Marketing Plan for SOALPRO SRL
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ScribdTranslationsMarketing Plan for SOALPRO SRL
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ScribdTranslationsFRANZ PRIVATE UNIVERSITY
TAMAYO
FACULTY OF SCIENCES
Business Economics
THEME:
Restructuring regarding the design of the area of
marketing and advertising of the company SOALPRO SRL.
Silvia Rivas Mamani
Subject: Degree Workshop 'I'
Lic. Rodrigo Gonzales
CONTEXTUAL DEVELOPMENT
Proper presentation of the context
general of the research (abstract,
keys words)
2. Proposal for preliminary diagnosis
of the applicant in reference to the
accredited institution.
DEVELOPMENT
METHODOLOGICAL
3. Adequate formulation of the problem
of research.
4. General objective formulated in
relation to the problem of
research.
5. Viable specific objectives,
verifiable and in relation to
general objective.
6. Adequate justification regarding the
research topic, both in
scientific, social, as in the
methodological importance.
7. Research method(s)
correctly justified and
faithfully linked to the
objectives and results.
8. Variables or categories of
identified research, defined
and categorized in coherence with the
used instruments.
9. Detailed procedures and
coherent with the method
proposed.
10. Creativity of the proposal and contribution
methodological.
THEORETICAL DEVELOPMENT
11. Integration of the postulates
theoretical with the topic of
research.
12. Integration of necessary knowledge
for research (resources
conceptual, procedural and
attitudinal.
13. Bibliographic information
updated.
14. Sufficient bibliography.
ASPECTS OF THE
PRESENTATION
15. Proper spelling and writing.
16. Acceptable organization and
neat presentation of the
document.
17. Bibliographic references and
presentation of the document in
APA format.
summary
This work was carried out based on the company SOALPRO SRL. 'company of
processed foods, dedicated to the production and marketing of various products
from bread, cookies, cereals, and dairy products.
The objective of the present work is to develop a marketing plan in order to make
to know the products that have not yet achieved a positioning in the mind of
consumer each one of them although not that has a variety of products that do not
they are largely recognized by consumers.
Demonstrating the current description of the company in the Bolivian market through it.
the objectives will be established as well as the recognition of the
products in the market defining marketing strategies following a program of
action.
As technology has been developing in recent times, emphasis has been placed on
on the social media platforms that a company or institution should have to make its mark
presence in the market; recognizing the general sectoral environment by obtaining information
detailed interest of the clients obtaining information on the acceptance of each
product.
ABSTRACT
This work was carried out on the basis of the company SOALPRO SRL. "processed food
"society" is engaged in the production and marketing of various products from bread,
biscuits, cereals and dairy products. The objective of this work is to develop a marketing
plan in order to make known the products that have not yet reached a positioning in the
The consumer considers each of them, but not that it has a variety of products that are not very much.
recognition consumers. Demonstrating the current description of the company in the
Bolivian market through this will proceed to the establishment of objectives such as the
recognition of products in the market defining marketing strategies following a program of
action. Such that in recent times the technology was developed and the emphasis was
placed on the social networks that a company or institution must count on to mark its
presence in the market; recognizing the general sectoral environment obtaining detailed
information of the interest of customers obtaining information of the acceptance of each
product.
BACKGROUND
Over the years, the company SOALPRO SRL. grew through the
products: behind all of this there is a story the company was created on September 17
1987 in the city of El Alto as a sole proprietorship producing a limited variety
of special breads and bulk, until the year 1993 it ventures into the field of
pastry, grissini, and even cookie making. In 1998, it became a partnership.
processed foods SOALPRO SRL. In the hands of Lic. Gerardo Cárdenas and the president
Lic. José Sanjinés. achieving a level of leadership in the food industry including
dairy. with panettone being elevated to becoming a Christmas tradition due to demand.
Since then, the company has its industrial plant in previous locations in the city of El Alto in
the charapaqui I zone. The company is currently in a stage of
continuous growth through the establishment of two plants such as Tecalim SA and Carsa SRL.
They contribute to the extensive production of San Gabriel products.
In the commercial field, the company carries out advertising campaigns during certain times.
festivals (Christmas) although the product itself is in demand, the company must incur certain expenses.
percentage of money solely for the purpose of enhancing the purchase of the product. While it
gather sales marketing strategies are aimed primarily at children through
the gift toys that come with the product year after year are being observed the same
theme.
FORMULATION OF THE PROBLEM
Low level in terms of the identification and development of advertising design in the market
Bolivian since the year 2016.
GENERAL OBJECTIVE
Generate a marketing plan based on the criteria established by the company with a
high level of acceptance in the market, employing new application mechanisms and
evaluation of the methodology used.
SPECIFIC OBJECTIVES
Create advertising campaign designs by defining the themes.
previously analyzing market acceptance.
Increase brand mentions by 15% in the market by enhancing the
company achieving a highly optimal positioning.
Develop a mechanism for prior evaluation of designs strengthening the
image of the company anticipating any possible omission.
JUSTIFICATION
This work focuses on the development of the marketing plan design of the
SOALPRO SRL company. To raise the level of acceptance against the competition in order
of an elevated positioning in the consumer's mind creating a bond between
company/client creating a culture in families.
The implementation of it will help the company achieve brand differentiation.
regarding marketing mechanisms against competitors, also having an impact on the
society.
RESEARCH METHOD
Research methodology
In order to carry out the work, it is necessary to acquire information about the acceptance of the
clients or potential users regarding the products through the following points:
Design of information collection techniques.
to create a trusting environment between the company SOALPRO/client will use the
qualitative and quantitative methodology where we will observe in a meaningful way the
possible acceptance or rejection of the marketing application.
Interviews
The interviews to be conducted are to collect data in-depth obtaining
primary client information about the advertising and commercials part, to enter
in confidence and allow to gather as much information as possible about the action plan.
Surveys
They will be carried out through social networks, which will serve to extract
information about the tastes and preferences of customers to subsequently create some
the strategies of pleasant marketing design.
Population and sample.
The company targets families nationwide with purchasing power.
acquisition of Christmas products. The plan is based on market research,
used the simple random sampling technique to observe and find the
representativeness that in turn attributes aspects of the level of representation such as
company.
RESEARCH VARIABLES
Formulation of Hypotheses.
Through observation, there is a method of applying marketing where there are
failures such as the lack of analysis and evaluation in the launch of commercials. Putting
The restructuring of the marketing plan is underway and will strengthen the link with the
clients through the launch of advertising campaigns.
Identification of the variables.
Deficit in the development of the marketing plan.
Inaccuracy of creativity.
X2: Brand mention degree.
Market acceptance.
According to:
There is a continuous theme of reaching the customer through children as the ads show.
advertising is strictly targeted at that market.
Low level of creativity since the same strategy is being managed as visualized in the
BTL marketing.
X2: Requires a high level of analysis of the degree of mentions handled by the company.
X3: As for the positioning it marks in the consumer's mind after observing the
campaigns.