ANALYSIS OF THE DATA COLLECTED
This chapter presents the analysis and interpretation of data collected. The
primary data required has been collected using a questionnaire made for this
purpose. The data so collected have been analysed using percentage analysis.
Table 3.1
Age-wise Distribution of the Respondents
Age [Link] Respondents Percentage
20-30 23 46
30-40 2 4
40-50 21 42
50 years and above 4 8
Total 50 100
Age-wise respondents
8%
46%
42%
4%
20-30 30-40 40-50 50 and above
Figure 3.1
The Table 3.1 show that most of the respondents (46%) are in the age
between 20-30 and 4% of respondents are in the age between 30-40. 42%
of the respondents are in age between 40-50 and 8% of respondents are in the age.
50 and above.
Table 3.2
Gender-wise Distribution of Respondents
Gender [Link] Respondents Percentage
Male 24 48
Female 26 52
Total 50 100
Gender-wise respondents
48%
52%
Male Female
Figure 3.2
The Table 3.2 show that 48% of the respondents are Male and balance 52% of
the respondents are Female.
Table 3.3
Educational Qualification of Respondents
Education [Link] respondents Percentage
Upto +2 25 50
Under Graduate 15 30
Post Graduate 4 8
Professional 6 12
Total 50 100
Education Qualification of Respondents
12%
8%
50%
30%
Upto +2 Under Graduate Post Graduate Professional
Figure 3.3
The Table 3.3 show that most of the respondents (50%) are Upto +2
and 30% of respondents are Under Graduates. 12% of the respondents are
Professionals and 8% of respondents are Post Graduates.
Table 3.4
Your role in the enterprise
Role [Link] Respondents Percentage
Owner 11 22
Manager 3 6
Employee 36 72
Total 50 100
Role in the enterprise
22%
6%
72%
Owner Manager Employee
Figure 3.4
The Table 3.4 show that most of the respondents (72%) are employee. 22% of the
respondents are owner and 6% of the respondents are manager.
Table 3.5
Type of enterprise you operate
Type [Link] Respondents Percentage
Retail 29 58
Service-Based 18 36
Manufacturing 3 6
Total 50 100
Type of enterprise
6%
36%
58%
Retail Service-Based Manufacturing
Figure 3.5
The Table 3.5 show that most of the respondents (58%) are retail enterprise. 36% of
the respondents are service-based enterprise and 6% of the respondents are
manufacturing enterprise
Table 3.6
Your annual revenue
Revenue [Link] Respondents Percentage
Less than ₹10 lakhs 44 88
₹10-50 lakhs 6 12
More than ₹50 lakhs 0 0
Total 50 100
Annual revenue
12%
88%
Less than ₹10 lakhs ₹10-50 lakhs More than ₹50 lakhs
Figure 3.6
The Table 3.6 show that most of the respondents (88%) are in the category less than
₹10 lakhs. 12% of the respondents are in the category ₹10-50 lakhs and no
respondents in the category more than ₹50 lakhs.
Table 3.7
Does your enterprise accept digital payments
Chances [Link] Respondents Percentage
Yes 46 92
No 4 8
Total 50 100
Does your enterprise accept digital payments
8%
92%
Yes No
Figure 3.7
The Table 3.7 show that most of the respondents (92%) accepted digital payments
and 8% of the respondents doesn’t accepted digital payments.
Table 3.8
Your favourite digital payment app
App [Link] Respondents Percentage
Google Pay 45 90
PhonePe 2 4
Paytm 2 4
Others 1 2
Total 50 100
Favourite digital payment app
2%
4%4%
90%
Google Pay PhonePe Paytm Others
Figure 3.8
The Table 3.8 show that most of the respondents (90%) use Google Pay. 4% of the
respondents use PhonePe. 4% of the respondents use Paytm and 2% of the
respondents use Others.
Table 3.9
Which benefits of using digital payment systems do you find most appealing
Benefits [Link] Respondents Percentage
Convenience 17 34
Speed 13 26
Better record-keeping 11 22
Safety 8 16
Access to discounts/offers 1 2
Total 50 100
Benefits of using digital payment system
2%
16%
34%
22%
26%
Convenience Speed Better record-keeping
Safety Access to discounts/offers
Figure 3.9
The Table 3.9 show that most of the respondents (34%) use digital payment for
Convenience. 26% of the respondents uses for Speed. 22% of the respondents for
Better record-keeping. 16% of the respondents uses for Safety and 2% for Access to
discounts/offers.
Table 3.10
How long have you been accepting digital payments
Acceptance [Link] Respondents Percentage
Less than 6 months 8 16
6 months-1 year 10 20
More than 1 year 32 64
Total 50 100
How long have you been accepting digital payments
16%
20%
64%
Less than 6 months 6 months-1 year More than 1 year
Figure 3.10
The Table 3.10 show that most of the respondents (64%) accepted digital payments
from more than 1 year. 20% of the respondents accepted from 6 months - 1 year and
16% of the respondents from less than 6 months.
Table 3.11
How often do you use digital payment systems
Use [Link] Respondents Percentage
Daily 34 68
Weekly 12 24
Monthly 2 4
Never 2 4
Total 50 100
How often d you use digital payment systems
4% 4%
24%
68%
Daily Weekly Monthly Never
Figure 3.11
The Table 3.11 show that most of the respondents (68%) use digital payment daily.
24% of the respondents use weekly. 6% of the respondents use monthly and 4% of
the respondents never use.
Table 3.12
Which digital payment method is known for its ease of use in your opinion
Method No. of Respondents Percentage
Mobile Wallet 4 8
UPI 34 68
Online Banking 10 20
Credit/Debit Card 2 4
Total 50 100
Which digital payment method is known for its ease of use
4% 8%
20%
68%
Mobile Wallet UPI Online Banking Credit/Debit Card
Figure 3.12
The Table 3.12 show that most of the respondents (68%) are UPI. 20% of the
respondents are Online Banking. 8% of the respondents are Mobile Wallet and 4%
of the respondents are Credit/Debit Card.
Table 3.13
What is the primary purpose of a digital wallet
Purpose [Link] Respondents Percentage
To store physical cash 9 18
To make online transactions 36 72
To track expenses 2 4
To invest in stocks 3 6
Total 50 100
Primary purpose of a digital wallet
6%
4%
18%
72%
To store physical cash To make online transactions
To track expenses To invest in stocks
Figure 3.13
The Table 3.13 show that most of the respondents (72%) use digital wallet for make
online transactions. 18% of the respondents for store physical cash. 6% of the
respondents for invest in stocks and 4% of the respondents for track expenses.
Table 3.14
Do you find digital payment systems more convenient than cash transactions
Scale [Link] Respondents Percentage
Yes 43 86
No 4 8
Not sure 3 6
Total 50 100
Digital payment systems more convenient than cash
transactions
6%
8%
86%
Yes No Not sure
Figure 3.14
The Table 3.14 show that most of the respondents (86%) are said YES. 8% of the
respondents are said NO and 6% of the respondents are said NOT SURE.
Table 3.15
How do you think digital payment systems have impacted the economy in
Pathanamthitta
Impact [Link] Respondents Percentage
Positive Impact 45 90
Negative Impact 1 2
No Impact 3 6
Undecided 1 2
Total 50 100
Digital payment systems have impacted the economy in
Pathanamthitta
2% 6% 2%
90%
Positive Impact Negative Impact No Impact Undecided
Figure 3.15
The Table 3.15 show that most of the respondents (90%) opinion was positive
impact. 6% of the respondents opinion was no impact. 2% of the respondents both
with negative impact and undecided.
Table 3.16
Have digital payments enabled you to reach new customers
Scale [Link] Respondents Percentage
Yes 41 82
No 9 18
Total 50 100
Digital Payment enabled you to reach new customers
18%
82%
Yes No
Figure 3.16
The Table 3.16 show that most of the respondents (82%) have said Yes and 18% of
the respondents have said No.
Table 3.17
Have you noticed any increase in sales since adopting digital payments
Chances [Link] Respondents Percentage
Yes 43 86
No 7 14
Total 50 100
Any increase in sales since adopting digital payments
14%
86%
Yes No
Figure 3.17
The Table 3.17 show that most of the respondents (86%) are said that there is an
increase in sales and 14% of the respondents said No.
Table 3.18
How has digital payment impacted your enterprise’s cash flow management
Impact [Link] Respondents Percentage
Improved 42 84
No impact 6 12
Worsened 2 4
Total 50 100
How has digital payment impacted your enterprise’s cash
flow management
4%
12%
84%
Improved No impact Worsened
Figure 3.18
The Table 3.18 show that most of the respondents (84%) have said improved. 12% of
the respondents have said No impact and 4% of the respondents have said
worsened.
Table 3.19
How has digital payment impacted your enterprise’s operational efficiency
Impact [Link] Respondents Percentage
Improved 40 80
No impact 9 18
Worsened 1 2
Total 50 100
Digital payment impacted your enterprise’s operational ef-
ficiency
2%
18%
80%
Improved No impact Worsened
Figure 3.19
The Table 3.19 show that most of the respondents (80%) have said improved
operational efficiency. 18% of the respondents have said no impact on efficiency and
2% of the respondents have said worsened.
Table 3.20
Have you noticed any changes in your spending habits since using digital payments
Changes [Link] Respondents Percentage
Yes, I spend more 27 54
Yes, I spend less 12 24
No, my spending habits have 10 20
notchanged
Undecided 1 2
Total 50 100
Any changes in your spending habits since using digital
payments
2%
20%
54%
24%
Yes, I spend more Yes, I spend less
No, my spending habits have notchanged Undecided
Figure 3.20
The Table 3.20 show that most of the respondents (54%) have changed their
spending habit they spend more. 24% of the respondents have changed, they spend
less. 20% of the respondents doesn’t changed and 2% of the respondents have
undecided.
Table 3.21
Have you ever faced any issues while making a digital payment (e.g., transaction
failure, incorrect charges)
Problems [Link] Respondents Percentage
Yes 35 70
No 11 22
Not sure 4 8
Total 50 100
Ever faced any issues while making a digital payment
8%
22%
70%
Yes No Not sure
Figure 3.21
The Table 3.21 show that most of the respondents (70%) have faced issues. 22% of
the respondents doesn’t faced issues and 8% of the respondents have not sure.
Table 3.22
What are the main challenges of using digital payments for your enterprise (Select
all that apply)
Challenges [Link] Respondents Percentage
Technical issues 30 41.1
Security concerns 12 16.4
High transaction fees 8 11
Cybercrime 6 8.2
Lack of awareness 16 22
Others 1 1.3
Total 73 100
Main challenges of using digital payments for your en-
terprise
1.3%
22%
41.1%
8.2%
11%
16.4%
Technical issues Security concerns High transaction fees
Cybercrime Lack of awareness Others
Figure 3.22
The Table 3.22 show that most of the respondents (41.1%) have technical issues.
22% of the respondents have lack of awareness and 16.4% of the respondents have
security concerns. 11% of the respondents have the issue of high transaction fees.
8.2% of the respondents have the problem of cybercrime and 1.3% have others.
Table 3.23
Are you concerned about the security of digital payment systems
Scale [Link] Respondents Percentage
Yes 42 84
No 8 16
Total 50 100
Concerned about the security of digital payment systems
16%
84%
Yes No
Figure 3.23
The Table 3.23 show that most of the respondents (84%) are concerned about
security and 16% of the respondents doesn’t concerned.
Table 3.24
Do you trust digital payment systems to keep your financial information secure
Scale [Link] Respondents Percentage
Yes 35 70
No 4 8
Not sure 11 22
Total 50 100
Do you trust digital payment systems to keep your financial
information secure
22%
8%
70%
Yes No Not sure
Figure 3.24
The Table 3.24 show that most of the respondents (70%) have trusted digital
payment systems. 22% of the respondents have not sure and 8% of the respondents
doesn’t trusted.
Table 3.25
What features do you look for when choosing a digital payment platform in India
Features [Link] Respondents Percentage
Ease of use 27 54
Transaction limits 6 12
Customer support 5 10
Security features 12 24
Total 50 100
Features do you look for when choosing a digital payment
platform in india
24%
54%
10%
12%
Ease of use Transaction limits Customer support Security features
Figure 3.25
The Table 3.25 show that most of the respondents (54%) have choosed ease of use.
24% of the respondents have choosed security features. 12% of the respondents
have choosed transaction limits and 10% of the respondents have choosed customer
support.
Table 3.26
Do you plan to expand your digital payment offerings in the future
Scale [Link] Respondents Percentage
Yes 44 88
No 6 12
Total 50 100
Do you plan to expand your digital payment offerings in the
future
12%
88%
Yes No
Figure 3.26
The Table 3.26 show that most of the respondents (88%) are planned to expand
digital payment in future. 12% of the respondents doesn’t planned.