CHAPTER ONE
1.1 Overview of the business
This feasibility report proposes the establishment of a hybrid (physical and
optionally online) cybercafé with the School of Basic Medical Sciences at the
University of Benin. The business is designed to provide essential digital
services to meet the needs of students, researchers, and academic needs of
students, researchers, and university staff. By offering convenient, reliable, and
affordable services such as printing, school fee payment, and online
registrations, the cyber café aims to close the wide service gap currently
plaguing the student environment.
1.2 Name of the Business
1.3 Business Location
Proposed Location: In front of the School of Basic Medical Sciences, next to
the security building, University of Benin.
This prime location is in the main hub of student movement in and out of the
school compound. It is situated at the front of the complex, directly beside the
security post — a spot that experiences constant student traffic throughout the
day. Students regularly pass through entering or exiting the school, making it
highly accessible and visible. Additionally, the location is within close
proximity to the two major lecture theatres in the school environment, allowing
for easy access between classes and digital service needs. Its strategic
placement ensures convenience, visibility, and relevance to the academic flow
of daily student life.
2.3 Business Idea and Opportunity
Despite a student population in the thousands, there are only two to three
cybercafés around the department, which are frequently overwhelmed. Long
queues, limited equipment, unstable power supply, and understaffing prevent
students from efficiently accessing basic services such as printing, Remita
payment, or online registration. This cybercafé addresses those challenges by
offering fast, well-staffed, tech-enabled services that reduce waiting time and
improve academic efficiency. It is also a lifeline for students without personal
laptops or printers.
2.4 Vision and Mission Statement
Vision: To become the most accessible and dependable cybercafé for academic
and digital services in the School of Basic Medical Sciences.
Mission: To provide reliable, student-focused cybercafé services that are
always available, affordable, and efficient — empowering academic progress
through technology.
2.5 Motivation and Backstory
This business was born out of a real need and a frustrating experience. During
an urgent attempt to print a document, the only nearby option — Starbucks
Cafe — was overcrowded and without power due to a lack of generator fuel.
The staff were overwhelmed with students handling large editing and project
work, and a simple print job could not be completed. Such experiences are
common. The few cybercafés around the department face severe understaffing,
unstable power supply, and poor equipment maintenance. With a consistent
demand from undergraduate to Ph.D. students, this business was envisioned to
create a smoother, faster, and more reliable alternative.
2.6 Business Objectives
Serve at least 50–100 students daily within the first year of operation. Achieve
full operational efficiency and break even within 6–8 months. Expand service
delivery to include online request handling or a second branch by year two.
Maintain consistent availability through power backup systems and adequate
staffing. Become the top-rated student service provider in the department by
customer satisfaction score.