Advanced Technology Management N01-1

Advanced Technology Management (E)

[80695, 80696]
N01 Introduction

01 October 2024

Minoru OKUBO
Ritsumeikan University

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Announcement
 Before the class, please access the following Manaba+R site and download the
lecture material (pdf).
 Resources

 My E-mail address
mor23020@[Link]
Please do not hesitate to contact me

 Evaluation
 In the case of official trip or something, you can receive “Attendance”, therefore you should
submit homework. In that case,
 You should let me know by E-mail with some evidence before the class.
 You should submit “Official Absence Notification” to your Administrative Office and me
 If you get most of attendance and all of reports, your chance of getting an A+ will be high

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 Advanced Technology Management N01-1

Contents
 Why should we study MOT?
 Introduction of Lecturer
 Example of MOT
 Video Lecture : Technology Driven Innovation

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Why should we study MOT?

 The mission of a company is continuously to provide
products that solve customer issues. Company
 In order to achieve this, companies need to continue to Technology
survive.
 In order to survive, companies need to continue to earn
appropriate profits.
 MOT (Management of Technology) is the collection of
knowledge, experiences and methods to do so.
 Competitive Price of Products
 Minimize the investments (Development, Production, etc.) Profit
 Minimize the expenses (Promotion, Production time, etc.)
 +++
Sell
 Big amount of Sales
 Competitive quality (Technology, Performance, Durability, etc.)
 Very attractive to customer
 +++
Customer
 MOT is the method to make innovation.
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 Advanced Technology Management N01-1

Introduction of Lecturer

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Introduction of Lecturer
 Name: Minoru OKUBO, Ph.D.
 Title:
 Ritsumeikan University Part-time Lecturer
 YANMAR HOLDINGS CO.,LTD.
 Executive Principal, Deputy General Manager, Innovation & Technology Div.
 Senior Technical Advisor, President’s Office
 Executive Coordinator, Electrification Unit
 YANMAR VENTURES CO., LTD. Managing Director
 YANMAR（SHANDONG）R&D CENTER CO.,LTD. Chairman
 Yanmar R&D Europe S.r.L. Director
 Yanmar BV General Manager
 Embedded System Industry Promotion Organization Director
 KEC Electronic Industry Development Center Director
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 Advanced Technology Management N01-1

An Overview of YANMAR

President, Founder,
Takehito Yamaoka Magokichi Yamaoka

Trade name Yanmar Holdings Co., Ltd

Head office 1-32, Chayamachi, Kita-ku, Osaka, Japan
YANMAR FLYING-Y BUILDING
Founded March 1912
Founded as YAMAOKA HATSUDOKI KOSAKUSHO

Established April 2013

Capital 90 million yen
Founder Magokichi Yamaoka
President Takehito Yamaoka
Employees 21,553 （As of March 31, 2024)
Net Sales 1 trillion 81.4 billion yen
Ordinary Profit 80.4 billion yen

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Self Introduction of Lecturer

List of Business Areas

Agriculture Marine Construction

大地 海 都市
Industrial Engines

Marine Energy Systems Component

Commercial
Engines

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 Advanced Technology Management N01-1

Self Introduction of Lecturer

Global Research Laboratories for YANMAR

YANMAR (SHANDONG) Innovation & Technology Div.

R&D CENTER (YSRC)
YANMAR R&D
EUROPE (YRE)
Research &
Development Center

Bio Innovation Center (BIC)

Research &
Development Bio Innovation
YARI Vietnam Center Center
YANMAR KOTA KINABALU (Maibara) (Kurashiki)
YARI IPB R&D CENTER (YKRC)

YANMAR R&D YANMAR KOTA YANMAR YANMAR Agricultural Research

Europe (Italy) KINABALU R&D (SHANDONG) R&D Institute
Center (Malaysia) Center (China) (Vietnam, Indonesia)
 Distributed energy network  Test center  Smart agriculture  Collaboration with university
 Advanced simulation
 Robotic control

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Self Introduction of Lecturer

History of M. OKUBO
[Academic 1983/3 Master’s degree of Mechanical Engineering in DOSHISHA University
Background] 1992/9 -94/3 Visiting Researcher, in Michigan Technological University, USA
2005/3 Ph.D. of Mechanical Engineering in DOSHISHA Univ.
2023/4 Part-time lecturer, Ritsumeikan University Graduate School

[Career] 1983/4 YANMAR HOLDINGS Co., LTD.(YHD), R&D Center

Research in Noise and Vibration Technology for Industrial Diesel Engine
and Agricultural / Construction Machinery
1996/6 Group Leader, Noise & Vibration Group, R&D Center, YHD
2002/7 Senior Manager, Electronics Development Center, YHD
2009/3 Executive Principal (Current)
2009/5 Divisional Manager, Research Center, R&D Center, YHD
2011/3 General Manager, R&D Center, YHD
2012/1 General Manager, Development Division, YANMAR AGRIBUSINESS CO., LTD.
2017/4 General Manager, Electronic Control Development Division, YHD
2020/4 Deputy General Manager, Innovation & Technology Division, YHD (Current)
2020/7 YANMAR（SHANDONG）R&D CENTER CO.,LTD., Chairman (Current)
2020/7 YANMAR R&D Europe S.r.L., Director (Current)
2022/1 YANMAR VENTURES CO., LTD., Managing Director, Partner (Current)
2023/4 Senior Technical Advisor, President’s Office, YHD (Current)
2024/10 YANMAR BV.
2025/4 Executive Coordinator, Electrification Unit, YHD

[Outside 2017/6 Director, Embedded System Industry Promotion Organization (Current)

Director] 2018/6 Director, KEC Electronic Industry Development Center (Current)

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 Advanced Technology Management N01-1

Self Introduction of Lecturer

Visiting Researcher in Michigan Technological University, USA 1992/9-1994/4

Wintertime
Very Cold, Much Snow

Lab

Analysis of Noise
Radiated from Rotating Disc

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Example of MOT

Example 1 The Integrated Controller

2002/7- Senior Manager, Electronics Development Center, YHD

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 Advanced Technology Management N01-1

Example of MOT

History of Development of Electric Controller Unit(ECU)

Feeding Depth Control Rolling Control Speed

Combine CAN Network
Engine Control Control
Harvester
Crop Threshing Control
Implement Rolling Control Engine Control
Tractor Implement Depth Control Transmission Control
Draft Control
1st Gen Rolling Control Hight
Rice
2nd Gen Rolling Control Control
Planter
3rd Gen Rolling Control

Prediction of ECU Increase

No. of
Variety of
ECUs
2nd Gen. ECU
ECU Customized 1st Gen
for Each Products
1st Gen. ECU
Program Specialized ECU for each control function
Volume of
Each ECU

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Example of MOT

Issues of Controller (ECU) in 2000’s

Software was written to ROM at factory onetime.
Even with the same hardware, different software written
in it could result in different controllers.
Issues of Controller
 Each ECU Costs were very expensive
High-mix, low-volume production
Rolling Control Average production volume 1,075 units/year
Hight Control Average ECU Cost 10,000 yen/ECU
Impl. Rolling/Depth Control
3 Functions
Rice Transmission Control
->13 variants  Issue for Development:To Spend many man-hours
Planter Draft Control
13
3 Functions ->87 variants
Tractor
87  Issue for Production : Long Lead-time
Average lead-time : 2 months
Harvester All of Products
118 7 Functions -> 218 Variants
 Issue for Maintenance
Feeding Depth Control
Inventory cost was high due to large variety and quantity of ECU
Rolling Control When software bug was fixed, entire ECU should be replaced.
Crop Threshing Control
7 Functions ->118 variants Innovation

Market
Separation of hardware and software
Modularization of software components

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 Advanced Technology Management N01-1

Example of MOT

Innovation for Electric Control Products

Innovation of Development Innovation of Production
Software ECU YMR
Factory Factory
PDM
BOM Blank
Of ECU
Each
Writing
Blank Software
Product
ECU Inventory
5 variants

PDM : Product Data Management

Investment in software
Originally PDM was only for drawing
writing system
PDM has been updated to handle software
Innovation of Maintenance
PDM
Software
+SW
+SWUpdate
Update
+Fault
+FaultDiagnosis
Diagnosis
Parameters The maintenance tool
+Electric
+ElectricManuals
Manuals was developed
+Parts
+PartsOrder
Order
Etc.
Etc. Internet

Maintenance
Tool

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Example of MOT

History of Shipment of Integrated Controller

Integrated Controller(ECU)
Driver(Proportional Valve)
Cumulative shipment Units

Driver(Electric Valve)

Controllers Driver(I/O)
Shipment/year Units

¥6,000 Controller(Motor)

Controller(Hydraulic)

Cumulative
Drivers
¥2,500

Investment of Development
285 Million Yen

Total Cost Reduction

816 Million Yen
Development Cost Reduction 2009 2010 2011 2012 2013 2014 2015 2016 2017
774 Million Yen Fiscal year
Failure Rate 350ppm

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 Advanced Technology Management N01-1

Example of MOT

Example 2 Development of various tractors simultaneously

2012/1- General Manager, Development Division, YANMAR AGRIBUSINESS CO., LTD.

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Example of MOT

Issues of Tractors in 2012

 There were 19 base model tractors Luxury
 Most of them were independent,
There were no relationship between
each other
 As new & strict regulations were
For
issued in 2016, it was necessary to Japan
change all tractor models for Korea

advanced countries within three

For
years Europe
USA
 We should develop more than
4 base models of tractors
simultaneously
 Innovation : GMS Concept
For
Thailand
China

Simple

3 Cylinder Engine 4 Cylinder Engine

Power Range kw
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 Advanced Technology Management N01-1

Example of MOT

GMS（Global Modular Strategy）Concept

 Modulization
 Standardization

Horizontal Modules
Country, Area
Vertical Modules
Power Range

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Example of MOT

Variety of Tractors had been launched since the end of 2016

YT2 YT3 YT4 YT5

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 Advanced Technology Management N01-1

Example of MOT

The Most Important Mindset in MOT

The conscience of Product Liability (PL) Regulation

If a customer is injured by a product that was developed using outdated
MOT is technology, the penalties and consequences can be severe. The PL
customer safety Regulation imposes strict liability on manufacturers for defective products,
and companies can be held liable for any injuries or damages caused by
their products.

Compensation for damages: If a customer is injured by a defective product,

the company may be liable to pay compensation for damages such as
Priority for decision

medical expenses, lost income, pain, and suffering.

Safety
Most Product recalls: The company may be required to issue a product recall to
Important withdraw the defective product from the market and notify consumers of the
potential risks associated with the product.
Quality : Performance
(Important for Customer) Fines and penalties: The company may face fines and penalties imposed by
regulatory authorities for violating safety standards and regulations. These
penalties can range from monetary fines to criminal charges and may result
Cost Delivery(T) in reputational damage and loss of consumer trust.
(Important for Company)
Therefore, it is essential for companies to ensure that their products meet
the latest safety standards and regulations to avoid potential penalties and
consequences associated with outdated technology and unsafe products in
PL Regulation.

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Example of MOT

Example 3 Development of Robot Agriculture Machines

2017/4- General Manager, Electronic Control Development Division, YHD

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 Advanced Technology Management N01-1

Example of MOT

Robot Tractor

In October of 2018
Robot tractor was launched.
This is first robot tractor in the world

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Example of MOT

Robot Rice Planter

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 Advanced Technology Management N01-1

Video Lecture : Technology Driven Innovation

This Video was presented by Mr. Robert Pearlstein from Qanopy for young engineers in YANMAR

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Video Lecutre

Why should we study MOT

 The mission of a company is continuously to provide
products that solve customer issues. Company
 In order to achieve this, companies need to continue to Technology
survive.
 In order to survive, companies need to continue to earn
appropriate profits.
 MOT (Management of Technology) is the collection of
knowledge, experiences and methods to do so.
 Competitive Price of Products
 Minimize the investments (Development, Production, etc.) Profit
 Minimize the expenses (Promotion, Production time, etc.)
 +++
Sell
 Big amount of Sales
 Competitive quality (Technology, Performance, Durability, etc.)
 Very attractive to customer
 +++
Customer
 MOT is the method to make innovation.
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 Advanced Technology Management N01-1

Video Lecture

Yanmar Innovators Seminar FY2021

 He holds an MBA and successfully completed the Executive

●Speaker:
Management Program at Stanford. He is the author of “Built
Mr. Robert Pearlstein For Global”, a step-by-step guide on taking advanced technology to
President and CEO of Qanopy Group the global market. He is a coveted speaker on innovation and
expansion - participating as an international keynote on topics
including artificial intelligence and advanced robotics.

 TITLE:“Technology Driven Innovation: Transforming Invention

into Innovation”
Emerging technologies and globalization bring both competitive
threats and incredible opportunities for innovation. But bridging R&D
to commercialization is often easy to describe, but very challenging
 Robert Pearlstein is President and CEO of Qanopy Group, a Silicon to do. Approximately 97% of all technology from R&D labs globally
Valley based innovation firm focusing on bringing deep technology to does not get to market to have a positive impact on the world.
market. Robert has more than 30 years of experience assisting Global This seminar will introduce Yanmar employees the process and tasks
2000 companies commercialize R&D and emerging technologies in the required to discover important market needs and build
areas of AI, robotics, augmented reality, advanced materials and compelling value propositions for current and future projects
more. and leverage Silicon Valley best practices, real-world case
studies and active learning.
 Prior to starting Qanopy, Robert served as Vice President, Global
Business Development and Innovation for SRI (Stanford Research
Institute) where he directed commercialization, new venture creation,
and technology transfer. More recently, as President of Qanopy Group,
Robert has worked with with Xerox PARC, Sony, Honda, on
technology driven innovation strategies and business incubation.

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 Advanced Technology Management N01-1

Homework

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Homework (N01)
 What is your research object at Ritsumeikan University.
 One page within 600 words

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 Advanced Technology Management N01-1

For BKC

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Homework (N01)
 A deadline of submission
 Due date 10 October 2025
 Mail address mor23020@[Link]
 Filename of report NS01_student-id_name.pdf
 Ex. NS01_123456_M-[Link]
 NS01 means homework of N01.
 Please do NOT enter “-” in Student-ID
NS01_6XXXXXXXXX-X_Name
Remove

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 Advanced Technology Management N01-1

Cancelation the class on the 5th of November

 Cancelation
 The 5th of November
I will attend the Executive Committee meeting.

 Mark-up Class
 The 1st of November, Saturday
Time 14:40-16:10
Room C507

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