4/12/23 TestTheme 5.

Commercial Research: Management in Integral Marketing - (EAG) March 2023 - PER 8176

Test Topic 5. Commercial Research

May 21 at 11:59 PM Points0.2 Questions10
Available after March 20 at 0:00 Time Limit None Allowed attempts Unlimited

Instructions
This is the test corresponding to Topic 5. Commercial research

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MORE RECENT Attempt 1 8 minutes 0.2 of 0.2

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Score for this attempt: 0.2 out of 0.2

Delivered on April 12 at 17:14
This attempt lasted 8 minutes.

Question 1 0.02 / 0.02 pts

What is the first stage of the commercial research process?

A. The design of the research.

B. The method for identifying the problem.

C. Data preparation.

D. No answer is correct.

"No answer is correct" because the other answers correspond to others.

different stages. The first stage of the market research process is the definition
of the problem and objectives of the research. More theoretical details can be found to
this answer on page 4 of this document of Key Ideas.

Question 2 0.02 / 0.02 pts

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April 12, 2023 TestTheme 5. Commercial Research: Integrated Marketing Management - (EAG) March 2023 - PER 8176

The tasks of developing a questionnaire and specifying the sample correspond to the following phase of
commercial research process:

A. The method to identify the problem.

B. Research Design.

C. Fieldwork.

D. Data preparation and analysis.

The research design consists of defining the plan that will allow for execution.
research. To achieve this, it is necessary to carry out several tasks. Among them, to prepare a
questionnaire and specify the sample. The theoretical details for this can be found
response on pages 5 and 6 of this document of Key Ideas.

Question 3 0.02 / 0.02 pts

How can information be obtained using qualitative techniques?

A. Transversely.

B. Longitudinally.

C. Directly or indirectly.

D. There is no classification of qualitative techniques based on how it is obtained.

information.

The information derived from qualitative techniques can be obtained directly or

indirect. The theoretical details for this answer can be found on page 12 of
this document of Key Ideas.

Question 4 0.02 / 0.02 pts

What types can the quantitative techniques for obtaining information be?

A. Transverse and longitudinal.

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4/12/23 TestTheme 5. Commercial Research: Direction in Integral Marketing - (EAG) March 2023 - PER 8176

B. Direct.

C. Indirect hints.

D. There is no classification of quantitative techniques for obtaining information.

The information derived from quantitative techniques can be analyzed statistically.

from a representative sample. The sample can be obtained only once in a
moment of time (transversal) or information can be obtained repeatedly
(longitudinal). The theoretical details for this answer can be found on pages
11-13 of this document of Key Ideas.

Question 5 0.02 / 0.02 pts

When starting a research project, what is usually the most recommended research design?

A. Descriptive.

B. Exploratory.

C. Causal.

D. Conclusive.

The exploratory research design is usually the one used when the topic is unknown.
to investigate or has limited knowledge. This design is used as a starting point
to look for background information that allows the investigation to begin. More can be found
theoretical details for this response on pages 5-8 of this Key Ideas document.

Question 6 0.02 / 0.02 pts

The use of experiments in commercial research corresponds to a design of

investigation ______________:

A. Exploratory.

B. Descriptive.

C. Causal.

D. None of the answers are correct.

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4/12/23 TestTheme 5. Commercial Research: Management in Integrated Marketing - (EAG) March 2023 - PER 8176

Causal designs are used when investigating cause-effect relationships.

between two or more variables. The most common method is commercial experimentation. They can
find the theoretical details for this answer on page 10 of this document
Key ideas.

Question 7 0.02 / 0.02 pts

The survey and the panel are instruments for obtaining information of a _____________ type:

A. Qualitative (both the survey and the panel).

B. Quantitative (both the survey and the panel).

C. Qualitative and quantitative, respectively.

D. Quantitative and qualitative, respectively.

The survey and the panel are instruments for obtaining quantitative information.
because the results obtained can be extrapolated to the total population. They can
find the theoretical details for this response on page 14 of this document
Key ideas.

Question 8 0.02 / 0.02 pts

One of the differences between qualitative research and quantitative research is

_____________:

A. That the qualitative research process is structured and the quantitative one is unstructured.

B. That the qualitative research process is unstructured and the quantitative one is structured.

C. That the interpretation of qualitative research data is objective and that of quantitative research is
subjective.

D. Answers A and C are correct.

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4/12/23 TestTheme 5. Commercial Research: Direction in Integrated Marketing - (EAG) March 2023 - PER 8176

The qualitative research process is unstructured and the quantitative one is structured.
structured. The rest of the responses are just the opposite of how they should be. They can
find the theoretical details for this answer on page 15 of this document
key ideas.

Question 9 0.02 / 0.02 pts

Data analysis techniques are classified based on the following aspects:

A. Of the type of qualitative or quantitative information.

B. From the number of variables analyzed, the type of measurement scale, and the obtaining of results
descriptive or inferential.

C. Whether the information is obtained directly or indirectly.

D. No answer is correct.

Data analysis techniques are classified based on the number of variables.

analyzed, the type of measurement scale of the variables, and the obtaining of results
descriptive or inferential. The rest of the answers are not correct. They can be found
the theoretical details for this answer on page 15 of this document of Key Ideas.

Question 10 0.02 / 0.02 pts

When a metric variable is combined with a categorical variable, what type of analysis is conducted?
Can you do it?

A. Univariate analysis.

B. Pearson correlation analysis.

C. T-test of differences in means or one-way ANOVA.

D. Contingency table using chi-square.

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4/12/23 Test Theme 5. Commercial Research: Direction in Integrated Marketing - (EAG) March 2023 - PER 8176

The correct answer is the T-test of mean differences or one-way ANOVA.

the rest of the options use another type of variables. The theoretical details can be found
for this answer on page 22 of this key ideas document.

Exam score: 0.2 out of 0.2

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