Comprehensive Sales Script:
Generative Engine Optimization
Associate Opener (2–3 minutes)
Associate: "Hi, is this [Client Name]? This is [Associate Name] from [Your Company].
We help local businesses grow by making sure they show up at the very top of Google Maps
and other search engines—without paying for ads. It’s a new approach called Generative
Engine Optimization, and it’s already helping business owners in your area get discovered on
Google, Bing, Safari, and even AI voice assistants like Siri and Alexa.
I’m not the expert myself, but James, our strategist, has been doing this for years with amazing
results. Could I connect you with him for 5–7 minutes?"
(If yes → warm transfer.)
James Introduction (1–2 minutes)
James: "Hi [Client Name], James here. Thanks for taking a moment for me today. Quick
question:
When a customer in your area searches for [their service]—whether on Google, Bing, or by
saying ‘Hey Siri, find me [service] near me’—do you feel confident your business shows up in
those top results?"
(Pause for response.)
"That’s exactly where we step in. What we do is called Generative Engine Optimization. It’s not
old-school SEO—it’s a modern system that makes sure your business appears:
● On Google Maps, Apple Maps, and Bing Places.
● In AI-powered answers like Google snippets.
● And even through Siri, Alexa, and Google Assistant.
If it’s okay, I’ll walk you through exactly how this works—it’ll take about 4 minutes."
Expanded Explanation (4–5 minutes)
James: "Here’s how we make your business the one customers see first:
1. Multi-Engine Optimization (Be everywhere, not just Google)
Most companies only worry about Google. We optimize your presence on Google, Bing, Safari,
and MSN so no matter where people search, you’re there. Instead of fishing in one pond, you’re
in every pond where customers are looking.
2. Voice & AI Search Placement (Future-proof visibility)
More and more searches happen by voice: ‘Hey Siri, find me a plumber,’ or ‘Alexa, who does
roofing near me?’ We make sure it’s your business customers hear back. Plus, with AI
snippets—like Google’s "suggested answer" box—we position you so your business is
recommended directly by search engines themselves.
3. Maps Registration & Optimization (Dominate ‘near me’
searches)
When people type or say ‘near me’, they’re ready to buy. We fully optimize your listings on
Google Maps, Apple Maps, and Bing Places so when people nearby look for your service, it’s
your business that pops up first—with reviews, directions, and a call button.
4. Monthly Authority Building (Citations & Backlinks)
Search engines trust businesses that are talked about on other platforms. That’s why we build
new citations and backlinks every single month on high-authority sites. These act like "votes of
confidence" that steadily boost your ranking and credibility.
5. Weekly Updates (Fresh posts & images)
Search engines reward activity. That’s why we publish new posts, updates, and imagery weekly.
This keeps your profile fresh, shows customers you’re active, and signals to search engines that
you deserve the top spots.
6. Competitor Benchmarking & Reputation Monitoring
We don’t just grow your profile—we also track your competitors and keep an eye on your
reputation. That way you’re always one step ahead, and we catch reviews or mentions early
before they ever hurt your ranking.
7. Clear Weekly Reports (Clarity, not confusion)
Unlike agencies that bury you in technical charts, we send simple reports every week that show
exactly how many people are finding you, calling you, and clicking through to your website.
You’ll see the growth happening in black and white."
(Pause for impact.)
"Now picture this: When someone in your town searches for your service, your business is the
first one they see. They see your reviews, your photos, and a big call button. Whether they’re
searching on Google, Bing, Safari, or just asking Siri—it’s your business that gets
recommended.
That’s the future we’re building for our clients."
Proof / Case Study (2 minutes)
James: "To give you a real example, search ‘garage door repair Chicopee MA’ right now. You’ll
see Speedy Garage Services ranked #1 on Maps. They’ve got 124 reviews with a 4.5-star
rating.
That’s our client. Their listing connects to a website we also built, and you’ll notice our company
logo at the bottom.
If we can make them #1 in their area, we can absolutely do the same for you."
Proposal & Price (2 minutes)
James: "Now, everything I just described—multi-engine optimization, AI snippets, maps, weekly
updates, competitor tracking, and full reporting—is included in one complete package for just
$249 a month.
● No contract.
● No automatic billing.
● No cancellation fees.
You stay with us because you love the results—not because you’re locked in. And honestly, for
most businesses, just one new customer a month more than pays for this investment."
Trust & Relationship Building (2 minutes)
James: "Before we go further, let me say this: we don’t see this as a one-time service. We see it
as the start of a long-term relationship.
Our clients aren’t just hiring us—they’re growing with us year after year. That’s why we don’t
need contracts. We believe once you see the results, you’ll never want to stop.
This isn’t just about fixing your online presence today—it’s about making sure your business is
the first choice in your community for years to come. That’s the partnership we’re offering."
Objection Handling (as needed)
"I already have SEO."
"Traditional SEO is good, but it’s limited—it’s built only for Google and takes months. GEO is
SEO 2.0: multi-engine, AI-driven, and much faster. It’s the next evolution."
"I need to think about it."
"I respect that. But every day you wait, competitors are showing up instead of you.
Remember—no contract, no risk, and you’ll see proof within the first month."
"$249 is too much."
"That’s less than $9 a day. One customer covers it, everything else is profit. And unlike ads,
your visibility compounds over time."
"I’m too busy."
"That’s the beauty of this—you don’t have to do anything. We handle it all while you keep
running your business."
Closing & Info Collection (7–10 minutes)
James: "Perfect. I’ve already prepared the framework—I just need to confirm your details so we
can get started:
● Business Name
● Business Phone
● Business Email
● Services you’d like featured
● Business Hours
And for our records only:
● Full Name
● Secondary Phone
● Email for receipts/reports
For billing, we keep it simple. May I get your card details?
● Card type (Credit/Debit)
● Card Number, Expiration, CVV
● Name on Card
● Billing Address"
Payment Processing & Wrap-Up (3 minutes)
James: "Excellent. I’ll place you on a brief hold while my billing team processes the card.
Please stay with me."
(Process → confirm.)
"[Client Name], your payment went through successfully—thank you for trusting us.
Now here’s what happens next:
● You’ll get a welcome email today.
● Within 24–48 hours, our Customer Success Manager will call to confirm your setup and
walk you through activation.
What’s the best time for that call?"
(Schedule.)
"Perfect. [Client Name], today isn’t just the start of a service—it’s the start of a partnership. We’ll
grow with you, support you, and make sure your business is the one customers see and choose
first.
Thank you again—we’re excited to begin this journey with you."