Test review - topic 1

An entrepreneur is:
A person who has a great idea and wants to put it into action.
A person who copies and improves the ideas of others, making them more attractive.
c. A person who sees a business opportunity and organizes what is necessary to develop it.
A curious, hardworking, and very creative person.
An intrapreneur is:
a self-employed worker who has no partners.
An entrepreneur who manages a company only in their country of origin.
An employee who wants to gain experience to later create their own company.
A salaried worker with entrepreneurial traits.
3. An idea has more chances of success if it meets these characteristics:
Satsface meets needs and is different from what already exists in the market.
It is useful, innovative, and cheap.
c. It is innovative and cheap, although it may be of little use.
It is innovative, original, and creative.
4. Which of these aspects is more important in an entrepreneur?
a. Persevering character and a great enthusiasm for their company.
b. Knowledge of business management.
c. Knowledge of the sector.
d. Creativity and innovation.
5. Innovation can manifest in:
a. The product, the process, and the marketing.
b. The product, the organization, the process, and the technology.
c. The process, the organization, the marketing, and the product.
d. The process, the organization, marketing, and personnel management.
6. What element is not included in the document that constitutes the business plan?
a. The financial plan.
b. The marketing plan.
c. The production plan.
d. The company's constitution plan.
7. A useful idea is one that:
Satsface the vital needs of consumers.
b. Satsface real needs, even if they are not vital.
c. Satisfies real or perceived needs of customers.
d. Satisfy the user's need to feel useful.
A company will have more chances of success if its business idea:
a. Satisfies unmet needs of consumers-
b. Introduce some different element compared to what is offered in the market.
c. It represents a price reduction on products that already exist in the market.
d. The first two are correct.
A violinist who gives a concert as a soloist while dancing on stage, wearing casual clothing and a
casual hairstyle, it would be an example of innovation in music, deltpo:
Product innovation.
b. Process innovation.
c. Marketing innovation.
d. Innovation in the organization.
10. Product innovation is one that:
a. Create a new product or improve one that is already on the market.
b. Improve the price of a product that already exists in the market.
c. Modify the external appearance of the product.
d. All answers are correct.
11. A marketing innovation is one in which:
Improvements are made in marketing methods.
b. Product sales increase.
c. The productivity of the salespersons improves.
d. The promotion campaigns are intensified.
12. An organizational innovation is one that:
a. Introduce changes in the company's management.
b. Modify the management and administration of the company's personnel.
c. Improve the organizational and hierarchical structures of the company.
d. All answers are correct.
13. The R&D (research and development) departments of companies are now called R&D+i because they incorporate
one more element:
a. Emotional intelligence.
b. Internet digital products.
c. Commercial interest.
d. Innovation.
14. A business plan is prepared for:
a. Reflect on all the necessary aspects to start a business.
b. Have a document to present to investors or lenders.
c. Plan and record in writing the partners' decisions.
d. All answers are correct.
15. The brainstorming technique aims to:
a. Get many ideas, whether good or bad.
b. Encourage the association of ideas, as the ideas expressed by other people in the group generate new ideas.
in those who listen.
c. Create a relaxed environment that fosters individual creativity.
d. All answers are correct.
16. A successful business idea is one that:
It initially arises and one feels that it is going to be a good idea.
b. It turns out more creative and innovative.
c. It has been evaluated slowly according to previously established criteria.
d. Create a product that does not exist in the market, so that we ensure there is a market gap.
17. The name, logo, and slogan of a brand are important because:
They are used to identify the brand.
b. They give coherence to the brand.
They are easily recognizable.
d. All answers are correct.
18. In the interior decoration of a premises, designers prioritize:
a. The comfort for workers.
b. The functionality and aesthetics for the client.
c. The personal taste of the entrepreneur.
d. No answer is correct.
19. Intense colors like red, orange, or yellow.
They attract young customers who won't want to leave the premises.
They are dynamic and cheerful, so they should not be used in businesses that convey an image of seriousness.
formality.
c. Fatgan to the mind, so after a while the client will seek more neutral spaces.
They are colors that are associated with blood and bad luck, so they must be discarded.
20. Cool colors should be used in:
a. Businesses that you want to create a feeling of comfort in the customer.
b. Clinical environments, only if there is a greater predominance of warm colors.
c. Clothing or winter sports stores.
d. Clinical and aseptic environments.
Test review - topic 2
A company is a system, which means that:
It is made up of different elements that mutually influence each other.
b. It is influenced by the environment that surrounds it and, in a way, it also exerts some influence on it.
c. Any change in an internal element or the environment will affect the rest.
d. All the answers are correct.
2. Suppliers are one of the four elements that make up:
a. The microenvironment or specific environment.
b. The macro environment or specific environment.
c. The macro environment or general environment.
d. The microenvironment or general environment.
3. The factors that make up the macro environment are:
a. Aesthetic, practical, technological, and economic factors.
b. Psychological, environmental, economic, and social factors.
c. Economic, social, legal, and environmental factors.
d. All answers are correct.
4. The influence of the macro environment or general environment on the company is:
a. Always adverse, because it generates negative consequences for the company.
b. An element that is reflected in the threats and opportunities of the SWOT analysis.
c. An aspect not controllable by companies.
d. All answers are correct.
5. We use SWOT analysis to analyze:
a. Threats, Weaknesses, Strengths, and Opportunities.
b. Activities, Weaknesses, Strengths, and Opportunities.
c. Threats, Decisions, Strengths, and Opportunities.
d. Threats, Weaknesses, Strengths, and Opportunities.
6. Market segmentation consists of:
a. Divide it based on the place of residence, for example.
b. Establish differentiated groups according to their purchasing power.
c. Establish groups of consumers with similar interests.
d. All answers are correct.
7. Indirect competition is made up of companies that:
They offer the same products to another type of customers.
b. They offer the same products in the same market.
c. They offer different products that are not true competition.
They offer different products to the same customers.
8. A substitute product for olive oil would be, for example:
sunflower oil.
b. The butter.
c. The bacon fat.
d. All answers are correct.
9. The target market refers to:
a. Certain consumers who are shopping at the competition.
b. Potential customers who might buy our product.
c. Customers to whom the company directs its attention to try to attract them.
d. All answers are correct.
10. What is market share?
a. The percentage of a company's customers in relation to those held by the market leader.
b. The percentage of customers of a company in relation to those of the competition.
c. The percentage of a company's customers in relation to the recurring customers of the product in the market.
d. All answers are correct.
11. The current market of a company consists of the:
a. Potential market of another company.
b. Current market of another company.
c. Market share of another company.
d. None of the answers is correct.
12. Our current market refers to:
a. The potential market that we are trying to convert into a target market.
b. The target market we aim to convert into a potential market.
c. The customers who already consume our products.
d. The competitors' customers we are trying to win over.
13. The company that has a higher market share percentage is called:
a. Alpha company in the market.
b. Market leader company.
c. Market monopoly.
d. None of the answers are correct.
14. To differentiate themselves from indirect competition, companies resort to different strategies. Indicate the one that does not.
would correspond
a. Develop novel products that represent a market innovation.
b. Create products similar to those of the competition, differentiating them in the economic, aesthetic, and practical aspects.
technological.
c. Design products that reinforce other business lines.
d. Develop products that are aimed only at a select audience.
15. Modifying the appearance of the establishment would differentiate itself from the competition based on the factor:
a. Practical.
b. Economic.
c. Aesthetic.
d. Technological.
16. The marketing study aims to analyze:
a. The possibility of making a niche in the market.
b. Potential interested clients and competitor actions.
c. The chances of success of a new product.
d. All answers are correct.
17. A supplier is a company that guarantees another company the supply of:
a. Raw materials, services, and logistics.
b. Raw materials, transportation, and financial resources.
c. Raw materials, services and financing.
d. Raw materials, logistics and financial resources.
18. The objective of the distributors is:
a. Deliver the product to the customer.
b. Make home deliveries.
c. Ensure the quality of production.
d. All the answers are correct.
19. The technical description of a production plan aims to identify:
a. The physical, human, and economic needs.
b. The raw materials necessary for manufacturing.
c. The machinery and tools necessary for production.
d. None of the answers is correct.
20. The organizational description is a production plan that is proposed:
a. Define the processes and organize them into sequential phases.
b. Manage inventory and conduct the stocktaking.
c. Control the quality of the production process.
d. All answers are correct.
21. A production plan seeks to answer these questions:
a. What, how and why to produce.
b. What, how and how much to produce.
c. What, how, when and how much to produce.
d. What and for whom to produce.