Project Planning and Evaluation Guide
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ScribdTranslationsProject Planning and Evaluation Guide
Translated by
ScribdTranslationsModel - Essential Requirements for a Project
mara_magana@[Link]
SUMMARY
[Link] Summary
2. The Project
3. Organizational Structure
4. Marketing Plan
5. Financial Planning
6. Risks and Opportunities
7. Implementation Plan
8. Evaluation of Results
[Link] Messages
Present your plan in a simple, direct, and clear manner.
If you had to summarize your entire idea in two or three
pages, how would it be?
EXECUTIVE SUMMARY
A good Executive Summary should contain:
Project Mission
Project Description
What is the target audience?
What are your goals?
What is the amount needed to finance your project?
1
Who is the responsible team and how is it structured?
(who takes care of what)?
What stage is the project in and what is its schedule?
At this stage of the presentation, you should mention:
What is the justification (reason) for carrying out this Project?
What is the mission of your project?
Describe what the Project is
What is the target audience of the Project?
What are the objectives of the Project?
How will the Project work?
(detail what the activities are - and their sequence - that should be
made for the project to happen
Who are your potential partners in this Project?
(other entities that do something similar, NGOs, etc.)
Show us how you will structure yourself while financing
timeparrealizrseuProjetoSocial.
MARKETING PLAN
Make a description about:
Products or Services offered through the project:
. Characteristics
. Differentials of your product or service
. Unit price
. How will the disclosure be made?
What is the format and cost? For example: 1,000 flyers to be distributed in the
neighborhood schools. Cost: R$ 300.00
. What is the sales forecast?
(in units and values [R$])
2
Detailthevolumeoffinancialresourcesneededto
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In this session, you should present:
Project Budget
(what is the expense forecast of the project over 1 year of
execution and how these values are allocated in the areas and
activities
Resource Acquisition Plan
(cite how you intend to raise the necessary funds to
project. Will there be only one financier or several? How much?
what you expect to receive from each funder and what your
strategy to convince them?)
Accountability
(detail how you will account for the investments
to your financier)
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EVALUATION OF RESULTS
Include at this moment the main messages of your
Project. (if you have to summarize everything in 1 slide or page, the
What would be more interesting to present to the reader?)
Contacts
(apresente seus contatos – nomes, telefones, e-mail, site,
etc.)