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Creative Classroom Marketing Challenge

The group assignment requires teams of five to create and present a unique marketing campaign for a classroom item, emphasizing creativity and teamwork. The project consists of three stages: determining presentation order, selecting an item, and developing a marketing campaign that includes diverse methods and multilingual elements. Evaluation will be based on creativity, content clarity, presentation quality, multilingual integration, and teamwork.

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13 views3 pages

Creative Classroom Marketing Challenge

The group assignment requires teams of five to create and present a unique marketing campaign for a classroom item, emphasizing creativity and teamwork. The project consists of three stages: determining presentation order, selecting an item, and developing a marketing campaign that includes diverse methods and multilingual elements. Evaluation will be based on creativity, content clarity, presentation quality, multilingual integration, and teamwork.

Uploaded by

S A M 99
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Group Assignment (PPM)

Applied Management: A Team-Based Creative Challenge

Assignment Overview

This group assignment is designed to test your creativity, teamwork, and foundational
understanding of marketing concepts. You will work in a team to develop and present a
unique marketing campaign for a common item found in the classroom. This is a practical,
hands-on exercise that will require you to think outside the box and apply diverse
communication strategies.

Due Date: September 9th and 10th.

Group Structure

Each group must consist of five members. Before the activity begins, each group must select
a leader.

Activity Breakdown

The assignment will be conducted in three distinct stages:

Stage 1: The Leader's Challenge

 To determine the presentation order, a leader from each group will step forward.

 The instructor will ask a general knowledge or business-related question.

 The first leader to raise their hand and provide the correct answer will earn the right
for their group to present first. The remaining groups will follow in the order of the
fastest correct answers.

Stage 2: Item Selection

 Once the presentation order is decided, the leader of the first group will select one
single item from anywhere in the classroom. This could be anything from a
whiteboard marker to a water bottle or a piece of furniture.

 Your group will have 5 minutes to prepare your presentation.

Stage 3: The Creative Marketing Campaign

 Your group's task is to create a compelling marketing campaign for the chosen item.
 Your campaign must include five different and creative marketing methods.
Examples of formats you can use include a short skit, a jingle, a mock infomercial, a
catchy social media campaign, or a stand-up routine. You are not limited to these
examples.

 Your presentation must adhere to the following rules:

o It must feature a unique, creative catchphrase.

o It must use at least two different languages.

o You must present at least one alternate, non-obvious use for the chosen item.

Evaluation Criteria

Your performance will be evaluated based on the following criteria:

Category Weightage Description

The novelty and inventiveness of your marketing ideas


Creativity &
30% and catchphrases. Does the campaign stand out and feel
Originality
unique?

The clarity of your message. How well did you market


Content &
25% the item and its alternate uses? Were the five marketing
Strategy
methods distinct and effective?

The overall quality of your presentation, including


Presentation &
20% confidence, engagement, and effective use of your
Delivery
chosen format (e.g., skit, jingle).

The seamless and effective use of a second language


Multilingual
15% within the campaign. Was it used meaningfully, not just
Integration
as a single word?

Teamwork 10% The evidence of equal participation and collaboration


among all five group members.

Total: 100%

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