Class X – Marketing (Employability Skills + Marketing & Sales)
Maximum Marks: 50 Time Allowed: 1.5 Hours
General Instructions:
1. All questions are compulsory.
2. Answer the questions according to the marks allotted.
3. Marks are indicated against each question.
4. Use of examples wherever required is encouraged.
SECTION – A (Objective Type: Fill-ups/MCQ/Assertion-Reason/True-False)
(15 Marks)
Q1. Fill in the blanks (1 × 4 = 4 marks)
a) ________ communication involves the use of body language, gestures, and facial expressions.
b) The process of maintaining a balance between personal and professional life is called ________.
c) In ICT, the full form of HTTP is ________.
d) In marketing mix, the four P’s are Product, Price, Place, and ________.
Q2. Multiple Choice Questions (1 × 4 = 4 marks)
a) Which of the following is NOT a barrier to communication?
i) Noise ii) Active listening iii) Lack of clarity iv) Emotional barriers
b) Which of the following is an example of self-management skill?
i) Networking ii) Time management iii) Conflict iv) Procrastination
c) Which step comes FIRST in the sales process?
i) Approach the customer ii) Closing the sale iii) Prospecting iv) Handling objections
d) Which of the following is a part of market process?
i) Customer needs identification ii) Employee training iii) Product wastage iv) Distribution
channel
Q3. Assertion–Reason Questions (1 × 3 = 3 marks)
a) Assertion (A): ICT tools help in faster communication and decision-making.
Reason (R): ICT reduces access to information.
Options: i) A is true, R is false ii) A is false, R is true iii) Both A and R are true, and R is the
correct explanation of A iv) Both A and R are true, but R is not the correct explanation of A
b) Assertion (A): Good communication improves customer satisfaction in marketing.
Reason (R): Communication helps in building trust and clarifying doubts.
c) Assertion (A): Closing is the final step in the sales process.
Reason (R): Closing ensures that the customer’s needs remain unfulfilled.
Q4. True/False (1 × 4 = 4 marks)
a) Feedback is an essential component of the communication process.
b) Stress management is not a part of self-management skills.
c) Price determination is not related to marketing mix.
d) Personal selling is a method of direct marketing.
SECTION – B (Short Answer Type) (15 Marks)
Q5. Explain any three characteristics of effective communication. (3 Marks)
Q6. Differentiate between Product Mix and Promotion Mix with examples. (3 Marks)
Q7. “Self-management skills are the key to professional success.” Justify this statement with
suitable points. (3 Marks)
Q8. Write short notes on: (Any two) (2 + 2 = 4 Marks)
a) Customer Prospecting
b) Role of ICT in Marketing
c) Closing a Sale
Q9. Explain briefly the steps involved in the market process. (2 Marks)
SECTION – C (Long Answer Type) (20 Marks)
Q10. (5 Marks) Explain the importance of marketing mix in modern business. Give suitable
examples from Indian market.
Q11. (5 Marks) Discuss the sales process in detail with examples. How does it help in building
long-term customer relationships?
Q12. (5 Marks) (Attempt ANY ONE)
a) Describe the role of ICT in business communication and marketing. Give at least 4 advantages
with examples.
OR
b) Explain the importance of self-management skills in entrepreneurship.
Q13. (5 Marks) (Attempt ANY ONE)
a) Discuss in detail the steps of effective communication process with a neat diagram.
OR
b) “Marketing is not only selling but creating value for customers.” Elaborate this statement with
suitable case examples.