Backpacking Culture Study in Udaipur
Backpacking Culture Study in Udaipur
(Session 2023-24)
A Project Report
Submitted in partial fulfillment of the Requirements for
the award of the degree
of
Bachelor in Hotel and Hospitality Administration
CANDIDATE’S DECLARATION
It is certified that the project entitled “A study on backpacking culture of select hostels at Udaipur,
Rajasthan”Submitted by me is my own work under the supervisi of mysupervisor [Link] Thakur.
I also declare that I have adhered to all principles of academic honesty and integrity and have not
misrepresented or fabricated or falsified any idea/fact/source in my submission. I understand that any
violation of the above may result in failure in examination.
RESHAV RATHORE
This is to certify that the above statement made by the candidate is correct to the best of my knowledge.
Chetan Thakur
IHM SHIMLA
ACKNOWLEDGEMENT
I feel indebted to my guide Mr. Chetan Thakur for the completion of this
Project report entitled “A study on backpacking culture of select hostels at
Udaipur, Rajasthan ” .
The present work could be completed only because of the able guidance
affectionate attitude of my guide [Link] Thakur.
I am thankful to all respondents and all those who assisted me by supplying
the requisite information towards the completion of the research project
and provided me the relevant data.
SUBMITTED BY:
Name of the Student- RESHAV RATHORE
1. Title Page 1
2. Index 2-3
3. Acknowledgement 4
CHAPTER 1
CHAPTER 2
CHAPTER 3
14 Responses 45-52
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CHAPTER 4
15 Findings 39
16. Conclusion 40
17. Limitations 41
18. Recommendations 42
CHAPTER 5
19. Bibliography 43
20. Webliography 44
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CHAPTER-1
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CHAPTER-2
BACKPACKING CULTURE
In 1992, the travel & tourism industry became the world’s largest economic sector. The
extraordinary growth in tourism raises questions about the extent and pace of travel
throughout the world and the economic, political, cultural, and ecological effects of that
travel. A particularly important dimension of tourism is youth travel, which is growing
rapidly in the form of backpacking. In this form of travel, travellers basically undertake long
term journeys on low budgets, with a solitary backpack.
Backpacking culture has its roots in the mid-20th century, primarily in Europe and North
America. It emerged as a way for young travellers to explore the world on a budget,
immersing themselves in different cultures and seeking unique experiences. The post-World
War II era saw an increase in international travel, and backpacking became a popular
alternative to traditional tourism. It was fuelled by the desire for adventure, freedom, and a
deeper connection with the places visited. Over time, backpacking culture spread globally,
with people from all walks of life venturing off the beaten path, exploring remote
destinations, and connecting with fellow travellers through word-of-mouth recommendations.
The backpacker culture establishes itself as an identity making exercise, embracing individual
freedom. It allows a one to choose their own path and follow one’s passions. Unlike
traditional tours with planned itineraries, backpacking allows individuals to create their own
adventure. This autonomy fosters a sense of empowerment and self-discovery. Therefore, a
study of the scarcely researched backpacker culture may enable a better understanding of our
present and future.
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This research project aims to understand the customer behaviour, satisfaction, and budget
during their experiences as a backpacker and the means by which this could be developed
further, to provide a better loyalty in the case of backpacker tourists.
Backpackers’ primary point of identification is their culture where socialisation brings a sense
of belonging to an emotional community. With the advent of technology and the rise of social
media, backpacking has become more accessible and interconnected. Travelers now rely on
online platforms, travel blogs, and social media to plan their trips, find accommodation, and
discover hidden gems. This digital age has made it easier to connect with like-minded
backpackers, share experiences, and seek real-time travel advice. Additionally, there has been
a growing emphasis on sustainable and responsible travel practices, with backpackers
becoming more conscious of their impact on the environment and local communities.
Overall, backpacking culture continues to evolve, adapting to the changing times and
embracing new ways of exploring the world.
A common misconception about backpacking is that it suits only the young travellers. The
reason for this is that youth is easy to influence. But it has been observed that travellers of all
ages enjoy backpacking. Older individuals tend to have more knowledge and enjoy the
flexibility, making it easier for them to navigate the trip, having a deeper appreciation for the
cultural and historical aspects and a bigger budget. Backpacking also relieves individuals
from the stress and hustle-bustle of everyday life, giving them a chance to reconnect with
nature. As backpacking is a social activity, older individuals may find it easier to interact with
people from diverse backgrounds and forge new friendships, appreciating the camaraderie.
A traveller can go backpacking solo or in a group. Backpacking solo offers a unique and
enriching experience. While the idea may seem daunting at first, but the rewards outweigh
the personal growth. The backpacker culture strongly impacts an individuals’ sense of self-
identity. Through transformative experiences, exposure to diverse environments, people, and
perspectives. Immersive travelling, individuals engage in self-reliant activities, navigate
unfamiliar situations, challenges, thereby fostering personal growth, resilience, and
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adaptability. Interactions with varied cultures and communities prompt introspection and
reflection on one’s values, beliefs, and identity, leading to a deeper understanding of oneself
and one’s place in the world. Consequently, backpacking culture serves as a catalyst for self-
exploration, identity formation, and the cultivation of a more nuanced and interconnected
sense of self within the broader global context.
One of the most influential mediums in shaping perceptions and inspiring to go for
backpacking is the silver screen. Movies and TV shows depict backpacking as a thrilling
adventure of self-discovery. Many make use of social media platforms like Instagram,
YouTube to document their backpacking trips to exotic destinations, through captivating
photos, engaging videos, and personal narratives, inspiring followers to embark on their own
adventures. The relatability of these influencers has inspired many backpacking trips.
Travel magazines and websites serve as a valuable resource for information, practical advice,
guidance, and recommendations. These publications feature comprehensive, first-hand,
insightful articles, interviews, and reviews. Documentaries and reality-shows showcasing
backpacking feature real-life stories and challenges faced by travellers, offering an authentic
portrayal. Through movies, TV shows, travel blogs, social media, documentaries, and
advertisements, mass media has elevated backpacking from a niche activity to a mainstream
phenomenon, by highlighting the thrill of exploration, beauty of nature and transformative
power of travel.
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Benefits of backpacking:
Backpacking offers a multitude of benefits that extend beyond mere travel. Backpacking
enhances personal growth and promotes cultural immersion.
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5. Sustainable Approach to Travel: Backpacking offers a sustainable approach to travel.
Backpackers typically travel light, carrying only essential gear and supplies. Relying
on public transportation or walking, reducing their carbon footprint associated with
transportation, minimizing the use of fossil fuels, and reducing greenhouse gas
emissions.
6. Promotes minimalism: Backpacking promotes a minimalist lifestyle, encouraging
travellers to pack light and prioritize essentials over non-essentials. By traveling with
just a backpack, travellers can avoid checked luggage fees, reduce the risk of
overspending on unnecessary items, and enjoy greater mobility and flexibility during
their journey. This minimalist approach to travel not only saves money but also
promotes a sense of freedom and independence.
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BACKPACKING CULTURE IN INDIA
India has always had the culture of travelling, but it was after the establishment of YHAI-
Youth Hostel Association of India, that backpacking came into the limelight. There are either
existing hotels that are associated with YHAI or hostels constructed by YHAI. With these
advancements India has become subject not just to domestic but also international
backpackers.
India, known for its rich cultural heritage and diverse traditions, is a land that embraces
everyone with open arms and familiar warmth. From the moment you step foot in this vibrant
country, you are greeted with warmth, kindness, and a genuine eagerness to make you feel at
home. The hospitality of the Indian people is deeply ingrained in the culture and is a
testament to their generosity and inclusive nature, making it easy for the backpackers to
interact with the local culture. Many backpackers have shared stories of the incredible
connections they have made with locals while traveling through India. Whether it is a chance
encounter with a curious villager or a homestay experience with a local family, backpackers
often find themselves forming meaningful connections with the people of India.
Tourism industry in India developed in the 20th century. This period also saw an increase
from foreign travellers, leading to the emergence of backpacking, especially among budget-
conscious travellers. With improved infrastructure and transportation networks, it became
easier for travellers to navigate the diverse landscapes of India. One major component of
backpacking is it being pocket-friendly. With its affordable options in accommodation, food,
transportation, backpackers can explore India on a shoestring budget.
Diverse landscapes, rich history, and vibrant culture, home to numerous UNESCO World
Heritage Sites, such as Taj Mahal, Elephanta Caves, Churches of Goa, Jaipur City,
Ahmedabad City. Not only the architectural wonders but India boasts of natural beauty, from
the snowy mountains of Himalayas to the Thar Desert, Beaches, Rivers, the country’s
diversity indulges everyone with its breathtaking landscapes. Backpackers may go for
trekking in the mountains, take a camel safari in the desert, soar through a river rafting
course, or relax on the palm-fringed beaches.
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friendly practices such as water conservation, waste management, and energy efficiency. Use
of public transportation is promoted. Instead of relying on private cars or taxis, backpackers
often opt for buses, trains, or shared rides, reducing carbon emissions and minimizing their
ecological footprint. India has an extensive public transportation network that allows you to
travel conveniently and affordably, while also reducing the environmental impact.
The changing mindset towards travel due to globalization, urbanization and economic growth
has led may young Indians to become more open to adventurous, open-minded expeditions.
The emergence of digital platforms and social media has also contributed to the popularity of
backpacking in India. Movies, TV shows, travel bloggers, influencers, and vloggers have
shared their experiences and recommendations, inspiring others to embark on their own
backpacking journeys. Notable movies like “Yeh Jawaani Hai Deewani”, “Zindagi Na Milegi
Dobara”, “Dil Chahta Hai”, have beautifully captured the essence of friendship and road
trips. “Highway” takes you on a soul-searching journey through the scenic landscapes of
India. Additionally, movies like “Queen” and “Tamasha” have also resonated with
backpackers, as they portray personal growth and self-discovery through travel experiences,
showcasing the thrill and adventure of backpacking, leading to a surge in interest among
Indian youth. These films have popularized the idea of embarking on spontaneous trips,
discovering hidden gems, and forging lifelong friendships.
The growth of the backpacking community in India has led to the emergence of dedicated
travel groups, forums, and online communities where like-minded individuals can connect,
share tips, and exchange information about backpacking destinations, accommodations,
routes, and experiences.
The growing trend of experiential and adventure tourism has contributed to the rise of
backpacking in India. More travellers are seeking immersive experiences that allow them to
connect with nature, culture, and local communities. Backpacking offers flexibility, freedom,
and authenticity, that many travellers crave, making backpacking more appealing.
India is home to various famous backpacking trails, the most famous and frequently visited
ones are:
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Himalayas to exploring ancient monasteries and experiencing traditional Ladakhi
culture, the region offers endless opportunities for discovery and exploration. Whether
embarking on a solo adventure or joining a group tour, backpackers in Ladakh are
captivated by the region’s breathtaking landscapes, rich heritage, and warm
hospitality.
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Varanasi, Kashi, or Benares, holds a revered place in Hindu mythology and is
considered the spiritual epicentre of India. Beyond its spiritual significance, Varanasi
is a melting pot of culture, art, and tradition. Backpackers can immerse themselves in
the vibrancy, timeless allure, and profound spirituality of Varanasi.
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marvelling at the skill of the artisans transports travellers to a bygone era of spiritual
enlightenment and artistic brilliance, making Ajanta a captivating destination for
cultural immersion and historical discovery.
Leh Ladakh
Spiti Valley
Rishikesh,
Haridwar
Delhi
Jaisalmer
Jaipur
Agra Darjeeling
Hampi
Goa
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BACKPACKING CULTURE IN UDAIPUR
A 16th-century city in the heart of Rajasthan, founded by Maharana Udai Singh, Udaipur is
enchantingly regal in historic splendor and immensely rich in heritage, myths, legends,
culture and leisure adventure. Udaipur served as the capital of the Mewar Kingdom, resisting
numerous invasions with steadfast courage. Renowned for its legendary rulers, such as
Maharana Pratap, and its patronage of art, culture, and architecture, Udaipur flourished as a
center of Rajputana glory.
Nestled in the Aravalli Range of Rajasthan, India, which posed as a natural fortress, this
majestic city boasts opulent palaces, serene lakes, and ornate temples. The shimmering
waters of Lake Pichola mirror the grandeur of the City Palace, while the tranquil ambience of
Jag Mandir Island offers a sanctuary for contemplation. Meandering through the streets of the
old city, adorned with vibrant markets and colorful havelis, unveils a tapestry of Rajasthani
culture and hospitality. Udaipur is a city filled with valor, romance, and royalty. Also known
as ‘The City of Lakes’, ‘The City of Romance’ and ‘Venice of the East’.
“Tourists flock here in the thousands every year,” boasts a recent guidebook to the city, and
far from exaggerating, this greatly understates the case. It is a safe assumption that, at the
time of this writing, at least two million visitors pass through and around this nine-acre spot
every year.
Tourists come to Udaipur, because, above all, the city is surrounded by water, very
contrasting to the idea of a city in Rajasthan, and its location near the desert. Sometimes, they
are surprised at just how much water they see. It is surrounded by 7 lakes, all the lakeshores
being lined with ghats, hotels, temples and many of the city’s famous sights and stories. Most
visitors are in Udaipur for too short a time to see much of the city anyway and are unwilling
to pass up its most famous central monuments to spend their brief stay looking at some
lesser-known attractions.
Udaipur, being a city alive with regality, has always posed as a luxury tourism destination.
Luxury travelers are indulged with world-class accommodations in heritage hotels, where
impeccable service and sumptuous amenities abound. Exclusive experiences such as private
boat cruises on the lake, bespoke culinary journeys, and curated heritage tours elevate the
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Udaipur experience to unparalleled heights of luxury. Timeless elegance, cultural richness,
and unmatched hospitality, makes Udaipur stand as a beacon of luxury tourism in India.
With Taj taking over the famous Lake Palace, an 18 th century palace, in the 1970s, Udaipur
gained international fame primarily due to its portrayal in the James Bond’s “Octopussy”.
Additionally, the city’s emergence as a favored location for elite weddings further solidified
its reputation, attracting a discerning clientele eager to immerse themselves in the regal
splendor and timeless allure. Word-of-mouth recommendations and travel experiences made
popularity surge among Gujaratis. Due to its proximity and cultural resonance with Gujaratis,
Udaipur turned into a preferred vacation destination, and as a result, became synonymous
with luxury getaways.
There has been an exponential growth in the luxury tourism sector, which is an effect of
massive globalization and changes in consumer behavior. Luxury tourism is not only seen as
desired and desirable, but it is rather a possibility to occasionally allow the best for oneself.
There is a focus on comfort, service, and style, on the other hand, there is a search for a
connection with the territory, and an effort to propose full emotional and intense tourism
experiences. The contemporary traveller is no longer interested in classic destinations and
locations, but in engaging, new, and unique destinations, where experiences, images, and
memories are factors that matter.
This rigour for new experiences, memories and adventures are also core components of a
backpacker’s motivations. The desire for authentic cultural engagement does occur outside of
this culture, but is achieved more easily by interacting with or observing local communities,
possible easily within the backpacker culture.
Udaipur’s allure is due to, but not limited to its architecture and tranquillity. The city offers
natural bliss, palaces, forts, lakes, gardens, bazaars, art scenes and more. The majestic City
Palace, a sprawling complex overlooking Lake Pichola, dazzles visitors with its intricate
carvings, ornate balconies, and majestic courtyards. Perched atop a hill, the Monsoon Palace
offers panoramic views of the city and its surrounding landscapes. The historic Kumbhalgarh
Fort, located on the outskirts of Udaipur, stands as a testament to Rajputana valour and
ingenuity, with its massive walls stretching over 36 kilometres.
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The city is home to several renowned temples that reflect its spiritual heritage. The Jagdish
Temple, dedicated to Lord Vishnu, is adorned with intricate carvings and sculptures. Eklingji
Temple, dedicated to Lord Shiv, is revered for its spiritual significance among devotees.
Offering a rejuvenating escape into the lap of nature. Udaipur’s natural bliss is evident in its
serene lakes, gardens, and picturesque landscapes. The shimmering waters of the lakes create
a tranquil ambiance, perfect for leisurely boat rides and romantic sunsets. Saheliyon ki Bari,
with its lush greenery and intricately designed fountains, is a peaceful retreat from the city’s
hustle and bustle. Additionally, the Aravalli Range surrounding Udaipur provides
breathtaking views and opportunities for hiking and nature walks.
The backpacking community in Udaipur is also attracted to its intriguing street food scene.
Udaipur is famous for its delectable Rajasthani cuisine, with dishes like Dal-Bati and
Churma, Kachoris, and Gatte Ki Sabzi being the highlights. Backpackers can be seen
exploring the narrow streets, hopping from one food stall to another, relishing the flavours
and indulging in the culinary delights the city has to offer. The mouthwatering street food
acts as a bridge between backpackers and the local community, fostering cultural exchange
and creating lasting memories.
Furthermore, backpacking in Udaipur also includes experiencing the renowned festivals and
events that the city hosts. The annual Mewar Festival, Gangaur Festival, and Lake Festival
are celebrated with great pomp and show. Backpackers immerse themselves in the colourful
processions, traditional music, and dance performances, providing them with an authentic
glimpse into the rich Rajasthani culture and traditions.
Despite being a luxury tourism destination, with the presence of all major hotel brands and
many in the pipeline, Udaipur caters to all kinds of demographics. As the frequency of
travellers has increased in the city many budget-friendly accommodations like hostels have
opened. The hostel culture in Udaipur plays a vital role in facilitating the backpacking
community. The city boasts a range of budget-friendly accommodations that cater
specifically to backpackers. These hostels provide a comfortable stay, organize group
activities and excursions, and foster a sense of community among travellers from all around
the world. With their vibrant backpacker communities, these hostels serve as hubs for
socializing, sharing travel stories, and forging lifelong friendships. While luxury hotels offer
unparalleled comfort and amenities, backpacking allows the travellers to opt for budget-
friendly, culturally immersive, and adventurous travel experiences. Balancing budget
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determines the scope of the trip, level of comfort. It allows travellers to extend their trip
without breaking the bank.
As opposed to other tourism backpacking allows for spontaneous detours, plan their itinerary
according to their interests and preferences without being tied to tour schedules or package
deals. Such flexibility lets travellers interact with the locals easily, fostering an immersive
interaction rather than formalities and procedures.
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A BASIC BACKPACKING GUIDE TO UDAIPUR:
Udaipur is easily accessible by air, rail, and road. Udaipur Railway Station connects
the city with major Indian destinations such as Delhi, Kolkata, Jaipur, Mumbai,
Ahmedabad, Indore.
Maharana Pratap Airport serves domestic flights Delhi, Mumbai, Bangalore, Jaipur,
and Ahmedabad.
National highways and state roads provide convenient road access. Taxis, buses, and
rental cars are available for local transportation. The road journey also offers scenic
views of the countryside.
2. WHAT TO DO IN UDAIPUR?
1. City Palace: One of the main attractions for backpackers in Udaipur is the City
Palace. Perched on the banks of Lake Pichola, this majestic palace offers a
breathtaking view of the city. Backpackers can wander through its courtyards,
marvel at the intricate architecture, and learn about the rich history of the Mewar
dynasty.
2. Jagdish Temple, Ekling Ji Temple, Ranakpur Jain Temple: Travellers come here
to seek blessings and admire the spiritual ambiance.
3. Lake Pichola: The lake is known for its serene atmosphere and is a popular spot
for boat rides and leisurely walks along the shore. Lined with popular hotels, ghats
and temples, this is a must visit spot in Udaipur.
5. Fateh Sagar: Known for its scenic beauty, boating activities, and charming islands
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of Nehru Garden and the Solar Observatory. It offers a serene ambiance for
leisurely strolls and relaxation.
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6. Ambrai Ghat: Situated along Lake Pichola in Udaipur, is renowned for its
panoramic views of the City Palace, Lake Palace, and Jag Mandir. It is a favoured
spot for leisurely walks, boat rides, and enjoying picturesque sunsets.
7. Saheliyo ki Bari: Built for the royal ladies’ pleasure, this is a historic garden
adorned with lush greenery, fountains, and marble pavilions. it offers a serene
retreat with colorful flowers, cascading water features, and tranquil ambiance.
8. Karni Mata Temple, Neemuch Mata Temple: Both temples perched atop a hill in
Udaipur. Karni Mata Temple, honours the revered deity Karni Mata, the patron
goddess of Rajasthan. Neemuch Mata Temple, located nearby, is dedicated to
Goddess Durga, and offers panoramic views of the city and surrounding
landscapes. Easily accessible by hiking trails and ropeway cable cars.
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Figure 03: Udaipur Map,
[Link]
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BACKPACKING CULTURE OFFERED BY SELECT HOSTELS OF
UDAIPUR: HOSTEL CROWN
Opened in 2009, Hostel Crown is a lowkey budget accommodation for short stay and long
stay guests. Located near banks of Lake Pichola, on a walking distance from the popular
Ambrai Ghat, it offers a spectacular view of the tranquil Lake Pichola, the historic City
Palace and the majestic Aravali mountains.
[Link]
6,17.07z/data=!4m7!3m6!1s0x3967e567cf45b549:0x971d6f19c28c2973!4b1!8m2!3d24.579
2114!4d73.6795386!16s%2Fg%2F11qms2xzyd?entry=ttu
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Excerpt from a conversation with the owner of Hostel Crown, Mr Dikshant Sankhla
Answer: Caters to budget travellers. Our location is near Ambrai Ghat, in the most popular
area of Udaipur’s old city. So, it is basically Udaipur and its amazing view but on a budget.
Answer: We provide rooms, for travellers and to guest who wish to stay for longer durations
on a rental basis. Basic cooking equipment is provided in the common areas. Travellers are
also provided free breakfast.
Answer: Lockers with personal locks, laundry services, towels, packed mineral water.
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Answer: Domestic, international, both. Huge groups with a designated group leader. Mix
groups of males and females must have an equal or bigger number of females
Answer: June-October (monsoon season) and the occupancy is almost 80% and on weekends
it is almost 100%. November-February (winter season) sees the highest peak due to festivals,
long weekends and holidays.
Answer: 90%. Udaipur is actually an all-year travel destination. The lowest occupancy goes
to is 65%, that is in March- May.
Answer: We have to. Usually, bookings from OTA have a 10% discount as they add to
volume sales. Otherwise depending on the customer profile, we may offer a discount.
The interviewer thanked Mr Dikshant and took his consent to share the excerpt from their
conversation in this report.
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CHAPTER-3
RESEARCH METHODOLOGY
1. Primary Data:
i) Conducting questionnaires amongst
frequent travellers at the select hostels of Udaipur
frequent backpackers
ii) Interviews
Of the Hosts of the Select Hostels
2. Secondary Data:
Mass Media
Internet- Travel Blogs, Vlogs, Social Media
Newspaper- Travel Segment Articles
Advertisements- Tour Guides
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BLANK QUESTIONNAIRE
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DATA COLLECTION
This questionnaire was circulated through mails and WhatsApp messages amongst the
travellers staying at the select hostels during the time of data collection, students of IHM
Ahmedabad, citizens of Udaipur city.
The survey got 103 responses, on voluntary basis.
The preferences, opinions and other data of the participants was collected and accumulated
into various charts for better understanding.
A questionnaire was designed to explore tourist’s perceptions towards the backpacking
culture, budget management and their perception of the services and their levels of
satisfaction regarding the entire backpacking culture. The questionnaire consisted of four
parts.
Part 1: Related to demographic data, includes respondent characteristics: Name, age,
gender, and occupation.
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TABULATION AND ANALYSIS
Figure 08
18-25 59 57.3%
26-30 18 17.5%
31-40 9 9.7%
41-60 7 6.8%
60+ 1 1.0%
Total 94 100
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Q2) What is your gender?
Figure 09
Male 42 40.8%
Female 61 59.2%
Data Interpretation: From the current data, it seems that backpacking culture has a
large female demograph as compared to males.
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Q3) What is your occupation?
Figure 10
Student 60 59.2%
Unemployed 4 3.9%
Employed 25 24.3%
Homemaker 12 11.7%
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Q4) Are you aware about Backpacking?
Figure 11
Yes 93 90.3%
Maybe 10 9.7%
Data Interpretation: From the survey, we can figure out that majority of the respondents i.e.
(90.3%) of the respondents are aware about backpacking.
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Q5) How do you usually like to travel?
Figure 12
Solo 35 34.0%
Group 68 66.0%
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Q6) What is your usual source of information?
Figure 13
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Q7) What are the factors that influence you to maintain loyalty towards an
accommodation?
Figure 14
Data Interpretation : As per the given data, Safety and security(72.8%) is the most sought
out factor which influences loyalty in consumers.
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Q8) What are the factors influencing consumer satisfaction?
Figure 15
Data Interpretation: : As per the given data, Politeness and friendliness of staff (51.4%) is
the most sought out factor which influences consumers satisfaction.
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Q9) Any factors that influence consumer satisfaction and loyalty?
Figure 16
Data Interpretation: Staff’s positive behaviour was a focal point for consumer satisfaction
and loyalty.
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Q10) What are the factors that influence you to select an accommodation while
backpacking?
Figure 17
Data Interpretation: As per the given data, Safety and security (73.7%) is the most sought
out factor which influences consumers satisfaction.
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Q11) What emerging trends of backpacking in Udaipur do you find most appealing?
Figure 18
Don’t Know 1 1%
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Q12) What are the factors involved in deciding the budget optimally and economically
from the consumer’s perspective?
Figure 19
Data Interpretation: As per the given data, Location (52.42%) is the most sought out factor
which influences consumers satisfaction.
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Q13) Would you like to give any feedback?
Figure 20
Data Interpretation: This question garnered varied responses. Many underlined the fact that
best service is needed. Staff politeness is a big factor for repeat business and a good word of
mouth.
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CHAPTER-4
FINDINGS
Based on the graphs and pie charts presented above, we can identify the segmentation of our
selected demographic audience in terms of percentages. Moving forward, we will prioritize
the choice made most frequently by individuals, considering it as the definitive reference for
advancing our research project. This approach ensures that we proceed with a unanimous
decision that accurately represents the preferences of the majority within our demographic
sample.
It appears that 90.3% of the respondents are aware of the backpacking culture and
tourism with all the specifications related to the culture.
The data shows that 66.0% of the respondents are group travellers which means
travellers prefer to travel in a group.
From the above responses, it appears that 74.8% of the people came across
backpacking culture through social media platform.
It appears that safety and security are the most influential with 73.7% and location
along with hygiene and atmosphere/ vibe plays the least influential role of 0.97%
According to the respondents, safety and security with 72.8% is the most influential
factor while on the other hand service standards has the least influence of 0.97%
which maintains loyalty towards an accommodation.
Talking about the factors influencing consumer satisfaction, Politeness and
Friendliness of Staff has the most influence of 51.4% and fulfilment of expectations
and types of amenities has the least influence.
55.3% of the respondents find heritage tourism as an emerging trend of backpacking
in Udaipur. Other than heritage tourism, Ecofriendly tourism (15.5%) and exploring
lesser-known attractions (13.6%) are the secondary emerging trends of backpacking in
Udaipur.
According to the respondents, location with 52.42% is the most influential factor
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while on the other hand duration of travel, members travelling together and level of
income has the least influence of 0.97% in deciding the budget optimally and
economically from the consumer’s perspective.
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CONCLUSION
In this research project, we delved into the backpacking culture flourishing within the
captivating city of Udaipur, India, renowned for its rich history, stunning architecture, and
picturesque landscapes. Through a multifaceted approach encompassing interviews, surveys,
and observational studies, we aimed to unravel the intricacies of this dynamic subculture and
understand the consumer behaviour, satisfaction preferences of backpackers exploring
Udaipur.
The findings of our research illuminate a multitude of factors contributing to the allure of
Udaipur among backpackers. First and foremost, the city’s iconic attractions, including the
majestic City Palace, serene Lake Pichola, and intricate Jagdish Temple, serve as magnets
drawing travellers seeking cultural immersion and aesthetic pleasures. Additionally,
Udaipur’s reputation for offering affordable accommodations, ranging from cozy hostels to
quaint guesthouses, resonates strongly with budget-conscious travellers, enabling them to
prolong their stay and delve deeper into the city's myriad offerings.
Furthermore, the diverse culinary scene in Udaipur emerges as a significant draw for
backpackers, providing them with an opportunity to savour authentic Rajasthani cuisine and
indulge in gastronomic adventures at street food stalls and traditional eateries scattered across
the city. The warmth and hospitality of the local populace further enrich the backpacking
experience, fostering meaningful interactions and fostering a sense of belonging among
travellers.
However, amidst the allure of Udaipur’s backpacking scene lies a set of challenges that
warrant attention on sustainability, and the preservation of Udaipur’s cultural heritage. As
such, concerted efforts are needed to strike a delicate balance between promoting tourism and
safeguarding the city's natural and cultural assets for future generations to cherish and enjoy.
This research project offers valuable insights into the backpacking culture in India.
Highlighting its allure, challenges, and implications by unravelling the motivations,
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preferences, and behaviours of backpackers. From the majestic Himalayas to the spiritual
ambiance of Hampi, India's rich tapestry of history, spirituality, and natural beauty captivates
travellers worldwide. However, challenges such as overcrowding, environmental
sustainability, and cultural preservation underscore the need for responsible tourism practices.
By fostering a deeper understanding of backpacking culture in India, we aim to promote
sustainable travel and preserve its treasures for future generations.
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LIMITATIONS
Owner’s hesitation to give information about profits, budget and money in general.
Information about the backpacking culture was very scarce in the region as it is still a
new and emerging trend in the sector of tourism which could cause trouble for a new
traveller searching for information about their trip or travel plans.
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RECOMMENDATIONS
While researching backpacking, one keyword that would always come up was, “budget”.
Backpacking is almost synonymous with budget travelling. This is true to an extent, but
backpacking has some undiscovered aspects, such as:
1. Health Benefits: While some research exists on the psychological benefits of outdoor
activities, there may be more to uncover specifically about how backpacking contributes to
mental well-being. This could include studies on the effects of solitude, mindfulness, and
immersion in nature on stress reduction, mood improvement, and overall mental health.
2. Identity Building Exercise: A unique experience that offers solitude, self-reliance, and
personal growth opportunities. Further research could delve into the motivations, challenges,
and outcomes of backpacking trips, as well as the psychological and social factors that
influence individuals’ decisions to backpack alone. Research could explore how individuals'
identities intersect with their backpacking experiences, including issues of representation,
inclusion, belonging, and empowerment within outdoor recreation spaces.
3. Urban Backpacking: Backpacking within or near cities, presents unique challenges and
opportunities compared to wilderness backpacking. Research could investigate urban
backpacking routes, safety considerations, interactions with urban communities, and the
potential for fostering a deeper connection to urban nature and local culture.
4. Backpacking and Technology Disconnect: While technology can enhance safety and
convenience in backpacking, there is growing interest in unplugged or technology-free
backpacking experiences as a means of reconnecting with nature and fostering mindfulness.
Research could investigate the motivations, challenges, and outcomes of technology
disconnect practices in backpacking.
5. Various Types of Backpacking: Food plays a crucial role in backpacking trips, yet there is
limited research on the culinary aspects of backpacking, such as meal planning, food
preparation techniques, and nutritional considerations. Further investigation could explore
innovative backpacking recipes, dietary preferences among backpackers, and the cultural
significance of food. Research could examine the spiritual and philosophical dimensions of
backpacking, including its role in existential exploration, personal growth, and the cultivation
of ecological consciousness.
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CHAPTER-5
BIBLIOGRAPHY
2. Christina Anderskov, Backpacker Culture, Meaning and Identity Making Process in the
Backpacker Culture among Backpackers in Central America (Pg No.:8-11)
4. O’ Regan, M. (2021). From its drifter past to nomadic futures: future directions in
backpacking research and practice. (Pg.55)
6. Suhaeni, T., Setiawati, L., Setiawardani, M., & Suhartanto, D. (2020), An empirical
assessment of tourist loyalty towards budget accommodation service, Journal of Tourism,
Hospitality& Culinary Arts, (Pg No.:8-11)
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WEBLIOGRAPHY
[Link]
[Link]
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2114!4d73.6795386!16s%2Fg%2F11qms2xzyd?entry=ttu
[Link]
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