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1 INTRODUCTION
In the current automotive sector, two-wheelers account for about 75 percent of the market,
while passenger automobiles hold a 16 percent share. Three-wheelers and commercial
vehicles make up around 9 percent of the market. With a total revenue of about USD 35
billion, the sector employs over 13 million people directly and indirectly. Since Bajaj Auto
began importing and marketing Vespa scooters in India in 1948, the two-wheeler sector in
India has advanced significantly.
Since then, consumers' tastes have shifted away from metal-bodied geared scooters and
mopeds and toward motorcycles and gearless scooters with better technology, fuel efficiency,
and visual appeal. The survival of the motor vehicle manufacturing business depends heavily
on its customers.
Royal Enfield is a historic motorcycle brand known for its classic design, ruggedness, and
iconic presence on the road. Founded in 1901, Royal Enfield is one of the oldest motorcycle
manufacturers still in operation today. The company originally started in the UK, but now
operates out of India under the umbrella of Eicher Motors. The bikes are famous for their
distinctive, vintage look, often featuring large, bulbous tanks, round headlights, and old-
school speedometers. Royal Enfield motorcycles are designed to offer a combination of
performance and comfort, often making them popular for long-distance rides and touring.
Models like the Bullet, Classic, and Himalayan have become synonymous with adventure,
with the Himalayan particularly designed for off-road enthusiasts and travelers.
Royal Enfield has carved out a loyal following due to its reliability, robust build, and
timeless appeal, combining retro aesthetics with modern engineering for a unique riding
experience. Whether you're cruising through the city or tackling rugged terrains, Royal
Enfield bikes offer a sense of freedom and adventure that's hard to match.
This study on customer satisfaction is being associated with one of the leading two wheeler
company the Royal Enfield. The problem it is facing in the present market scenario. This
project evaluates the various factors that keep the customer satisfied. It also evaluates the
various factors that influence a customer to buy the bullet. While selecting a bullet various
aspects that have to be given a thought with respect to Brand image, Color, Fuel-efficiency,
Technology used, etc.