Autumn 25, Assignment MBA-039
Course Title : Managerial Economics
Course Code : MBA - 039
Course Teacher : Dr. Umme Humayara Manni
Contact Number : 01710775377
E-Mail : manni@[Link]
Your task is to prepare an assignment and presentation on a product or a service already used in
Bangladesh. First you need to investigate the basic information about the product. As a business
student you must briefly explain your choice of product or service and its importance. You must
address the following questions:
• What microeconomic factors should be considered in your investigation?
- What kind of market structure does this product have?
- Why individuals are using this brand of the product?
- In what extent the product brand is different from its competitors?
- Are age, gender and digital platform influence purchasing behaviour?
You will need to prepare a questionnaire and survey on 40-50 individual. Then, compose a report
and present the information in a PowerPoint. A good presentation will have links from the
presentation to the primary resources to show as examples. Graphs, charts, spreadsheets, pictures
can be used in the presentation.
Students should upload their assignment to the given link.
MARKING SCHEME: ASSIGNMENT & PRESENTATION Total Marks: 15
1. Overall presentation and structure (5 marks)
Easily read. Contents are clearly stated with headings, titles etc.
2. Assignment Content (7 marks)
Relevance of content to the theme of discussion, illustrating and supporting points by proper
explanations and analysis.
4. Conclusions and recommendations (2 marks)
This is to evaluate the ability of students in making an analysis of the whole topic and
forwarding own understanding.
5. Bibliography/references/footnotes (1 marks)
To assess the student’s conformity in the requirement of using the APA 7 of referencing style.
Instructions
1. All assignments must be typed: Font: Times New Roman/Calibri, 12; Line Spacing: 1.5
2. The total page count must not be more than 12 pages excluding title page.
3. Submission and Presentation Date: 15-11-25 and 16-11-25
4. Submission Link: [Link]
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