Elements of perception
1)Selection of Stimuli
Stimuli in cb matlab ad
And in Phycology it's any one of the 5 sense getting effected
Selection of ad
- Relevance
pre existing motive(need) of our own
- past experience of our own or expectations
- physcographics and self concept (wdyt of ur own self, value u give to your own self )
2)Organisation
How will u organise it in Your Brain
(How imp that ad was or relevant to u and u try to remember it)
So from 39 sec to short-term memory
Do
Retrieval(diff between) (short and long-term)
Repetition of information
Subniminal ads are more powerful (ad) when they're unconscious
Influencers or serogate ads
3)Interpretation
Depends from person to person
Past experience plays a role
- distorting influences
Things which change ur perception
People, events or experiences
They influence
- physical appearances
Design colors packaging etc
- stereotypes
- 1st impression
- jumping to conclusions (stereotypes)
- halo effect (good- horn effect -bad)
U take one good thing or bad thing and judge or treat every other possibility as good or bad
Selective attention
Based in preconceived notion
(In egoistic people)
I'll see or listen to what i want to
Rigid ppl
Social class
Vertical segmentation of society - based on resources of a family has
(Finance and knowledge)
Lower middle upper
Elite class(is a part)but we don't mention
Social group
What is grp
Then what is social group
2 types of (ref) grp
Primary (we meet daily)and secondary (we don't meet daily)
But both influence
(Family comes here)
Under secondary
opinion leader : some expertise and make them highly credible Family
Age (lifecycle)
occupation (finance imp or Quality imp)
income (pricing point)
Lifestyle (Phycology)
Beliefs and attitude
We believe in (B and A) of a society or restrictions
Like nonveg eg
Or livin
Learning
Psychological rules of learning
Write theorist name too
1) classical
an unconscious learning process, first observed by Ivan Pavlov , where a neutral stimulus becomes
associated with a naturally occurring stimulus, eventually triggering the same automatic, unlearned
response - Google
Conditioned stimulus (food) and unconditioned stimulus(bell)
Association dure to repetition
Cb example
(Offers make u buy stuff even u don't want it or even notifications make u do smtg)
Creating sense of urgency creating value FOMO- leads to impulsive buying
2) Operant
theory of learning, developed by B.F. Skinner, where voluntary behaviors are modified by their
consequences, specifically through reinforcement (which increases a behavior) and punishment
(which decreases it)
(Rewards or punishment) Example-
Loyalty cards, coins, rewards, extra cash
Punishment - Fomo (penalities)
3) Observational learning
a learning process where individuals acquire new behaviors, skills, and attitudes by watching others
(models) and imitating them.
(Imitating your idols or people)
-cult culture, vegan, fitness, trends
-brand ambassador
4) cognitive learning
the learning that takes place when two stimuli are repeatedly paired, resulting in a learned
association and an expectation of the second stimulus's presence, even when it's absent
(Memory/experience)
(Recall)
(Trial and error)
Example
research, pr, pre trials, research, free trials
Comparison