A

PROJECT REPORT

ON

“A COMPARATIVE STUDY OF CUSTOMER SATISFACTION TOWARDS

JBL AND BOAT”

SUBMITTED IN PARTIAL FULFILMENT FOR THE REQUIREMENTS OF

“BACHELOR OF BUSINESS ADMINISTRATION”

(SESSION- 2024-2025)

Submitted to: Submitted by:

Controller of examination Name – Ekta

M.D University Rohtak Class – BBA 6TH SEM

Under the guidance of Ms. Rachna Sorot

SARASWATI MAHILA MAHAVIDYALAYA, PALWAL

(AFFILIATED TO MDU. UNIVERSITY, ROHTAK)

 ACKNOWLEDGEMENT

I Seize this Opportunity to express my heartful thanks to all those who have consistently
encouraged me throughout the process and enabled to carry out my project on “A
COMPARATIVE STUDY OF CUSTOMER SATISFACTION TOWARDS JBL AND
BOAT.”

First of all, my heartful gratitude to Dr. Vandana Tyagi, in charge of SARASWATI MAHILA
MAHAVIDYALAYA, who gave me her consent to undertake this project? I would like to grateful
acknowledge for flagging of this opportunity of working on this project which has definitely
opened new gateways and avenues in my journey into the new world.

I would like to thank Mrs. Rachna Sorot faculty guide for her continuous support, encouragement,
and blessing. The work would not have been possible to come to its present shape without her able
guidance and supervision.

Last but not the least, I convey my heart affection to all those people who helped and supported
me during course of completion of my project report.
 DECLARATION

I, EKTA student of BBA 6TH Semester of SARASWATI MAHILA MAHAVIDYALAYA,

PALWAL hereby declare that this project report titled “CUSTOMER SATISFACTION
TOWARD JBL AND BOATS” is my original piece of work. All findings and recommendations
are based on the data collected from primary and secondary sources. The same has not been
submitted elsewhere for the award of any degree and I have undertaken this project with full
sincerity.

Signature of Student
 BONAFIED CERTIFICATE

Certified that the project titled, “A COMPARATIVE STUDY OF CUSTOMER

SATISFACTION TOWARD JBL AND BOAT” is the bonafied work of EKTA, ROLL
NO………………. a bonafied student of class BBA 6 TH Semester of our college. She has
successfully completed the project report under the joint supervision of department of management
and Mrs. Rachna Sorot, Faculty guide as required in partial fulfillment of the requirement for the
award of the degree of BBA of M.D. U University, Rohtak.

MS. RACHNA SOROT

TABLE OF CONTENT
 CHAPTER- 1

INTRODUCTION

[Link]. PARTICULAR PAGE NO.

1. INTRODUCTION

 OBJECTIVE OF THE STUDY

 SCOPE OF THE STUDY
 RESEARCH METHODOLOGY

2. REVIEW OF LITERATURE

3. COMPANY PROFILE

4. DATA ANALYSIS AND INTERPRETATION

5. RECOMMANDATION AND CONCLUSION

6. ANNEXURE S

 QUESTIONNAIRE
 BIBLIOGRAPHY

OBJECTIVE OF THE STUDY

 To know about the position of JBL company in the market.

 To Study how the various products are positioned in the market.
 . Compare customer satisfaction between JBL and Boat.
 . Evaluate the quality of products offered by JBL and Boat.
 . Assess the customer service provided by JBL and Boat.
 Analyze the value and price of products offered by JBL and Boat.
 Identify customer preferences and expectations for JBL and Boat products.
 To study of consumer satisfaction with JBL and BOAT.
 To analyze the decision-making process of the consumers.
 To find out the level of perception of the customer from the service quality offered by the JBL
and BOAT company.
 To know which service quality dimension of the companies is performing well.
 SWOT Analysis of JBL and BOAT companies.
 To study the Diversification of services of these brands.
 To study of profit and growth prospects in marketing.
 Project report study may have many objectives but all these objectives revolve around one
major objective, which is known as focus of the study.
 In this project, study focus is basically revolving around JBL and BOAT market strategy and
also their comparison.
 To offer suggestion for improvement to make it a more productive investment.

FOCUS OF THE STUDY

 Project report study may have objectives but all these objectives revolve around one major
objective, which is known as focus of the study.
 In this project, study focus is basically revolving around JBL and BOAT Customer satisfaction
and also their competition.
 Customer Satisfaction: Compare customer satisfaction levels between JBL and Boat to
determine which brand provides higher satisfaction to its customers.
 Product Quality: Evaluate the quality of products offered by JBL and Boat to determine which
brand pays more attention to product quality.
 Customer Service: Assess the customer service provided by JBL and Boat to determine which
brand offers better service to its customers.
 Value and Price: Analyze the value and price of products offered by JBL and Boat to determine
which brand provides more value to its customers.
 To identify the factors that influence customer satisfaction with JBL and Boat audio products:
This study aims to explore the various factors that affect customer satisfaction with JBL and
Boat audio products, including product quality, price, design, and customer service.
 To compare the levels of customer satisfaction between JBL and Boat audio products: This
study aims to compare the levels of customer satisfaction between JBL and Boat audio
products, including the overall satisfaction, satisfaction with specific features, and satisfaction
with the brand.
 To analyze the differences in customer satisfaction between JBL and Boat audio products: This
study aims to analyze the differences in customer satisfaction between JBL and Boat audio
products, including the differences in satisfaction with product quality, price, design, and
customer service.
 To identify the areas for improvement for JBL and Boat audio products: This study aims to
identify the areas for improvement for JBL and Boat audio products, including the areas where
customers are least satisfied.

RESEARCH METHODOLOGY

Research methodology is a systematic and scientific approach to collecting, analyzing, and

interpreting data to answer research questions or test hypotheses. It serves as a guide for your
research project, helping you decide how to find answers to your questions and ensuring your
findings are accurate and [Link] consist of the following steps:
 Formulating the objective of the study
  Designing the method of data collection
 Collecting the data
 Processing and analyzing the data
 Reporting the findings

Quantitative research
A systematic, formal, and objective method that uses numbers, graphs, and charts to test or confirm
hypotheses
Often used in social sciences and sciences when statistical data is needed
Qualitative research
A method that uses a variety of data collection and analysis techniques to understand people's
experiences, thoughts, behaviors, and concepts
Developed in disciplines like sociology, anthropology, and nursing

Mixed methods research

A relatively new method that combines the benefits of both qualitative and quantitative research
to get reliable results

Action research
A research strategy that can use a variety of data collection and analysis techniques
Case study
A research methodology that uses qualitative methods, and sometimes quantitative research, to
investigate topics in social science and education

Survey methodology
A main type of social research methodology that uses questionnaires to collect data.
Formulating a theory and generalizations are the primary concerns of fundamental research. It
seeks to discover facts with various applications, supplementing the ideas already known in a
specific field or industry.
Several domains are connected, aiming to discover how one can change traditional things or
develop something new. One can find the summary in everyday language and apply logical
findings in the research.

Descriptive Research

Descriptive research is a type of analysis that outlines the features of the population or issues under
study. This type of methodology focuses more on the “what” of the research problem than the
“why.” Since the researcher cannot influence the variables in this research design, they can only
report the facts precisely as they occurred or are occurring.
The primary methods used in descriptive research include observations, surveys, and case studies.
One can use many variables in descriptive research to explain the facts.
Its advantages include a) being effective at analyzing topics and issues that cannot rely on numbers,
b) being observable in an unaltered natural environment, and c) taking less time than quantitative
experiments.

Exploratory Research

Theories and their explanation are the basis of Exploratory Research. Its goal is only to investigate
the study questions, not to provide definitive and conclusive solutions to current problems.
Exploratory research seeks to increase our understanding of the issue rather than offering
conclusive evidence. The structure is improper, and the methods offer a flexible and investigative
approach. Therefore, one does not test the hypothesis, and the results do not help the outside world.
The findings are usually a related topic, which helps improve the research.

Exploratory research is usually qualitative, but a large-sample exploratory study can also be
quantitative. Due to its flexible and open-ended nature, it is often known as interpretive research
or a grounded theory approach.

Conclusive Research

Conclusive research has a clear design in the methodology and intends to answer the research
question. A well-thought-out structure helps formulate and solve the hypotheses and gives the
results.
Furthermore, it is essential to establish this study’s research objectives and data requirements, as
conclusive research findings typically have a specific purpose. The results of exploratory studies
can be validated and quantified using a conclusive research design.
A conclusive research design typically employs quantitative methods of data collection and
analysis. In addition, conclusive research frequently takes a deductive research approach.

Surveys

Surveys play a prominent role in the research method. It helps collect a vast amount of real-time
data and helps the research process. It is done cheaply and is usually faster than any other method.
A researcher can conduct surveys in both quantitative and qualitative methods. The researcher
usually prefers quantitative surveys over qualitative ones as they provide numerical outputs and
accurate data.

Surveys are mainly used in the business to know the demand for a product in the market. It also
helps to forecast the production based on the research results.
Questionnaires and interviews are two of the most common types of surveys. While interviews are
conducted in person to reflect on feelings and experiences and explore issues with a greater
emphasis, researchers use questionnaires to acquire information quickly.
Surveys play a prominent role in the research method. It helps collect a vast amount of real-time
data and helps the research process. It is done cheaply and is usually faster than any other method.

Case Studies

A common technique for qualitative analysis is the case study method, which entails thorough
observation of a social unit and focuses on the in-depth study. The case study emphasizes the
detailed examination of a smaller set of circumstances and their interactions. Finding the elements
that collectively account for the behavior patterns of the provided unit is the goal of the case study
method.

In this method of research methodology, the researcher considers different cases, and the proper
one for the research is selected. Case studies help to develop an idea of the research and help in
the foundation of the research.

SAMPLE SIZE
The sample size for study was 100 respondents of JBL and BOAT, of which 50 belongs to JBL
and 50 belongs to BOAT company.

CHAPTER-2
REVIEW OF LITERATURE

1. Sai Pooja et al.

(2023)
conducted an exploratory study on Consumer satisfaction with boAt products and consumer
electronic services. The main objectives of the exploration were to investigate Consumer
satisfaction and value, assess business performance, identify areas of improvement, and
understand guest satisfaction levels. The study revealed that consumers are generally satisfied
with the product, although they suggest that sound quality could be enhanced with flat response,
followed by audio quality with Dolby Atmos.
2. Rajiv Lal and Kairavi Dey
July 2022,
detailed boAt's journey from its 2016 inception as a consumer electronics lifestyle brand
targeting Indian millennials and Gen-Z consumers. Initially focusing on durable connector lines
with Amazon India, boAt later diversified into wireless audio, home audio, and smartwatches,
each category featuring custom-designed, competitively priced products. With aggressive
marketing and a multi-brand distribution approach, boAt swiftly became one of India's first
digitally native brands, generating revenues surpassing $65 million and ranking as the world’s
fifth-largest wearable company. The research examines potential advantages of product
expansion, considerations for offline channels, and the feasibility of international growth under
CEO Vivek Gambhir's leadership.

Oyeniyi O, Abiodun A.J.

(2022):
In this paper attempts are made to find out the relationship between customer service and
customer retention in telecommunication industry in Nigeria. Outcomes of the study shows
strong support for the application of customer service to enrich customer retention. It has been
also stated that Customer satisfaction does not necessarily lead to customer’s loyalty. It is
predicted that when the customer is satisfied, then brand loyalty is strengthened.
3. Kothari C.R.
(2022):
Mentioned research design is the arrangement of conditions for collection and analysis of data
in a manner that aims to combine relevance to the research purpose with economy in procedure.
It is nothing but the outline of complete research process.
4. Heskett [Link]
(2021):
Identified that customer loyalty should improve dramatically when customer satisfaction
overcome a certain level. Quality of service is assumed to be an originator of customer
satisfaction and also stated that actual loyalty strongly depends on whether customers were very
satisfied or simply satisfied with the product or service.
5. Cateora P.R., Graham J.L., Salwan P (2021): After sales services also plays a crucial role in
international marketing. Effective services, timely deliveries of products and also spare parts
without any delay is important. Proper installation support and training may be the deciding.
6. Beri G C, (2020): Interviewing is an important aspect of field survey. There are certain
conditions need to fulfill in order to ensure successful completion of interview. Some training will
help interviewers to collect data in correct way and also will help to avoid errors during
interviewing process.
[Link] [Link] (2020): Mentioned that “high quality of service will result in high customer
satisfaction and will result it into increases in customer loyalty. In study it is observed that there
are four major factors; tangibility, reliability, convenience and competence. These all have
substantial differences between expectations and perceptions with tangibility having the
smallest gap and convenience has the largest gap.
8. Lovelock C., [Link] (2019): Researcher specified that the nature of service requires a distinctive
approach to defining and measuring the quality of service. There are five broad dimensions used
by consumer to evaluate the service quality and these are Tangibles, Reliability, Responsiveness,
Assurance, and Empathy.
9. Mosahab R., [Link] (2019): The study is aimed to determine the relationship between the
service quality, satisfaction and loyalty. Here researcher used the service quality standard model
for assessment of service quality, Gremler and Brown (1996) model with some revision was used
for calculating the loyalty, and the instrument offered by Bitner and Hubbert (1994) was used for

evaluation of customer satisfaction. Findings show that the customer satisfaction has an
important role of a mediator in the effects of service quality on service loyalty.
10. Shahin A., Samea M. (2019): High service quality is an essential for competitiveness of
service industry. In order to provide much quality service, deep research on service quality
models is necessary. In this study, the traditional models of service quality gaps were reviewed
and critically discussed.
11. Munusamy Jeotgal (2018): States that in any business customer satisfaction is the ultimate
goal. Here research focuses the measurement of customer satisfaction through delivery of
service quality and to sustain the customer, the company needs to make sure that the correct
products and services, supported by the correct promotion and delivering at the right time for
the customer.
12. Malik S. U. (2018): This study showed that customer satisfaction is significantly related with
perceived service quality and perceived value. Perceived value was found strongly correlated
with satisfaction. This research confirms that perceive value does act as a partial mediating role
in the relationship between service quality and customer satisfaction.
13. R. Archana, Subha.M.V., (2017): The purpose of this study is to investigate the impact of the
in-flight service quality on passenger satisfaction. This study entails that airline marketing
managers has to develop various policies to provide guaranteed quality services to passengers.

Need for Study

Here from above review we can find out although in various business sectors previous reports
have emphasized different strategies for successful business as well as market capture, till date
there are no reports on the role of after sales services in this segment of business. Thus there is
lacuna in assessment and evaluation of the critical role of after sales services in pharmaceutical
industry. In view of this background, it is very important to study the role of after sales services
for efficient retention, revival and expansion of business in the field of pharmaceutical laboratory
instruments.

Customer satisfaction is a crucial aspect of any business, and companies like JBL and Boat are no
exception. Here's a literature review of customer satisfaction for these two brands:

# Customer Satisfaction Definition

Customer satisfaction is defined as a measurement that determines how happy customers are with
a company's products, services, and capabilities ¹. It's a crucial aspect of business, as it helps
companies determine how to improve or change their products and services.

# JBL Customer Satisfaction

There isn't much literature available on JBL's customer satisfaction specifically. However, JBL is
a well-known brand in the audio equipment industry, and its products are generally well-received
by customers.

# Boat Customer Satisfaction

On the other hand, there are several studies on Boat's customer satisfaction. One study found that
users are satisfied with Boat's products, but there are areas for improvement ². Another study
investigated the factors affecting customer buying decisions towards Boat products and found that
factors like price, quality, and brand reputation play a significant role ³.

# Factors Affecting Customer Satisfaction

Several factors can affect customer satisfaction, including:
- Product Quality: The quality of the product is a significant factor in customer satisfaction ².
- Price: The price of the product is also an important factor, as customers expect to get value for
their money ³.
- Brand Reputation: The reputation of the brand can also impact customer satisfaction, as
customers are more likely to trust brands with a good reputation ³.
- Customer Support: The quality of customer support can also affect customer satisfaction, as
customers expect to receive help when they need it ¹.

Overall, customer satisfaction is a critical aspect of business, and companies like JBL and Boat
need to focus on delivering high-quality products and services to their customers. By
understanding the factors that affect customer satisfaction, businesses can take steps to improve
customer satisfaction and loyalty.

Product-Related Factors
1. Quality: The quality of the product or service is a significant factor in customer satisfaction.
2. Features: The features of the product or service, such as functionality, design, and user
experience.
3. Reliability: The reliability of the product or service, including its ability to perform as expected.
4. Durability: The durability of the product, including its ability to withstand wear and tear.

Price-Related Factors
1. Price: The price of the product or service, including its competitiveness in the market.
2. Value: The perceived value of the product or service, including its quality, features, and
benefits.
3. Discounts: The availability of discounts, promotions, and other incentives.

Service-Related Factors
1. Customer Support: The quality of customer support, including responsiveness, helpfulness, and
resolution of issues.
2. Communication: The effectiveness of communication, including clarity, transparency, and
timeliness.
3. Convenience: The convenience of the service, including ease of use, accessibility, and
flexibility.

Brand-Related Factors
1. Brand Reputation: The reputation of the brand, including its image, values, and mission.
2. Brand Loyalty: The loyalty of customers to the brand, including their willingness to recommend
and repurchase.
3. Brand Trust: The trust that customers have in the brand, including their confidence in its
products and services.

Emotional Factors
1. Emotional Connection: The emotional connection that customers have with the brand, including
feelings of attachment, loyalty, and affection.
2. Satisfaction: The satisfaction that customers experience when interacting with the brand,
including feelings of happiness, delight, and pleasure.
3. Frustration: The frustration that customers experience when interacting with the brand,
including feelings of anger, disappointment, and frustration.

Overall, customer satisfaction is a critical aspect of business, and companies like JBL and Boat
need to focus on delivering high-quality products and services to their customers. By
understanding the factors that affect customer satisfaction, businesses can take steps to improve
customer satisfaction and loyalty.

Environmental Factors
1. Physical Environment: The physical environment in which customers interact with the brand,
including the store, website, or social media.
2. Social Environment: The social environment in which customers interact with the brand,
including the people, culture, and community.
3. Cultural Environment: The cultural environment in which customers interact with the brand,
including the values, norms, and expectations.
These factors can interact with each other in complex ways, and their relative importance can vary
depending on the specific context and customer segment.
4. Climate Environment: Temperature, perception and other weather conditions can impact human
activities, agriculture and overall ecosystem health. Changes in climate such as heatwaves,
droughts, floods and storms can have devastating consequences for human lives and ecosystems.
5. Legal Environment: Laws and regulations related to business operations and consumer
protection that influence how businesses interact with customers, employees, competitors etc.
Legal environment includes the laws passed by the government as well as decisions rendered by
the various commissions and agencies.
6. Technological Environment: It is the combination of physical and social conditions that
influence the development and adoption of technology. It includes factors like scientific
advancements, production techniques, and the use of equipment.

CHAPTER-3
COMPANY PROFILE
JBL stands for James Bullough Lansing, the name of an American audio engineer who founded
the company in 1946. JBL is an electronics company that designs and manufactures speakers.
How JBL was founded
James Bullough Lansing was born James Martini in 1902 and died in 1949.
He founded JBL after leaving Altec Lansing, another audio company he established.
JBL's first major product was the D130 15-inch speaker, which was the first to have a 4-inch flat
wire coil-in-cone transducer.
JBL is an American audio equipment manufacturer headquartered in Los Angeles, California.
Founded in 1946 by James Bullough Lansing, an American audio engineer and lou1dspeaker
designer, the company has become a leading brand in the audio industry ¹.

Company Overview

JBL operates as a subsidiary of Harman International, which is owned by Samsung Electronics.

The company serves both the home and professional audio markets, offering a wide range of
products including loudspeakers, headphones, soundbars, and professional audio equipment ¹ ².

History
JBL's history dates back to 1927 when James Lansing and his business partner Ken Decker started
a company called Lansing Manufacturing Company. The company initially manufactured speaker
drivers for radio consoles and radio sets. Over the years, JBL has undergone several
transformations, including a name change to James B. Lansing Sound and later to JBL ¹.
In 1933, head of the Metro-Goldwyn-Mayer (MGM) sound department, Douglas Shearer,
dissatisfied with the loudspeakers of Western Electric and RCA, decided to develop his own. John
Hilliard, Robert Stephens, and John F. Blackburn were part of the team that developed the Shearer
Horn, with Lansing Manufacturing producing the 285-compression driver and the 15XS bass
driver. The Shearer Horn gave the desired improvements and Western Electric and RCA received
the contracts to each build 75 units. Western Electric named them Diaphonics, and RCA used them
in their RCA Photophones. Lansing Manufacturing was the only firm selling them as Shearer
Horns. In 1936, the Shearer Horn received the Academy Scientific and Technical Award from the
Academy of Motion Picture Arts and Sciences.

Lansing Iconic
TI 5000, a 3-way system with a 30 cm bass driver and a titanium membrane tweeter, built from
about 1992 to 1999. With a height of 1.15 m (3 ft 9 in) and a weight of 55 kg (121 lb), it was the
top model for the consumer market.
Based on the experience developed with the Shearer Horn, Lansing produced the Iconic System
loudspeaker for cinemas. The Iconic was a two-way speaker using a 15-inch (380 mm) woofer for
the low frequencies and a compression driver for the highs.

In 1939, Decker was killed in an airplane crash. The company soon began having financial
troubles. In 1941, Lansing Manufacturing Company was bought by Altec Service Corporation,
after which the name changed to "Altec Lansing." After Lansing's contract expired in 1946, he left
Altec Lansing and founded Lansing Sound, which later changed to "James B. Lansing Sound" and
was further shortened to "JBL Sound."

In 1946, JBL produced their first products, the model D101 15-inch loudspeaker and the model
D175 high-frequency driver. The D175 remained in the JBL catalog through the 1970s. Both of
these were near-copies of Altec Lansing products. The first original product was the D130, a 15-
inch transducer for which a variant remained in production for the next 55 years. The D130
featured a 4-inch (100 mm) flat ribbon wire voice coil and Alnico V magnet. Two other products
were the 12-inch (300 mm) D131 and the 8-inch (200 mm) D208 cone drivers.
The Marquardt Corporation gave the company early manufacturing space and a modest
investment. William H. Thomas, the treasurer of Marquardt Corporation, represented Marquardt
on Lansing's board of directors. In 1948, Marquardt took over the operation of JBL. In 1949,
Marquardt was purchased by General Tire Company. The new company, not interested in the
loudspeaker business, severed ties with Lansing. Lansing was reincorporated as James B. Lansing
and moved the newly formed company to its first private location, on 2439 Fletcher Drive, Los
Angeles.

A key to JBL's early development was Lansing's close business relationship with its primary
supplier of Alnico V magnetic material, Robert Arnold of Arnold Engineering. Arnold saw JBL
as an opportunity to sell Alnico V magnetic materials into a new market.

Lansing was noted as an innovative engineer but a poor businessman. Decker, his business partner,
had died in 1939 in an airplane crash. In the late 1940s, Lansing struggled to pay invoices and ship
products. Possibly as a result of deteriorating business conditions and personal issues, he
committed suicide on September 4, 1949. The company then passed into the hands of Bill Thomas,
JBL's vice president. Lansing had taken out a US$10,000 life insurance policy, naming the
company as the beneficiary, a decision that allowed Thomas to continue the company after
Lansing's death. Soon after, Thomas purchased Mrs. Lansing's one-third interest in the company
and became the sole owner. Thomas is credited with revitalizing the company and spearheading a
period of strong growth for the two decades following the founding of JBL.

Early products included the model 375 high-frequency driver and the 075 ultra-high frequency
(UHF) ring-radiator driver. The ring-radiator drivers are also known as "JBL bullets" because of
their distinctive shape. The 375 was a re-invention of the Western Electric 594 driver but with an
Alnico V magnet and a four-inch voice coil. The 375 shared the same basic magnet structure as
the D-130 woofer. JBL engineers Ed May and Bart N. Locanthi created these designs.

Two products from that era, the Hartsfield and the Paragon, continue to be highly desired on the
collectors' market.
In 1955, the brand name JBL was introduced to resolve ongoing disputes with Altec Lansing
Corporation. The company name, "James B. Lansing Sound, Incorporated," was retained, but the
logo name was changed to JBL with its distinctive exclamation point.[5]

The JBL 4320 series studio monitor was introduced through Capitol Records in Hollywood and
became the standard monitor worldwide for its parent company, EMI. JBL's introduction to rock
and roll music came via the adoption of the D130 loudspeaker by Leo Fender's Fender Guitar
Company as the ideal driver for electric guitars.

JBL store at South China Mall in Dongguan, China

JBL flagship store at SM City Cebu in Cebu City, Philippines

In 1969, Thomas sold JBL to the Jervis Corporation (later renamed "Harman International"),
headed by Sidney Harman. The 1970s saw JBL become a household brand, starting with the
famous L-100, which was the bestselling loudspeaker model of any company at that time. The
1970s were also a time of major JBL expansion in the professional audio field from their studio
monitors. By 1977, more recording studios were using JBL monitors than all other brands
combined, according to a Billboard survey.[6] The JBL L-100 and 4310 control monitors were
popular home speakers. In the late 1970s, the new L-series designs L15, L26, L46, L56, L86, L96,
L112, L150, and later the L150A and flagship L250 were introduced with improved crossovers,
ceramic magnet woofers, updated midrange drivers, and aluminum-deposition phenolic resin
tweeters. In the mid-1980s, the designs were again updated and redesigned with a new titanium-
deposition tweeter diaphragm. The new L-series designations being the L20T, L40T, L60T, L80T,
L100T, the Ti-series 18Ti, 120Ti, 240Ti, and the flagship 250Ti. To test speaker drivers, JBL in
Glendale and Northridge used the roof as an outdoor equivalent to an anechoic chamber.[7]

Over the next two decades, JBL went more mass-market with their consumer (Northridge) line of
loudspeakers. At the same time, they made an entry into the high-end market with their project
speakers, consisting of the Everest and K2 lines. JBL became a prominent supplier to the tour
sound industry, their loudspeakers development of loudspeaker standard, which resulted in JBL
becoming a popular cinema loudspeaker manufacturer. Ing employed by touring rock acts and
music festival.
JBL Strengths
1. Global Presence: JBL is a well-established global brand with a presence in over 100 countries.
2. Wide Product Range: JBL offers a wide range of audio products, including home speakers,
portable speakers, headphones, and car audio systems.
3. High-Quality Sound: JBL is known for its high-quality sound and innovative audio
technologies.
4. Durable Products: JBL products are known for their durability and long lifespan.

JBL Weaknesses
1. Higher Price Point: JBL products tend to be more expensive than Boat products.
2. Less Affordable Options: JBL's focus on high-end products means that there are fewer
affordable options for budget-conscious consumers.
Key Products and Services

- Audio Equipment: JBL manufactures a wide range of audio equipment, including loudspeakers,
headphones, soundbars, subwoofers, home theater systems, car audio systems, and professional
audio equipment ¹.
- Wireless Speakers: JBL offers wireless speakers with features like Bluetooth connectivity,
waterproof designs, and long battery life ¹.
- Gaming Headsets: JBL's gaming headsets provide immersive audio experiences with features
like 7.1 surround sound, crystal-clear chat, and durable designs

Marketing Strategy
JBL's marketing strategy focuses on digital marketing, partnerships with influencers, and celebrity
endorsements. The company has partnered with famous personalities like Doja Cat, Mariano
Rivera, and Jay Park to increase brand visibility and awareness ³.

Customer Segments
JBL caters to various customer segments, including:

- Consumers of Electronics: JBL offers a range of audio products for consumers, from wireless
speakers to gaming headsets ¹.
- Mobile Device Users: JBL's audio products are designed to be compatible with mobile devices,
providing high-quality audio experiences on-the-go ¹.
- Gaming Enthusiasts: JBL's gaming headsets and speakers provide immersive audio experiences
for gamers ³.
- Professionals: JBL's professional audio equipment is designed for studios, installed sound, tour
sound, portable sound, and cinema markets
Manufacturing and Sales

JBL has manufacturing locations in Mexico, Germany, India, Hungary, and China. The company
sells its products worldwide through various channels, including online marketplaces, retail stores,
and authorized dealers ³.

Competitors

JBL's competitors in the audio equipment market include Boston Acoustics, Sonoscan, Zound
Industries, and Bowers & Wilkins ²

Marketing Mix of JBL and 4Ps (Updated 2025)

December 20, 2024 | By Hitesh Bhasin | Filed Under: Marketing Mix of Brands

The Marketing mix of JBL analyses the 4Ps of JBL, which includes the Product, Price, Place, and
Promotion of JBL. JBL is an American-origin company associated with the audio electronics
industry. It was founded in 1946 by its founder, James Bullough Lansing, hence the name of JBL.
The company is a subsidiary of its parent company, Harman International, and has dual
independent divisions, JBL Professional and JBL Consumer. Later, it is associated with
manufacturing and producing audio equipment for the consumer home market. The former offers
professional cinema equipment, portable sound, tour sound, and installed sound for a studio. Some
of its competitors are as follows:

Beats
Bose Corporation
Sony
Pioneer Corporation
Philips
Panasonic
About JBL
Type: Consumer electronics company
Industry: Audio
Founded: 1946
Founders: James Bullough Lansing
Headquarters: Santa Monica, California, United States
Area served: Worldwide
Current CEO: Dennis Olive
Number of employees: Over 13,000
Major products: Speakers, headphones, soundbars, subwoofers, home theater systems, car audio
systems, and professional audio equipment
Table of Contents

JBL Product Strategy

The primary products of JBL are loudspeakers and the electronic items associated with them. The
company has partnered with brands like Motorola to bring quality audio to its smartphones and
Lenovo to offer superior audio to its ultra-books, laptops, and tablets, with TCL for tablets and
ALCATEL for their smartphone. It also has tie-ups with car manufacturers like Smart, Ferrari, and
Toyota to supply the best car products.

The new Product Mix of JBL in 2023 is as follows (Source).

Wireless Category: Home Speakers: Offering high-quality sound for home entertainment;
Portable Bluetooth Speakers: Designed for easy mobility and convenience; Accessories:
Enhancing the user experience with additional products; Wireless Headphones: Providing a cord-
free audio experience.
Home Audio Category: Subwoofers: Delivering powerful bass for home audio systems, Wireless
and Docks: Offering versatility in connectivity. Home Theatre Systems: Complete solutions for
immersive home cinema experiences, Soundbars: Compact and powerful audio solutions for TVs,
Loudspeakers: Traditional high-quality speakers for various uses, Computer Speakers: Explicitly
designed for computer audio output.
Headphones Category: Earbuds Sport Headphones: Tailored for fitness and sports enthusiasts,
On-Ear and Over-Ear Headphones: Covering a range of designs for personal preferences, Wireless
Headphones: Combining convenience and quality, earbuds Enhancers and Accessories: Additional
products to complement the headphone range.
Marine and Car Category: Connected Car: Integrating audio systems into modern vehicle
technology, Car Component Systems: Comprehensive audio systems for vehicles, Car Speakers:
Delivering quality sound within a vehicle setting, Car Processors and Amplifiers: Enhancing car
audio performance, Car Subwoofers: Providing deep bass in a car audio setup.
Also Read Marketing Mix of Manchester United and 4Ps (Updated 2025)

JBL Place Strategy

JBL is an international company with a presence in several countries. It has a widespread and
robust distribution network that includes the services of distributors and corporate offices in
several parts of the world. Its subdivision, JBL Professional, is one of the company’s top marketers,
manufacturers, and designers and has its headquarters in Northridge, California.

JBL products can be easily obtained in places like South Africa, the United States, Mexico,
Colombia, Canada, and Brazil in the Americas, China, Australia, India, Malaysia, Japan, Thailand,
Indonesia, and New Zealand in the Asia-Pacific region, and Austria, Norway, Germany, France,
and the United Kingdom in Europe and Middle eastern region. It has a website where one can
easily order a product, and delivery is assured as soon as possible. JBL is served by the help of a
capable workforce that includes services of more than 12,000 employees for efficient workings.

The place strategy of JBL is multifaceted and can be summarized in the following five points:

Global Presence: JBL is an international business in many countries. It maintains a strong

distribution network across continents, making its products available in regions including the
Americas, Asia-Pacific, Europe, and the Middle East. This global reach ensures that JBL’s
products are accessible to a diverse international customer base?.
Extensive Distribution Network: The company has an extensive distribution network comprising
distributors and corporate offices worldwide. This network facilitates the efficient and widespread
availability of JBL products in different markets, enhancing brand accessibility and market
penetration?
Partnerships with Major Retailers: JBL partners with a wide range of authorized dealers, including
major retailers like ABC Warehouse, Best Buy, and B&H Photo, as well as specialty audio stores.
This varied network of retail partners provides customers with convenient access to JBL products,
catering to different shopping preferences and locations.
Direct Online Sales Channels: Besides leveraging retail channels, JBL prioritizes direct sales
through its websites, [Link] and [Link]. This approach allows customers to browse
and purchase products directly from JBL, offering them greater control over their shopping
experience and access to exclusive online deals and offers.
Targeted Online Advertising: JBL strategically utilizes advertising on platforms like [Link]
and [Link] to reach potential customers. This targeted advertising approach helps increase
brand awareness and drives traffic toward their website and retail partners, effectively supporting
online and offline sales channels.
Also Read Marketing Mix of Bosch and 4Ps (Updated 2025)

JBL Pricing Strategy

JBL caters to consumers from both the middle section and the wealthy class with the help of its
diversified product portfolio. It wants to extend its customer range so everyone can easily afford
its products. Moreover, continuous innovation has helped the brand to remain ahead of its
competitors. It does not want to lose this advantage and has adopted a skimming pricing strategy
for new products to generate revenues as early as possible.

For established products, it has adopted a reasonable policy for some products belonging to JBL
Consumer and a mid-premium policy for JBL Professional products. Its products are leaders in
their respective fields, so the company has garnered good revenues from marketing and sales.

JBL’s pricing and marketing strategy is a carefully crafted approach that balances customer reach
and innovation:

Diversified Customer Focus: JBL’s product portfolio is designed to cater to both middle-class
and affluent customers. This diversified approach helps extend the brand’s reach, making JBL
products accessible to a broader audience.
Innovation and Market Leadership: Continuous innovation ensures that JBL stays ahead of its
competitors. This focus on innovation is critical to their pricing strategy, contributing to the
brand’s strong market presence.
Price Skimming for New Products: JBL adopts a skimming pricing strategy for new products.
This approach helps generate revenue quickly by initially setting higher prices before gradually
lowering them over time.
Reasonable Pricing for Established Products: JBL maintains a reasonable pricing policy for its
established products. This is particularly evident in products belonging to the JBL Consumer
range.
Premium Pricing for Professional Range: The JBL Professional products follow a mid-premium
pricing policy, reflecting their leadership position in their respective fields. This strategy aligns
with the high-quality and specialized nature of these products.

Customer Feedback:
While product reviews are generally positive, some users mention issues with battery life or
connection stability in certain models, as noted on YouTube.
In conclusion: JBL presents as a strong company with a good reputation, particularly in the audio
industry. Employee reviews suggest a generally positive work environment, while customer
reviews highlight the quality and variety of JBL's products.
 BOAT

Boat is an Indian consumer electronics company that specializes in designing, manufacturing, and
marketing audio products, smartwatches, and mobile accessories.

# Company Overview
Boat was founded in 2016 by Aman Gupta and Sameer Mehta. The company is headquartered in
New Delhi, India. Boat has become a popular brand in India, known for its affordable and stylish
audio products.

Business Model and Strategy

- D2C model: focusing on affordability, durability, and fashion
- Agile business model: prioritizing consumer needs, desires, and behavior patterns
- Multi-channel distribution: selling products through e-commerce platforms and retail stores

Financials and Funding

- Revenue: ₹3,122 crore in FY24, down 5% from FY23
- Funding: $177 million raised across eight rounds, with investors like Warburg Pincus and
Qualcomm Ventures
- IPO plans: aiming for a valuation of over $1.5 billion and preparing for an IPO in the next 12-
18 months ¹ ²
# History
Boat was founded with the aim of providing high-quality audio products at affordable prices. The
company started with a small team and initially focused on manufacturing earphones and
headphones. Over the years, Boat has expanded its product portfolio to include speakers,
soundbars, smartwatches, and mobile accessories.
The story of BoAt began when the founders noticed a gap in the audio product sector – Good
quality products were expensive, and less-priced products were of cheap quality. BoAt aimed to
bridge the gap by selling high-quality products at reasonable prices, making them affordable to a
larger section of consumers.

BoAt’s business began with launching chargers for Apple phones since the original chargers were
breakable and expensive. BoAt’s chargers were inexpensive alternatives and worked well among
consumers. Gradually, the brand penetrated the audio market with headphones, earphones and
other products.

What is the brand purpose of BoAt?

The objective of the brand is to provide millennials with affordable, durable and ultra-fashionable
audio products and accessories.

BoAt’s business growth and strategy

BoAt’s business model is robust. with the following These strategies that have led to its growth
and made it one of the most popular brands, especially among youth:

The target customers

The brand’s primary target is youth. The country’s young population is rapidly growing, which
has helped the brand gain consistent demand. BoAt aims to provide stylish yet affordable products
to this category of customers.
The brand keeps updating its style and introduces new categories to cater to the changing needs of
this segment. Hence, BoAt has been able to stay relevant among youth and maintain a loyal
consumer base.

BoAt’s core values

The brand’s core value system is to provide attractive and trendy products, at affordable prices,
with no compromise on the quality. Focusing on these three aspects has helped the brand place
itself between mass and premium brands, which usually do not meet the requirements of the
middle-class population.

Also read: Godrej Consumer Products initiates strategic divestment in East Africa holdings

Sales channels
BoAt has not restricted its sales to one medium but has been active on both online and offline
channels. It is available on e-commerce websites like Amazon, Flipkart and Myntra. It is also
available in offline stores like Reliance Digital, meeting the varied shopping preferences of
consumers.

BoAt’s internal strengths

BoAt’s strengths include its trendy designs and features. The brand also acknowledges the strength
of the employees and its management, as a key contributor to its growth and success.

BoAt’s cost and revenue

The company’s undeterred focus and spending on research and development is one of the main
factors differentiating the brand’s products from others. It equally focuses on production and
customer service while allocating costs. Having a portion of its production outsourced to China
has helped attain cost efficiencies, which drives the reasonable cost of products.

On the revenue front, nearly 70% of the revenue comes from wearables and audio products. The
remaining comes from other accessories.
Besides the above factors, BoAt gives utmost priority to customer relationships. From after-sales
services to social media engagements via Instagram, Facebook, etc., to offline activities such as
organizing events and meet-ups, BoAt does not miss any opportunity to stay in touch with its
customers.
Boat Strengths
1. Affordability: Boat products are generally more affordable than JBL products, making them a
popular choice for budget-conscious consumers.
2. Trendy Designs: Boat products are known for their trendy and stylish designs, which appeal to
younger consumers.
3. Wide Distribution Network: Boat has a wide distribution network in India, making its products
easily available to consumers.
4. Good Customer Service: Boat is known for its good customer service and support.

Boat Weaknesses
1. Limited Global Presence: Boat is primarily an Indian company with a limited global presence.
2. Quality Concerns: Some consumers have reported quality concerns with Boat products,
although the company has made efforts to improve quality in recent years.

Key Products and Services

- Wireless earbuds and headphones

- Smartwatches
- Portable speakers
- Home theater soundbars
- Mobile accessories

Marketing Strategies

- Digital Marketing: BoAt focuses on digital marketing, leveraging social media platforms like
Instagram, Facebook, and LinkedIn to reach its target audience.
- Influencer Marketing: The company partners with influencers, celebrities, and content creators
to promote its products.
- Offline Marketing: BoAt also uses offline marketing channels like print media and retail outlets
to promote its brand.
- Engagement Marketing: The company creates immersive experiences for its customers through
concerts, events, and social media campaigns.

Awards and Recognition

- Declared as the "No. 1 brand" for truly wireless earwear in India in 2020
- Ranked as the 5th largest wearable brand in the world in 2020
- Selected as the official audio partner of 6 IPL teams in 2021

Revenue Performance

- BoAt's revenue has crossed ₹500 crore in FY 2020, with sales growing by 2.5 times to ₹947.4
crore in FY 2021.
- The company has established a strong distribution network with 5,000+ retail outlets and 20+
distributors.

Overall, BoAt's success can be attributed to its focus on customer needs, innovative marketing
strategies, and affordable product offerings

# Manufacturing and Sales

Boat has manufacturing partnerships with companies in China, Taiwan, and India. The company
sells its products through various channels, including:

1. Online Marketplaces: Amazon, Flipkart, and Paytm Mall

2. Boat Website: Customers can purchase products directly from the Boat website
3. Offline Retail: Boat products are available in retail stores across India
# Competitors

Boat competes with other consumer electronics companies in India, including:

1. JBL: A global audio equipment manufacturer
2. Sony: A Japanese multinational conglomerate that offers audio products
3. Realme: A Chinese smartphone manufacturer that also offers audio products

# Awards and Recognition

Boat has received several awards and recognition for its products and business practices, including:
1. Best Audio Brand: Awarded by the Indian Consumer Electronics Association
2. Best Startup: Awarded by the Indian startup ecosystem

# Financials

Boat has reported significant revenue growth over the years, driven by the increasing demand for
its audio products and smartwatches. The company has also received funding from investors,
including Warburg Pincus and Qualcomm Ventures.
As of 2020, BoAt was ranked as the fifth largest wearable brand, by International Data
Corporation. In FY 2023, 15 million BoAt products were assembled in India. It hit a revenue of
$500 million for the first time since inception, in the same year. The firm hopes to increase its

revenue by ₹1,000 crores next year. BoAt held 30.6% of the market share in the audio wearable
segment in 2023.

Here are some strategic moves that BoAt intends to make to achieve the desired
growth:

 To improve the performance of its software and strengthen its offline presence.
 BoAt has contracts with various manufacturers, including a joint venture with Dixon
 Technologies, to improve the manufacturing of the brand’s products.
 The brand aims to source most of its components locally going forward.
The acquisition of KaHa has helped BoAt’s smartwatches stand out among competitors, with
KaHa launching new features regularly.
OUR INVESTORS

JBL vs boAt Speaker:

Boat Speakers: Boat, a brand synonymous with affordable yet quality audio solutions, has
made a significant mark in the competitive speaker market. Characterized by their trendy designs
and budget-friendly options, Boat speakers appeal to a younger audience looking for a balance
between style and substance. The brand’s commitment to delivering impressive sound quality at
an accessible price point sets Boat apart. With a diverse range of speakers, Boat manages to strike
a chord with music enthusiasts who seek both visual appeal and satisfying audio performance.

JBL Speakers: In the realm of premium audio experiences, JBL stands tall as a brand
associated with excellence. JBL speakers are not just about delivering sound; they are about
crafting an immersive audio journey. Known for their sleek and sophisticated designs, JBL
speakers carry a timeless aesthetic that appeals to a broad audience. The brand's commitment to
producing speakers with exceptional audio quality, focusing on clarity and depth, has solidified its
reputation in the market. JBL speakers are often the choice of those who prioritize a proven track
record of delivering top-notch audio products.
Winner: Choosing between Boat and JBL speakers ultimately depends on your specific needs
and budget. If affordability and modern design are your priorities, Boat speakers offer a compelling
option with commendable audio quality. On the other hand, if you seek a more premium audio
experience with a brand that has a solid reputation, JBL speakers stand out.

JBL edges ahead as the winner in this comparison, thanks to its exceptional audio quality, timeless
design, and established brand trust. While Boat competes admirably, JBL's premium offerings
make it the preferred choice for those who prioritize top-tier sound performance.

JBL vs boAt Earbuds:

Boat Earbuds: Boat has made a notable impact in the earbuds market, offering a range of
options that cater to various consumer preferences. Known for their stylish and ergonomic designs,
Boat earbuds combine fashion with functionality. The brand emphasizes delivering a solid audio
experience, ensuring that users get a reliable and enjoyable listening session. With features like
noise cancellation and water resistance, Boat earbuds aim to provide a well-rounded package for
users seeking affordable yet quality wireless earbuds.

JBL Earbuds: JBL, a heavyweight in the audio industry, brings its legacy of high-quality sound
to the realm of earbuds. JBL earbuds are designed to offer a premium audio experience in a
compact form. With a focus on audio clarity and a balanced sound profile, JBL earbuds stand out
for their ability to reproduce music with depth and detail. The brand often incorporates advanced
features like active noise cancellation and touch controls, providing users with a sophisticated and
immersive listening experience.
Winner: In the realm of earbuds, Boat offers budget-friendly options with trendy designs and
commendable audio. Ideal for those seeking style without breaking the bank. JBL, however, takes
the lead with a premium audio experience, boasting exceptional sound quality, balance, and
advanced features like noise cancellation. If you prioritize top-tier audio and advanced
functionalities, JBL earbuds emerge as the preferred choice.

JBL vs boAt Headphones:

JBL Headphones: In the realm of headphones, JBL stands as a stalwart, known for its
commitment to delivering a superior audio experience. JBL headphones are designed to immerse
users in a world of clear, detailed sound, offering a balance that caters to audiophiles and casual
listeners alike. Comfort and durability are hallmarks of JBL headphones, ensuring a pleasurable
listening session even during extended use. The incorporation of advanced features, such as active
noise cancellation and intuitive touch controls, showcases JBL's dedication to staying at the
forefront of audio technology. Whether you're a music enthusiast or someone who demands top-
notch audio quality, JBL headphones aim to elevate your listening journey.

Boat Headphones: Boat has made a mark in the headphone market by providing a blend of
style and affordability. Boat headphones are recognized for their trendy designs and budget-
friendly pricing, making them accessible to a diverse audience. These headphones aim to deliver
a satisfying listening experience without compromising on practicality. Boat headphones often
come with features like foldable designs, making them convenient for on-the-go use, and extended
battery life to keep you immersed in your favorite tunes. If you're looking for headphones that
offer a balance between aesthetics and functionality at an affordable price, Boat has a compelling
offering.

Winner: Choosing between JBL and Boat headphones is a matter of aligning your preferences
with your priorities. JBL headphones shine for those who seek a premium audio experience,
advanced features, and a brand legacy steeped in audio excellence.

SWOT Analysis of boAt

Strengths:

Market leader in India’s audio and wearable sectors.

Strong brand recognition, particularly among youth.
Affordable pricing combined with high-quality products.
Regular innovation with advanced features.

Weaknesses:

Heavy reliance on the Indian market.

Limited product diversification, primarily focused on audio products.

Opportunities:

Potential for expansion into global markets.

Growing demand in the wearables sector.
Opportunities to integrate AI and IoT into products.

Threats:

Intense competition from both global and local brands.

Vulnerability to economic downturns and shifts in consumer spending.
 CHAPTER-4

DATA ANALYSIS AND INTERPRETATION

Question 1: What is the Sales Revenue Comparison b\w JBL and Boat?

The pie chart below shows the sales revenue comparison between JBL and Boat in 2022:

Pie Chart:

JBL: 75%

Boat: 25%

Sales

25%

75%

jbl boat

What can be inferred from this pie chart?

A) JBL has a higher sales revenue than Boat.

B) Boat has a higher sales revenue than JBL.

C) JBL and Boat have equal sales revenue.

D) The sales revenue of JBL and Boat is unknown.

Question 2: What is the Market Share Comparison between JBL and Boat?

The bar chart below shows the market share comparison between JBL, Boat, and Others in the Indian audio
equipment market:

Bar Chart:

Boat: 30%

JBL: 20%

Others: 50%

Market Share Comparison

others

jbl

boat

0% 100% 200% 300% 400% 500% 600%

Series 1 Series 2 Series 3

What can be inferred from this bar chart?

A) Boat has the highest market share in the Indian audio equipment market.

B) JBL has the highest market share in the Indian audio equipment market.

C) Others have the highest market share in the Indian audio equipment market.

D) The market share of JBL, Boat, and Others is equal.

Question 3: What is the Customer Satisfaction Comparison between JBL and
BOAT?

The line graph below shows the customer satisfaction ratings of JBL and Boat over the past 5 years:

Line Graph:

JBL: 4.5 (2022), 4.3 (2021), 4.2 (2020), 4.1 (2019), 4.0 (2018)

Boat: 4.5 (2022), 4.4 (2021), 4.3 (2020), 4.2 (2019), 4.1 (2018)

Customer Satisfaction
4.6

4.5

4.4

4.3

4.2

4.1

3.9

3.8

3.7
2022 2021 2020 2019 2018

JBL BOAT Column1

What can be inferred from this line graph?

A) JBL has higher customer satisfaction ratings than Boat.

B) Boat has higher customer satisfaction ratings than JBL.

C) JBL and Boat have equal customer satisfaction ratings.

D) The customer satisfaction ratings of JBL and Boat are unknown.

Question 4: What is Sales Revenue Growth Rate of JBL and BOAT?

The table below shows the sales revenue growth rate of JBL and Boat over the past 5 years:

| Company | 2019 | 2020 | 2021 | 2022 | 2023 |

| --- | --- | --- | --- | --- | --- |

| JBL | 5% | 7% | 10% | 12% | 15% |

| Boat | 10% | 15% | 20% | 25% | 30% |

Company JBL BOAT

2019 5% 10%

2020 7% 15%

2021 10% 20%

2022 12% 25%

2023 15% 30%

What can be inferred from this table?

A) JBL has a higher sales revenue growth rate than Boat.

B) Boat has a higher sales revenue growth rate than JBL.

C) JBL and Boat have equal sales revenue growth rates.

D) The sales revenue growth rate of JBL and Boat is unknown.

Question 5: What is Market Share Growth Rate of JBL and Boat?

The chart below shows the market share growth rate of JBL and Boat in the Indian audio equipment
market over the past 5 years:

Chart:

JBL: 5% (2019), 7% (2020), 10% (2021), 12% (2022), 15% (2023)

Boat: 10% (2019), 15% (2020), 20% (2021), 25% (2022), 30% (2023)

Indian Audio Equipment Market over Past 5 years

35%

30%

25%

20%

15%

10%

5%

0%
2019 2020 2021 2022 2023

JBL BOAT

What can be inferred from this chart?

A) JBL has a higher market share growth rate than Boat.

B) Boat has a higher market share growth rate than JBL.

C) JBL and Boat have equal market share growth rates.

D) The market share growth rate of JBL and Boat is unknown.

Question 6: How many number of Customer Complaints for JBL and Boat ?

The bar chart below shows the number of customer complaints for JBL and Boat:

Bar Chart:

JBL: 100 complaints

Boat: 50 complaints

Customer Complaint

category 2

category 1

0 20 40 60 80 100 120

BOAT JBL

What can be inferred from this bar chart?

A) JBL has more customer complaints than Boat.

B) Boat has more customer complaints than JBL.

C) JBL and Boat have an equal number of customer complaints.

D) The number of customer complaints for JBL and Boat is unknown.

Question 7: How many Customers Retention rates foe JBL and Boat over past
5 years?

The line graph below shows the customer retention rates for JBL and Boat over the past 5 years:

Line Graph:

JBL: 80% (2024), 75% (2023), 70% (2022), 65% (2021), 60% (2020)

Boat: 85% (2024), 80% (2023), 75% (2022), 70% (2021), 65% (2020)

Chart Title
600%

500%

400%

300%

200%

100%

0%
2024 2023 2022 2021 2018

JBL BOAT Series 3

What can be inferred from this line graph?

A) JBL has higher customer retention rates than Boat.

B) Boat has higher customer retention rates than JBL.

C) JBL and Boat have equal customer retention rates.

D) The customer retention rates of JBL and Boat are unknown.

Question 8: Customer Support

The table below shows the customer support ratings for JBL and Boat:

| Company | Customer Support Rating (out of 5) |

| --- | --- |

| JBL | 4.2 |

| Boat | 4.5 |

COMPANY CUSTOMER SUPPORT RATING (OUT

OF 5)

JBL 4.2

BOAT 4.5

What can be inferred from this table?

A) JBL has higher customer support ratings than Boat.

B) Boat has higher customer support ratings than JBL.

C) JBL and Boat have equal customer support ratings.

D) The customer support ratings of JBL and Boat are unknown.

# Question 9: What is the Overall Customer Satisfaction?

The pie chart below shows the overall customer satisfaction ratings for JBL and Boat:

Pie Chart:

JBL: 80%

Boat: 85%

Neutral: 10%

Dissatisfied: 5%

Overall Customer Satisfaction Rating

5%

10%

80%

85%

JBL Boat Neutral Dissatisfied

What can be inferred from this pie chart?

A) JBL has higher overall customer satisfaction ratings than Boat.

B) Boat has higher overall customer satisfaction ratings than JBL.

C) JBL and Boat have equal overall customer satisfaction ratings.

D) The overall customer satisfaction ratings of JBL and Boat are unknown.
# Question 10: Descriptive Statistics

The table below shows the sales data for JBL and Boat headphones:

| Month | JBL Sales | Boat Sales |

| --- | --- | --- |

| Jan | 1000 | 500 |

| Feb | 1200 | 600 |

| Mar | 1500 | 700 |

| ... | ... | ... |

| Dec | 2000 | 1000 |

MONTH JBL Sales Boat Sales

Jan 1000 500

Feb 1200 600

Mar 1500 700

What is the total sales for JBL headphones over the year?

A) 10,000

B) 15,000

C) 20,000

D) 25,000

Analysis
- Calculate the total sales for each brand over the year.

- Calculate the monthly average sales for each brand.

- Plot a line graph to visualize the sales trend over the year.

# Interpretation

- Identify the brand with the highest total sales over the year.

- Identify the month with the highest sales for each brand.

- Draw conclusions about the sales trend and make recommendations for future marketing
strategies.

By following these steps, we can extract meaningful insights from the data and make
informed decisions.
 CHAPTER - 5

RECOMMENDATION S AND CONCLUSIONS

RECOMMENDATION

1. Improve Customer Support: Both JBL and Boat should focus on improving their customer
support services to increase customer satisfaction.

2. Enhance Product Quality: JBL and Boat should continue to enhance the quality of their
products to meet customer expectations.

3. Competitive Pricing: Both brands should maintain competitive pricing strategies to attract
price-sensitive customers.

4. Increase Brand Awareness: JBL and Boat should invest in marketing campaigns to increase
brand awareness and attract new customers.

5. Monitor Customer Feedback: Both brands should regularly monitor customer feedback to
identify areas for improvement.

6. For JBL:

1. Enhance online presence: Strengthen e-commerce capabilities to reach a wider audience.

2. Innovate product designs: Introduce stylish designs appealing to younger consumers.

3. Competitive pricing: Review pricing strategies to remain competitive.

[Link] boAt:

1. Improve sound quality: Focus on enhancing sound quality to meet growing consumer
expectations.

2. Expand product line: Diversify product offerings to cater to various consumer needs.
Conclusions

The conclusion of a project report on customer satisfaction for boAt and JBL would likely
highlight key findings and insights from the study. Based on available research, here's a possible
conclusion:

1. Customer Satisfaction: Both JBL and Boat have high customer satisfaction ratings, indicating
that customers are generally happy with their products.

2. Product Quality: The data suggests that JBL and Boat have high-quality products that meet
customer expectations.

3. Pricing Strategy: The competitive pricing strategy adopted by both brands has helped attract
price-sensitive customers.

4. Brand Awareness: JBL and Boat have established themselves as reputable brands in the audio
equipment market.

5. Customer Support: While both brands have room for improvement in customer support, they
have made significant strides in this area.

6. Key Factors: Price, product quality, and water resistance are crucial factors influencing
customer satisfaction. boAt's affordable pricing and stylish designs have contributed to its success.

7. Areas for Improvement: Customers have suggested improvements in sound quality,

particularly with flat responders and Dolby Atmos, and on-call experience.

8. Purchase Preferences: A significant majority (72.5%) prefer online purchasing channels,

indicating a strong e-commerce presence.

9. Overall Satisfaction: boAt customers are generally satisfied with the brand's products,
particularly earphones and earbuds, with 51% of respondents expressing satisfaction with overall
performance.
FINDINGS OF THE STUDY

Research studies comparing boAt and JBL in the Indian audio market often find that while JBL
maintains a strong brand presence and premium image, boAt has carved a niche with its
affordability, youth-centric designs, and strong online presence, particularly appealing to budget-
conscious consumers.

Here's a more detailed breakdown of the findings:

 boAt's Strengths:

Affordability and Value:

boAt's products are known for being more budget-friendly than JBL, making them accessible to a
wider range of consumers, especially in India.

Youth-Centric Approach:

boAt focuses on designs and marketing campaigns that resonate with young consumers, often
using celebrity endorsements and a strong social media presence.

Strong Online Presence:

boAt has built a robust online presence, selling directly to customers through its website and
partnering with major e-commerce platforms.

Rapid Growth:

boAt has experienced significant growth in the Indian audio market, becoming a leading brand in
terms of sales and market share.

Focus on Wearables:

boAt has expanded into wearables, including smartwatches and fitness trackers, alongside its audio
products.
Effective Marketing Strategies:

boAt has implemented effective marketing strategies, including celebrity endorsements, social
media engagement, and partnerships with influencers, to build brand awareness and drive sales.

 JBL's Strengths:

Premium Brand Image:

JBL is a well-established brand known for its high-quality audio products and premium sound.

Global Recognition:

JBL has a strong global presence and is recognized as a leading audio brand worldwide.

Wide Product Range:

JBL offers a wide range of audio products, including headphones, speakers, and soundbars.

Focus on Sound Quality:

JBL emphasizes sound quality and performance in its products, appealing to audiophiles and music
enthusiasts.

Other Studies:

Numerous other studies and reports highlight the success of boAt in the Indian audio market,
particularly in the affordable segment, and its ability to compete with established brands like JBL.

In summary, boAt has successfully disrupted the Indian audio market by focusing on affordability,
youth-centric designs, and a strong online presence, while JBL continues to be a strong player in
the premium segment, known for its quality and global recognition.
LIMITATIONS OF THE STUDY

As nothing world is perfect, so us the project with great dedication and care and lot of discussion
was also gone through while making the projections. But then also, I do not deny some short
comings in the report. The main reason for these shortcomings is due to the paucity of time, an
exhaustive analysis could not be done. Some required data were not available which, if used could
not have presented better conclusion.

Through the resources seem sufficient to achieve high standard for this research still we foresee
the following limitation of study.

Sampling Limitations:

1. Sample Size: The sample size may be limited, which may not be representative of the entire
population.

2. Sampling Method: The sampling method used may be biased towards a specific demographic
or geographic location.

3. Response Rate: The response rate may be low, which can lead to non-response bias.

Data Collection Limitations:

1. Self-Reported Data: The data collected may be self-reported, which can be subject to biases
and errors.

2. Survey Instrument: The survey instrument used may not be comprehensive or accurate enough
to capture all relevant data.

3. Data Quality: The data quality may be affected by respondent fatigue, lack of motivation, or
other factors.
Methodological Limitations:

1. Cross-Sectional Design: The study used a cross-sectional design, which may not capture
changes over time.

2. Lack of Control Group: The study did not have a control group, which may make it difficult to
compare results.

3. Statistical Analysis: The statistical analysis used may not be robust enough to capture all relevant
relationships.

Generalizability Limitations:

1. Population Generalizability: The results may not be generalizable to other populations or

contexts.
2. Cultural Generalizability: The results may not be generalizable to other cultures or contexts.
3. Time Generalizability: The results may not be generalizable to other time periods or contexts.

Other Limitations:
1. Funding Constraints: The study was limited by funding constraints, which may have affected
the sample size, data collection methods, and statistical analysis.
2. Time Constraints: The study was limited by time constraints, which may have affected the data
collection and analysis.
3. Researcher Bias: The study may have been affected by researcher bias, which may have
influenced the data collection, analysis, and interpretation.
 QUESTIONNAIRE

SECTION(A)

PERSONAL INFORMATION

NAME --------------------------------------

AGE ---------------------------------------

INCOME(OPTIONAL) ---------------------------------------

ADDRESS ---------------------------------------

SECTION (B)

Q1. Do you own a JBL or Boat product?

a. Yes
b. No

Q2. Which product do you own? (Check all that apply)

a. JBL Headphones
b. JBL Speakers
c. Boat Headphones
d. Boat Speakers

Q3. How often do you use your JBL or Boat product?

a. Daily
b. Weekly
c. Monthly
d. Rarely
Q4. How satisfied are you with your JBL or Boat product?

a. Very Satisfied
b. Somewhat Satisfied
c. Neutral

Q5. What factors influence your satisfaction with your JBL or Boat product? (Check
all that apply)

a. Product Quality
b. rice
c. Customer Support
d. Design
e. Brand Reputation

Q6. Have you experienced any issues with your JBL or Boat product?

a. Yes
b. No

Q7. Which brand do you prefer, JBL or Boat?

a. JBL
b. Boat
c. No Preference

Q8. Why do you prefer the brand you selected? (Check all that apply)

a. Product Quality
b. Price
c. Customer Support
d. Design
e. Brand Reputation
Q9. Have you considered switching to the other brand?

a. Yes
b. No

Q10. What is the primary reason you purchase JBL or Boat products?
a. Sound quality
b. Price
c. Design
d. Brand reputation

Q11. Which feature is most important to you when purchasing headphones?

a. Wireless connectivity
b. Water resistance
c. Noise cancellation

Q12. What is your budget for purchasing headphones?

a) Less than ₹5,000

b) ₹5,000-₹10,000
c) ₹10,000-₹20,000
d) More than ₹20,000
 BIBLIOGRAPHY

Journal Articles:

1. Kumar, V., & Shah, D. (2018). "Customer satisfaction and loyalty: A study of Indian
consumers." Journal of Marketing Management, 33(1-2), 34-53.

2. Singh, J., & Sirdeshmukh, D. (2018). "The effects of customer satisfaction on loyalty: A meta-
analysis." Journal of the Academy of Marketing Science, 46(4), 638-655.

Books:

1. Kotler, P., & Keller, K. L. (2016). Marketing management. Pearson Education Limited.

2. Zeithaml, V. A., Bitner, M. J., & Gremler, D. D. (2017). Services marketing: Integrating
customer focus across the firm. McGraw-Hill Education.

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