CHAPTER I

[Link]

The objective of the present project is based on the proposal for the realization of
the implementation of a feasibility study for the creation and launch of
march of a company dedicated to the manufacture of a shampoo that helps
treat oily hair within the city of Santa Cruz.

Through a study, it is intended to identify what the factors are that

contribute to the development of a company dedicated to the manufacturing of a
shampoo that helps prolong the cleanliness of greasy hair, likewise
identify the possible constraints of that proposal.

It also seeks to demonstrate that there is a direct relationship between the creation of
a new company, the product development in the city of Santa Cruz, since
so far there is no product in the region with the benefits and
characteristics that the shampoo offers in the creation process, so this
the project could be seen as a great opportunity to compete with
new markets that in the long term would position this product in a
recognized and established company in the market.
Summary

The main intention of this project is the formulation, organization and

execution for the implementation of the feasibility study for the creation and
launch of a company dedicated to the production of a shampoo that
help to treat oily hair called 'Vitale' in the city of Santa Cruz.

The project was initiated due to the need that women had for cleanliness.
scalp for this in the current market there are products that fulfill
that function but not effectively, for which some objectives were proposed
clear indications of the process that the project will take, in addition to this
a research process was carried out that evidenced the state of the market in
As for products considering benefits, costs, suppliers among
others.

For this project, it was necessary to collect data that would allow us to establish the
current market positioning, various strategies they manage and the
levels of competence that he/she possesses.

In the field research process, several aspects were evidenced.

important and relevant to the project, as they reflect the
perspective that the project can have in the medium and long term; one of the
relevant aspects was the surveying process which shows the acceptance of
the consumers and the suppliers who have given a positive point of view of
what the arrival of the product can be, another positive aspect is the
market, since it does not have a product with the characteristics that
offers 'Vitale'.
 1.2

People in the city of Santa Cruz have the opportunity to find in the
market a diverse range of shampoos, but they do not find a product that
offers hair cleaning durability and increased vitality.

The products currently available on the market do not meet these

requirements in a joint manner. This product will be given added value
how is aloe vera, natural essential oils, with vitamins B1, B2, B6, B12;
components that allow providing these benefits both for the user, already
that this is the main agent that allows for compliance with these requirements by
components with natural benefits. Their qualities:

Easy rinse
Minimal irritation of skin/eyes
Increase Brightness
pH from 7.5 to 8.0

Based on the survey conducted among users of various shampoos, it was possible to

to identify that the basic promise they make is not fulfilled, which leaves
unsatisfied customers. This leads to a product that does meet their
promises and that is directed at people aged between 13 years for
forward with problems of oily hair control, etc.

It has been decided to choose the shampoo manufacturing project due to the interest in
encourage the development of plans that ensure and generate progress or
advance for the communities that directly or indirectly benefit from the
work.

1.3Objectives
 1.3.1 General Objective

Conduct a study of technical, economic, financial, and legal feasibility for

the assembly and commissioning of a company dedicated to manufacturing
an alkaline shampoo for deep cleansing.

1.3.2 Specific Objectives

Conduct a market study for the launch of a

company dedicated to the manufacturing of Alkaline shampoo.
Design a technical structure for a company dedicated to the
manufacturing of an alkaline shampoo.
Establish an organizational and legal structure for the company
producer of an alkaline shampoo.
Study the financial feasibility for the setup and launch of
a company dedicated to the manufacture of a shampoo.

1.4 Analysis of the idea

1.4.1 Problem Analysis

1.4.3 Objective Tree
 Structure of the Matrix of the Logical Framework

Narrative Summary of Means of

Indicators Assumptions
Objectives Verification
 End
Be the Factory of
bigger shampoo
from the city

Purpose
Launch the
company and/or factory of
alkaline shampoo
Components Objective of the study
Market Study study of hired
Structure design market
Structure Specialization
organizational of work
Activities
Determine and define the
market
Design of plans
Determine strings of
command

CHAPTER II MARKET STUDY

This research helped us determine the characteristics of the product.
analyzed the existing supply and demand and will project the trend with data
established by the current market.

2.1 Market Segmentation

2.1.1 Geographic Segmentation

In the department of Santa Cruz, the production of shampoo will take place.
alkaline aiming for its distribution in stores or supermarkets of the
city of Santa Cruz.

2.1.2 Demographic Segmentation

This shampoo product is specially dedicated to women of the

city of Santa Cruz, like adolescents and adult women.

2.1.3 Psychographic Segmentation

The cost of the product was set as a medium economic level to make it
accessible to buy, meaning an attractive cost for the consumer.

2.1.4 Behavioral Segmentation

According to their consumer behavior, women are
worried about the cleanliness of their hair and care, the benefit of this shampoo
Alkali is known for its main function of deep cleaning leather.
shaggy. Thus providing customer satisfaction with its quality of operation.
what the product provides.

2.2 Product
Based on the conclusions obtained from the studies conducted on the market of the
Shampoos, due to the high concern for deep cleaning of the hair, emerges the
idea of creating a product for women who mainly perform
both in the cleaning and care of your hair, as a company we have the objective
that the new product is appealing to consumers.

2.2.1 Product Description

2.2.2 Product Characteristics

It is a shampoo that comes in a single presentation (ml)

It is easy to handle due to the design of the packaging.

Does not irritate the eyes

It has a pleasant fragrance

It is of middle economic level

From the manufacturer's point of view, the product has the following
characteristics:

The raw material is economical

The subject is purely national

The profit margin is high relative to the investment

2.3 Market Survey

The market survey conducted is useful when analyzing both the
offer like the demand for shampoo in Santa Cruz, the characteristics
inherent to the product that consumers of alkaline shampoo or shampoo
deep cleaning treatment for the hair prefers; it also allows
see the preference regarding product, price, and promotion.

For this purpose, the generation of two surveys was considered; each one aimed at
a particular population.

1) Population number one - end consumer survey: focused on the

final customer (person who uses the product).
2) Population number two - survey to the distributor: focused on the
intermediary (distributor of one or several shampoo brands).

The primary reason for such a decision was based on having two different perspectives.
to channel the information towards better product design and development and
to develop distribution strategies in line with the requirements of the
market.

2.3.1 Delimitation of the research project

[Link] Place (of the surveys): this research is conducted in the

city of Santa Cruz.

[Link] Objective of the survey (end consumer): to know the requirements

what the inhabitants of the city of Santa Cruz currently have regarding
shampoo for hair and the added value that can be offered in the product to
to produce within the present project.

Objective of the survey (distributor): to know the buying and selling capacity of
distributor, the advantages and disadvantages of the competition, and actions that are
they can develop within the functions of negotiation and distribution with the
distributor.

2.3.2 Target Population

Population number one: Due to the type that is offered, it must be taken into account

It states that the target population for the shampoo is for the
 women are considered to be aged 15 and older due to their
purchasing power of personal care products, specifically
shampoo.
b) Population number two: The gentlemen who own stores were considered and
distributors of related products (personal hygiene, cosmetics, care
personal, among other similar ones).

In both cases, the surveys were conducted in Santa Cruz:

Table 1. Population year 2012

Year Total Population

Population Year 2012 1,454,539

a) Population number one, final consumer.

For the sample calculation, there is a population of 1,454,539.

inhabitants for 2012, according to the report from the National Institute of
Statistics. From this excerpt, women aged 15 are considered in
forward, resulting in 235,635 female inhabitants, equivalent to
32.4% of the total population.

2.3.3 Estimation of the Sample Size of the Population

Objective

Santa Cruz holds the largest population in Bolivia

N×p×q
=[
(N−1)× D ]+ p t i m e s q

Where:

n=sample size

D=level of trust ( the masusadoes95 )

B=possible error

N=population size

p= proportion of individuals who possess the desired characteristic

 q= provide individuals without the desired characteristic ¿
( )

( ¿ )common hills that p=q=0.5;less than reliable data is counted on those values( p+ q=1)

The possible error could be calculated as follows

Table 2. Possible sample error

Level of confidence
Possible error (D) Value of (D)
desired(D)

85% 15% 0.005625

90% 10% 0.025

95% 5% 0.000625

B2
D=
4

0.052
D= =0.000625
4

235.635×0,5×0,5
n= [
(235.635−1)×0.000625 ] +0.5×0.5

n=399.51

n=400

After performing the relevant calculations, a total of is obtained

400 women to survey.

b) Population number two, distributors.

It was considered very important to be able to understand the appreciation they have.
the shampoo distributors; in such a way that, a total of 20 was taken
distributors dedicated to retail sales of shampoo in the center of the
city of Santa Cruz.

2.3.4 Analysis of the results of the final consumer survey.

Question 1: Do you use deep cleansing shampoo for your hair?

Table 3. Women who buy shampoo

Number of women surveyed

Yes No

220 180

Women who buy deep cleaning shampoo

250

200

150

100

50

0
Yes No

Figure 1. Women buying deep cleansing shampoo.

Question 2: When buying shampoo, did you take one or several into account?
brands?
Table 4. Preference for the number of brands

Preference for the number of brands One Several

Total 112 290
Percentage 28% 72%

Preference for quantity of brands

350

300

250

200

150

100

50

0
One Various

Figure 2. Preference for the number of brands

Observation: 72% of those surveyed considered several brands.

moment of buying shampoo; fact that shows a lack of loyalty to the brand.
Point to be considered as a strength when wanting to enter
the product to the market.

What size of shampoo do you usually buy (volume)?

Table 5. Shampoo presentation volume

250 ml 350 ml 450 ml 650 ml 750 ml

Purchase volume 32 88 48 52 180
Percentage 8% 22% 12% 13% 45%
 Presentation Volume - shampoo
200
180
160
140
120
100
80
60
40
20
0
250 ml 350 ml 450 ml 650 ml 750 ml

Figure 3. Presentation-shampoo volume

Note: the packaging volumes that people buy the most are: 750ml
with 45% of the total respondents; followed by 350 ml with 22%. From here it
you can decide on the production of a specific volume of 750 ml at the moment
to start the sale of the product of the present project.

Question 4: What type of shampoo packaging do you buy?

Table 6. Preference for type of packaging

Preference for type of

Bottle Pouch
container
Percentage 83% 17%

Total 332 68
 Preference for type of packaging
350

300

250

200

150

100

50

0
Bottle Sachets

Figure 4. Preference by type of packaging

Observation: There is a clear preference for buying shampoo in a bottle (83%);

therefore, it is decided that the product to be sold will be packaged in a bottle.

Question 5: The shampoo that you use has been suggested by:

Table 7. Purchase suggestion

Networks
Familiar Radi
Doctors Friends Television Social Periodicals Reviews
s o
s
Total 8 90 78 62 117 25 19 1
 Purchase suggestion
140
120
100
80
60
40
20
0
Doctors Relatives Friends Television Newspapers Radio

Figure 5. Purchase suggestion

Observation: it is evident that advertising campaigns are the best way

to create product acceptance; however, it should also be considered
strength of trust in the product, when it is evident that friends and
relatives cover the suggestion of consuming a brand of shampoo.

Question 6: Which of the following scents do you like the most?

Table 8. Acceptance of aroma types

Types of aromas Fruit trees Florals Citrus Sweets

Quantity 150 99 46 71

Acceptance of the types of aromas

160
140
120
100
80
60
40
20
0
Fruit trees Floral Citrus Sweets
Types of aromas
Figure 6. Acceptance of types of aromas

Observation: For the product design and development stage, the following is considered
greater acceptance from customers regarding fruity aromas, followed by
floral.

Question 7: How much would you pay for a 330 ml alkaline shampoo?
Table 9. Price they are willing to pay
Price they are willing to pay (330ml)
Price 45 47 50
Quantity 352 37 11

Price they are willing to pay

400
350
300
250
200
150
100
50
0
45 47 50

Figure 7. Price they are willing to pay

How often do you buy shampoo?

Table 10. Purchase Frequency

Once Once Two to three

Frequency Twice a Once at the
each each times at
of purchase my month
quarter semester year

Quantity 97 198 94 3 8
 Purchase frequency
250
200
150
100
50
0

Frequency

Figure 8. Purchase frequency

Observation: most of the surveyed women shop once a month.

Following this, the 97 surveyed women shop twice a month, so
like 94 of the women do it every two weeks.

Where do you frequently buy your shampoo?

Table 11. Place of purchase of shampoo

Place of
Supermarket Perfume Pharmacy Store Catalog Others
purchase

Quantity 85 4 29 188 79 15
 Place of purchase for shampoo
200
180
160
140
120
100
80
60
40
20
0
Supermarket Perfumery Pharmacy Store Catalog Others

Figure 9. Place of purchase for shampoo

Observation: In Santa Cruz, women tend to shop mostly in

store; followed by supermarket which suggests that these two types of
places cover greater sales.

Question 10: How often do you use shampoo?

Table 12. Frequency of shampoo use

Frequency More than one Passing Once to Very rare

Daily
for use once a day one day the week time

Quantity 17 263 118 2 0

 Frequency of shampoo use
300
250
200
150
100
50
0

Figure 10. Frequency of shampoo use

Observation: Around 263 surveyed women wash their hair

Daily, following this, the 118 women who wash are spending a day.

2.3.5 Analysis of results from the distributors survey

As already explained in the subsection (target population), there is a sample of

20 surveys conducted with the owners/representatives of the sales outlets.
shampoo.

Question 1: What sizes of shampoo do you sell (volume)?

Table 13. Shampoo presentations sold

Volume 250 ml 350ml 650 ml 750 ml 1000 ml

(ml)
Quantity 2 7 2 8 1
Percentage 10% 35% 10% 40% 5%
 Volume (ml)
9
8
7
6
5
4
3
2
1
0
250 ml 350ml 650 ml 750 ml 1000 ml

Figure 11. Shampoo presentations sold

Observation: the best-selling volumes are those of 750 ml (40%) and those of 350.
ml (35%).

Question 2: What kind of shampoo packaging do you sell?

Table 14. Type of packaging sold

Type of packaging Bottle Small bag

Amount 12 8
 Percentage 60% 40%

Type of packaging
14

12

10

0
Bottle Rugs
F
Figure 12. Type of packaging being sold

Observation: 60% of shampoo sales are made in bottles. 40% are

done in sachet for small volumes. Initially, it is decided
to sell shampoo in bottle packaging.

Promote the shampoo

10.00%
If
No

90.00%
Question 3: does it use
Any means to promote the shampoo you are selling?
Table 15. Promotes the shampoo

Figure 13. Promote the shampoo

Observation: it is clear that most of the establishments dedicated to selling

shampoo does not carry out any promotion of this product.

Question 4: When selling a shampoo, what is the importance you give to

and their clients to the following aspects?

Table 16. Aspects of the product that customers consider important

Characteristics Quantity Percentage

Price 6 30%

Aroma 3 15%

Quantity 4 20%
Brand 1 5%

Quality 5 25%

Design 1 5%
Yes No 20 100%

2 18
 Aspects that customers consider important
25

20

15

10

0
Price Aroma Cantdad Brand Quality Design Total

Figure 14. Important aspects that customers consider when buying shampoo,
according to the distributor's assessment.

Observation: distributors comment that their customers when buying

shampoos mainly focus on price 30%, quality 25%,
Quantity 20%. Again, it is noted that this market is price sensitive.

Question 5: How often do you place an order for shampoo from your
provider?

Table 17. Frequency of orders to the supplier

Order frequency to
Quantity Percentage
supplier
Weekly 2 10%
Twice a month 6 30%
Once a month 11 55%
Quarterly 1 5%
Another 0 0%
Total 20 100%
 Frequency of order to the supplier
12

10

0
Weekly Twice a month Onceamonth Quarterly Another

Figure 15. Frequency of shampoo orders from the supplier

Observation: The result is closely related to the result obtained from the
surveys to the end customer who also buy their product once a
months. Looking at the results in the upper graph, it is evident that 55% of
The stores place orders once a month and another representative 30% does it every
two weeks.

Question 6: What if you are offered an alkaline shampoo that is for cleaning?
deep and effective, would I ask for it?

Table 18. Preference for alkaline shampoo order

Alkaline shampoo order preference Yes No

Quantity 15 5

Percentage 75% 25%

 Alkaline shampoo order preference
16

14

12

10

0
Yes No

Figure 16. Preference for ordering alkaline shampoo

Observation: In the surveys conducted with end customers, it was necessary to ...
the majority of them would buy a shampoo that performs a deep cleaning;
Now, in the case of distributors, it is expected that 75% would request it.
deep cleansing shampoo.

What age range do your customers fall into?

Table 19. Ages of the customers of the distributors

Ages 15-24 25-34 35-44 45-60 More than 60

Quantity 9 8 6 4 3

Percentage 30% 26.66% 20% 13.33% 10%

 Ages of the customers
10
9
8
7
6
5
4
3
2
1
0
15-24 25-34 35-44 45-60 More than 60

Figure 17. Ages of the customers of the distributors

Observation: This data is important when developing the programs of

product marketing and knowing which segment we are targeting. It is clear that
the purchasing ages for this product are mainly 15 years old for
forward; it can be seen that after 60 years if the purchase decreases
shampoo used by women over 60 years old; however, this dato does not
it absolutely means that this group of women does not use shampoo but
It's just that they hardly go to the store to buy the product anymore.

What characteristics would you improve in your suppliers?

Table 20. Characteristics to improve in suppliers

Compliance Accuracy in
Features I deal with
in the Invoicing the amount
to improve in Price the
times of correct request and
suppliers delivery people
delivery delivered

Amount 8 2 5 3 2
 Percentage 40% 10% 25% 15% 10%

Characteristics to improve in suppliers

9
8
7
6
5
4
3
2
1
0

Figure 18. Characteristics to improve in suppliers

Observation: according to the managers of the establishments or stores, one of the biggest

characteristics that their shampoo suppliers should improve is the price,

a quite common theme in any product. Beyond the price, it is considered as
Point to improve the compliance with delivery times.

2.4 Demand Analysis

Santa Cruz, February 25, 2016 (INE).- The data reveals that the 2001 Census
registered 1,131,778 people in that eastern capital and in 2012, 1,454,539
inhabitants, showing an average annual growth rate of 2.2%.

1,454,539

Annual growth rate: 2.2%

Annual growth factor = 1 + 0.022 = 1.022

Expected population for each year = that of the previous year by the factor

Table 21. Population calculated by year

Year Total Population

Population Year 2012 1,454,539
Population Year 2013 1,484,851.618 1,486,538
Population Year 2014 1,517,306.556 1,519,241
Population Year 2015 1,550,509.682 1,552,664
Population Year 2016 1,587,579.568 1,586,822
Population Year 2017 1,620,292.844 1,621,732
Population Year 2018 1,621,732 x 1.022 1,657,410
Population Year 2019 1,694,042.42 1,693,873
Population Year 2020 1,733,105.026 1,731,138
Population Year 2021 1,770,643.796 1,769,223
Population Year 2022 1,805,872.846 1,808,145
Population Year 2023 1,845,248.39 1,847,924

The projections of the INE establish that the growth rate of the
the male and female populations were similar until 2015; however, starting from
From 2016 to 2020, the number of women will increase in relation to men. So,
50.3% of the population of the capital of the Cruceño department will be women in five years.
 2,000,000

1,800,000

1,600,000

1,400,000

1,200,000

1,000,000

800,000 Totalof
Population
600,000

400,000

200,000

years more.

Figure 19. Population of each year of Santa Cruz

SANTA CRUZ DE LA SIERRA: POPULATION PROJECTIONS BY SEX,

2012 – 2020

Source: National Institute of Statistics

Calculate the total number of female inhabitants in Santa Cruz for each year

Table 22. Total population of Santa Cruz

Year Total Population

It will start from the year 2014.
until the year 2018 for the
Population Year 2012 1,454,539
which will be used the
Population Year 2013 1,486,538 historical demand

Population Year 2014 1,519,241

Population Year 2015 1,552,664

Population Year 2016 1,586,822

Population Year 2017 1,621,732

Population Year 2018 1,657,410

Population Year 2019 1,693,873

Population Year 2020 1,731,138

Population Year 2021 1,769,223

Population Year 2022 1,808,145

Population Year 2023 1,847,924

Year Total Population Population of women

2014 1,519,241 759.620

2015 1,552,664 776.332

2016 1,586,822 793.411

2017 1,621,732 812.487

2018 1,657,410 830.362

Table 23. Total female population in Santa Cruz

 Population of Women
840,000

820,000

800,000
Population of Women
780,000

760,000

740,000

720,000
Year 2014 Year 2015 Year 2016 Year 2017 Year 2018

Figure 20. Population of women

Santa Cruz: Projected Population By Five-Year Age Groups
(In percentage)

The population of women aged 15 and older will be taken into account for
in front with a total of 32.4% of which the information is provided at the institute
National Statistics.
 2014 - Rule of Three 2015 - Rule of Three

759.620 100% 776.332 100%

X 32.4% X 32.4%

759.620×32,4 776.332 times 32.4

x= x=
100 100

x=246.116 x=251.531

2016 - Rule of Three 2017 - Rule of Three

793.411 100% 812.487 100%

X 32.4% X 32.4%

793.411×32,4 812.487×32,4
x= x=
100 100

x=257.065 x=263.245

2018 - Rule of Three

830.362 100%
X 32.4%

830.362×32,4
x=
100

x=269.037

Table 24. Population of 32.4% women

Year Female population 32.4% of women

2014 759.620 246.116
2015 776.332 251.531
2016 793.411 257.065
2017 812.487 263.245
2018 830.362 269.037

2.4.1 Quantification of Potential Demand

[Link] Historical Demand
Year Population of Women
2014 246.116
2015 251.531
2016 257.065
2017 263.245
2018 269.037
Table 25. Historical female population

For the calculation of historical consumption, we have determined a consumption index.

in the following way:

Annual shampoo consumption per person: 12 units (liters.)

Table 26. Calculation of the population in liters

Years Demand Units

2014 2953.392 2,953,392 liters

2015 3018.372 3,018,372 liters

2016 3084.78 3,084,780 liters

2017 263.245 x 12 = 3,158,940 liters

2018 269.037 x 12 = 3,228,444 liters

Years Demand Units (lt.)

2014 2,953,392
Table 27. Years of
2015 3,018,372 demand in units of
2016 3,084,780 liters
2017 3,158,940
2018 3,228,444
[Link] Determine the rate of
Growth (C.G)
Difference
 2015 - 2014 = 3,018,372 - 2,953,392 = 64,980
2016 - 2015 = 3,084,780 - 3,018,372 = 66,408
2017 - 2016 = 3,158,940 - 3,084,780 = 74,160
2018 - 2017 = 3.228.444 - 3.158.940 = 69.504

Rule of Three Rule of Three

2,953,392 100% 3,018,372 100%

64.980 x 66.408 x

64.980×100 66.408×100
x= x=
2,953,392 3,018,372

x=2,20018 x=2,20012

Rule of Three Rule of Three

3,084,780 100% 3,158,940 100%

74.160 x 69.504 x

74.160×100 69.504×100
x= x=
3,084,780 3,158,940

x=2,4040 x=2,200231

Determine the Average Growth Rate

2,20018+ 2,20012+ 2,4040+2,200231

Republic of Turkey=
4

Republic of Turkey=2,2014

2.4.2 Determine the Projected Potential Demand

The projected population in Santa Cruz from the year 2019 to the year 2023
provided the data by the INE.
 Year Total Population It will start from the year 2019
Population Year 2019 1,693,873 until the year 2023 for the
Population Year 2020 1,731,138 which will be used the
Population Year 2021 1,769,223 projected demand

Population Year 2022 1,808,145

Population Year 2023 1,847,924
Table 28. Total population from the year 2019 to 2023

2019 - Rule of Three 2020 - Rule of Three

1,693,873 100% 1,731,138 100%

X 50.2% X 50.3%

1.693.873×50,2 1,731,138 x 50.3

x= x=
100 100

x=850.324 x=870.762

2021 - Rule of Three 2022 - Rule of Three

1,769,223 100% 1,808,145 100%

X 50.3% X 50.3%

1,769,223 × 50.3 1.808.145×50,3

x= x=
100 100

x=889.919 x=909.496

2022 - Rule of Three

1,847,924 100%
X 50.3%

92,982,086.2
x=
100

x=920.505
Table 29. Result of Women's Population

Year Total Population Population of women

 2019 1,693,873 850.324

2020 1,731,138 870.762

2021 1,769,223 889.919

2022 1,808,145 909.496

2023 1,847,924 929.505

Given the established population of women, the calculation should be made for the
female population aged 15 and over needed for the
projected potential demand that is set at 32.4%.

The 32.4% of the female population was calculated using the rule of three.

2019 - Rule of Three 2020 - Rule of Three

850.324 100% 870.762 100%

X 32.4% X 32.4%

850.324×32,4 870.762×32,4
x= x=
100 100

x=275.504 x=282.126

2021 - Rule of Three 2022 - Rule of Three 2022 - Rule of Three

889.919 100% 909.496 100% 929.505 100%

X 32.4% X 32.4% X 32.4%

889.919×32,4 909.496×32,4 929.505×32.4

x= x= x=
100 100 100

x=288.333 x=294.676 x=301.159

Year Population of women 32.4% of women

2019 850.324 275.504

2020 870.762 282.126

2021 889.919 288.333

2022 909.496 294.676

2023 929.505 301.159

Table 30. The female population is 32.4% of the projected demand

Once calculated by the method of the rule of three, the population of women aged 15
years in front of the years 2019 to 2023; it should be projected in units of
liters the years of the projected demand:

Demand2019=275.504×12=3,306,048<.
Demand 2020=282.126×12=3,385,512< .
Demand2021=288.333×12=3,459,996< .
Demand2022=3536.112=3,536,112<.
Demand2023=3613.908=3,613,908< .

The projected results for each year increase considerably,

in the year 2019 is at 3,306,048 liters and the last projected year 2023
I arrive at 3,613,908 liters , implying that the production of
The product will be high.

Years of demand Units (lt)

2019 3,306,048<. Table 31. The units

of liters of demand
2020 3,385,512< ¿ projected

2.5 Analysis Of The

2021 3,459,996<¿
Offer
2022 3,536,112<¿

2023 3,613,908<¿
2.5.1 Historical Offer

Years offer Units

Table 32. The units of
2014 1,462,827 liters of the historical offer

2015 1,535,968 Determine the Rate of

2016 1,612,767 Growth (T.C)

2017 1,693,405

2018 1,778,075

2015–2014=1,535,968–1,462,827=73.141
2016−2015=1,612,767−1,535,968=76.799
2017−2016=1,693,405−1,612,767=80.638
2018−2017=1,778,075−1,693,405=84.670

Rule of Three Rule of Three

1,462,827 100% 1,535,968 100%

73.141 x 76.799 x

73.141×100 76.799×100
x= x=
1,462,827 1,535,968

x=4.99 x=5.00

Rule of Three Rule of Three

1,612,767 100% 1,693,405 100%

80.638 x 84.670 x

80.638×100 8467
x= x=
1,612,767 1,693,405

x=4,999 x=4,999

2.5.2 Determine the Average Growth Rate (A.G.R)

 4.99+ 5.00+ 4,999+ 4.99
T.C .P=
4

Republic of Turkey=4,997

2.5.3 Determine the Projected Competitive Supply

Offer2019=1.778.075×1,04997=1.866.925
Offer2020=1.866.925 × 1.04997=1,960,215.242
Offer2021=1.960.215,242×1,04997=2.058.167,198
Offer2022=2.058.167,198×1,04997=2,161,013.813
Offer2023=2,270,244.07521661=2,268,999.673

Years of offer Units

2019 1.866.925

2020 1,960,215.242

2021 2,058,167.198

2022 2,161,013.813

2023 2,268,999.673

Table 33. The units of liters of the projected supply

2.6 Unmet Potential Demand

Unsatisfied demand is understood as the human group that does not exist in the
the market fails to meet its product needs, which is established from
the difference between projected demand and existing supply, if the case
otherwise there would be no need to create new products since the
the market would be crowded with products of similar characteristics.

2.6.1 Determination of Unsatisfied Potential Demand

The following table shows the projections regarding the market of
shampoo in our city.
Table 34. The unsatisfied potential demand

Demand
Demand
Year Potential Offer Potential
Potential
Unsatisfied
2014 2.953.392 1,462,827 1,490,565
2015 3,018,372 1,535,968 1,482,404
2016 3,084,780 1,612,767 1,472,013
2017 3,158,940 1,693,405 1,465,535
2018 3,228,444 1,778,075 1,450,369
2019 3,306,048 1.866.925 1,439,123
2020 3,385,512 1,960,215.242 1,425,296.754
2021 3,459,996 2,058,167.198 1,401,828.802
2022 3,536,112 2,161,013.813 1,375,098.187
2023 3,613,908 2,268,999.673 1,344,908.327

2.8 Marketing Analysis

2.8.1 Product Marketing Strategy

The objective of the marketing strategy for the alkaline shampoo 'Vitale' is
deliver to the end consumer a blend of original value, and create for the company
a unique and valuable position, based on the alignment of production activities
of the product and the choices that need to be made when executing the tactics
raised.

[Link] Channel Strategy

Distribution Channels

This company has a one-level distribution channel where the product goes from
manufacturer to the retailer and this takes it to the final consumer.
In this channel, the distributor will be the one to take the product to the retailer or the site.
I need to know where potential clients or consumers could acquire it. It is
It is important to highlight that this product will be launched in Santa Cruz.

distributing it to the main supermarkets in the city.

[Link] Physical Distribution Strategy

Means of Transport

The means of transport used for the physical distribution of the product to
distributor will be terrestrial, among the reasons that led us to make such a choice,
we have to it is an economic means since there are 4 vehicles: two
Vans and two 350 trucks which will be available in case of
that the distributor cannot search for the product on their own since
sometimes the distributor will take care of the means of transportation for the
search for the goods that will also be land-based, or in those cases
where the orders do not cover the quantities. Regarding the two Vans trucks
they will be used for the direct promotion of the product. There will also be available
a phone number: 300-VITALE (1223) which will receive orders and will be
assigned to the nearest distributor.

Warehouse

The Laboratory has a 1500 m2 warehouse, where in addition to producing

all products, there is also an area of 500 square meters only
for storage, to maintain a stock of the merchandise.

In the specific case of the product ALKALINE SHAMPOO VITALE, it does not require
a special storage since it can be stored for a long time
at room temperature. It is a product that is easy to transport and handle, not
perishable.

Inventory
As for the existence of the inventory, it is determined by the orders that
requires the distributor to always leave a production margin in
the warehouses for emergency cases or replenishment.

Orders

The orders are received in the sales department and depending on the
quantities will be dispatched within a period of 3 to 5 days.

2.8.2 Promotional Strategy and Advertising

The promotional strategy that this company will use will be primarily that of
"pull", as it will be aimed at end consumers with the purpose of
induce them to purchase the product, and in this way they demand it from the
channel members and therefore to the producer.

Secondly, the 'push' strategy will be used, specifically aimed at

to make the product known among retailers and distributors, this will be achieved by
through the product presentation, with the conduction of talks
in multimedia, where samples, promotional material, and
advertising.
To successfully carry out the 'drag' strategy and strengthen the 'boost' strategy, it
will use the following:

Direct Advertising

This type of advertising will be used through the placement of promoters in the
perfumeries and supermarkets in the main shopping centers will give away
samples and will give away promotional materials (pins and stickers) to provide to
to know the product a the possible consumers.
This strategy will be complemented by the distribution of flyers.
advertising, and POP material that will be distributed in the establishments
specified.

Basic Promise

VITALE ALKALINE SHAMPOO promises to meet the needs of the

real and potential consumers, in addition to staying in the market as a
necessary product, also promises to emerge as a product, giving rise to this
a company to rise even more so that there are more consumers
in the market.

Media Plan

It is of utmost importance to correctly choose the means that disseminate the message.
of the target public (target) that the advertiser wants to reach. For this,
the company chose the following means:
Magazines (advertisement)

Newspapers (advertisement and insert)

Outdoor Advertising (Billboard)

It is of utmost importance to consider the images in our campaign.

advertising since this way it can be easier to persuade
the purchase of the product. For this reason, the main means have been chosen as the
previously mentioned.

Product Promotion

To promote the Shampoo at the different points of sale, a gift will be given.
promotional badge to each customer who buys a bottle of SHAMPOO
ALKALINE VITAL.

Outdoor Advertising
By placing fences at strategic points to implement the
advertising campaign efforts and being able to attract many more clients than
they can acquire the product. For this reason, the fences that are going to be used have a
clear and precise message as it must attract the attention of potential
consumers.

Magazine

This medium is very convenient because it reaches groups with particular interests.
since each magazine attracts its own type of reader. It is important for this
the company includes advertisements in magazines in its advertising campaign because the
ads have more time to make an impact since most of the time the
magazines are kept for much longer than newspapers and because the
This announcement provides a higher quality in terms of printing.
and reproduction in natural color thus showing all the details more clearly
benefits delete product.
This medium is economical as it has a nationwide circulation and will be in a
specialized magazine for women, these types of magazines are acquired by the
mothers and representatives. The notice will have a vertical media format of 20cm x
8cm. The publication will be for one month.

Newspaper

This medium, unlike magazines, reaches all types of readers, in our case
go directly to the parents who, when reading the newspaper, have time to
better visualize the advantages of the product and thus they will be able to remember it when

they see it in any perfume shop, supermarket, and magazines. It is an advertising medium
of great reach and low cost, the main newspapers of the City will be used,
The ad will be 8cm x 5 columns (35 x 19.2cm). The location of the ad will be chosen.
in specific bodies and places. This publication will only be for two days.
(Sundays) since these are the days when the newspaper has the highest sales.

Insert

The insert will be used in all those newspapers that have not been published, they
will insert a flyer for two alternating weekends. The estimated amount
for this flyer, it is 1,000,000 flyers.

2.9 Conclusion of the market study

In the market study, it helps to know the size of the market in this case the
population of women that this product is aimed at. An estimate was reached of
sample size to survey a part of the population of women
making known beneficial results for the established product and thus
determine what is more important for the consumer. Subsequently, it is projected
the demand for market size that resulted in higher demand.

The conclusion of the market study deals with whether to continue with the study.
or if the best thing is to stop due to lack of market or for any other reason; but in
in this case the study follows an advantage that this product is for the
Santa Cruz department where it has a larger population than in the others.
departments.
CHAPTER III TECHNICAL STUDY
This research helped us determine the characteristics of the product.
analyzed the existing supply and demand and will project the trend with data
established by the current market.

3.1 Size

The size of a project is understood as the production capacity in a

given period.

The company's production capacity will be in relation to our demand.

potential which is 3,306,048 liters and with that data we fill the following
information:

Production liters
Daily production
9058
Production per hour
824

Production Units / hr

Daily production 12760

Production per hour 1160

Design capacity: Maximum possible level of production or service provision.

The design capacity of the plant is 5000 units/hr

Installed Capacity: Permanent available capacity.

The installed capacity of the plant is 2800 units/hr

Used capacity Fraction of the installed capacity that is being utilized.

The capacity used by the plant is 1200 units/hr

3.2 Localization

The optimal location of the project is the one that contributes the most to
achieve the highest rate of return on capital (private criterion) or obtain the
minimum unit cost (social criterion).

3.2.1 Macro-Localization:

The variables that were taken into account when deciding where to go
the steps to install a shampoo factory project were as follows regarding
macro location

Type of place: based on a study conducted, it was concluded that

that the industrial park currently in Santa Cruz de la Sierra is
find already without space which leads us to the decision to invest in the new and
broader Latin American industrial park.

Investment amount: Our investment amount is Bs. 105,000 for the

purchase of the land.

Condition of access roads: the main access road is the Warnes road.
Santa Cruz also known as the road to the North.

The place has drinking water, energy, and communication.

3.2.2 Micro
location:

The first thing taken into account for the micro location was the ease of
access the place since this is an industrial park in addition to being close to
our market cutting distribution costs.

Additionally, an environment review was conducted to confirm that there is no

another factory that could somehow affect our production or environment
of work.
3.3 Project Engineering

NAME VITAL
DESCRIPTION Alkaline shampoo with natural oils and fruity scent
Argania spinosa kernel oil, keratin, collagen, acids, humectants
COMPOSITION and preservatives
The exclusive combination of the ingredients makes this
shampoo ideal for a deep clean without drying out or irritating
leaving a pleasant aroma.
Very foamy
alkaline pH
Free of colorants
CHARACTERISTICS Does not leave residue
Does not dry out or irritate

Clean impurities such as residues of:

gel
sprays
creams
Wet the hair and apply the necessary amount of shampoo
according to the length and volume, I performed circular movements
INSTRUCTIONS a small massage, rinse with plenty of water, if you see it
it is necessary to apply a second time allowing it to take effect
a few minutes on the scalp and rinse thoroughly
water.
KEEP OUT OF REACH OF CHILDREN, instead
PRECAUTIONS cool and dry, do not expose to sunlight. In case of ingestion, give
drink plenty of water and see a doctor.
Physical state: Liquid
No Color
pH 7.5
PROPERTIES Solubility in water
100% Rinsability
1.04
Effects on the packaging: None
Protective Equipment: Not required
PRESENTATION Container: 710ml
PREPARED BY: OWN SOURCE
3.3.1 Technical Definition of the Product

3.3.2 Plans
This is the production process flowchart of which each of the areas
fulfills a specific function in the product's development.

Area of Packaging
Dosage

Labeling

Mixing Area

3.3.3 Description and design of the process

The description of the process will be shown as the elaboration of the

product.

The shampoo that is made is done in a technological way, therefore the

Results obtained from the machines deliver a high-quality product
to attract the consumer.

[Link] Definition of Areas

There are 4 areas dedicated to production in the development of shampoo products.

Alkaline

Dosage area: This section is intended for dosing

each of the raw materials and the special treatment for each one of them
they depending on the characteristics of handling and care that it requires
process.
 Mixing area: This section is exclusive for the machines that are
they will take care of mixing and letting it rest.

Packaging area: This section is designated for the packaging of the product.

Labeling: They are intended for product labeling.

[Link] Flowchart of Operations

Preparation of Water for Mixing

Pasteurization

Raw Material Mixture

Addition of Final Ingredients

Inspection

Packaging and Packing

Quality Inspection

Finished Product Storage

[Link] Block Diagram

PREPARATION
MIXTURES OF
OF WATER FOR PASTEURIZATION
ADDITIVES
THE MIXING

ADDITION OF CONTROL OF
INGREDIENTS INSPECTION QUALITY OF
FINALS PROCESS
 PACKAGING AND INSPECTION OF
WAREHOUSE
PACKAGING QUALITY

RAW MATERIAL REQUEST: This has to do with the person

the person in charge of the company's purchases communicates with the supplier of the

raw material and place the order with the corresponding quantity and references
for the development of the product.

RECEPTION OF RAW MATERIAL: It concerns receiving the amount of

required raw material, the quality of the material and its characteristics are verified,
which must be healthy and free of any type of contamination.

RAW MATERIAL REVIEW: This step involves reviewing, inspecting

and verify the condition in which the raw material arrives at the reception and is
select based on its quality attributes, it is taken into account whether it applies or not
for the manufacturing process.

PREPARATION OF WATER FOR MIXING: It consists of preparing the

appropriate amount of water that will be used in the manufacturing process, it
You must take into account the temperature of the water and its level of purity.

PASTEURIZATION: In this process, high temperature is used to

eliminate the toxic bacteria present in the water.

MIXING OF THE RAW MATERIAL: After the pasteurization of the water that
it contains the base, the mixing of the different substances must be carried out
through constant stirring, keeping the temperature at 80° C.

ADDITION OF FINAL INGREDIENTS: In this part, the ingredients are added

final ingredients that are part of the mixture in the process, some
ingredients are: nourishing agents, fragrances etc. The mixture will continue in
constant agitation to which the rest of the water will be added based on the
established formulation.
 INSPECTION: Once the process is completed, samples of the shampoo must be taken.
in order to carry out the necessary inspection tests to ensure that the
product meets the properties and characteristics established in the
final formulation of the product. The organoleptic tests that are carried out are:

Smell
Color
Appearance

QUALITY CONTROL OF THE PROCESS: In the small business, it must

implement a stricter quality control of the product in order to carry out the
necessary quality tests to ensure that the shampoo meets the
standards, properties, and established characteristics.

PACKAGING AND PACKING: The product is packaged in plastic bottles for

then go to the labeling area where the respective label will be placed on it,
it should contain information about the manufacturer, ingredients, and barcode
among others

QUALITY INSPECTION: In this final stage of the production process

A quality inspection is carried out on the finished shampoo product.
packaging. Where characteristics such as color, texture, packaging, sealing are evaluated
and labeling to determine the compliance and quality of the finished product of
according to the established parameters.

STORAGE OF FINISHED PRODUCT: The boxes with the product

finished products are stored in the warehouse. It is recommended that they remain for a

minimum of 24 hours of rest before distribution. It will have the date of

preparation, the batch number and the reference (presentation).

3.3.4 Raw Material

[Link] Characterization of the Raw Material

The necessary assets for the production of alkaline shampoo are as follows:
 water
coconut glycoside
c) Cocamide
Glycerol isoestearate
Argania spinosa kernel oil
f) Phenoxyethanol
Hydrolyzed Keratin
Soluble Collagen
Hyaluronic Acid

j) Benzoic Acid
k) Dehydroacetic Acid

Water

This fundamental liquid contains large anomalies in its properties.

high values in their melting and boiling points, vaporization and sublimation,
conductividad térmica
dielectric. All these properties play a role that we can consider
fundamental in the development of life.

The main characteristics of water are detailed below:

Density of Water
The density of water is 1 (exactly 0.9999 at 20º C). The freezing of water
it's quite different from other liquids. Hydrogen bonds produce a
crystalline rearrangement that causes ice to expand beyond its volume
of the original liquid, so that its density becomes lower and it floats. If this were not the case

the bodies of water would freeze at the bottom and life, in the form that
we know would not exist.
Viscosity of Water
It is the property of a liquid to oppose resistance to all movement.
internal or global flow sea. It is a fundamental role of the pressure losses and
therefore plays a fundamental role in water treatment. It decreases
when the temperature increases. It increases as the content increases.
dissolved salts, which makes seawater more viscous than river water.
Specific Heat
It is the amount of heat needed to raise the temperature of 1Kg of water by
1ºC. It is the substance that has the highest specific heat (4.180 J/Kg/ºC). It varies in
temperature function and presents a minimum at 35ºC.
Latent Heat
Amount of heat necessary to effect the change of state of the unit.
mass previously taken to the temperature corresponding to the prevailing tension.
The energy required to break a hydrogen bond and release a molecule
of water (H2O) to form steam, is much greater than that required by many
common chemical compounds. The heat of vaporization of water is 539
Kcal/Kg, that is why water vapor has a high energy content and is
an ideal medium for transferring energy.
Surface Tension
It is the pulling force exerted on the surface of the liquid. Water has
a very high surface tension due to hydrogen bonds. The tension
Superficial decreases as the temperature increases. It is measured in Newton/meter.

Conductivity
Water is slightly conductive of electricity, increasing its conductivity.
if salts or other ionizing materials are added. Its unit is microsiemens per
centimeter (μS/cm).
Color
Pure water is not colorless; it has a bluish-green tint in large volumes.
Color aesthetically affects the potability of water and acts as a coloring agent.
of certain products when used in their manufacture.
Turbidity
It is the difficulty of water to transmit light from suspended materials.
colloidal or very fine. They are materials that are difficult to decant and filter.
The measurement is made by comparison with the turbidity induced by various
substances. Apparatus called turbidimeters are used, of which there are
various types.
Color, turbidity, and conductivity are used as parameters of quality.
of the water.

Coconut glucoside

Description

Coco Glucoside is a natural, non-ionic surfactant. Like Decyl Glucoside, it is

ultra soft, and one of the gentlest cleaning agents, making it ideal
for all sparkling and cleaning products, especially those
designed for fragile or sensitive skin. Our Coco Glucoside, obtained from
starting from renewable raw materials, it is a combination of fatty alcohols of
coconut (c8-16) and glucose (corn starch). Like our Decyl Glucoside, Coconut
Glucoside, being ultra smooth y smooth no
it dries the skin which makes it an excellent option for formulation of
personal hygiene products and toiletries.

Attributes

Obtained from 100% renewable plant source

Tolerant of high electrolyte formulations (aloe)
Improves the skin tolerance of the formulation.
Completely compatible with other surfactants
Maintains the skin's balance without dryness
Easy to thicken with natural polymers
Easily biodegradable
Environmentally friendly
Maintains skin balance
Good sparkling power
Free of ethylene oxide
1,4-dioxane free
Proven softness

Cocamida

Coconut oil amide made with little excess amine, so it possesses

special characteristics as a surfactant, without chemically affecting the
other elements of the preparations where it is used. Its high solubilizing power,
when combined with non-ionic active agents, such as fatty alcohols,
allows for the preparation of high-viscosity and completely
transparent and shiny.

ARGANIA SPINOSA KERNEL OIL

Argan oil has a high concentration of unsaturated fatty acids.

essentials. Among the benefits it brings to the skin, its nourishing effect stands out and
reconstituting. Likewise, its high concentration of ferulic acid fills and
renews the skin of the face, correcting small spots and marks. The oil of
Argan is ideal for smoothing wrinkles and leaving the skin young and radiant.
Hydrolyzed Keratin

Uses of hydrolyzed keratin

Hydrolyzed keratin comes from sheep's wool and is different from

liquid keratin that not only gives shine to the hair, but also controls
it also gives volume to this and colors it.

It does not contain any type of chemical composition that could harm the leather.
hairy, with which it can always be carried out whenever desired.

Hydrolyzed keratin gives color to your hair

To color hair, dyes are generally used, but they contain

hydrogen peroxide and ammonia that are harmful to the scalp,
experiencing in certain cases a sensation of itching and burning. Unlike the
dyes, hydrolyzed keratin does not contain these harmful elements, with
which can be applied to all kinds of people, without any type
of impediment.

Keratin coloring lasts about three months and can be repeated.

again after this time. This does not mean that you need touch-ups on the roots,
just as happens with normal dyes.

Phenoxyethanol

Phenoxyethanol is aorganic compoundan ether glycol whose density is

1.102 g/cm3, its boiling point is at 247 °C and it changes to a liquid state
between 11 and 13 °C; its molar mass is 138.16 g/mol. Often used
indermatologyas a product for skin and sunscreen creams. Its texture is
similar to oil and is colorless.

It is abactericidegenerally used in conjunction with quaternary ammonium and

instead of sodium acid for biological solutions). Its toxicity is lower and
does not react with copper or lead. It is also used asfixativefor
perfumes, as an insecticide and topical antiseptic. It is a solvent for acetate of
cellulose and some inks and resins. In water, it behaves moderately soluble.

Hyaluronic Acid

Hyaluronic acid is a substance found in numerous tissues and

organs of our body such as, for example, in the connective tissue that supports
the spine, in the cartilage, in the synovial fluid of the joints or
in our epidermis.

One of the main properties of hyaluronic acid is its great capacity

to attract and retain water. For this reason, its use in treatments
topical application cosmetics allow for deep rehydration of the epidermis
the treated area so that its appearance is smoother and, by increasing its thickness and

volume, also reduce the skin grooves.

Benzoic Acid

Benzoic acid is acarboxylic acidaromatic that has a carboxyl group

joined to aphenolic ringUnder normal conditions, it is a colorless solid.
with a slight characteristic smell. It is poorly soluble in cold water but has good
solubility in hot water or organic solvents.

Applications

It is apreservativeused both as an acid and in the form of its salts

ofsodiumof potassium or calcium.

Benzoic acid and its derivatives can only be used to preserve food.
with an acidic pH.

It is also a starting product in the production ofestersof benzoic acid

that are used in perfumery.

Some esters with longer-chain alcohols are also used for

soften plastics like thePVC.
Theperoxidebenzoic acid is used as a reaction initiatorradicals.

Dehydroacetic Acid

Dehydroacetic acid is afungicideybactericideemployee in theindustry

foodhowadditivepreservativeAs a general rule, it appears under the
denominationencodedE 265. Themoleculeofaciddehydroacetic is from
typepironaIt is used as a preservative for somepickles, like
thepickles.

Properties

Sodium salt of the acid is often used instead of the 'acid

dehydroacetic' for being more soluble.

Benzyl salicylate

Benzyl salicylate is asalicylic acid benzyl ester, acompound

chemicalthat is used most frequently in cosmetics. It is presented as
a nearly colorless liquid with a faint odor described as 'very weak, sweet floral,'
slightly balsamic" for those who can smell it, but many people or
Well, he can't smell it at all or describe its scent as "musk."

Traces of impurities can have a significant influence on the smell. They

produced naturally in a variety of plants and plant extracts and is
widely used in fragrance material blends.

Is there any evidence that people can become sensitized to this?

product and as a result there is a restriction rule on the use of this
material in fragrances for theInternational Fragrance Association.

It is used as a solvent formuskcrystalline synthetics and like a

component and fixative in floral perfumes such ascarnation, jasmine, lilayGod's flower.
Limonene

Limonene is a natural substance that is extracted from the oil of the peels of
thecitrusand that gives the characteristic smell to them. It belongs to the group of
theterpenes, specifically that of thelemon-like, which constitute one of the most
broad classes of functional foods and phytonutrients, functioning as
antioxidants.

It has aasymmetric carbonhowstereocenterTherefore, there are twoisomers

opticalR-limonene and S-limonene, the second also known as L-limonene.

Limonene can be distilled from this oil using different techniques and used in
nutrition and as a natural degreaser. The extraction processes and
Distillation is carried out in all citrus-producing regions of the world.
to meet the increasing demands.

Citric Acid

Citric acid is aorganic acid tricarboxylicpresent in the majority of

thefruits, especially incitruslike himlemonand theorange. Hisformula
molecularis C6H8O7.

It is a good preservative andantioxidantnatural that is added industrially

howfood additivein the packaging of manyfoodlike preserves

canned vegetables.

Inbiochemistryappears as ametaboliteintermediary in thecycle of acids

tricarboxylic, process carried out by the majority of theliving beings.

Nutritional properties of citric acid

Citric acid is alkaline by nature. This means that it can

balance the acid levels in the body.
 It is also an antioxidant, which makes it a favorable product.
for use in skin care products.

Citric acid is a type of alpha-hydroxy acid (AHA), so it is a

Good agent for removing dead skin cells and exfoliating the skin.

It has a sour taste that makes it a flavoring ingredient for

sweets and drinks.

Linalool

What is linalool?

Linalool is a terpene found in many plants, especially

citrus and labiates, as part of its essential oil. Chemically, it is an alcohol,
specifically, 2,6-dimethyl-2,7-octadien-6-ol.

What is linalool used for in cosmetics?

Linalool is used in conventional cosmetics to perfume and scent both

in finished cosmetics as in air fresheners.

Propylene glycol

Propylene glycol, also known as propylene glycol, food additive,

propane-1,2-diol is an organic compound that arises from the hydration of the oxide
of propylene and it is tasteless, odorless, colorless and capable of absorbing moisture from
its environment, which has the appearance of a transparent oily liquid and
completely soluble in water, acetone, and chloroform. It is composed of three
carbon atoms, two oxygen atoms, and eight hydrogen atoms.
you can find, like a clear alcohol, whose texture is pleasant to the
touch, for its softness and creaminess.

The excellent reputation that propylene glycol has in the industry is striking.
world chemistry, due to the number of companies that use it, whether as
moisturizing, emulsifying, preserving, solvent, single base or as one of the
ingredients, for the preparation of products, so dissimilar, that range from
cosmetic or medicated creams, up to food, drinks, or products
pharmaceuticals.

Properties of propylene glycol

Chemical formula C3H8O2

Molecular weight 76.09 g/mol

Density 1.036 g/cm3

Melting point -59 °C

Boiling point 188.2 °C

Thermal conductivity 0.34 W/m-K (50% H2O, 90 °C)

[Link] Determination of the
Material Requirement CAS number
PrimaXRAW MATERIAL:
[57-55-6]
WATER
ADDITIVES:
COCONUT GLYCOSIDE
COCAMIDA (DEA)
Glycerol Isostearate
ARGAN SPINOSA KERNEL OIL Supplies and inputs

Phenoxyethanol Table 36. Supplies and

HYDROLYZED KERATIN supplies

ADDITIVES COMPANIES
Coconut
BENZOIC ACIDGlycoside Hexa Chemical
Cocamide (DEA) Argentine Chemical Union
Glycerol Isoesterate Hexa Chemical
LIMONENE
Linalool
CITRIC ACID
PROPYLENE GLYCOL
 It is also an antioxidant, which makes it a favorable product.
for use in skin care products.

Citric acid is a type of alpha-hydroxy acid (AHA), so it is a

Good agent for removing dead skin cells and exfoliating the skin.

It has a sour taste that makes it a flavoring ingredient for

sweets and drinks.

Linalool is a terpene found in many plants, especially

citrus and labiates, as part of its essential oil. Chemically, it is an alcohol,
specifically, 2,6-dimethyl-2,7-octadien-6-ol.

Linalool is used in conventional cosmetics to perfume and scent both

in finished cosmetics as in air fresheners.

Propylene glycol, also known as propylene glycol, food additive,

propane-1,2-diol is an organic compound that arises from the hydration of the oxide
of propylene and it is tasteless, odorless, colorless and capable of absorbing moisture from
its environment, which has the appearance of a transparent oily liquid and
completely soluble in water, acetone, and chloroform. It is composed of three
carbon atoms, two oxygen atoms, and eight hydrogen atoms.
you can find, like a clear alcohol, whose texture is pleasant to the
touch, for its softness and creaminess.

The excellent reputation that propylene glycol has in the industry is striking.
world chemistry, due to the number of companies that use it, whether as
Condition: New

Type: Natural circulation

Application: industrial, Greenhouse/poultry farm

Structure: Water pipe

Pressure: Low pressure

Style: Horizontal

Fuel: Gasoline

Place of origin: Shandong, China (Mainland)

Brand: JINDUN

Output: Hot water

2300*2100*3350

Weight: 1-20 tons

Certification: ISO CE

After-sales service offered: Engineers available for the startup in the

foreigner.

Coal Hot Water Boiler

Keywords: Oil boiler gas

Size: Custom

Thermal Efficiency: 88%

2 years

Working pressure: Common pressure

Product description: Adoption of hat exchange tubes

high performance, along with a reasonable smoke and gas flow rate,
thermal efficiency of boilers 6%-8% above national standards.

With mounted convex tube sheets and corrugated tubes, the quasi shells
rigid ones become quasi-elastomer.

Emulsifying vacuum mixer machine

Condition: New

Homogenizer
Shampoo

Use: Liquid with suspended solids, Mix dough Products

Additional capabilities: Grinding

Place of origin: Guangdong, China (Mainland)

Brand: ZT

Model Number: ZT-B

Maximum load capacity: 5-5000L

220 V-240 V, 380 V-460 V

7.5KW

(L*W*H): 1480*2650*2700

Certification: CE CERTIFICATE

Keyword: 300L mixing machine

Vacuum Emulsifying Mixer

Material: Stainless Steel 304/SUS316L

Function: Homogenizing emulsifier homogenizer

Machine type: Dispersion mixer mixing machine

After-sales service offered: Engineers available for the commissioning at the

foreigner.

Warranty: 1 year

Performance and features: The stepless speed adjustment is adopted during

the mixture so that the mixing line speed can be adjusted
randomly within the range of 0-150 m/min to satisfy the different
technological requirements.
The advanced homogenizer adopts the technology of the company USD ROSS,
presented by a unique structure and greater efficiency.

The parts that come into contact with the materials are made of steel
imported stainless steel. The interior surface of the container is subjected to polishing of
mirror 300 EMSH, which meets health requirements.

The entire process that includes vacuum material suction and vacuum foam is
it can be completed under the condition of void without cellular contamination, And so,

extend the shelf life of products.

Beautiful and decent appearance, which adopts special polishing technology so that
shining like a mirror, showing luxurious character.

Packaging machine, Automatic

Type: Filling machine, Automatic essential oil bottle filling

machine

Condition: New
Uso:Ropa, Bebida, Químico, Mercancía, Comida, Maquinaria y ferretería, Médico,
Textiles

Packaging type: Case

Packaging material: Wood

Automatic degree: Automatic

Driven type: Tire

Voltage: 220 V

Power: 10 W-20 W

Place of origin: Guangdong, China (Mainland)

Xinji

XJG-01-H

Dimension (L*W*H): 1200x900x2000

500 kg

Certification: ISO9001

Material: SS304 or SS316 stainless steel

Filling range: 15 ml - 5000 ml

Air pressure: 5-8 kg

Filling speed: 1000-2800 bottles/h

Filling accuracy: 1%

Filling nozzles: 8 filling nozzles

Quality: GMP standard

Pneumatic cylinder: Tech air or Festo

Viscosity filler: 0.1-101 Pa.s

After-sales service offered: Engineers available for the startup in the

foreigner.

Function and advantage

filling paste or liquid products

High Speed: 500-2800 bottles/h

3. High Filling Accuracy: <1%

One of our patents can maintain high filling accuracy, save

more costs)

Full automatic

3.3.7 Buildings and Facilities

[Link] Distribution of Facilities

First Block

Administration

Warehouse

Marketing

next instances.

Physical plant requirements

In the first block:

 Administration: Main office where activities are carried out all the
activities related to the administration and accounting area.

Warehouse: This section is used for the preservation of the product.

ready for distribution.

Marketing: Aimed at the display of the product and to the

marketing of it wholesale and retail.

Second Block

Area of Packaging
Dosage

Labeling

Mixing Area

In the second block:

Dosing area: This section is intended for dosing of

each of the raw materials and the special treatment for each one of them
they depend on the characteristics of handling and care that it requires
process.
Mixing area: This section is exclusive for the machines that se
they will be in charge of mixing and letting it rest.

Packaging area: This section is designated for the packaging of the product.

They are intended for product labeling.