II.
INTRODUCTION
Markets offer many choices, but they do not always ensure fairness or safety.
Consumers can face problems such as misleading advertisements, overpricing,
adulteration, defective goods, and poor service. To protect buyers and promote a fair
marketplace, India has strong legal safeguards like the Consumer Protection Act
(1986) and its modern update in 2019.
Bills
Consumer rights help balance the power between buyers and sellers. They
Information
guarantee access to reliable information, safe products, genuine choice, a chance to
be heard, and effective remedies when something goes wrong. When we keep bills,
read labels, and raise complaints properly, we can prevent exploitation and secure
justice.
In simple words: Awareness + Proof = Justice. Being an alert and informed consumer
MRP
makes everyday purchases safer and strengthens trust Kin the market.
AR
M
A Co
G
nsume
r Foru
Choice Aware Consumer m
FSS • Checks label: MRP, quantity, mfg/exp dates, certificati
AI • Keeps bill/receipt and warranty card as proof.
Before / After: How Awareness Changes Outcomes
• Compares brands and reads return/repair policies.
• Knows steps: seller → company → helpline → consum
Unaware Buyer
• Buys without checking MRP, expiry, or warranty.
• Keeps no bill or proof—cannot claim later.
• Falls for “too good to be true” offers.
• Unsure how and where to complain.
Redressal
c a t i o n
bealrsra Heard
LaW deuty
Be E
nty
f
Sa ISI
Print on A4 • Black & White friendly • Leave margin for teacher’s remarks
Pg 4 — Introduction