Be with that, but wouldn't it be more effective if you could take bits and pieces in here, a part of

you, you productize it, put it into an online course, and now you're using that online course to
generate leads, to build that pipeline. Now, that could be a low-ticket pay course, or it could be a
free course. So now when you're running ads on social media, you're not just running ads and say,
hey, buy my high-ticket services. Well, there's no trust. You're not building the list yet. You are using
your online course to build the list. Write this down. To build the list. And now... I won't go into the
whole marketing, like the angle. If you want to learn this, by the way, scale, write this down. I do a
three day virtual event called the Smart Challenge. The Smart Challenge. This is where I go in depth
and teach you everything about scale, how to scale your business and all the marketing things that
we do. But for now, understand if you have an online course, let's say selling the course for $97, if
you could run ads and do marketing and drive traffic to be able to get leads or pay leads for a break
even or even at a slight profit, what he means is now you get the customer. You sell the course for
97 bucks, you spend 97 bucks to get the customer for an online course. Now you break even, you
with me? You break even. But now you have a customer that you can sell other things to. Now your
high ticket services and everything you do, now that's all gravy. This allows you to scale fast versus
selling that just your thing. Now you're building the pipeline. You're using your online course to build
a list. Does that make sense? And it doesn't matter what you sell. Let's say if you run a digital
marketing agency, You're doing SEO for people, search engine optimization. You charge clients 5,000
a month. Well, not everybody's ready to write your check for 5,000 a month. True, right? But if you
have an online course that you sell for $197, $297 on how to get organic traffic to your website, how
to rank on Google. Let's say you have a course on that for $200, $300, $297. You're running traffic to
it. You're running traffic to it. Within your online course, you say, hey, this is my system. This is what
we do with clients. This is how we help clients. Within Kajabi, you could have a booking link. Write
this down, a booking link. If you want more, or if you want me to do it for you, book a time with me.
Book a time with my team. Now you are self-liquidating, right? You self-liquidate those leads,
meaning you are breaking even, you're getting customers at no cost. At no cost. Is that valuable?
That's how we scale. That's how we've sold hundreds of millions of dollars. This is exactly how we do
it. And I teach you in my three day. Number two, use online courses to build trust. Within my
courses, within your courses, you could interview your successful clients and students, and then you
can put those interviews, case studies, testimonials within your course. Let's go back to the real
estate agent example. If I have a course on how to get maximum dollars for your house, when you
sell your house, let's say it's a seven module course. Could I interview a dozen of my clients, five to
10 minute interviews and insert all those throughout the course, yes or no? Yeah. So then not only
I'm educating them, I'm building trust as they watch those video testimonials. And within the
description, write this down, within the description of the online course in Kajabi, you can have a call
to action, a CTA, to book a time with you if they want more. So now, not only you have an educated
client, you have a client right now that is pre-interested and pre-qualified. Now, when they pick up
the phone, when they contact you, they are sold because your courses have done all the heavy
lifting. You don't need to get on the phone and convince them why you're good. They know you're
good. They've watched the videos. Can you see how this works? Put your hand, right? So you could
use online courses to build trust. Even you don't, you never sell the course. Again, you can use a paid
course. You can use a free course. You can have all these things all done within your Kajabi members
area. You can set it up so easily. Look at this. I've got the content. I've got a testimonial from Brian
Tracy. I've got my content. I've got another success case studies video. I've got another piece of
content and then another success story. You just sprinkle all that in there. Make that part of the
content. Cool? Put cool in the chat, right? You use your online courses to build trust. Instead of
hitting your prospects on the face and, hey, look at these testimonials. You don't need to do that.
You make that part of the content. It doesn't feel like you're hitting them with, no, just look at, it's
case study. By the way, call them case studies. Case study. Okay. They click on it. And they click on it.
And they click on it. Number three, you could use online course to onboard. How many of you are
selling any kind of high ticket services? Put up your hand, right? If you're selling high ticket services,
you know how when you sign up a new client, how many of you do any kind of onboarding? Kind of
the first call, right? How to get started, how to jumpstart, right? What if you could take that and just
put it as an online course? So you're enrolling people, you're enrolling people, you're enrolling
people. Instead of you doing it or your team does it, now you just put that on an online course. Look,
this is my Dragon 100 group, right? It's my highest level advisory group. You need to be doing six to
seven to eight figure to qualify. I have an onboarding video. When we have a new member coming
in, boom, they watch. By the way, thumbnail, copy this. Watch this first. Watch this first. That's my
onboarding video. And it's perfect every single time because it's prerecorded. And below that, you
see I have all this standard operating procedures, our guidelines. So any new member comes in, they
go through the exact same process. Here's how you get the most out of the group. Here's the policy.
Here's how you get access to content. Everything that you need to know. It's done. I don't need to
explain it. I don't need to have my concierge explain it every single time. Does that make sense?
Would this save you time? Yes or no? Yeah. Would your clients get better results? Yeah. Again, if I
am a real estate agent, the minute I sign the listing, The minute I have done that and I got the listing,
that's also when my client has the most questions. Wouldn't you agree? Also, that's also the
moment they are like a little bit uncomfortable. Now they're like, okay, you're going to sell my
house. What's going to happen? And what can I expect? And when would you do an open house?
And should I be at a home? Should I not be at home? Like, I have a lot of questions because how
many of you would agree selling a home is a big, major thing for people, right? A lot of uncertainties.
What if I put all that in the onboarding video? The minute I sign, I give them access to, here's my
onboarding for any new listing clients I got. Let them go through that. Here's what to expect. Here's
what's going to happen. Here's how to get your house ready. Here's when I'm going to send the
videographer or photographer into your home to take those pictures. Here's my marketing plan.
Now your client is at ease. They're like, shit, you know what you're doing. Since you're going to be
selling homes for a long time, and it's the same process anyway, why would you not automate it?
Think about how much time that would save you. Your consultant, think about how much time that
would save you. It doesn't matter what you do. A ton of time. And you do the work once. You do the
work once. You can also use your online course to ascend. Write this down. Use your online course
to ascend. On Dan Lok Shop, we have a program called Dragon Ready Collection. And you see on the
homepage. What is Dragon Ready Collection? It is for my mentees who want to become a dragon.
Dragon 100. They are not ready. The revenue may not, they may not meet the revenue criteria yet,
but they have a desire. So now I have an online course, which basically includes everything that I
have, right? My 40 years of experience in 40 plus programs called Dragon Ready. So that there's a
place for them to get the support, the access, the community. We have a Dragon Ready group in
Telegram. for them to grow, to grow into a dragon. Does that make sense? Right? So you could use
that as a tool to ascend. Instead of, no, you're not qualified. You know what? Let's come up with a
plan. Here are all the resources. Let's get you ready. Maybe it would take you six months. Maybe it
would take you three months. Maybe it would take you one year. That's okay. Like we're here to
support you. So let's do that. So you can use your online course to ascend, especially if you have like
higher ticket program. Does that make sense? Right? Is it a win for you? Yes or no? Is it a win for
your client? Yeah. It's a win for you, it's a win for your client. Number five, you could use online
courses to train your team. How many of you have employees? For those of you who have
employees or team members, how do you train them? Do you train them yourself every single time?
Why not use online courses to train them? So for any new hire that we do within TeamDialog, I have
a 30-day immersion system. that walks them through our core values, our mission statement, our
vision, how we do things, technical, like email, setup, admin, everything that we do. It's a 30-day
immersion. Doesn't matter they're applying for a junior position, a senior position, doesn't matter,
same. So deaf, yes, Kajabi. So I have an online section, right? Because with Kajabi, you can set up
different sites that you want. So I have one just for internal TDL, team dialogue member. So you
could use online courses to train your team. Like, then when you do the training, the online course
has done 90% of it. You do the 10% variable. Again, how much time that would save you? Forget
how much money you can make from online courses, just these things alone. Think about the time
saving benefit. Should you create online courses, yes or no? What about even your virtual assistant?
For those of you who have never hired anybody, the first person you will probably hire is a virtual
assistant. If you're gonna train that virtual assistant, that virtual assistant is not gonna be the only,
not gonna be the last virtual assistant you will ever hire. Why don't you document, record the
process, create the tutorials in the future in case this person doesn't work or you hire new people,
you can now have a system. That's called working smart. That's why it's called a smart challenge, not
a dumb challenge. That's working smart. Can you see yourself doing this? And you can do this for
every aspect of your business. Every aspect of your business. And also, it gives any new team
member that you have a lot of comfort. Because let's face it, you are busy. True? You may not have
time to onboard them and train them and do all that. Instead, hey, first day, watch this. Do this.
Follow this. like same, and you would be able to see if they've done it, right? In Kajabi, you would see
exactly how much they've gone through. Would that be useful, right? Instead of, I don't know if
they've gone, you can see in the dashboard, hey, they've gone through the course. They've gone
through 50% of it. They've gone through 0% of it. You could tell. By the way, let me take a step back.
If you're using online courses to generate leads, to ascend, to build trust. So here's the question.
Let's say you've got 500 people in your Kajabi. You've got 500 buyers, course buyers. And you want
to drum up some business and you want to pick up the phone and you want to call some of them
and build relationships. Out of the 500, here's the question, not a trick question, here's the question.
Out of those 500, who should call first? Should you call the ones who have not even logged in and
consume any percentage of your content, or should you pick up the phone and contact the ones
who've consumed at least 80% of your content? Which ones? Tell me. Yeah, the ones, yeah, the 80%
of your content. Those are hot prospects, because they've consumed your content. Those are the
ones you pick up. And they will be warm. How do you know they're warm? Because within your
Kajabi dashboard, you will see they've consumed 80% of your content. They're telling you they're
interested in what you have to say. You've got a sales team. You're going to ramp up your revenue.
Those are the people they call. Just look. Just look, they are most likely to buy or to ascend or to buy
the next thing that you've got. Has nothing to do with luck. This is data driven decision, write this
down. Marketing is about making data driven decision. It's not luck, it's not luck. Number six, you
could also use online courses for FAQ, frequently asked questions. How many of you get the same
questions again and again, like in your business? Right? It's the same 10, 20, 30, 50 questions again
and again and again. Well, then why not create an online course that answers all that? So in this
case, within Dragon 100, we call the Dragon Vault, the members area, we have a section called
Dragon On Demand. What it is, is I take all the questions, all the Dragons ask me about every aspect
of a business, marketing, sales, social media, right? And we have a short video of me answering the
question. Because it's the same question again and again and again and again. So now when I have
new members coming in, I don't need to answer that again. Either the dragons, we refer them to
say, hey, see if we'll answer that in here. Or the concierge would tell them, here's the answer. It
frees up my time. And here's what's very interesting. Let's say they ask a question that I don't have
an answers in Dragon on Demand, then I create a video. So from now on, that question is taken care
of. I do not answer it just like this. I say, great, great question. Let me make a video. Let me answer
that. I'll put that in the Dragon Vault. That's how you create scalability versus you do it manually all
the time. I don't want to do it manually all the time. And as I think about it, think about what you do,
as time goes on, would that library be less valuable or more valuable? Put in the chat. Would the
library be less valuable or more valuable? It would be more valuable. And why is it valuable?
Because those questions are based on what they want to know. Those are the questions everybody
else has. And now they can have answers on demand. That's why it's called Dragon On Demand. It
could be 2 a.m. in the morning. I have a question about this. Go there, boom, right there. It's on-
demand coaching that doesn't take my time because if they would have asked me personally, I
would have said the same thing. I would have answered exactly the same way. It would have been
exactly the same answer. And now I'm building this library of questions. You can do this again for
different aspects of your business. Is that powerful? Yes or no? Put up your hand, right? For FAQ,
you can use online courses for that. You could also use online courses for bonuses. Here's an
example. Here's something that we have on the Denlock shop. It's called the More Sales Cards. Put
in a chat, what's it called? More Sales Cards. Now, within this deck of cards, unlike your poker cards,
which cost you money and gambling is not good, these are cards that actually make you money,
right? There are 52 cards within there. And each card, on one side, it has a common objection that...
any business owners would get, right? It costs us too much. I need to talk to my spouse. I need to
think about it. Can you send me a proposal? On one side has the objection. On the other side, it has
the exact language and scripts that you could use to handle that objection, right? So this deck of
cards. Now, because it's custom made, it costs quite a bit to produce. And these are very high
quality. You can tell, very high quality cards. So I thought, hey, now, most poker cards, how much are
they? Put it in chat, how much are they? How much are they, average deck of cards? Yeah, five
bucks, two bucks, and 10 bucks. I look at what I've created. And these are not just 52 cards. These
are 52 proven ways that we have used over the years to handle objections. And I look at this and
say, how valuable is this? How valuable is this? So I don't wanna sell it for 10 bucks. I don't wanna
sell it for 20 bucks. I don't wanna sell it for 50 bucks. I said, I'm gonna price it at $297. And we sold a
lot of them, $297 for a deck of cards. So I thought, okay, that's good. And I think people would invest
in it. However, I also have an objection, but I don't know, $297, that's a lot. Well, to some people it's
a lot, to some it's not, but people do think about 297 bucks is a lot. What can I do to create more
perceived value? How do I deliver value beyond a deck of cards? It's nice, but how do I do it? So I use
online courses for bonus. So when you order this set of cards, you don't just get the 52 cards, you
also get 52 videos within Kajabi that goes along with each card that I personally demonstrate how
you would handle that objection. Not only I demonstrate, I teach you the tonality and I would do it
for each card. So not only 52 cards, but 52 training videos that walks you through precisely what to
say, how to say it, and the tonality. So what have I done there? I've used online course to add more
value to this deck of cards. Do you see how by just adding that the value of this suddenly is much
higher? You see that, yes or no? And it costs me nothing. Nothing. Except the time that I need to put
in in the beginning to do it. Now, how many years I can sell this deck of cards? I could sell this even
after I'm gone. Do you understand? 10, 20, 30, 40, 50 years, right? That's an asset. So could you
think about how you can use online courses for bonuses? How can you bundle that in? How could
you bundle that in? How can you enhance the experience for your clients? Just by adding that. Just
by adding that. Same with my advanced world triangle. You go to Denlock Shop, you see this. You
don't just, you get the triangle, but also comes with an, take a guess, what? Take a guess, what does
it come with? An online course that walks you through every single aspect of the advanced wealth
triangle. So suddenly you don't just get this little triangle in the mail. This is nice. You put it in front
of you. You put it on your desk. I said, we minored. That's nice. But now the online course gives it
context. Why this is important. increases the perceived value. That's how you do it. That's how you
do it. Does it give you different ideas now how you could use online courses? Not just selling it. You
can do it in so, there's so many ways you can do this. And I do them all. I show you, I do them all. So
don't think about, oh, I just, I want a great course to sell. No, I don't have to sell. I can use it to train
my team. I can use it to ascend. I can use it to generate leads. I can use it to build trust. I can use it as
an add-on, right? I can use it as a pre-sell. I can use this as an after-sell. All these different ways you
can use it. Again, you only do the work once. You only do the work once. And these are some things
that I teach. So write this down, [Link]. If you want to do more with me, you
want to go deeper, that's my signature event. It's the most affordable event that we do.
[Link]. We have one that is coming up very, very soon. Very, very, very soon.
So if you enjoyed the way that I teach and how many have gone through the smart challenge? Quite
a few. I think most of my team has gone through it. If you have gone through the smart challenge,
put in the chat, how was it? How was it? Amazing, game changer, brilliant, fantastic. So the smart
challenge used to be five days. And now I have compressed the five days into three days, looking at
every single smart challenge, every single of the virtual event that I've done, right? I filter out
anything that I don't believe is necessary, right? And I've add on about 40 to 50% of what I think is
necessary, right? And we advise it. And now I've came up with a new three day structure. It's gonna
blow your mind. It's going to blow your mind. Day one, we're going to talk about how to scale, how
to scale your business. Day two, we're going to talk about how to systemize your business. Some of
these things I'm teaching you is how to systemize your business. And day number three, we're going
to talk about how to sustain your business, how to sustain that growth. So scale, systemize, and
sustain. Day one, day two, and day three. And it's not taught by some other people. It's me teaching
you three full days.