CONTENTS

CHAPTER TITLES PAGE NO

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1 INTRODUCTION 1-3

2 REVIEW OF LITERATURE 4-12

3 IMPACT OF MOVIES – AN OVERVIEW 13-21

4 ANALYSIS OF DATA 22-43

5 FINDINGS, SUGGESTIONS, AND CONCLUSIONS 44-47

APPENDIX

BIBLIOGRAPHY

QUESTIONAIRE
1.1 INTRODUCTION

Movies are a pervasive and influential entertainment form that shapes societal norms,
values, and behavior, particularly among young audiences. Students, as a demographic in
the process of forming their identities and exploring consumer choices, are particularly
susceptible to the cultural and material influences presented in films. The portrayal of
products, brands, and lifestyles in movies often significantly shapes students' preferences
for consumer goods. This phenomenon occurs through mechanisms such as product
placement, celebrity endorsements, and the aspirational narratives embedded in films.

Films, with their ability to captivate and engage audiences, frequently feature products and
brands as integral parts of the storyline. These product placements are not only designed to
enhance the realism of the narrative but also to create lasting impressions on viewers,
potentially altering their attitudes and preferences toward certain goods. For students, who
are often influenced by trends and the social spheres they navigate, the products featured
in popular movies can become symbols of status, success, or social belonging.

This introduction sets the stage for exploring how movies impact student preferences for
consumer goods, both positively and negatively, and how this influence contributes to
broader trends in consumer behavior. Understanding these dynamics can provide valuable
insights into the role of media in shaping the purchasing decisions of young consumers.

According to studies by Omax Media India’s theatrical universe is 15.7 crore individuals,
a 29% increase compared to the previous year, and an 8% versus the pre-pandemic level

Among the four south Indian languages, only Malayalam saw growth in its audience base,
while the other three languages (Telugu, Tamil, Kannada) witnessed a minor decline. Even
with this growth, India’s theatre-going universe is only 11.1% of the country’s population.

1.2 OBJECTIVES

1. To examine how cinema influences the personal values, attitudes, and lifestyle choices
of Gen Z.

2. To asses the impact of movies on career aspiration and professional decision among
young audiences

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3. To find out the most important behavioural trait influenced by cinema

1.3 STATEMENT OF THE PROBLEM

Movies have a significant impact on students’ preferences, influencing their choices in

fashion, career aspirations, lifestyle, language, and even social behavior. With the rise of
streaming platforms and easy access to diverse content, students are increasingly exposed
to different cultures, ideologies, and trends through movies. However, while movies can be
a source of inspiration and education, they may also shape unrealistic expectations,
encourage stereotypes, or promote behaviors that may not always be positive.

This study aims to explore how movies affect students' preferences in various aspects of
their lives, identifying both positive and negative influences. It seeks to understand whether
movies serve as a source of motivation and learning or contribute to distorted perceptions
and peer pressure. By examining these effects, this research will provide insights into the
role of movies in shaping students' choices and decision-making processes.

1.4 SIGNIFICANCE OF STUDY

Movies play a crucial role in shaping students' preferences, influencing their career choices,
lifestyle decisions, and even personal values. This study is significant for several reasons:

• Understanding Behavioral Influence – Movies often introduce students to new

cultures, ideas, and perspectives, shaping their interests in fashion, music, language,
and even social behavior.
• Academic and Career Choices – Many students develop aspirations based on what
they see in films. For instance, legal dramas may inspire students to pursue law,
while science fiction films may encourage interest in technology and space
exploration.
• Psychological and Emotional Impact – Movies can evoke strong emotions and
influence students' attitudes toward relationships, friendships, and self-identity,
sometimes affecting their mental well-being.
• Cultural and Social Awareness – Films expose students to different traditions, social
issues, and global perspectives, fostering empathy and awareness about real-world
problems.

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 • Consumer and Lifestyle Preferences – Product placement in movies influences
students’ choices regarding brands, gadgets, fashion, and even food preferences.

1.5 METHODOLOGY

The methodology for the study “IMPACT OF MOVIES ON STUDENTS PREFRENCES:

A CASE STUDY OF COLLEGE YOUTH IN CHANGANACHERRY” includes both
primary and secondary data collection.

i. Primary Data: A structured questionnaire was distributed to 70 college students in

Changanacherry using random sampling. It focused on their movie preferences,
viewing habits, favorite genres, and the influence of movies on their choices.
Personal interviews were also conducted for additional insights.
ii. Secondary Data: Relevant secondary data was collected from articles and websites
to support the analysis.
iii. Data Analysis: The data will be analyzed using descriptive statistics to identify
trends in movie preferences, while qualitative insights from interviews will explore
factors influencing students' movie choices and perceptions.

1.6 LIMITATION OF THE STUDY

• Sampling bias: The sample may not be representative of a larger student population.
• Self-reported data: Students' responses may be subject to biases and inaccuracies
• Limited generalizability: The findings may not be generalized to other student
populations.
• Environmental limitations: The study may only be conducted in a specific
educational setting or geographical location.

1.7 CHAPTERISATION

Chapter 1 – Introduction

Chapter 2 – Review of Literature

Chapter 3 – Impact of movies on Students: An overview

Chapter 4 – Analysis of Data

Chapter 5 – Findings, suggestions, and conclusion

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 REVIEW OF LITERATURE

A literature review or narrative review is a type of review article. A literature review is a

scholarly paper that presents the current knowledge, including substantive findings as well
as theoretical and methodological contributions to a particular topic. A literature review is
both the process and product. A review is a descriptive, analytic summary of existing
material relating to a particular topic or area of study. Literature review involves a
systematic examination of prior scholarly work

• Nunn (2023) has studied industrial issues and Motivations of the next generation of
filmmakers for Gen Z. The findings of the study show that there is a keen awareness
of the challenges in the Creative industries and consensus over why Students choose
a subject and how and what to be taught in film and television products
• Kethan & Basha (2023) studied the impact of Indian cinema on Lifestyle and
behaviour. The authors have tried to understand the overall effect of cinema on
thought processes, food and dress habits, career Options, and belief systems. The
authors have also studied the changes in behavioural patterns of the youth due to the
Influence of cinema. The respondents were between the ages of 13 to 26 years. The
sample size was 150-200 based on judgmental sampling. The findings of the Study
show that there is a significant impact of cinema on the lifestyle and behaviour of
youths.
• Phalle & Patil (2022) studied the consumer behaviour towards the placement of
products in movies/TV. The sample size for the study was 540. The authors have
used descriptive statistics, Like frequency, percentage, and chi-square test. The
Findings of the study show that product placement in a Movie or television benefits
both the producer and the consumer if product Placement is done appropriately. The
Second important finding is that products or brands should be placed in the right
context.
• Karakartal (2021) has studied the social impact of Film and television. The study
was based on literature Reviews by various authors on the subject. The various
Findings based on the study suggest that television helps in socialization,
personality development, social Status, joining social groups, etc. The other finding

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 is that children and young people have fun as well as Imbibe certain negative
thoughts such as violence and Aggression, criminal activities.
• Bona et al. (2020). Their study has focused on targeting Gen Z and Millennials by
marketers post Post-COVID-19, Gen Z and Millennials spent most of their time on
social media, video streaming, Gaming, and are more towards online buying. The
Overall consumption pattern is geared Towards essentials, health and wellness and
less on Discretionary products. Thus the marketers Should redefine their strategies
so as to effectively Convey their brands value and value Proposition to consumers
have studied about the Consumption habits of Gen Z. The study is More focused on
Gen Z and their characteristics as they Are interested in more technology. They
prefer to go for internet shopping and so any Advertisement through social media
and Shopping are the preference of Gen Z. The study was Done based on responses
collected from A sample of 200 respondents belonging to Gen Z. The Statistical tests
used were reliability And factor analysis. The findings of the study show that
Preferences of life for the Gen Z are Different from previous generations. The five
factors Which determine the buying preferences Of Gen Z are internal effect,
product description, External factors, deals and product identity. Have studied the
consumer behaviour of Gen Z related To daily consumption products in the EU
market. The study was based on survey done on a Sample of 227 respondents. The
Findings of the study show that dual quality information Poses a serious problem.
Most of the GenZ consumers changed their consumption due to Dual quality of
goods .
• Kubrak (2020) has studied the impact of films on young people’s Attitudes. The
author used psycho semantic technique And the measurement was done based on 25
scales. The sample size consisted of 70 students, consisting of Two groups of 40 and
30. The various statistical tools. Used to study the subject were the Wilcoxon signed
rank Test and Mann Mann-Whitney U test. The findings of the Study show that after
post movie, the postgraduate Students' attitudes towards elderly people changed
positively, while the attitudes of undergraduate students worsened.
• Balabantaray (2020) has studied the impact of cinema on culture and the creation of
world view among youth in the context of Bollywood movies. A sample size of 20
young respondents was collected from different universities. The major findings

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 suggest that there have been changes in institutions of marriage and living in
relationships. There have been changes concerning food habits, clothing, career
options, and even belief systems.
• James and Rekha (2018) have studied the impact of crime films on youngsters. The
authors have considered such movies where the central focus is on crime scenes in
the movie. The two movies selected for the study are Robinhood and Drishyam. The
researchers did both quantitative and qualitative analyses and found that such
movies have a negative impact on the youngsters.
• “The Psychology of Consumer Behavior” by Michael J. Herrmann, Edition: 1st
Edition (2009). This book focuses on the psychological elements of consumer
behavior, examining “Consumer Behavior: Buying, Having, and Being” by Michael
R. Solomon (12th Edition, 2017) explores the psychological, social, and cultural
aspects that influence how and why consumers make purchasing decisions. The
book delves into the idea that buying behavior is not just about acquiring products,
but also about expressing identity, values, and lifestyle. It examines the full
spectrum of consumer experiences—from the motivations behind buying to the
symbolic meaning of possessions and how people use them to define who they are.
Topics like perception, learning, motivation, personality, attitudes, and decision-
making are discussed with a strong emphasis on real-world examples and marketing
applications. Solomon uses a mix of theory and practical insights to show how
businesses can better understand and connect with their target markets, making the
book a key resource for students and professionals in marketing and consumer
[Link] entertainment and media influence choices, which can apply to
movies and other media.
• “The Influence of Social Media on Consumer Behavior” by Arvind Sahay (1st
Edition, 2017) explores how social media platforms have transformed the way
consumers make purchasing decisions. The book examines the psychological and
behavioral shifts caused by increased connectivity, peer influence, and the constant
flow of information on platforms like Facebook, Instagram, and Twitter. It
highlights how user-generated content, online reviews, influencer marketing, and
social proof significantly impact brand perception and consumer trust. Sahay also
discusses the role of emotions, online engagement, and virtual communities in

6
 shaping consumer preferences and loyalty. By combining academic research with
real-world marketing strategies, the book offers valuable insights for businesses
looking to adapt to the digital age and effectively engage with consumers in a
socially connected world.
• .“Marketing to Moviegoers: A Handbook of Strategies and Tactics” by Robert
Marich (1st Edition, 2009) is a comprehensive guide that examines how films are
marketed to audiences across various platforms and stages of a movie’s release. The
book covers everything from traditional advertising methods like trailers, posters,
and TV spots to publicity strategies, promotional partnerships, and digital
marketing. Marich explains how studios segment audiences, create buzz, manage
media relations, and measure marketing success. It also explores the unique
challenges of promoting different types of films—blockbusters, independent films,
and niche genres—and how timing, target demographics, and distribution strategies
play a key role in a film’s box office success. Through case studies and industry
insights, this handbook serves as a practical resource for filmmakers, marketers, and
students interested in the business side of cinema.
• “The Economics of Consumer Behavior” by David L. Albarran (1st Edition, 2012)
focuses on the intersection of economics and consumer behavior, offering insights
into how individuals make purchasing decisions and allocate their resources. The
book combines traditional economic theory with behavioral economics, exploring
how psychological, social, and emotional factors influence consumer choices. It
delves into topics such as utility maximization, budget constraints, preferences, and
the impact of external factors like advertising and social influence. Albarran also
discusses the role of market structures, price changes, and economic policies in
shaping consumer behavior. The book provides a thorough understanding of how
consumers respond to different market conditions and offers valuable tools for
businesses and policymakers looking to predict and influence consumption patterns

• “Consumer Behavior and Marketing Strategy” by J. Paul Peter and Jerry C. Olson
(11th Edition, 2019) provides an in-depth analysis of the relationship between
consumer behavior and effective marketing strategies. The book explains how
understanding the motivations, perceptions, attitudes, and decision-making

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 processes of consumers can help businesses craft more successful marketing
campaigns. It integrates psychological, sociological, and cultural perspectives to
offer a holistic view of how consumers think and act. Key topics include market
segmentation, targeting, positioning, and consumer decision-making models. The
authors also focus on how to apply consumer insights in real-world marketing
strategies, using case studies and practical examples. This edition emphasizes the
growing role of digital media, globalization, and ethics in shaping modern consumer
behavior, making it a valuable resource for students and professionals in marketing
and business..
• “The Influence of Entertainment Media on Children’s Consumption Behavior” by
Megan J. Black (1st Edition, 2011) examines how various forms of entertainment
media—such as television, movies, video games, and online platforms—affect the
consumption habits of children. The book explores how media content shapes
children's preferences, brand awareness, and purchasing requests, often through
advertising, product placements, and character endorsements. Megan J. Black
highlights how children, due to their cognitive and emotional development stages,
are especially vulnerable to persuasive media messages. The book also discusses
the role of parents, peer influence, and regulatory challenges in managing the impact
of media. By combining psychological theories with real-world research, the book
provides important insights for educators, parents, marketers, and policymakers
concerned with the ethical implications and long-term effects of media-driven
consumer behavior in children.
• “Marketing Management” by Philip Kotler and Kevin Lane Keller (15th Edition,
2016) is a foundational and authoritative textbook that provides a comprehensive
overview of modern marketing principles, strategies, and practices. This edition
focuses on how companies can create, deliver, and capture value in a fast-changing
digital and globalized marketplace. The book covers core marketing concepts such
as market segmentation, targeting, positioning, branding, pricing strategies,
distribution channels, and integrated marketing communications. Kotler and Keller
also explore advanced topics like customer relationship management (CRM), digital
marketing, social media, analytics, and sustainability. Through real-world case
studies and practical frameworks, the book offers both strategic insight and

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 actionable tactics for businesses to compete effectively and build strong, customer-
driven brands. It remains an essential guide for students, marketers, and business
leaders alike.
• “The Impact of Product Placement in Movies on Consumer Behavior” (Research
Paper, 2020) explores how embedding branded products or services within movies
influences audience perceptions, attitudes, and purchasing behavior. The study
highlights that product placement—whether visual, verbal, or contextual—can
subtly increase brand recognition and recall without overt advertising. When
viewers see their favorite characters using certain brands, it can create positive
emotional associations and trust in the product, especially if the placement feels
natural and relevant to the storyline. The paper also examines the psychological
mechanisms involved, such as the mere-exposure effect and implicit persuasion.
Additionally, the research suggests that product placement is more effective among
younger audiences and in entertainment genres where immersion is high. Overall,
the paper concludes that product placement is a powerful marketing tool that can
shape consumer behavior by blending advertising with storytelling in a non-
intrusive way.
• Champoux (1999) highlights the power of films in making learning more engaging
by transforming abstract concepts into visual experiences. This approach helps
students understand complex topics, like history and science, which are often hard
to grasp through textbooks alone. Films provide a sensory experience that makes
learning feel more concrete and relatable, enabling students to connect what they
are learning with real-life examples, leading to better comprehension and retention
of knowledge.
• Marcus and Stoddard (2007) recognize the educational potential of historical films
in classrooms. They suggest that these films can bring historical events to life,
making them more accessible and understandable for students. However, they stress
that while films offer a visual narrative of the past, they may sometimes contain
inaccuracies or oversimplifications. Therefore, it is important to engage students in
critical discussions to challenge these inaccuracies and enhance their historical
understanding.

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• King (2002) investigated the effectiveness of films in language learning. Movies
can be a useful tool for improving vocabulary, listening comprehension, and
pronunciation, especially for learners of a second language. By exposing students
to real-world dialogue, they gain insight into language nuances, slang, and cultural
contexts, which enhances their ability to communicate effectively. The combination
of visual and auditory input helps language learners develop a more natural
understanding of the language.
• Anderson and Bushman (2001) found that violent films can have a detrimental
impact on children and adolescents by increasing aggressive thoughts and
behaviors. Exposure to violence in media may desensitize young viewers and make
them more likely to react aggressively in real-life situations. The study emphasizes
the psychological influence of media violence, underlining the need for caution in
how violent content is consumed, particularly by impressionable audiences
• Huesmann et al. (2003) conducted a study on the long-term effects of violent films
and found that prolonged exposure to violent media is linked to increased aggression
in adulthood. They suggest that these early experiences with violence in films can
shape behavior patterns throughout a person’s life, influencing how they react to
conflict and interact with others. This finding highlights the potential long-term
impact of media on individuals’ personalities and behaviors.
• Mares and Acosta (2008) studied the positive effects of films with emotionally
compelling narratives, finding that such films can foster empathy and social
awareness in students. When students connect emotionally with the characters and
their experiences in the film, they develop a deeper understanding of others’
emotions, perspectives, and social issues. This emotional engagement helps students
grow more compassionate and socially conscious, reinforcing the power of
storytelling in education.
• Narvaez (2002) discussed how movies that present moral dilemmas can stimulate
students’ ethical reasoning. These films often present complex situations where
characters must make tough decisions, helping students explore concepts of right
and wrong. By analyzing these scenarios, students learn to think critically about
moral issues and develop a stronger understanding of ethical behavior, which can
influence their personal values and decision-making processes.

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• Cantor (1998) explored how horror movies affect children, particularly by
increasing anxiety and causing sleep disturbances. Horror films, with their
frightening and intense content, can overwhelm children’s emotional and
psychological boundaries, leading to heightened fear and stress. This can manifest
in nightmares, sleep troubles, and generalized anxiety, underlining the importance
of considering the age and emotional maturity of children when exposing them to
such media.
• Entman and Rojecki (2001) focused on how racial portrayals in Hollywood films
influence viewers' perceptions of race and social class. They argue that the way
different racial groups are depicted in films shapes societal attitudes, reinforcing or
challenging stereotypes. These portrayals influence how young people view race
relations, social hierarchies, and inequality, highlighting the role of media in shaping
societal norms and perceptions.
• Signorielli (2009) studied the impact of gender portrayals in movies, showing how
these representations affect students’ views on gender roles and career aspirations.
Movies often reinforce traditional gender stereotypes, influencing how young
people perceive their potential and societal expectations based on gender. These
portrayals can limit career choices and influence aspirations, particularly for young
women who may feel constrained by the roles they see depicted in media.
• Kubey and Csikszentmihalyi (2002) examined the negative effects of excessive
movie-watching, noting that it can lead to media addiction, which disrupts students’
academic performance and study habits. When students spend too much time
watching films, they may neglect their studies, resulting in reduced academic focus
and performance. Media addiction can also affect their overall well-being, reducing
time for physical activity, social interactions, and other productive tasks.
• Higuchi et al. (2005) found that watching movies late at night disrupts students’
sleep patterns, which in turn affects their cognitive functions and academic
performance. Insufficient sleep due to late-night screen time can lead to problems
with concentration, memory retention, and overall cognitive performance. This
finding emphasizes the importance of managing screen time, particularly in the
evening, to ensure that students maintain healthy sleep habits and perform well
academically.

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The existing literature provides a comprehensive understanding of how movies
influence students. While films serve as powerful educational tools, they also pose
risks related to aggression, stereotypes, and addiction. Future research should focus
on balancing the benefits and drawbacks of movies in academic and personal
development.

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 AN OVERVIEW OF THE IMPACT OF MOVIES ON STUDENTS

Cinema is one of the most influential forms of media among young audiences, particularly
students. As a powerful tool for storytelling, culture, and information dissemination,
movies have the potential to shape values, influence attitudes, and inspire life choices. This
study explores how movies affect the personal values, social perspectives, behavior, and
career aspirations of Gen Z [Link], through product placements, character
portrayals, and storylines, can shape students' preferences for items such as clothing,
gadgets, food, and other lifestyle products. The study explores several key areas:

3.1 The Influence of Cinema on Student Consumer Behavior

1. Cultural and Social Influence:

Movies often reflect or set trends that resonate with students, creating a desire to emulate
characters or lifestyles seen in films. This can translate into purchasing specific brands or
types of products that align with those trends.

2. Psychological and Emotional Effects:

Films can evoke emotional responses that associate certain products with positive feelings,
success, or social status. This connection can make students more likely to buy products
featured in movies.

3. Product Placement and Advertising:

The study looks at how direct product placements in films impact students' awareness and
preferences. Subtle or overt integrations of brands into a movie’s plot or scenes can increase
the likelihood of students choosing these brands in real life.

4. Celebrity Influence:

Movies often feature stars who become symbols of status or aspiration. The products
associated with these celebrities can trigger imitation behavior, where students may want
to purchase the same goods to feel closer to the personas they admire.

5. Peer and Social Influence:

As movies shape pop culture, students may follow trends and products seen in films due to
peer influence or a desire to fit in with social groups that embrace these trends.

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Through methods like surveys and focus groups, the study analyzes how movies can alter
student preferences for specific consumer goods, offering insights into how filmmakers and
marketers can strategically target student audiences. It concludes that movies play a
significant role in shaping the consumer choices of students, often by associating products
with aspirational lifestyles or emotional experiences.

3.2 Exploring the Diverse World of Movie Genres:

Movies come in a wide variety of genres, each catering to different tastes and interests.
Here are some of the most common types of movies:

1. Action: These films focus on fast-paced sequences, often involving physical feats, stunts,
and intense conflict. Examples include superhero films, adventure films, or disaster movies.

2. Comedy:Comedy films aim to entertain and make the audience laugh, often using humor,
satire, and exaggerated situations. They can range from slapstick to witty dialogue-driven
humor.

3. Drama: Drama films focus on realistic storytelling, character development, and

emotional themes. They often deal with serious subjects like relationships, personal
struggles, or societal issues.

4. Horror: Horror movies are designed to evoke fear and suspense. They often involve
supernatural elements, monsters, or psychological terror, with the goal of thrilling or
frightening the audience.

5. Romance:Romance films focus on the relationship between characters, exploring themes

of love, passion, and personal growth. These films often have a happy or emotionally
fulfilling ending.

6. Science Fiction (Sci-Fi): Sci-fi films explore futuristic or speculative concepts, such as
space travel, time travel, or advanced technology. They often address societal issues
through imagined worlds.

7. Fantasy: These films are set in magical or fantastical worlds, often involving creatures,
wizards, and mythical elements. They frequently involve epic quests or battles between
good and evil.

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8. Mystery: Mystery films revolve around solving a crime or puzzle. They often follow
detectives or amateur sleuths as they uncover clues and investigate suspicious events.

9. Thriller: Thriller films focus on tension, suspense, and excitement. They typically
involve high-stakes situations, danger, and unexpected plot twists, designed to keep the
audience on the edge of their seat.

10. Documentary: Documentaries aim to inform or educate the audience about real-life
events, people, or issues. They often include interviews, archival footage, and investigative
reporting.

11. Musical: In musical films, characters break into song and dance as part of the narrative.
The story is often told through performances and musical numbers that help express
emotions or advance the plot.

12. Adventure: Adventure films often focus on the journey or quest of the main character,
typically involving exploration, discovery, and overcoming obstacles in exotic or
dangerous settings.

13. Animation: Animated films can span various genres but are characterized by the use of
animation techniques. They often appeal to children but can be enjoyed by audiences of all
ages.

14. Historical: These films are based on real historical events or figures. They often
dramatize significant moments in history and bring historical stories to life for the audience.

15. Crime: Crime films revolve around criminal activities, law enforcement, and
investigations. They often involve detectives, criminals, or both in a narrative about law
and justice.

Movies have an undeniable influence on shaping thoughts, values, and attitudes, especially
among the youth. In an age where visuals speak louder than words, films serve as powerful
tools for social change and personal inspiration. Malayalam cinema, known for its realistic
storytelling and strong social messages, has made a significant impact in this regard.
Movies like "Ustad Hotel" promote values like compassion, family bonding, and the
importance of following one’s passion over material success. "Take Off" portrays the
strength and resilience of a woman in the face of adversity, inspiring courage and

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determination. "Kumbalangi Nights" challenges traditional notions of masculinity and
highlights the importance of emotional expression and family unity. "Captain" tells the
inspiring real-life story of India's first blind football team captain, proving that no dream is
too big. On the flip side, not all movies convey constructive messages—glorification of
violence, substance use, or toxic behavior can leave a negative impression if not viewed
critically. Thus, it is essential for students to be mindful of what they consume. When
chosen wisely, movies can serve as a medium of empowerment, learning, and motivation.

3.3 The Impact of Cinema on Youth: Empowerment, Inspiration, and the Importance
of Critical Viewing

Movies have a profound influence on shaping the thoughts, values, and attitudes of the
youth. In today's visual age, films act as powerful tools for both social change and personal
inspiration. Malayalam cinema, with its focus on realism and social messages, has made a
significant impact in this regard. Films like Ustad Hotel promote values such as
compassion, family bonding, and the importance of pursuing one’s passion rather than
chasing material success. Take Off highlights the resilience and courage of a woman facing
adversity, while Kumbalangi Nights challenges traditional notions of masculinity,
emphasizing the importance of emotional expression and family unity. Captain, based on
the inspiring true story of India’s first blind football team captain, proves that no dream is
too big to achieve. On the other hand, some films, if not viewed critically, can have negative
consequences. For example, the glorification of violence, substance abuse, and toxic
behaviors in certain films can leave a harmful impact, especially if they are not balanced
with positive or corrective messages. In Hindi cinema, films like Taare Zameen Par
promote the significance of understanding children with learning disabilities, while Kabir
Singh has been criticized for its portrayal of toxic masculinity and unhealthy relationships.
Similarly, in popular English cinema, films like The Pursuit of Happyness inspire
perseverance and hope, whereas movies such as Fight Club have raised concerns about
promoting nihilism and violence. Therefore, it’s important for young viewers to be
discerning in their choices, as films—when selected thoughtfully—can be a source of
empowerment, learning, and motivation.

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3.4 Positive and Negative Impact of Films on Indian Youth

This section highlights the dual nature of films and their influence on the youth in India.
While cinema can be an incredible source of learning and motivation, it also has the
potential to mislead or negatively influence impressionable minds. A more detailed analysis
of these impacts will follow in later sections.

positive Impacts of Films on Youth

1. Medium of Education and Awareness :Movies often introduce young viewers to

new ideas, cultures, and perspectives. Socially conscious films shed light on issues
like poverty, gender equality, climate change, and mental health. These messages
can raise awareness and motivate students to become more socially responsible
citizens.

2. Inspiration for Change and Growth :Biographical and motivational films, such
as those based on the lives of great leaders, sportspersons, or change-makers, inspire
the youth to overcome challenges and pursue their dreams. They can help in
developing a sense of purpose, discipline, and resilience.

3. Understanding History and Culture:Historical dramas and period films help

students connect with their heritage, understand significant national events, and
appreciate the diversity of Indian culture. These films often serve as an engaging
alternative to traditional textbook learning.

4. Mental Health Benefits and Stress Relief:In a high-pressure academic

environment, light-hearted films and comedies provide a break from routine stress.
Laughter and emotional connection with characters can offer therapeutic value,
improving mood and mental well-being.

5. Enhancement of Emotional Intelligence and Empathy:Films have the power to

touch hearts and develop emotional understanding. Witnessing a character's journey
allows young viewers to walk in someone else’s shoes, fostering empathy and
emotional maturity.

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 6. Encouragement of Creativity and Imagination:Creative storytelling, music,
cinematography, and performances can inspire students to explore careers in art,
filmmaking, music, or literature, sparking innovative thinking and self-expression.

Negative Impacts of Films on Youth

1. Exposure to Vulgar or Inappropriate Content:Many modern films include scenes

with excessive vulgarity, sexual content, or foul language. When consumed by
young, impressionable viewers, this content can distort their views on relationships,
respect, and decency.

2. Glorification of Harmful Behavior:Youth are highly influenced by the portrayal

of lead characters. When heroes or heroines are shown smoking, drinking, using
drugs, or engaging in violence without consequences, it sends the wrong message—
normalizing or even glamorizing such actions.

3. Confusion Between Fantasy and Reality:Many students begin to idolize actors

and their on-screen lifestyles, trying to imitate their fashion, attitude, or behavior.
This may lead to discontentment with real life, poor financial decisions, or even
strained relationships when expectations don’t match reality.

4. Encouragement of Aggressive or Risky Actions:Movies that glorify revenge,

crime, or terrorism can subtly influence some individuals to justify harmful actions
or take extreme steps to resolve problems, affecting social harmony.

5. Neglect of Academic and Personal Growth:With binge-watching habits becoming

more common, many students spend excessive hours on movies and web series,
which reduces the time they spend on studies, reading, physical activity, or
meaningful social interactions.

6. Reduced Reading and Cognitive Skills:The shift from reading books to passive
film consumption is leading to a decline in students’ critical thinking, vocabulary,
and imagination. The habit of watching short, fast-paced content often reduces
attention span and depth of understanding.

18
The impact of movies on Indian youth is a mixed bag of benefits and challenges. While
films can educate, empower, and entertain, they can also mislead and influence negatively
if consumed uncritically. The key lies in promoting media literacy, where young people
are taught to engage with films thoughtfully—appreciating the good while questioning and
rejecting the harmful. Parents, educators, and society at large must play a role in guiding
youth towards meaningful content that encourages personal development, empathy, and
responsibility.

3.5 The Impact of Cinema on Society: A Double-Edged Sword

Cinema, often regarded as the most influential form of entertainment, has a profound
impact on society. It serves not only as a source of entertainment but also as a medium for
education, cultural exchange, and social commentary. Over the years, films have shaped
societal norms, influenced public opinion, and provided a platform for discussions about
critical issues such as gender equality, politics, and personal values. While cinema has the
potential to positively influence viewers by promoting awareness, empathy, and creativity,
it also comes with its set of challenges. Negative portrayals, stereotyping, and unrealistic
depictions can distort perceptions and lead to harmful consequences. As cinema continues
to evolve, it is essential to examine both its benefits and drawbacks to understand its role
in shaping the attitudes and behaviors of today’s youth.

Advantages of Cinema

Cinema, when viewed from a positive perspective, offers a multitude of advantages. Often
considered a mirror of society, films bring attention to social realities, helping audiences
become more aware of the world around them. Modern cinema, in particular, strives to
present relatable stories that reflect current societal issues, encouraging viewers to
acknowledge and engage with topics they might otherwise overlook.

Additionally, cinema plays a significant role in enhancing social interaction. It serves as a

common ground for conversations, helping people connect and communicate more easily.
Discussing films can often serve as an engaging and non-controversial way to initiate
discussions, especially in comparison to more divisive topics like politics or sports.

19
Moreover, cinema stimulates the imagination. By presenting a director’s unique vision of
the world, films encourage audiences to think creatively and explore new perspectives.
They inspire individuals to dream bigger and broaden their understanding of life.

One of the most powerful contributions of cinema is its ability to expose viewers to diverse
cultures, lifestyles, and traditions. Through storytelling, movies allow audiences to explore
different parts of the world, appreciate various art forms, and understand how people live
in different societies. This exposure promotes cultural awareness and tolerance, bringing
people closer together.

Cinema also serves an educational function by portraying real-life scenarios such as

emergencies, crimes, or accidents. These depictions can teach audiences how to respond in
similar situations, enhancing their preparedness and awareness. Furthermore, films can
offer hope and motivation, encouraging viewers to pursue their dreams and believe in the
possibility of positive change in their lives.

Disadvantages of Cinema

Despite its many benefits, cinema also has its share of drawbacks. One of the major
concerns is the reinforcement of stereotypes. Films often portray exaggerated or inaccurate
representations of gender roles, religious beliefs, and cultural communities, which can lead
to the development of prejudices and misinformation. This misrepresentation may hinder
the audience’s ability to form unbiased opinions and perpetuate harmful societal norms.

Another criticism of cinema is that many modern films lack meaningful content. Instead of
delivering strong messages or value-based entertainment, they often focus on superficial
themes, promoting materialism and objectification. For many, watching films has become
a routine activity with little thought, resulting in wasted time and money without any
significant takeaway.

A particularly troubling aspect of modern cinema is its frequent portrayal of explicit

violence and sexual content. Such depictions can negatively influence impressionable
minds, especially young viewers. This normalization of inappropriate behavior contributes
to issues like vulgarity, harassment, and the decline of moral values in society.

Moreover, films can cause individuals to lose touch with reality. While cinematic endings
are often optimistic and satisfying, real life doesn’t always follow such a pattern. This
20
disconnect can lead to disappointment when personal experiences don’t match the idealized
scenarios seen on screen, ultimately impacting self-esteem and mental well-being.

In some cases, the heavy influence of films leads people to shape their expectations,
behaviors, and decisions based on fictional characters, resulting in unrealistic goals and
dissatisfaction with their actual lives.

21
 ANALYSIS OF DATA

A CASE STUDY OF COLLEGE YOUTH IN CHANGANACHERRY ON THE

IMPACT OF MOVIES ON STUDENTS

The chapter deals with the analysis of data collected from students of various colleges in
Changanacherry. For this, primary data was collected using the questionnaire method and
the questionnaire was circulated to the respondents online.

ABOUT CHANGANACHERRY MUNICIPALITY

Profile of Changanacherry Municipality: Changanacherry is situated at the southern end of

Kottayam District, right at the heart of the former Central Travancore Region of Kerala.
The Changanacherry Town has developed as a collection and distribution center of the
agricultural products of Kuttanadu and high-range regions. The town has established strong
social and economic ties with a region spread over Changanacherry, Kottayam Taluk of
Kottayam District, Kottayam Taluk of Alappuzha District, and Mallappally and Thiruvalla
Taluks of Pathanamthitta District.

MAP OF CHANGANACHERRY MUNCIPALITY

22
4.1 AGE WISE CLASSIFICATION

SL NO AGE NO OF PERCENTAGE
STUDENTS
1 13-17 6 8.6%
2 18-22 53 75.7%
3 23-27 11 15.7%

The data shows the age limit of students. From the table, it is clear that 75.7% of students
belong to the age group 18-22, while 15.7% belong to the age group 23-27, and only 8.6%
are age group of 13-17

23
4.2 GENDER CLASSIFICATION

[Link] GENDER NO OF PERCENTAGE

STUDENTS
1 MALE 36 51.4%
2 FEMALE 34 48.6%
TOTAL 70 100%

GENDER

48.60%
51.40%

MALE FEMALE

From the table, it is understood that 51.4% are male and 48.6% are female students

24
4.3 How often do you watch movies?

[Link] TIME NO OF PERCENTAGE

STUDENTS
1 DAILY 39 54.9%
2 WEEKLY 24 33.8%
3 MONTHLY 4 6.3%
4 RARELY 3 5%
TOTAL 70 100

The table shows how often students watch movies and their percentage. From the table, it
is understood that 54.9% are watching movies daily,33.8% are weekly, 6.3% are monthly,
and only 5% are watching movies rarely.

WATCHING MOVIES

5%
6.30%

33.80% 54.90%

DAILY WEEKLY MONTHLY RARELY

25
4.4 Have movies influenced your political views?

SL NO POLITICAL VIEW NO OF PERCENTAGE

STUDENTS
1 UNSURE 5 6.8%
2 YES 9 13.7%
3 NO 56 79.5%

The table shows that movies will not influence political views. 79.5% say no, 13.7% say
yes, and 6.8% are unsure.

26
4.5 Social issues influencing movies

SL SOCIAL ISSUES PERCENTAGE

NO
1 RACISM 4.2%
2 LGBTQ+….. 5.3%
3 ENVIRONMENTAL ISSUES 9.5%
4 MENTAL HEALTH 12.6%
5 GENDER EQUALITY 28.4%
6 POVERTY AND INEQUALITY 29.5%
7 NONE 10.5%

The table shows the social issues influenced by movies. 29.5% says about poverty and
inequality,28.4% says that gender equality,12.6% says mental health,10.5% says none of
these, and 9.5%,5.3%,4.2% says environmental issues, LGBTQ+, and racism, respectively

27
4.6 Which part of a movie impacts you the most

SL ASPECTS OF MOVIES PERCENTAGE

NO
1 VISUALS &CINEMATOGRAPHY 13.8%
2 CHARACTERS& ROLEMODELS 17.4%
3 MUSIC &BACKGROUND 22.9%
4 STORYLINE & THEMES 37.6%
5 NONE 8.3%

The table shows the aspects of movies on students. 37.4% say storyline & themes,22.9%
say music& background,17.4% say character & role models, 13.8% say visual&
cinematography, and 8.3 % say none of these

28
4.7 How often do you get emotionally attached to movie characters or storylines

SI EMOTIONALLY ATTACHED PERCENTAGE

NO
1 NEVER 8.2%
2 VERY OFTEN 12.3%
3 SOMETIMES 31.5%
4 RAREIY 47.9%

The data shows the emotional attachment to certain movie characters or storylines of
students. 47.9% say rarely, 31.5% say sometimes,12.3% say very often, and 8.2% say never
attached to movie characters.

EMOTIONALLY ATTACHED

NEVER VERY OFTEN SOMETIMES RARELY

29
4.8 To what extent have movies influenced you as a student

SL NO MOVIES INFLUENCED PERCENTAGE

1 YES, a lot 9.6%
2 SOMEWHAT 11.0%
3 LITTLE 20.5%
4 NOT AT ALL 58.9%
The table shows the influence of movies on students. 58.9% say not at all, 20.5% say little,
11% say somewhat, and only 9.6% say yes a lot

30
4.9 FAVORITE MOVIE CHARACTERS OF STUDENTS

SL NO TYPE OF CHARACTERS PERCENTAGE

1 VILLIAINS 13.3%
2 REALISTIC CHARACTERS 30.1%
3 HEROES/protagonist 42.2%
4 NONE 14.5%
The table shows the favorite type of movie characters of students .42.2% love heroes
/protagonist,30,1% say realistic characters, 14.5% say none, and only 13.3% say villains.

31
4.10 Which aspects of your life have been influenced by movies

SL NO INFLUENCED YOUR LIFE PERCENTAGE

1 BEHAVIORAL TRAITS 8.1%
2 SOCIAL AWARENESS 9.3%
3 CAREER CHOICES 10.5%
4 PERSONAL VALUES 11.6%
5 LIFESTYLE 12.8%
6 NONE 47.7%
The table shows factors influenced by movies. 47.7% say none of these factors influenced
in life, 12.8% say lifestyle,11.6% say personal values,10.5% say career choices, 9.3% say
social awareness, and 8.1 % say behavioral traits.

32
4.11 Which career fields do you think are most influenced by movies

SL CARRIER FIELD PERCENTAGE

NO
1 SCIENCE&TECHNOLOGY 2.0%
2 ENTERTAINMENT INDUSTRY 6.9%
3 MEDICAL AND HEALTHCARE 6.9%
4 LAW AND JUSTICE 10.9%
5 SOCIAL WORK AND ACTIVISM 17.8%
6 BUSINESS AND ENTREPRENEURSHIP 36.6%
7 OTHER 5.9%
8 NONE 10.9%
The table shows the carrier fields influenced by movies. 36.6% says business and
entrepreneurship,17.8% says social work and activism, 10.9% says law and justice, and
none of these careers,6.9% says entertainment industry and medical and healthcare, and
only 5.9% says other careers.

33
4.12 What type of movies watch the most

SL TYPES OF MOVIES PERCENTAGE

NO
1 ACTION 9.0%
2 DRAMA 9.6%
3 COMEDY 20.9%
4 HORROR 20.3%
5 SCI-FI 1.7%
6 DOCUMENTRY 1.7%
7 ROMANCE 11.9%
8 THRILLER 24.9%

The table shows that most of the students viewers like to watch thriller movies.24.9% like
thriller, 20.9% like comedy,20.3% like horror,11.9% like romance, 9.6% like drama,9.0%
like action, and 1.7% each like sci-fi and documentary movies.

34
4.13 PRIMARY MOVIE WATCHING PLATFORM

SL PRIMARY WATCHING MOVIE PERCENTAGE

NO
1 STREAMING PLATFORM 23.9%
2 MOVIE THEATER 29.1%
3 TV…. 47.0%
4 OTHER 0.0%
The table shows the primary movie-watching platform. 47% watch movies on TV, 29.1%
watch movies in a movie theatre, and 23.9% on streaming platforms.

35
4.14 HAS a MOVIE INFLUENCED YOUR VALUES

SL MOVIE INFLUENCED YOUR PERSONAL PRECENTAGE

NO VALUES
1 VERY STRONGLY 5.6%
2 SOMEWHAT 5.6%
3 SLIGHTLY 5.6%
4 NOT AT ALL 15.3%
5 NEUTRAL 68.1%
The table shows that movies influence your personal values, 68.1% say neutral,15.3 says
not at all, 5.3% equally say very strongly, somewhat, and slightly.

36
4.15 IMITATE A MOVIE CHARACTER'S BEHAVIOUR OR DIALOGUES

SL NO IMITATE A MOVIE CHARACTER'S PERCENTAGE

BEHAVIOUR OR DIALOGUES
1 VERY OFTEN 6.75%
2 OCCANSIONALLY 20.0%
3 NEVER 22.7%
4 RARELY 50.7%
The table shows the imitate of movie characters behaviour or dialogues.50.7% says
rarely,22.7%says never, 20% says occansionally and 6.75% says very often.

37
4.16 HAS TRAVEL TO A DESTINATION AFTER WATCHING THE MOVIE

SL NO TRAVEL DESTINATION PERCENTAGE

1 OFTEN 6.8%
2 NEVER 17.6%
3 SOMETHINGS 25.7%
4 RARELY 50.0%
The table shows travel to a destination after watching a movie.50% says rarely, 25.7% says
somethings,17.6% says never and only 6.8% says often.

38
4.17 Have movies ever inspired you to develop a new skill or hobby

SL NO DEVELOP NEW SKILLS PERCENTAGE

1 YES, SIGNIFICANTLY 15.3%
2 YES, SLIGHTLY 25.0%
3 NO 59.7%
The table shows impact of movies on developing a new skills or hobby.59.7% says no, 25%
says yes,slightly and only 15.3% says significally.

39
4.18 Has a movie INFLUENCING YOUR CARRIER ASPIRATION

SL NO MOVIE INFLUENCED YOUR CAREER PERCENTAGE

ASPIRATIONS
1 ADVENTURE AND EXCITEMENT 9.0%
2 FINANCIAL SUCCESS 9.0%
3 INSPERATIONAL…. 10.1%
4 SOCIAL IMPACT 11.2%
5 SUCCES STORY 49.4%
6 NONE 11.2%
The table shows influence of movie factors on carrier aspirations.49.4% says success
story,11.2% says social impact and none, 10.1% says inspirational and 9% says adventure
and excitement.

40
4.19 BEHAVIOURS HAVE BEEN INFLUENCED BY MOVIES

SL NO BEHAVIOURS HAVE BEEN INFLUENCED PERCENTAGE

BY MOVIES
1 ASSERTIVENESS 4.1%
2 CONFLICT RESOLUTION 6.1%
3 EMPATHY 6.1%
4 RISK-TAKING BEHAVIOUR 12.2%
5 RELATIONSHIP EXPECTATIONS 12.2%
6 COMMUNICATION STYLE 18.4%
7 NONE 40.8%
the table shows the behaviours influenced by movies. 40.8% says none,18.4% says
communication style, 12,2 % says relationship expectations and risk taking behaviour,6.1%
says conflict resolution and empathy and only 4.1% says assertiveness.

41
CONCLUSION

According to data collected, the impact of movies on students is a complex and multifaceted
issue. While movies can have a positive influence on students, promoting learning,
empathy, and critical thinking, they can also have a negative impact, perpetuating violence,
stereotypes, and unhealthy behaviors. According to the data collected by us on 70 students
across various colleges in Changanacherry.

42
 FINDINGS, SUGGESTIONS& CONCLUSION

Movies are a popular form of entertainment that can have a significant impact on
individuals and society. There are several types of movies: comedy, drama, horror,
adventure, etc The movies have an impact on students. Their personality and thinking
process can be influenced by watching movies in a positive and negative manner.

The following are the major findings:

• 75.7% of students were in the age group 18-22

• 51.4% of students were male
• According to our survey, 54.9% of students watch movies daily
• According to our survey, 79.5% say movies will not influence political views
• According to our survey, 29.5% say poverty and inequality are the social issues
influenced by movies
• 37.6% say storyline and themes are aspects of movies that influence most
• 47.9% say that rarely emotionally attached to certain characters or storylines
• 58.9% say there is no impact at all of movies on students' preferences
• 42.2% say that heroes are the favourite movie character of students
• 47.7% say that none of the factors influenced by movies on students
• 36.6% say business& entrepreneurship is the career field influenced by movies the
most
• 24.9% say horror-type movies are watched most by students
• 47.0% of primary movie watching platforms are TV
• 68.1% say a neutral opinion about movies influenced their personal values
• 50.7% say that rarely only a movie character's behaviour or dialogue is imitated by
students
• 50% say they rarely travel to a destination after watching movies
• 59.7% say no to developing a new skill or hobby after watching movies
• 49.4 says a success story is the influencing career aspiration in movies
• 40.8 say none of the behaviour has been influenced by movies.

43
 SUGGESTIONS

Based on the data collected, the following recommendations can be made:

1. Media literacy education: Integrate media literacy education into school curricula to help
students critically evaluate movies and their impact.

2. Parental guidance: Encourage parents to guide their children's movie-watching habits

and provide context for the themes and messages presented.

3. Teacher guidance: Provide teachers with resources and support to help them integrate
movies into their teaching practices in a way that promotes critical thinking and media
literacy.

4. Movie selection: Encourage students to select movies that promote positive values and
themes, and provide alternatives to movies that may have a negative impact.

5. Ongoing research: Continuously collect data and conduct research to better understand
the impact of movies on students and to inform evidence-based practices.

44
 CONCLUSION

The study “MPACT OF MOVIES ON STUDENTS' PREFRENCES: A CASE STUDY OF

COLLEGE YOUTH IN CHANGANACHERRY” aims to understand the current trend of
the influence of movies. The study aimed to examine how cinema influences the personal
values, attitudes, lifestyle choices, and career aspirations of Gen Z students. Based on the
responses collected, it can be concluded that while movies are a significant part of students'
daily lives—with over half (54.9%) watching them daily—their overall influence on deeper
aspects such as political views, personal behavior, and career decisions appears to be
limited or indirect.

A large proportion of students (79.5%) believe that movies do not influence their political
opinions, and 58.9% report no impact of movies on their preferences. Similarly, 68.1% hold
a neutral stance regarding the influence of cinema on their personal values, and 50.7% say
that students only rarely imitate movie characters' behavior or dialogues. These figures
suggest that while students enjoy movies, they maintain a degree of detachment when it
comes to adopting values or behaviors from what they watch.

When it comes to social issues, poverty and inequality (29.5%) were cited as the most
commonly influenced by cinema, showing that some movies do have the power to raise
awareness, even if not on a large scale. Storylines and themes were identified as the most
influential aspects of movies (37.6%), showing that content quality can make an emotional
or intellectual impression, even if it doesn't result in significant lifestyle changes.

In terms of career influence, business and entrepreneurship emerged as the most impacted
field (36.6%), and success stories were cited by 49.4% of students as motivational in
shaping career aspirations. However, 47.7% stated that no specific factors in movies
influenced their career choices, reinforcing the idea that while inspiration may be present,
it doesn't always translate into action.

Behavioral influence was also limited, with 40.8% reporting no change in behavior due to
movies, and 59.7% saying they did not develop new skills or hobbies as a result of what
they watched.

Overall, the study suggests that Gen Z students enjoy cinema primarily as a form of
entertainment. While elements like storylines and success stories can leave an impression

45
and occasionally influence career aspirations or awareness of social issues, most students
maintain autonomy over their personal values, behaviors, and life choices. Cinema's role,
therefore, may be better understood as a subtle and occasional influence rather than a
dominant force in shaping Gen Z's identity and direction.

The impact of movies on students is a multifaceted issue, with both positive and negative
effects. On one hand, movies can be a valuable tool for learning, promoting empathy,
critical thinking, and cultural understanding. They can also inspire and motivate students,
providing role models and encouraging them to pursue their passions.

On the other hand, movies can also hurt students, perpetuating violence, stereotypes, and
unhealthy behaviors. Excessive exposure to movies can lead to addiction, distraction, and
decreased academic performance.

By acknowledging the potential impact of movies on students and taking steps to promote
responsible movie-watching and media literacy, we can help students navigate the complex
media landscape and make informed choices about the movies they watch.

There are always two aspects of a thing – a positive one and a negative one. One must
watch movies and let them impact oneself to a limit to avoid all the negative aspects of it.
As it is rightly said, everything done in limit is beneficiary. Similarly, investing time into
movies that are worth watching is fine but getting addicted to them should be avoided, as
it would not only waste our time but we’ll also miss out other things that are actually worth
our time

46
 CHAPTER-1
INTRODUCTION
 CHAPTER-2
REVIEW OF LITERATURE
 CHAPTER-3
IMPACT OF MOVIES ON
STUDENTS
 CHAPTER-4
ANALYSIS OF DATA
 CHAPTER-5
FINDINGS, SUGGESTIONS, AND
CONCLUSIONS
LIST OF FIGURES
SL NO FIGURE TITLE PAGE NO:
1 4.1 AGE 23

2 4.2 GENDER 24

3 4.3 HOW OFTEN 25

DO YOU
WATCH
MOVIES
4 4.4 MOVIE 26
INFLUENCING
POLITICAL
VIEWS
5 4.5 SOCIAL ISSUES 27
INFLUENCING
MOVIES
6 4.6 WHICH PART 28
OF THE MOVIE
IMPACTS YOU
THE MOST
7 4.7 EMOTIONALLY 29
ATTACHED TO
A MOVIE
CHARACTER
8 4.8 WHAT 30
EXTENDS
MOVIE
INFLUENCED
9 4.9 FAVOURITE 31
MOVIE
CHARACTERS
10 4.10 WHICH 32
ASPECT OF
YOUR LIFE has
been
INFLUENCED
BY MOVIES
11 4.11 CARRIER 33
FIELD
INFLUENCED
BY MOVIES
MOST
12 4.12 TYPE OF 34
MOVIE
IWATCH
MOSTLY
13 4.13 PRIMARY 35
MOVIE
WATCHING
PLATFORM
14 4.14 HAS MOVIE 36
INFLUENCE
YOUR VALUES
15 4.15 IMITATE A 37
MOVIE
CHARACTER'S
BEHAVIOUR
OR DIALOGUE
16 4.16 HAS TRAVEL 38
TO A
DESTINATION
AFTER
WATCHING
THE MOVIE
17 4.17 MOVIE 39
INSPIRED YOU
TO DEVELOP A
NEW SKILL OR
HOBBY
18 4.18 Does a MOVIE 40
INFLUENCING
YOUR CAREER
ASPIRATIONS
19 4.19 BEHAVIOURS 41
INFLUENCED
BY MOVIES
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SITES

• [Link]
• [Link]
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6f8d4b18c16f
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cinema-on-youth/
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APPENDIX
 COLLEGES IN CHANGANACHERRY

• St. Berchmans College

• Assumption College
• NSS Hindu College
• NSS Training College
• St. Joseph College of Communication (SJCC)
• PRDS College of Arts & Science
• Kristu Jyoti College of Management and Technology (KCMT)
• St. Thomas College of Nursing, Chethipuzha
 QUESTIONAIRE
1. Age:
o 13-17
o 18-22
o 23-27
o 28+
2. Gender:
o Male
o Female
o Other
3. Education Level:
o High School
o Undergraduate
o Postgraduate
o Other
4. How often do you watch movies?
o Daily
o Weekly
o Monthly
o Rarely
o Action
o Drama
o Comedy
5. What type of movies do you watch the most?
o Horror
o Sci-Fi
o Documentary
o Romance
o Thriller
o Other
6. Where do you primarily watch movies?
o Movie Theatre
o Streaming Platforms
o TV
o Channels
o Other
 7. How strongly do movies influence your personal values?
o Very Strongly
o Somewhat Strongly
o Neutral
o Slightly
o Not at All
8. Have movies ever made you reconsider your beliefs or opinions on social issues?
o Yes, frequently
o Occasionally
o Rarely
o Never
9. Which social issues have movies influenced your perspective on the most?
o Environmental Issues
o Gender Equality
o Racism
o LGBTQ+
o Rights
o Mental Health
o Awareness
o Poverty & Inequality
o None
[Link] movies influenced your political views?
o Yes
o No
o Unsure
[Link] you ever adopted a fashion style inspired by a movie character?
o Yes, multiple times
o Yes, once or twice
o No
[Link] often do you travel to a destination after seeing it in a movie?
o Often
o Sometimes
o Rarely
o Never
[Link] often do you feel emotionally attached to certain movie characters or
storylines?
o Very Often
o Sometimes
o Rarely
o Never

[Link] you ever considered a career in a field after watching a movie about it?
o Yes, strongly
o Yes, slightly
o No
[Link] career fields were influenced by movies the most?
o Entertainment Industry (Acting, Filmmaking, etc.)
o Law and Justice
o Medicine and Healthcare
o Business and Entrepreneurship
o Social Work and Activism
o Science & Technology
o Other None
[Link] movies inspired you to develop a new skill or hobby?
o Yes, significantly
o Yes, slightly
o No
[Link] factor in movies influences your career aspirations the most?
o Inspirational
o Characters
o Success Stories
o Adventure & Excitement
o Financial Success
o Social Impact
o None
[Link] of the following behaviors has been influenced by the movie?
o Risk-taking behavior
o Empathy
o Communication
o style
o Conflict resolution
o Assertiveness
o Relationship expectations
o None
[Link] often do you imitate a movie character's behavior, mannerisms, or dialogue?
o Very Often
o Occasionally
o Rarely
o Never
[Link] often do you get emotionally influenced by a movie's storyline?
o Very Often
o Sometimes
o Rarely
o Never
[Link] movies influenced your perception of romance and relationships?
o Yes, a lot
o Somewhat
o A little, not at all
[Link] type of characters influence your behavior the most?
o Heroes/Protagonists
o Villains
o Realistic Characters
o None
[Link] is the most significant way cinema has influenced your life?
o Career Choices
o Personal Values
o Lifestyle
o Behavioral Traits
o Social
o Awareness
o None
[Link] aspect of movies do you think has the most impact on society?
o Storyline & Themes
o Characters & Role Models
o Visuals & Cinematography
o Music & Background Score
o None