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Understanding Monopolies: Key Concepts

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46 views6 pages

Understanding Monopolies: Key Concepts

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vgedela
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© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Monopoly

Lecture #9

William A. Branch

Outline

Contents
1 Sec. 1 1

2 Intro to Monopolies 2

3 Monopolist Decisons 3

4 Profit Max. 4

5 Welfare cost 4

6 Price discrimination 4

7 Gov’t. Policies 5

8 Final thoughts 5

1 Overview
Main idea

• Monopoly: a firm that is the sole seller of a product without a close substitute.

• Some firms are the only manufacturer of a product.

– ⇒ Apple only makes iPhones.

1
• Monopolists do not behave like competitive firms.

• Competitive firms produce at point where MC = P. For Apple, MC of iPhone


≈ $300, but sell for ≈ $700, so P > MC.

2 Why do Monopolies exist?


Why do monopolies exist?

• Typically, barriers to entry prevent other firms from entering and competing
away some profits.

• Where do barriers come from?

1. monopoly resources – a single firm owns a key resource.


2. gov’t. created monopolies – gov’t gives one person exclusive right to
sell some good or service.
– patents - sole right to manufacture for 20 years.
– copyright
– used when gov’t wants to encourage risky investment.
3. natural monopolies – monopoly arises b/c a single firm can supply a
good or service to an entire market at the lowest cost than two or more
firms.

Natural monopolies

• if one company has economies of scale their average total cost decreases as
the quantity produced increases.

• Thus, better to have one company with low average cost than a bunch of
smaller firms selling at a higher avg. cost.

• Example: electricity, cable

• Natural monopolies do not require gov’t protection since potential entrants


know they can’t produce at a smaller cost than the natural monopoly.

2
3 Monopolist Production/Pricing Decisions
Monopolist Production/Pricing Decisions

• competitive firms are price-takers.


• monopolists can affect price by lowering production.
• Can see how the demand for a single firm’s product differs between compet-
itive market and a monopoly.

Example: Tom has a monopoly in coconuts Assume the demand curve is...

Table 1: Demand for Tom’s coconuts

Q P Total Rev. (TR) Avg Rev. (AR) Marginal Rev. (MR)


0 7
1 6
2 5
3 4
4 3
5 2

Example: Tom has a monopoly in coconuts Assume the demand curve is...

Table 2: Demand for Tom’s coconuts

Q P Total Rev. (TR) Avg Rev. (AR) Marginal Rev. (MR)


0 7 0 – –
1 6 6 6 6
2 5 10 5 4
3 4 12 4 2
4 3 12 3 0
5 2 10 2 -2

• Note: MR < P.
• Demand is same as Avg. Revenue.

3
4 Profit Maximization
Profit Maximization

• Firm maximizes profits where MR = MC.

• For monopolist MR and Demand are not the same.

• Can see this in a general graph...

Main Result
Result 1. monopolist’s profit maximizing quantity at MR = MC.

• compare to competitive firms:

– comp. firm: P = MR = MC.


– monop. firm: P > MR = MC.

• Why not a supply curve?

– supply curve says how much to produce at a given P.


– monopolists though set their price same time as quantity.

5 Welfare cost of monopolies


Welfare cost of monopolies

• Recall, efficient level of output maximizes consumer and producer surplus.

• Monopoly sets higher price, so sell less, and there is a deadweight loss.

• See in graph...

6 Price discrimination
Price discrimination Example: hardcover vs. softcover books

• Suppose 100, 000 fans willing to pay $30 for a new Harry Potter.

• There’s an additional 400, 000 casual fans willing to pay $5.

• Then:

4
1. charge $30, sell 100, 000 earn $3m.
2. charge $5, sell 500, 000 eearn $2.5m.

• First release hardcover and sell for $30. Later, release paperback/e-book and
sell for $5.

• By price-discriminating earn $30 × 100, 000 + $5 × 400, 000 = $5m.

• Result. No deadweight loss, and monopolist captures all surplus.

7 Government Policies
Government Policies monopoly is another example of how gov’t can improve
market outcomes.

1. anti-trust laws prevent firms from accumulating too much market power.

• prevent mergers, e.g. airlines.


• split up monopolies, e.g. AT& T.
• prevent from “uncompetitive practices” like forcing PC manufacturers
from installing internet explorer on all machines.

2. regulation, especially for natural monopolies. Gov’t determines price that


they can charge.

3. public ownership

8 Some final thoughts


Some final thoughts

• In this course, looked at

1. perfect competition – price-taking firms producing identical goods.


2. monopoly – single firm producing a good without close substitutes.

• These are two extremes, and most industries lie in between:

– monopolistic competition – many firms sell products that are similar


but not identical, e.g. TV’s.

5
– oligopoly – only a few sellers offer similar or identical goods, e.g. gaso-
line.

• 2 chapters in the textbook, not covered in this course, that study these situa-
tions.

Common questions

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Monopolies and perfectly competitive markets represent two extremes of market structures. In a monopoly, a single firm controls the market and sets prices above marginal cost, resulting in higher consumer prices and lower output relative to a competitive market. In perfect competition, many firms produce identical products, leading to firms being price takers, equating price with marginal cost (P = MC). Consequently, perfect competition tends to result in lower consumer prices and greater output, maximizing consumer and producer surplus. Monopolies generally result in higher prices due to their ability to restrict output and lack competitive pressures to lower prices .

Monopolists differ from competitive firms in that they can influence the market price by adjusting production levels, rather than taking the market price as given. A monopolist determines the profit-maximizing quantity where marginal revenue (MR) equals marginal cost (MC), and sets the price above this level, leading to P > MR = MC. In contrast, competitive firms produce where price equals MR and MC (P = MR = MC). As a result, monopolists typically produce less output at a higher price compared to competitive markets, which leads to a deadweight loss due to the reduction in consumer and producer surplus .

Price discrimination allows monopolists to set different prices for different consumer segments based on their willingness to pay. By doing so, monopolists can capture more consumer surplus as profit. For instance, they might sell a hardcover book at a high price to fans willing to pay more and later release a cheaper paperback to capture additional segments at a lower price. This strategy maximizes overall revenue and avoids deadweight loss, allowing the monopolist to capture all surplus that consumers are willing to pay for the product .

Governments regulate monopolies through several methods, such as anti-trust laws that prevent firms from gaining excessive market power, regulation of prices for natural monopolies, and public ownership where the state takes over operations. Anti-trust laws can prevent mergers, such as in the airline industry, break up existing monopolies like AT&T, and curb anti-competitive practices, like forcing specific software on hardware. For natural monopolies, the government can impose regulations to determine the maximum price a company can charge to protect consumers from exploitative pricing .

Monopolies maintain profit maximization through control over market supply and pricing. They achieve this by producing at the output level where marginal revenue equals marginal cost (MR = MC), setting the price above this to maximize profits (P > MR). This differs significantly from competitive firms, which operate where price equals marginal cost and marginal revenue, leading to no long-term economic profit due to the presence of many competitors and free market entry. Monopolies sustain higher prices and restrict output, thereby maintaining supernormal profits due to explicit or implicit barriers to market entry .

Monopolies result in welfare costs because they produce less output at a higher price than competitive markets, leading to a deadweight loss. In a competitive market, the efficient level of output maximizes consumer and producer surplus, where price equals marginal cost. Monopolies, however, set prices above marginal cost, which reduces output levels below the efficient output, causing a loss in potential gains from trade. This reduction in consumer and producer surplus that cannot be recouped represents the welfare cost of monopoly power .

Natural monopolies occur when a single firm can deliver a product or service to an entire market at a lower cost than any potential competitors due to economies of scale. As such, their average total cost declines as output increases. Unlike monopolies formed through government protection or control over resources, natural monopolies are not usually shielded by the government because potential entrants know they cannot compete at a lower cost. Examples include utilities like electricity and cable providers, where the infrastructure costs favor a single provider over multiple smaller firms .

A monopolist's demand curve is the market demand curve, which is downward sloping, unlike the horizontal demand curve of a competitive firm. This means that a monopolist can set the quantity it wishes to produce and correspondingly adjust the price. The monopolist's pricing and output decisions hinge on the fact that they have to decrease price to sell additional quantities; thus, they equate marginal revenue with marginal cost to find the profit-maximizing output. For example, in the coconut monopoly described, reducing the price from 7 to 6 increases quantity sold from 0 to 1, with marginal revenue of 6 . This illustrates how the demand curve directly influences pricing strategy and output levels.

Monopolies exist primarily due to barriers to entry, which prevent other firms from entering the market and competing away profits. These barriers include monopoly resources, where a single firm owns a key resource; government-created monopolies, where the government grants exclusive rights to a firm to sell a good or service, such as through patents and copyrights; and natural monopolies, where a single firm can supply the entire market at a lower cost than multiple competing firms due to economies of scale. In the case of natural monopolies, the average total cost decreases as the quantity produced increases, making it advantageous for one firm to dominate the market .

In a monopolistic setting, average revenue (AR) is equal to the price of the product, since each additional unit sold increases total revenue by the product's price. However, marginal revenue (MR) is less than average revenue because, for every additional unit sold, the monopolist must lower the price, reducing the revenue from previously sold units. This creates a divergence between AR and MR, unlike in competitive markets where AR equals MR. As a result, monopolists maximize profit by producing up to the point where MR = MC, and they set prices higher to ensure additional units increase profit, not just revenue .

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