MARKETING STRATEGY FOR PAIN KILLERS IN
PAKISTAN
Goal: Rs. 150,000 profit in 4 months online sales
1. Panadol
2. Naproxen
1. Business Objective
Goal: Earn Rs. 150,000 profit in 4 months by selling painkiller bundles
(Panadol + Naproxen).
Business Type: B2C (selling to general public via pharmacies & online)
2. Product Details & Pricing
Product Market Cost (per strip) Selling Price (per strip) Profit per strip
Panadol (10 tabs) Rs. 20 Rs. 35 Rs. 15
Naproxen (10 tabs) Rs. 30 Rs. 65 Rs. 35
We’ll bundle 1 strip Panadol + 1 strip Naproxen into 1 pain-relief combo pack.
3. Bundle Price & Profit Calculation
Bundle Components Total Cost Selling Price Profit per Bundle
Panadol (Rs. 20) + Naproxen (Rs. 30) Rs. 50 Rs. 100 Rs. 50
We earn Rs. 50 profit from each sale.
4. Sales Needed to Reach Profit Goal
To earn Rs. 150,000:
150,000 ÷ 50 = 3,000 bundles
You need to sell 3,000 bundles in 4 months =
750 bundles per month
25 bundles per day
5. Stock Planning
Item Quantity Needed (for 3,000 bundles)
Panadol 3,000 strips
Naproxen 3,000 strips
Total investment in stock:
3,000 bundles × Rs. 50 cost = Rs. 150,000 initial investment
6. Target Audience (Pakistan)
Group Why Target?
Office Workers Common headaches, back pain
Students Stress, tension during exams
Housewives Period cramps, fever, flu
Older Adults Muscle pain, inflammation
7. Marketing Strategy (Simple + Local)
Main Message:
“Har dard ka hal — 1 bundle, 2 solutions.”
Promotion Tactics:
Bundle Discount: Save Rs. 10 if you buy 2 packs
Local Pharmacies: Display bundle on counters
WhatsApp Group Offers: Family & neighborhood groups
Instagram & Facebook Reels: 15-second videos “For fast & lasting relief”
Doctor’s Recommendation Reels: Real MBBS doctors talking briefly
8. Budget Plan (Total: Rs. 50,000)
Channel Budget (PKR)
Social Media Ads Rs. 20,000
Content Creation Rs. 5,000
Influencer Shout-outs Rs. 10,000
Pharmacy Standees Rs. 5,000
WhatsApp SMS Packages Rs. 5,000
Reserve / Backup Rs. 5,000
9. Simple Monthly Target Breakdown
Month Bundles Sold Profit Earned
Month 1 600 Rs. 30,000
Month 2 700 Rs. 35,000
Month 3 850 Rs. 42,500
Month 4 850 Rs. 42,500
Total 3,000 Rs. 150,000
10. Tracking & KPIs
KPI Tool / How to Track
Daily sales Excel sheet or Shopify app
Pharmacy stock movement Manual sheet from sellers
Ad reach & clicks Meta Ads Manager
WhatsApp conversion Broadcast delivery reports
Final Summary
Bundle Cost: Rs. 50
Selling Price: Rs. 100
Profit per Sale: Rs. 50
Sales Target: 3,000 bundles in 4 months
Goal: Rs. 150,000 profit
Simple idea. Strong execution. Maximum ROI with minimal risk.