successful
entrepreneur,there is need forhim to posses some qualities and traits that will distinguish him
among hispeers. It is in the light of this that we shall consider entrepreneurial traits
[Link] this chapter. We shall equally highlight the innovative andcreative ability of
entrepreneurs.
4.1LEARNING OBJECTIVE
At the end of this chapter,students should be able to:
Understand entrepreneurial philosophy, values,scope and need.
The characteristics of entrepreneurship
Give the profiles of some successful Nigerian entrepreneurs whom he/shecould look unto
as role models
Demonstrate a high sense of innovation,creativity and independence
4.2ENTREPRENEURIAL PHILOSOPHY, VALUES,SCOPE AND NEED
There are certain characteristics,beliefs, values and moral standardsthat encrepreneurs should
possess while pursing its [Link] includerthe business discretionary,social
responsibility,welfare package for ies tomotivate employees and how the enterprise is going to
treat its [Link] extent, the success of an entrepreneur depends on his willingness
toaccept responsibility for his/her own work. You must leam a great deal aboutyourself,if you
intend to pursue goals which are compatible with what youwant most in life. Your power comes
from your own action rather than actionsof others. Even though the risks of failure is always
present;youremtreprencurial philosophy as an entrepreneur is to take risks and
assumeresponsibility for your action. Failure must be accepted as a learningexperiences,knowing
fully well that some entrepreneurs succeed only afterexperiencing many [Link] fiom
previous experiences will help tochannel your action to obtain more positive result,and
[Link] resultfrom persistent effort.
Always pursue goals that are related to your skills and abilities. Acceptyourself as you are and by
to emphasize your strength and play down yourweakness. If you pursue these goals honestly and
aggressively, you are likelyto achieve [Link] to achieve periect result for one's
goal atlong time will only prevent your personal growth and development.
PERSONAL VALUES AND AGE
Values reflect the personal principle of the [Link] suecess ofany entrepreneurial
venture depends on how best his values ae, as [Link] personal values that are
critical, for entrepreneurship are-personal integrity, achievement orientation,high moral
values,social concem,setting himself as example,high level of self confidence,keen desire to
changethe sociery by adopting new delegates authority,ability to adjust and adapt tonew
conditions,ability to inspire,loyalty,accept changes as away of life,quality and justice in decision
making, ready to break age long tradition andaccept growth.
4.3 ENTREPRENEURIAL CHARACTERISTICSANDTRAITS(WORKING PROFILE
OF ENTREPRENEUR)
Characteristics
1. Self-conridence
Confidence,
individuality,
independence,
optimism
2. Task-result oriented
Need for achievement,
profit
oriented,
persistence,perscverance determination, hard
work,drive energy,initiative
3. Risk-taker
Risk-taking ability likes challenges
[Link]
Leadership behavior gets along well with others,
responsive to suggestions and critisms
5. Originality
Innovative,crearive flexible resourceful,
versatile,knowledgeable
6. Future-oriented
Foresight,perceptive
IMPORTANT ENTREPRENEURIAL TRAITS
Hard working: running a business requires a lot of energy and drive. Thisinvoives the ability to
work for long hours when necessary,to work intenselyin spurts and to cope with less than a
normal amount of sleep.
Self-confident: to succeed, entrepreneurs have to believe in themselves and intheir ability to
achieve the goals they have set for themselves. This is oftenshown by a belief that “if you want
something badly enough and are preparedto work at it,you'll usually getit'.
Builds for the Future:the goal for most successful business people is to builda secure job income
for themselves which is based on their own [Link] entrepreneurs sustainability for
being a business owner. This meansrecognizing understand that it may take several years to build
up businessincome to a reasonable standard.
Profit-orlented: interest in generating money is a clear indicator of anentrepreneurs that the
business comes first. Once profits are generated,theentrepreneur can make decisions about how
the profits can be used to expandthe enterprise or for personal use.
4.3 ENTREPRENEURIAL CHARACTERISTICSANDTRAITS(WORKING PROFILE
OF ENTREPRENEUR)
Characteristics
Traits
1. Self-conridence
Confidence,
individuality,
independence,
optimism
2. Task-result oriented
Need for achievement,
profit
oriented,
persistence,perscverance determination, hard
work,drive energy,initiative
3. Risk-iaker
Risk-taking ability likes challenges
[Link]
Leadership behavior gets along well with others,
responsive to suggestions and critisms
5. Originality
Innovative,crearive flexible resourceful,
versatile,knowledgeable
6. Future-oriented
Foresight,perceptive
IMPORTANT ENTREPRENEURIAL TRAITS
Hard working: running a business requires a lot of energy and drive. Thisinvoives the ability to
work for long hours when necessary,to work intenselyin spurts and to cope with less than a
normal amount of sleep.
Self-confident: to succeed, entrepreneurs have to believe in themselves and intheir ability to
achieve the goals they have set for themselves. This is oftenshown by a belief that “if you want
something badly enough and are preparedto work at it,you'll usually getit'.
Builds for the Future:the goal for most successful business people is to builda secure job income
for themselves which is based on their own [Link] entrepreneurs sustainability for
being a business owner. This meansrecognizing understand that it may take several years to build
up businessincome to a reasonable standard.
Profit-orlented: interest in generating money is a clear indicator of anentrepreneurs that the
business comes first. Once profits are generated,theentrepreneur can make decisions about how
the profits can be used to expandthe enterprise or for personal use.
Goal-oriented:success in business depends upon being able to set goalstarget and to work with
determination to achieve [Link] ability to set goal(for things the person thinks are worthwhie)
and to work to achieve them ifundamental to being and entrepreneur.
Persistent: all businesses have their probems and [Link] in solvinga
problem is one of the keys to being successentrepreneur.
Coping with Failure:all business ventures inevitably contain disappointmentsand failures as well
as [Link] with failures involves recognizingthese failures,learning from them and
seeking new opportunities. Without thischaracteristic early,failures may end a person's attempt at
self-employment.
Responds to feedback: entrepreneurs are concemed to know how well theyare doing and to keep
track of their performance. Obtaining usefui feedbackand advice from others is another
important characteristic of entrepreneurs.
Demonstrates initiative: research shows that successful entrepreneurs takethe initiative and put
themselves in positions where they are personallyresponsible for success or failure.
Willing to Listen: the successful entrepreneur is not an inward lookingperson that never uses
outside [Link] reliance does not exclude theability to ask for help when needed from such
people as bank officials,accountants and business [Link] able to listen to the advice of
othersis a key characteristic of an entrepreneur.
Sets Own standards:setting standards of performance and then working toachieve them is another
indicator of a successful [Link] standardscan be income,quality sales or product
[Link] entrepreneurs want todo better each year,to set and achieve higher standards from
year to year.
Copes with Uncertainty:being an entrepreneur is much more uncertain thanbeing [Link]
uncertainty is about sales and turnover, but it often alsoexists in other areas such as material
delivery and prices,and bank support. Anability [Link] with this uncertainty without becoming
too stressed is anecessary trait of being an entrepreneur.
Committed:starting and running an enterprise demands total commitment bythe entrepreneur in
terms of time,money and lifestyle. It has to be a majorpriority in the entrepreneurs life.
Builds on Strength: successful business people base their work upon thestrength(s) they
have,such as manual skills, interpersonal skills, selling skills,organizational skills,writing skills,
knowledge of a particular product orservice,knowledge of people in a trade and ability to make
and use a networkof contacts.
Reliable and has Integrity:the qualities of honesty,fair dealing andreliability,terms of doing what
one has promised to do are essential traits of anentrepreneur.
Risk-Taker:being an entrepreneur invoIves some risks. Entrepreneurs haveone ability to take
measured or calculated risks. Such risks involve workingbut the likely costs and gains,the chance
of success and the belief in oneself tomake the risk pay off. Entrepreneurs may be considered
risk avoiders whenthey reduce their risks by having others assume part of the risks. Those
whoassume the entrepreneur's risk may be bankers, suppliers and customers.
Not all entrepreneurs have all the traits above. However,each entrepreneur isstrongly driven by
his personal motive and enjoys doing what they doirrespective of the amount of the hard work
required.
.4.5HIGH SENSE OF INNOVATION, CREATIVITYANDINDEPENDENCE
INNOVATION
The ability to apply new ideas that will enable you undertakeactivitiesdifferently is another
hallmark of enterprising men and [Link] initiative, imagination,intuitioh and
insight you will be able tochange things around or devise ways of doing things·to
accommodatewhatever new sitution you may find yourself in. Information on differentissues and
fields is an important inpu for being innovative. Enterprising menand women therefore place
great value on information and are always alert andconstantly engaging in research.
An enterprise operates in a dynamic economic and political system,and assuch,the entrepreneur
should cultivate the attitudes conducive to change.
Therefore,understanding these attitudes can help entrepreneurs cope withchange more
effectively.
[Link] FLEXIBLE AND RECEPTIVE
Traits are direct opposites to obstinacy and a closed mind .The personwho is receptive to new
ideas, who responds to the forces of changes as theyoccur,is able to adjust to changing condition.
Read current trade magazinesand literature as well as observing similar businesses for ideas.
2. Being self confident: Self confident entrepreneurs can accept change withthe determination to
overcome obstacles,for deficiencies, and strengthenabilities. Being afraid of one's inadequacics
and afraid to try something newfor fear of failing,very often prevents growth and eventually
leads to failure.
3. Being optimistic and enthusiastic: by focusing on the positiv aspect ofchange instead of the
negative ones,the event can be viewed as challenginginstead of threaten [Link] rewards can
be played up and the costs [Link] we become·enthusiastic about doing something, it
is easier toinvest our time and effort and money to bring about the desired effects.
4. Being decisive and self controlled: Coping with change requires clearthinking and,in many
cases, deliberate action. Circumstances suroundingchange are unexpected, unfair,
frustrating,disappointing,frightening,upsetting, or unpleasant. Emotions have to be controlled
while decisive actionis taken to cope with the change.
[Link] competitive and'creative: Being competitive,means searching for abetter way to improve
upon the present situation. Improvement is one factorthat has to be considered when planning
change.
6. Being curious and experimental:Not every new idea is a good [Link] the one's that are
good ideas,you will probably have to consider [Link] who enjoy trying new
things can take disappointmentbecause they balance it against the occasional thrill they get
fromimplementing a really good idea.
CREATIVITY
Creativity is "the ability to combine ideas in a unique way or to makeusual associations between
ideas" (Robins, 1998).Research has shown thateverybody is naturally endowed with creative
potential. The problem mostpeople have is how to unleash this creative [Link] entrepreneur
should therefore be out to discover the areas where he is naturallyendowed andimakehim iorive
among his equals,To do this effectively, he must be reaindivergents, as rational decision.
FACTORS THAT CAN HINDER CREATIVITY
[Link] snd anxiety
[Link] and bad company
[Link] of confidence
[Link] over the unknown(insecurity)
[Link]
IMPORTANCE OF CREATIVITY
Appraise send understanding problems fully.
Identify the best way to combat competition fully.
Have a change of approach in facing challengas.
Analyze viable altematives critically for meaningful decision.
Be unique and different in product positioning.
Diversify his business operations.
CHAPTER FIVE
KEY COMPETENCIES AND DETERMINING FACTORS FOR
SUCCESS IN ENTREPRENEURSHIP
INTRODUCTION
For entreprencurship io succeed,there are certain prerequisites which form thecore competencies
that are basic for attaining success. These competencies arediscussed and highlightd in this
section.
5.1LEARNING OBJECTIVES
At the end of this chapter,stadents should be able to:
Identify the key compy competencies required in serting up a successfulman business
Appreciate determining success factors in settingfactors in setting up a small business.
tindividual life goal' and link it toUnderstand how to Set individual life goal
anentreprencurship
Identify the strength and weakness u goals
Explain business goals.
Be familiar with behaviourachavioural pattiensI patems of entrepreneurnicepreneurship
Moderate risktaking,Goal seting, Leaming from feed back, taking
personalresponsibility,Confidence and self-reliance.
following lists provide examples of the comperencies required forThe followinglists Fsetting up
and managing a successful small business.
(A). Knowledge
Possessing infornation on, or familiarity with:
A business opportunity
The market
Customers
Production processes
Technical matters
Business management
Sources of assistance
B. Skills
May be of a technical or mansgerial nature. They relate to abilities toperform tasks or functions
in areas such as:
Technical
Managerial
Engineering
Marketing(including selling)
Computing
Financial management
Carpentry
organization
Mechanics
Leadership
TRAITS
Personal characteristics of successful entrepreneurs
Take initiative
See and act on opportunities
Is persistent
Personally seek information
Is concemed for high quality
Is committed to fulfilling contracts
Is oriented to efficiency
Plan systematically
Solve problems in original ways
Demonstrate self-confidence
Take calculated risks
Is assertive
5.2KEY SUCCESS FACTORS IN SETTING UP A SMALLBUSINESS
Potential entrepreneurs usually concern themselves with how to set upsuccessful [Link]
to be an achiever and how not to be a failure theseare questions that people often ask.
Unfortunately however,no fool proofanswer or formula has been dentified as yet.
Notwithstanding,this successaccording to the literature, observations and experience depends on
that peculiar resposbility to spor opportunities in the market and act on them by organizing
theaitendant risks,This is the essence of [Link] in a business comert
The entrepreneurinessence must take cognizance of the followingSuccess factors:
[Link] AND MARKET
The important issue to be determined here is the viability of the idea,project product or service
[Link] offered. In other words, does the idea, productservice meet a need or want for which there
are customers who can afford andare willing to use/purchase it in sufücient quantties to make the
whole projectworthwhile([Link] a profit, ii a business context)?: How is the propositionto be
offered more desirable or better than what is currently available and howwill competitors react?
[Link] AND DETERMINATION
It is widely acknowledged that, to be successful, the individual or groupneeds to be highly
motivated determined to set up the business and ensure itssuccess. This will be reflected,for
example. How persistent they are inovercoming obstacles that might get in the way, how they -
go about seekinginformation and how they act on opportunities. Addirional indicators might
betheir commitment and attitude to work(quality,efficiency,long hour previousuttempts to set up
a business and the support of their family partners.
[Link]
Another important question is whether the individual or others involves haveperticular
abilities:these may be knowledge,technical or managerial skills ofrelevance to the business or
[Link] way of making up for any lack in thisares could be to tearn up with people who have
the necessary expertise,buy itin.
4. RESOURCES
Finally,the extent to which the person(s) involved can acquire ororganize resources in adequate
measure will not only influence performancebut also,in some cases,whether they start at
[Link] here include
capital,cash,precise,·materials,equipment and labour,The availability oroads) amd
suinfrastructure ([Link] like cleciricity, telephone,roada) andsservices might also be
important.
[Link] PLAN
In order to turm the above 4 components into reality,a plan would be reguiaetOn the whole,In
business,this is normally rcferred to as a Business Plan On tebusiness plan should show four
main things,namely:
Where you currently are with your idea, project or business;
What you wish to do;
How you propose to go about it; and
That the project is worthwhile
ORGANIZATION AND MANAGEMENT
The business then reeds to actually start operating and,once tihis isdone,it would need to be
[Link] setting up the business,of before suartingto operate,there may be legal or other
statutory requirements to be [Link] be a need to consult professionals such as
lawyers,accountants and/or stafifroi smmall business support agencies for [Link] whole
business and theprocess need to be managed, and how well this is done-in particular finding
anddealing with customers,management of cash and
finances,marketing,handlingemployees,dealing with suppliers, control systems will all affect
performance
EXAMPLE OF AN INTERNET CAFE
Resources
Desktop Res,all networked
·Dial-up,broadband or wireless connection
·Account with an Internet Serice Provider (ISP) or satellite provider
·Software to manage transactions and accounts
·Desks and chairs
Air conditioners or fans
Staff to run/supervise
ABILITY
IT or computing knowiedge and sksills
Able to instaI1 software and do routine maintenance and repair
Book-keeping and basicorganization
IDEA AND MARKET
Vrability:number and nature of internet or cyber cafes in the neighbourhoodor widhin, say, a
3kom radius -the fewer the better
Speed and prites vis-a-vis other cafes in area should be competitive
Number of people living and/or working in the area the more,the better
e Profile of people living or working in the area: low to middle incomebest:-not so rich as to be
able to affond their own PCs and interetconnection but not sopoor as not to be able to afford the
service.
ONice ambance-with soft drinke and smacks for sale; and backgroundmusie in a well-ventillated
room. Provision of ancillary services for stle,h as fax, printing, photocopying, sale of disketes.
OD-ROMs, [Link] as ax,pti
5.2 INDIVIDUAL LIFE GOAL AND ENTREPRENEURSHIPINDIVIDUAL LIFE
The goals of entrepreneurs are vanied and individualized but een includethe achic vement of
independence,financial auccess or social change.
Being an eninepreneur epitomizcs ome who parsues his or her [Link] who
stives to achieve their owm visiom,make their uniquecontributions and provide products
and/services in which they themselvesattach real [Link] need not be focused on other
peuple's opinion than yourown;for example you do not need to bother that you have ND
Computer andScience are into Lsundry or Toilet soap making. You do not need to adjust justto
group but concem yourself with how to pursue your own goals.
You must have the ability to think independently,to take initiative andbe self motivated,self-
discipline is also very crucial. You must have a mindsetthat enables your own vision.
Find your passion,and your voice will understand the importance ofbeing you,discover your
unique gifts and strength for what you want to [Link] what it is that you most want to do,
to be and to offer to the world and then live into that [Link] have been createnake a
[Link] to change the world resides in you and no one eise.
SETTING GOALS AIM FOR THE FOLLOWING QUALITIES
1. Specificity;Goal set must he specific [Link] capital is not a specificgoal,but raisin#10,000
by 31st July is specific.
2. Optimism:Be positive when you set goals e.g."being able to pay the billsis not optimistic,
while achieving financial security is".
3. Realism:,If you set a goal earn #100 million in a month,when in a yearyou have never earned
such.
FACTORS TO BE CONSIDERED WHEN SETTING GOAL
·Income: Consider how much money you want to make during your firstyear of operation and
each year after, up to five years.
Life-style:How many hours are you willing to work? Which assets are youwilling to risk?
Types of work: Do you like working outdoors,in 'an office, withcomputers,on the phone,with lot
of people with children etc.
Ego-gratification: Many go to business to satisfy their [Link] need togo into business that fits
your ego.
GUIDELINES FOR GOAL SETTING
State each goal as a positive statement Express your goals positivelyexecute this technique well'
is a,much better goal-than don't make stupidmistake'.
Be precise: Set a precise goal putting in dtes, times and amounts. So youcan measure
achievemen. If you do this,you will know exectly when youhave achieved the goal,and can take
complete satisfaction from havingachieved it.
Set priorities:When you have several goals,give nach a priority. Thishelps you to avoid feeling
overwheimed by too many goals,and directyour attention to the most important ones.
Write goals down:This crystallizes them and gives them more force.
Keep operational gosls small:Keep the low-level goals,you are workingtowards small
and,achievable,if a goal is too large,then it seems you arenot making progress towards it.
Keeping goals small incremental givesmore opportunities for reward.'Derive today's from larger
ones.
Set performance goal,not outcome gonls:You should take care of goalover which you have as
much control as possible. There is not moredispiriting than failing to'achieve a personal goal for
reason beyond yourcontrol. In biusiness, these 'could be bad business environments
or·unexpected effects of govemment policy. In sport example,these reasonscould include poor
judging, bad weather in or just plain bad luck. If youbase your goals on personal performance
then you can keep coexrol overthe achievement of your goals and satisfaction from them.
Set reallstie geals:It is important to set goals that you can [Link] of people (employers,
parents, media, and society) can set unrealisticgoals for you. They will often do this in' ignorance
of your own desireend smbitiohs. Altematively,you may set goals that are too high,becauseyou
may not appreciate either the obstacles in the way,or understandquite' how much skill you need
to develop to achieve a particular level ofperformence.
SMART GOALS:
A useful way of making goals more powerful is to use the SMARTmnefnonic (memory
aid).While there are plemty of varians,SMART usualiystands for
·S Specific
·M Msasumble
·A Anainable
R Relevant
·T Time-bound.
For example,instead of having "to sail around the World" as a goal,it is morepowerful to say to
have completed my trip around the world by Decemher l2015. Obviously this will only' be
attainable if a lot of preparation has hescompleied before hand.
.ACHIEVING GOALS
PLAYEN
Serate
Plane
When you have schieved a goal, take the time to enjoy the satisfactionof having done [Link]
the implications of the goal achievement and obaerprogress you have made towards other goals.
If the goal was a sigaificone,reward yourself appropriately. All of these help you build the
seitconfidence you deserve!
If you noticed a deficit in your skills despite achieving the goal,decidwhether to set goals to fiIs
to fix this. Failure to meet goals does not matmuch, as long as you leam from it. You should feed
lessons leaneback into your goal setting program. Remember too that your goalt wchange as you
get older. Adjust them regularly to reflect growth ia yoknowledge and experience, and if goals do
mot;hold amy attractionalonger, then let them go.
CHAPTER SIX
LIFE SKILLS NEEDED BY AN ENTREPRENEUR
INTRODUCTION:
There are certain life skills or developmental attributes that are verymuch required by
entrepreneurs for them to be effective and efficientmanagers of their respective enterprises. It is
very important for everyentrepreneur to develop appropriate life skilis and apply them in the
smcothrunning of their business organization.
LEARNINGORJECTIVES:
Identify the characteristics of an entrepreneur;
Define Communication;
Explain the role of Communication in an enterprise
Define teamwork and team spirit;
Identify the characteristics of teams
List benefits of teamwork in an enterprise
Define leadership;
3.2 CHARACTERISTICSOFAN ENTREPRENEUR
a)Self Confidence:Belief in oneself and nov just fate. Once he setsgoals, he has to believe in his
ability to achieve same. He is notdisturbed or discouraged by obstacles.
b)Risk-taking:The entrepreneur calculates the risk involved in hisventure before starting it. He is
neither a gambler nor risk averse. Hetakes moderate risk.
Result Oriented:He believes in achieving results,therefore he sets clear undmcasurable [Link]
is persistent,persevering and also determined to ensure those objectives are met.
c) Drive and Energy: An entrepreneur exhibits drive and energy. He puts alot of physical and
mental energy in his business. He runs around to contactcustomers, suppliers,other associates
including banks,etc.
Long-term Investment: He is futuare oniented. He usoally sees projects onlong term basis, and
hence tukes decision as such. He is not interested inestablishing a project that would collanse
after few years in operation.
d) Leadership: It is not always possible to run an enterprise single handedlyAssistance from other
people is needed from skilled and semi-skilledhands. The entrepreneur has to motivate, direct
and guide this people toaccomplish his goals. It takes good leader to motivate people.
h)' Creativity: An entrepreneur hasto be original and inmovative. He has to beresourceful,
versatile and knowledgeable. He should be flexible whenconsumers are not recapturing to his
products. What keep him perpetuallyin business are his creative ideas.
2. DEFINE COMMUNICATION
Communication is the transter of idea from the sender to,[Link]. Aron off and Baskin
(1980) defines communication as theexchange of messages between people for the purpose of
achievingeommon meanings. Unless meanings are shared entrepreneurs find itdifficuk to
influence [Link] verbal and non verbal enterprisesspend communication skills are
valuable in the work place. Someenterprises spend a lot of money to truin their employees on
how toeffectively communicate.
3. THE ROLE OF COMMUNICATION IN AN ENTERPRISE
It is not common to hear about communication breakdowns in [Link]
methods can lead to success or failure of a busincss;communication methods could go a long
way to modify the [Link] [Link] role of communication in business industry
cammot beover [Link] Industries depend heavily on major management
functionslike planning,organizing, leading and controlling. These kinds of functionsrequire the
managers to practice expert communication methods. Thus, toachieve all these steps of
mahagerial functions, a managed and proper communicationprocess tlow along with details have
to be established.
With the help of proper comincation,managers can completetheir responsibilities associated with
the job For examnple,when planning isdone for a project, ir is important that the manager geis to
know all the pe-requisites and necessary information reguired for [Link] planning is done,the
manager shoul communicate it to theteam members to ensure ther everyone understands how to
proceed with [Link],this kind of two way communication acts as a fundamental assetin
organizations. In the same way, organizing and delegating jobs also needseffective
communication routines to be set-up to achieve team goals.
Communication also form the fundamnemtal part of leading andcontrolling with the later more
focused on written communication [Link] phrase that communication is the blood of an
organization is true in allforms and thus can be stated that for any organization to be successful,it
ismandatory to establish proper communication methods.
Communication helps in promoting motivation in a group or teamnwithin an organization. When
details about a task and the methods in volvedfor execution are detailed to the team members, it
will help them carry outthe work in an effective. manner. Thus, when' confidence on the
workincreases) the motivation factor also increases. Motivated employees tend tobe more
productive in any orgamization.
When members of a team are well-informed abour groughts andprocesses in a team, they rend to
develop a higher confidence level. Theincrezsed contidence level will move them to the comfort
zone and will aisoaker their attitudes on a positive note. Molding employee attitudes willenpure
that they provide their best to the organization. This kind of moldingcan be brought in by using
all kind of effective communication rors likemeetings, journals, discussions,etc.
Communication acts as a major decision-making factor in manyorganitere is no point in making
decisions. Such decisions always fail and hencestrategic [Link] information collected will
heip. identify theproblem, its resolution and alternative action courses.
Communication is also required to establish discipline and control in
[Link],principles and guidelines of an organization needto be communicated
to employees so as to make sure that they al adhere to theprocess and policies.
It is also mandatory that employees are communicated on the line ofcontact, in case of
grievances. These kinds of communications are requiredtoestahlish a controlled environment in
an organization. Also, work delegationand responsibility sharing needs to be orally
communicated first and thendocumented as a reference for future use.
As a final note, man requires to communicate as the basic essence ofsurvival. It is impossible for
an individual to survive in the business industrywithour proper communication. Thus,
communicaton, also leads tosocializing nature in the members of a team. Socializing between
teammembers will increase team interactions, create healthy work environment,and boost
productivity.
Thus,commumication helps in all the functions of a business industry,planning,
organizing,leading and comtrolling. The managerial eniciencydepends on the communication
efficiency of the manager and team [Link] is the duty of the organization and its
management to ligure out possiblebarriers that might exist in the comunication structure and to
rectify them byestablishing an effective communication network.
ACTIVE LISTENING
Active listeming is a habit that you can have and should be [Link] listener
benefits managers by reducing misunderstandings,improvingfrom which to
[Link],peers, and even your manager will open upmore when they feel listened to.
You need to listen to the words that are being said and hear the Person'sintent,or disconnects will
[Link] with the best of intentions messagescan become distorted and confused Managers
who learn to listen well andprovide effective feedback will improve overall dialogue receprion.
EFFECTIVELISTENING GUIDES
1. Mentally put yourself in other person's shoes.
2. Keep the conversation on what the speaker says, not on what interestsyou.
[Link] more time listening than talking.
[Link] the other speaker talk,do not dominate the conversation, do notinterrupt incessantly.
5. Pay attention,never become preoccupied with your own thoughts whenothers talk, take brief
nores to concentrate on what is said.
6. Donot tinish the sentence of others.
[Link] questions, but do not answer questions with questions.
8. Be aware of biases and [Link] your biases,validate yourassumptions.
9. Encourage the speaker provide feedback and paraphrase to show you arelistening.
[Link] response after the other person has finished speaking, while they arespeaking.
[Link] by looking at all the relevant factors, ask clarifying and open-ended questions.
[Link] and walk the person through your analysis.
TEAMWOR AND TEAM SPIRIT
Teams are groups of people with complementary skills who arecommitted to a common purpose
and hold themselves mutually accountablefor its achievement. Ideally,they develop a distinct
identity and workogether in a co-ordinated and mutually supportive way to fulfill their goal
[Link] effectiveness is the exient to which the team is successful inchieving its task-
related objectives. Shared goals are most likely to bechieved through working together and
pooling experience and [Link] lcams are charactenzed by a team spirit based
around trust,mutual respect, helpfuiness and-at best-friendliness.
Simply bringing people together does not necessarily ensure they willfunction effectively as a
team or make appropniate [Link] arecomposed of people who have a variety of
emotional and social needs whichthe ream can either frustrate or help to meet. Teamwork
indifference-failingo rake action to promote good teamwork-is a strategy likely to result
inmediocre performance
TEAM SPIRIT:-is more of a mindset,where everyone shares the semecommon goals, passions
and mindset to advance the [Link] team spirit goes hand in hand,there cam be
no good teamwork withoutgood team spirits.
Empirical evidence has shown that Americans think that being ateam player' was the most
important factor in gering shead in [Link] was ranked higher than several factors,
including inerit andperformance'. 'leadership skills', 'Intelligence', 'making moncy for
theorganization' and' long hours'.
SOCIAL SKILLS ARE DESIRABLE FOR SUCCESSPULTEAMWORK:
Listening: -it is important to listen to other people's ieas. Whenpeopie are allowed to freely
express their ideas, these initial ideas villproduce other ideas.
Questioning:-it is important to ask questions, interect,and discuss theobjectives of the team.
Persuading: - individuals are encoureged to exchangc,deiend, andthen,to ultimately rethink their
idess.
Respecting:-it is important to treat others with respect and to supporttheir ideas.
Helping:- it is crucial to helpo one's co-worie's co-workers,which is the generaltheme of
teamwork.
Shering:·it is important to sham to shre with the team to create anenvironment of teamwork。
CHAPTER SEVEN
HOW TO EVALUATE A BUSINESS IDEA FOR DEVELOPING AN ENTERPRISE
INTRODUCTION:
In developing a business idea, there is a need for potential entrepreneurto adopt acarefully
moderated and intelligent approach. It/is against thisbackgroundckground that an attempt is made
under this section to guide potentialtrepreneur to be more careful by examining and evaluating
every step in theentreprenevcourse of developing and establishing business enterprise.
7.1LEARNING OBJECTIVES:
Define the concept of business plan;
Explain the process of preparing a detailed business plan.
Prepare a model business plan on a selected venture
7.2 DEFINITION OF THE CONCEPT OF BUSINESS PLAN:
Planning is a process that never ends for business. It is extremelyimportant in the early stage of
any venture,when the entrepreneur will need toprepare a preliminary business plan.
There are difierent types of plans that may be part of any busiessoperation. These include
financial plans marketing plans, human resources plan,production plans,sales plan. Plans may be
short term or long term or thefunction,plan have one important purpose; to provide guidance and
striper torun merit in a rapidly changing market environment.
A business plan, on the other is a written document prepared by theentrepreneur that describes all
the relevant exteral and internal elementsinvoived in starring a new venture. It is often an
integration of functional such asmarketing finance, manufacturing and human resources. It also
addresses bothshort term and long term decision making for the first three years of
[Link],the business plan,or road map,answers the strategic questions ofwheream I,
[Link] am I going? And how will I get there? Potential investors,suppliers and even
eustomers will request or require a business plan.
Consortiuna :giveanoverview of the proposed manpower establishes therequired ability to carry
out the project successfully in skills, competencies, etc)
Objectives and deliverables: Identify (1) the objectives and(2) deliverables othe proposed
project.
Cespetitiveness: if applicable,establish the competitiveness advantages of theproposed solution
whether already exist or are still boing researched
Cest:give an overview of the project cost (including stant-up cost and workingcapital
requirement).
Impact:This section should include:
[Link] and Uses:identify possible uses and market for deliverables ofthe project.
[Link] and beneficiaries:identify the beneficiarics of project's results([Link] project
participants,the general public third parties) and tiemanner in which they wil benefit.
[Link]:give an indication regarding what further [Link] costsand timeframes are
necessary before tangihie I nealized from thedeliverables or result of the project (unless these are
realized within thelifetime of the projcct).
[Link] benefit: identify any secondary nenefits of the project ([Link] participation in
funding programrcs, improving Malta'sreputation in a pariicular area,etc.)
A business plan is written by:
Identify all the question that could be asked about the business
Determining what further information needs to be gathered to answer allthe questions.
Obtaining all the necessary information.
Comparing various alternatives.
Making a decision on each question.
business plan should:
Have a good appearance.
Provide an index.
Provide a summary.
Number each copy.
Be signed to show wsubmitting it.
Depend on the nature of the business.
Etore preparing a businsss,plen and reseetch should be done in thees of costumers,comperitors
andl suppliers
A business plen should be organized to cary & cover table of contents
OUTLINE OF A BUSINESS PLAN
Title: Feasibility study Report [Link] by
Project conseltants...
Table of content: Page
Executive summary
The report
Background of the study
Objective of study
.Locaton
Movtet and markeling plon
0Povental cusianmers
Completion
Pricing
Adventising and promotion
Technical feaaibility and managemtent plan
Fackory
Machinery
Overhead charge
Packing materials
Raw materits,iower and labour costs
Financial projection/feasibility
Overview on capital requirement
Financed plan
Projected cash flow
Projecte profit and loss account
Projected balance sheet
Break-even analysis
Source and application
Organization plan
Form of ownerskip
Identification of partners/principal shareholders
Authority of principles
Management team background
Roles and responsibility of members of organization
ASSESSMENT OF RISK
Evaluate weakness of business
New neologies contingency plans
SCHEDULES
12 months projected-salles
12 months projected purchase
Fixed assets and depreciation schedule
Profitability index
CHAPTER EIGHT
PROCESS AND PROCEDURE FOR STARTING AN ENTERPRISET PRODUCTION
INTRODUCTION
An attempt is made in this section to guide polential entrepreneursgurding the steps to adopt in
the course of starting and operating their proposedsiness emterprises. At the end of this chapter,
students should be able tosand the procedure as well awell as the documentation requized for
registeringfen mypes of business ventures im Migees im Migena. They should aiso undersiand
thesnn clemeas in an Amicle and Meand Memorandum of Axsuciation. It is8o more thal thin
process has been decenaalized, could be done in everypt o more tha phis process has been
decengalizcpil and it is coand it is comoutened
LEARNINGING OBJECTIVES
Understand the main features of the Companies and Allied MattersMA)1990 and the subseand
the subsequent amendments;
Explain in the function of the Comporate Affairs commission (CAC)under thees an Allied
Matters Act 1990,
Know the legal structure of husiness:
State factors to be considered in neming a business;
Explain the procedure and requirements for registration of a business
Describe the procedures and requireinents for incorporating s business;
Explain rhe reason for the existence of registered business namesinies
Identity vanious agemcioIdentity vanious agemcics responsible fresponsible for issuance
of licenses and permits.
FUNCTION OF THE CORPORATE ANFAIRS COMMISSION(CAC)UNDER THE
COMPANIES AND ALLIED MATTERS ACT1990
makions of the companiesas set out in section 7 of the companics andmpamie as set Matters Act
Matters Act include the following.
adminser the Ast,including the regulacion and supervision of thelonnation,incoporation,
managing and winding up of companies.
(ii) To establich and maintain companies rguty and offices im all the staoss ofthe federation
suitability and zrequately equiptod to discharge its functionunder the Act of any law in respect of
which its responsibility;
(iii) Arange and Conduct an investigation into the afiairs of amy conpanteswhere the interesis of
the sharcholders and the public demand.
(iv) To underake suc other aetivities as are necessary or expedient for givingfuall eflect to the
provision of the Act.
(v) The comumission also regitters business name and insorporated-trusices aswell as provides
wide range of auxiliary services.
LEGAL STRUCTURE OF BUSINESS
Business is the toiality of the cconomic and commercial life of a naton.I i kn oryanization whose
purpose lays outsides the business itsslf (Ao crcasecustonnerS).
It may also be understood as a productivo activity geared toward thsrealization of objectives such
as profitability, customer crestion, [Link] and satisfaction of owners,
workers,consumers, mantgemeni andconpettors.
Business could be carried on as a small, medium or large scale [Link] could alzo be caried
on as domestic or inemationai, it souldaiso be publicityor privately owned. In Nigenia, legal fors
of buzinets are, sole proprictorship,parnenthips companies businesses. The owner provides the
capital, takesdecision and assumes all risk. They are the most common.
The partnership is an Association of two or more persons carrying onbusimess with a view to
making profits through the pursait of lawful objectivss.
In Nigera,the number of people to form an ordinery peronershep mustnot exceed twenty,while in
the case of banking, the number must not axesedtem [Link] people forming the association
are callod partners. Thy aycefrom the start what capital each brings to the buriness, specific
functions eschwill perform and how profits will be shared. These conditions are embodied inthe
partnership "deed".The partriership agzooment or deed clearly specities theright and duties of
partners and privileges of such pareners.
The limited liability company (corporation) is se "antifioial [Link],intangible ad existing
only in contemplation of law". Being a mer0creation of the law, it possesses only the properties,
which the charter of its with or similar to any repistered uradeDARa name by which any firm
companyregistered as a corporate entaty under pant A of the■s10CAMA2ady ean0661 四 30as the
case may be.
A busimess name would not be registered be registered if itthe
work■ationalgovemment,mnunicunicipal,stale,1nade,federaTederal or aayother work which
suggests that the busibusiness enjoysyoys the pvtromage tefederal,state orlocal govemment.
Contain the word "co-operative" or its equequivalentorderlenguaye anyabbreviation then
theretore or sontae theCAChamberof commerceerbuilding, society. Guarantee,mistee.
investmment, bank,jrosurancs oranother word of similar corIRmiar COFEotation". Registration
of [Link] a business n2merequires among other things.g other things, submnissionStng,om theme in
wrnng,onprescnbed forms,signforms,sign by the appropnetepersomsand contarting thefollowing
paroculars.
The business name if te busiless 1s caunioeo Vir WuOeT EHO OR bASINeSess [Link] full
address of the principlames,each of those business [Link] full addressplace of business.
The general nature of the businee
In respect of regishation of a [Link] PHIN ArenaIeS an sumanE,registation of a fimm,the prin
fovenarex, eccupaton and which is a parimernatmaliy, ages, sex, occupanon and whrh is
The date of commencement of the business witether hefore or after2coming into the operation of
the 1990 Act.
③Passpont photographs duly centiied in the psiresemmase of size casesole propnetorsinp or firm
consisung oaly of inuividuals
Professional certificale in case of propneioship o:firms intending tocarry on any professional
business.
The document identifies traits such as hard work, self-confidence, persistence, goal-orientation, coping with failure, and initiative as critical to entrepreneurial success. These traits contribute to success by enabling entrepreneurs to endure long hours, overcome challenges, remain focused on goals, adapt to feedback, and take decisive action in uncertain conditions . Such traits help entrepreneurs navigate complex business environments and maintain resilience in the face of adversity .
Economic resources crucial for entrepreneurship include money for securing goods and services, and equipment, whose value is derived from its effective use in production. Human resources include maintaining a high energy level through good health and possessing attitudes that contribute positively to business operations. Success relies on these resources being efficiently utilized to achieve business objectives .
Entrepreneurship leads to the utilization of local resources and import substitution by harnessing local raw materials and processing them into valuable products, thereby reducing dependency on imported goods. This process not only adds value at each stage of production but also creates an ecosystem where by-products of one industry can serve as raw materials for another, promoting a cycle of local resource utilization .
Effective communication is vital in organizations as it serves multiple functions: it facilitates decision-making, establishes discipline and control by communicating hierarchies and guidelines, and addresses grievances. Communication ensures that all members understand their roles and responsibilities, fostering a controlled environment that enhances productivity and efficiency. Moreover, good communication prevents misunderstandings and conflicts, promoting a healthy work atmosphere .
Teamwork benefits a business enterprise by improving participants' confidence, attitudes, and motivation. It enhances idea clarity through group discussions, fosters a better understanding of individual contributions, efficiently utilizes resources, and encourages a wide range of ideas. Moreover, effective teamwork adapts to changes quickly, builds trust, and improves communication and overall business adaptability .
Entrepreneurial education addresses the challenges faced by SMEs by fostering a mindset shift among the youth towards entrepreneurship as a viable career path. The education program inculcates necessary skills, enhances problem-solving abilities, and promotes innovation, which are critical in overcoming typical hurdles such as limited resources, lack of market access, and operational inefficiencies. By embedding entrepreneurial culture in academia, it also spurs the establishment of business incubation centers, further supporting SMEs .
Entrepreneurship plays several critical roles in national development: it generates employment as entrepreneurs are employers of labor, mobilizes local raw materials by adding value to the production process, and each stage of production adds value to the product . Additionally, entrepreneurship fosters economic growth by creating new business ventures, utilizing research and development, and overcoming obstacles in business start-ups .
The value system in Nigeria has deteriorated due to individuals acquiring wealth through illegal means and uneconomic ventures. This decline in values has prompted the Nigerian government to introduce entrepreneurial education in tertiary institutions to shift the mindset of the youth towards enforcing entrepreneurship as a way of life, thereby affecting entrepreneurship positively by promoting legitimate business operations and innovation .
Risk-taking is integral to entrepreneurship as entrepreneurs often face uncertain business conditions. Successful entrepreneurs engage in calculated risks by evaluating potential costs and benefits, thereby maximizing gains while managing uncertainties. They often mitigate risks by involving others, like bankers or suppliers, to share the burden. This ability to manage risk enables entrepreneurs to innovate and venture into new markets, driving business growth .
Innovation and adaptability are crucial for entrepreneurship as they enable entrepreneurs to apply new ideas and undertake activities differently, fostering flexibility and receptivity to change. Entrepreneurs must engage in continuous learning and research to devise novel solutions and adjust strategies as economic, social, and political environments evolve. These abilities lead to sustained competitiveness and resilience in the market .