ICT Applications: Media & Communication Guide
ICT Applications: Media & Communication Guide
Newsletter
• A newsletter is a very useful method for getting important information to a target group
• For example, you are doing a fundraising exercise, a well-presented newsletter to accompany the
fundraising would be invaluable.
• Newsletters can be either printed out or available online as an e-publication according to the target
audience
• With a printed document handed personally to somebody, you can be certain they have seen the
• newsletter – but in both cases it is nearly impossible to be certain that they have read it!
• Posters are a good way of publicizing, for example, a sporting event or an advertisement for a
forthcoming movie.
A sporting event poster would need to include at least the following information:
[Link]
• what the event is and where it will take place
• date, time and place of event
• admission fees (if any)
• contact details
• other information
Movie Poster
• an image taken from the movie to give some idea of the type of movie
• the date of release
• a list of the main characters.
• As with newsletters, posters can be printed out using high-quality printers or can be posted online.
• Printed posters can be any size.
• Large posters have the advantage that they are eye-catching and usually very difficult to miss.
• They are used in many countries on the sides of roads so motorists see them on their way to work.
• By placing the posters in strategic positions, it is possible to target certain people rather than the
general public
• The drawback is the cost of display and that they are subject to weather conditions, so only have a
limited life.
Websites
• Website is the online advertising method without needing the cost for printing like posters and
newspaper
• However, the cost for developing website is not cheap
• Companies can consider two options to develop the website
• They can either develop their own website or pay another company to advertise on third party
website
• The first option needs to employ a team of web designers and developer or go to a specialist
company with experience.
• Developing own website maybe expensive since you need to purchase own hardware and software
and also need to consider security features to prevent from hackers and pharming attacks
• Cheaper nowadays because can use off-the-shelf content management systems and pay hosting
fees to rent space on web server
• offer worldwide advertising capability
• no need to buy paper or pay people to deliver newsletters or flyers.
• National or international coverage
[Link]
Multimedia presentations
• Presentations that use animation, video and sound or music are generally much more interesting
than static presentations done on slides or paper.
• Presentations are produced using one of the many software packages on the market and then used
with a multimedia projector so that the whole audience is able to see the presentation.
• Sound and animation/video effects - grab the attention of the audience, and can make the
presentation easier to understand
• Interactive hyperlinks - could access a company’s website or even key files stored on the cloud (such
as video footage, images, spreadsheets and so on)
• can be interactive
• more flexible; because of the links to websites and other external systems (for example, the cloud),
the presentation can be tailored to suit a particular audience
Disadvantages of multimedia presentations
• A bad presentation with too many animation effects and too much text or images.
Media streaming
• Media streaming is when users watch movies/videos or listen to music on devices connected to the
internet.
• When using media streaming there is no need to actually download and save the video or audio
files.
Streaming
• Streaming is a continuous transmission of video or audio files from a remote server where the files
are stored. This means data is transmitted and played in real time.
• In contrast, when downloading it is necessary for the user to store the entire file on the computer’s
HDD or SSD before they can watch the video or listen to the music. This uses up valuable storage
space and download times for a two-hour video can be up to one hour, depending on the internet
speed and the video quality.
[Link]
• With streaming, the file is sent as a series of packets of data. Each packet is interpreted by the web
browser. Streaming only works well if the internet speed is stable, and at least 25 Mbits/second
(for an HD video).
• Because the playback of the media files is usually much faster than the rate at which data is received
over the internet, data packets are buffered in the computer.
• Buffering makes sure the video plays back smoothly without freezing.
• While the buffer is receiving data packets, it will be sending the data from the previous data packets
to the playback device.
• In this way, there appears to be no gaps in the received data.
• Obviously, having a large buffer will considerably reduce the possibility of freezing the play back.
e-publications
Most material which is published on paper is also available in an electronic format. For example:
1. e-books
2. digital magazines
3. digital newspapers
4. digital libraries.
• the publication can be downloaded to a device connected to the internet where it can be read
• E-publications also have the advantage that pages can be expanded in size and include media,
which would be impossible with the more traditional paper-based publications.
• Specific devices, such as the Kindle, allow a library of e-books to be stored on the device. These
devices use a white background with black text to fully replicate reading a normal book.
• Because no printing costs are incurred, e-publications are usually cheaper than their paper-based
counterparts.
• Mobile phones communicate by using towers inside many cells networked together to cover large
areas. The towers allow the transmission of data throughout the mobile phone network.
[Link]
• Each tower transmits within its own cell. If you are driving a car and get to the edge of a cell, the
mobile phone signal starts to weaken.
• This is recognized by the network and the mobile phone then picks up the signal in one of the
adjacent cells.
• If a person is making a call or sending a text to somebody in a different country, then satellite
technology is used to enable the communication to take place.
• Mobile devices either use a SIM (subscriber identity module) card to allow it to connect to the
mobile phone cellular network, or they use wireless internet connectivity. Together they allow all
of the following features:
SIM card
» SMS (short message service) messaging
» phone calls
» Voice over Internet Protocol (VoIP) communication
» video calling
» internet access.
SMS (text) messaging
• SMS or text messaging allows a very quick way of communicating with another person by typing
on a keyboard
• Its advantage is that the other person does not need to be available, and can pick up the message
as and when they want.
• SMS/text messaging between phones using the same cellular network may be free-of-charge.
• can be sent at any time of the day even if the recipient’s phone is switched off
• predictive texting, system auto suggest the words after you type in something, It also allows
the system to remember frequently used words – together they increase typing speed.
Phone calls
• Probably the most obvious use of a mobile phone is its ability to make a phone call on the move.
• Because mobile phones are so small and they have their own power source, they are an ideal way
of keeping in touch anywhere, provided there is a network signal.
• Mobile phone networks are still not as stable as landline systems and for that reason alone, landline
phones are still in common use.
• Voice over Internet Protocol (VoIP) is a method used to talk to people using the internet.
• VoIP converts sound, picked up by the mobile device’s internal microphone, into discrete digital data
packets that can be sent to their destination via the internet.
• The internet can be accessed via a mobile phone network or a broadband network and the voice calls
are sent over the internet using VoIP technology.
• One of the big advantages is that phone calls themselves are free, no matter where in the world the
caller and receiver are
Disadvantages
• identity theft,
• phishing attacks
Video Calling Software
• Video calling uses software such as FaceTime or Zoom. Both these options require the user to
download an app.
• FaceTime makes use of the built-in smartphone cameras and microphone/speakers. A split screen
allows you to see a number of people at the same time; although the small screen size limits the
potential of this feature.
• Zoom is a cloud-based video calling service that allows live video chatting on any device. It is also
possible to record sessions to be played back at a later date.
• Cloud-based video calling prevents the need for users to invest inexpensive infrastructure; users can
simply dial into a virtual meeting room which makes it much cheaper than conventional video
conferencing.
• Any mobile device can connect to the internet either using a wireless broadband connection or via
the mobile phone network.
• Due to the use of smaller screens, internet pages displayed on mobile phones are often different to
those on desktop or laptop computers.
• Software detects which type of device is connecting to a website, which then sends out the web page
optimised for that device.
• Mobile devices also have a built-in feature which automatically selects wireless broadband
connectivity. This has the following advantages:
o less expensive
o lower power consumption
o quality of service (Wi-Fi usually offers greater bandwidth than the mobile phone network
giving the possibility of downloading more data more quickly).
• A simulation is the creation of a model of a real system in order to study the behaviour of the system.
The model is computer-generated and is based on mathematical representations.
• The whole idea is to try and find out how a system behaves, predict the behaviour of the system in
the future and see if it is possible to influence this future behaviour.
Advantages of using models
• Computer models is less expensive than building the real thing (for example, a bridge!).
• Safer to use a computer model (some real situations are hazardous, for example, chemical
processes).
• Computer modelling allows you to try out various different scenarios in advance.
• Nearly impossible to try out some tasks in advance in real life because of the high risk involved or the
remoteness (for example, in space, under the sea, in nuclear reactors, when crash testing cars, etc.).
• Faster to use a computer model than do the real thing (some applications would take years before a
result was known, for example, climate change calculations, population growth, etc.).
[Link]
• A model or simulation depends on the programming or the data entered
• Building the real thing is expensive, sometimes computer modelling is also expensive so the two costs
need to be compared before deciding which to use.
• Some people don’t trust the simulation since it could produce false result
Examples of computer modelling
1. personal finance
2. bridge and building design
3. flood water management
4. traffic management
5. weather forecasting.
1. Personal finance
• By varying the values in column C or in column F, it would be possible to model the shop’s profit or
loss.
• This example is a very simple model, but it shows the principal of using spreadsheets to carry out any
type of modelling that can be represented in a mathematical form.
• Spreadsheets are often used in some form to carry out financial modelling.
Modeller’s Considerations
• Heavy loading
• Strong winds
• Earthquake
• Tidal waves and ice floes
• Vibration
• water levels
• water flows
• Potential flood depths.
4. Traffic management
• 8 Lane Motorway which are divided by the central barrier in between
• The barrier will move according to the situation of the traffic
• Model A shows the barrier is in the middle which means traffic flow is normal in both ways
• Model B shows barrier is shifted to left because traffic flow from the right side is intense
• Company will test Model A and Model B in different time of day to see which one allows for the
best traffic flow
• The model will also try out the effects of different speed limit throughout the roadworks
• Because the success (or failure) of a model depends on how realistic it is, data needs to be collected
by watching traffic for a long period of time at the Y-junction.
• Use induction loop sensors to count the number of vehicles at each junction.
• Manual data collection is possible, but is prone to errors and is difficult to do over an 18-hour
period per day
• Data from the above list is used to run the computer model.
• See the results are accurate by comparing the model’s results with actual traffic flow data
• Then different scenarios can be tried out to see how the traffic flow is affected. For example:
o varying the timing of the lights
[Link]
o changing the number of vehicles stopped at part of the junction and then changing the timing
of the lights
o increasing or decreasing traffic flow in all directions
o how emergency vehicles affect traffic flow at different times of the day.
5. Weather forecasting
rainfall
temperature
barometric pressure
(air pressure)
humidity.
Weather Forecasting
[Link]
6.3. Computer control systems
Robotics in manufacturing
Robots are used in many areas of manufacturing including:
[Link]
• Work non-stop (24/7)
• Less expensive in the long term (expensive to buy initially, but no wages)
• Higher productivity (no holidays needed)
• Greater consistency (everything is identical)
• Can work boring, repetitive tasks for human who can do other skilled work
• Carry out different tasks with different end-effectors
• filling bottles with a liquid, capping the bottle and applying a label
• filling metal cans with baked beans, sealing the cans and applying labels
• The production line will be continuous, with various robots at each station given a specific task.
• Faster operations (no of cans baked beans filled is 120 per min)
• Greater productivity (run 24/7 and 365)
• Greater consistency (exact weight of baked beans)
• Built-in quality control (auto test and reject the low qualities)
• Fewer staffs in the factory leads to reduced cost to the consumers (although initial cost is high)
• Sensor 1 detects the bottle; sensor is constantly sending signal back to the computer
• When the computer receive the signal that the bottle is present, computer then send a signal to an
actuator
• Actuator opens a valve to allow liquid flowing into the bottle
• Sensor 2 detects the liquid height in the bottle and this sensor sends continuous signals back to the
computer
• When the signal indicates the bottle is full, computer sends a signal to actuator to close the valve
• Computer sends another signal to second actuator
• Second actuator operates a motor to move the conveyer belt to allow the next empty bottle to take
its position
• The whole process is continuous until stopped for maintenance, errors or change in the process
ID Card features
• Fingerprints are unique, other students cannot register the attendance for you thus improving
security
• ID cards could be easily lost while fingerprints could not
• ID cards could be affected by magnetic fields and stop working (for e.g., placing near mobile
phones)
• Easier to clone ID cards but not fingerprints
Student performance
Teachers use spreadsheet to monitor the students’ performance.
Using spreadsheet teacher can produce the reports such as:
Computer-aided learning
• Allow students to learn at their own space and their free time
• VR learning allow students to fully immerse into learning environment
• Stop at any point and return later
• Re-take tests until reaches required level
• More interactive learning
• Multimedia learning (short video clips, animation, music)
• Stimulate student learning
• MCQs, missing words, crossword puzzles, linking correct terms to descriptions and gaming are
used and marked by computer system immediately giving instant feedback
• Micro learning (topic broken down into smaller modules)
[Link]
• CAL is not a self-contained learning system and cannot answer unusual questions, so students need
guidance from teacher
Banking Systems
The use of computer technology has revolutionized in our banking transactions.
• withdraw cash
• deposit cash
• deposit cheques
• check the balance of their account
• see a mini bank statement
• pay a bill
• do a money transfer
[Link]
Depositing cheques at an ATM
• EFT System that allows money transfer instructions to be sent directly to a bank’s computer system
• Transfer money electronically (no cash involved in the process)
• When EFT instruction is received, computer system auto transfer money from one account to
another
• One example is the payment of salaries to the staff. On the pay day, company informs bank to
transfer money from their account to employees’ account
• Another example is using credit/debit card in a supermarket where payment is made. This is called
EFTPOS (electronic fund transfer at point-of-sale)
[Link]
Advantages and Disadvantages of EFT
Advantages
Disadvantages
• once an amount has been transferred the bank cannot reverse a transaction (requires a full dispute
investigation)
• customer needs to have funds available immediately (unlike when using a cheque).
• cannot guarantee the recipient (someone with a fake ID could collect the money).
[Link]
Cheques
• Data can be shared between medical practitioners and pharmacies (for example, to ensure no drugs
are prescribed which interact with each other in an unsafe manner).
• Quick and easy search for patient records in databases (immediate access to patient’s medical history
in emergency life and death situation)
[Link]
Use of 3D printers
Anatomical parts can be printed using 3D printers for diagnosis and surgical procedures. Parts can be
scanned using:
» CT (computed tomography) – which involves producing images of the internal parts of the body in
a series of thin slices less than 0.1 mm thick, or
» MRI (magnetic resonance imaging) – this uses strong magnetic fields and radio waves to produce a
series of images of the internal organs in the body.
Surgical and diagnostic aids
• 3D printers can produce prosthetics such as false arms, hands and legs.
• While myoelectric prosthetics (muscle controlled) cost tens of thousands of dollars, 3D-printed
prosthetic arm can be as little as $100.
• Many more people now having a chance to replace missing limbs at a fraction of the cost compared
to existing methods
Tissue engineering
Customized medicines
[Link]
Advantages of customised medicines
[Link]
User interface
Explanation system
• the reasoning behind the expert system’s conclusions and recommended actions
• For example, a patient will be given the diagnosis of mercury poisoning with a reasoning such as
‘impaired vision, lack of coordination, weak muscles, slurred speech and the patient used to work
in a paint factory’
• supply a conclusion and any suggested actions to take
• give the percentage probability of the accuracy of its conclusions
• For example, the following statement ‘Based on the information given to me, the probability of
finding oil bearing rocks in location 123AD21G is about 21%’
Inference engine
Knowledge base
• a repository of facts
• stores all the knowledge about an area of expertise obtained from several expert resources
• a collection of objects and their attributes
• Is it a mammal? YES
• Does it live in water? YES
[Link]
• Does it make sonic sounds? YES
• Is its body covered in skin? YES
• Does it have any legs? NO
The conclusion would be: it is a WHALE.
Rules base
Medical diagnosis
Oil prospecting
[Link]
• Produces contour maps showing concentration of minerals, rocks, oil, etc
[Link]
» A customer takes their basket to the POS terminal
» The barcode on each item is scanned at the POS – if the barcode cannot be read, operator type in barcode
manually
» The barcode is searched in the stock file until a match is found.
» Once found, the appropriate record is accessed.
The price of the item is sent back to the POS together with a product description.
» The stock level is reduced by one and the new stock level is written back to the file.
– If stock is less than or equal to the re-order/minimum number, then the computer automatically orders a
batch of items from the suppliers.
– Once ordered from supplier, the item is flagged on the file to indicate an order has been placed to prevent
re-order being triggered every time this item is scanned until the new stock arrives.
– When new goods arrive, the barcodes on the cartons will be used to update the stock files; also any flags
associated with these goods will be removed so that the stock checks can start to be made again.
» The above procedure is repeated until all the items in the customer’s basket have been scanned.
» When all the items have been scanned, the customer is given an itemized bill
» The computer also updates the files containing the daily takings.
» If the customer has a loyalty card, the system automatically update their points total.
• Many smartphones are also protected by touch ID or face ID technology, which means that even if
the smartphone is stolen, the thief still cannot use the smartphone to make payments.
[Link]
Internet banking and internet shopping
Internet banking (online bank account management)
• Money transfer
• Bill payment
• Account statement
• Access to worldwide market and variety of products thus less expensive and less time consuming
for looking around
• Benefits to disabled and elderly people since no travelling needed
• 24/7 because it is online
• People can spend more time on other things instead of giving time for shopping outdoor
• Bill payment and cheque posting is easier and less time consuming using online banking
• less embarrassing to ask for a bank loan using the internet rather than enduring a face-to-face
discussion with bank staff
• long queues at the banks so internet banking saves time
[Link]
• no typing, so more accurate than keying in the data
• more accurate than OCR methods
[Link]
Advantages of ANPR
• Can monitor average speed of vehicles
• Save money since no need car park security guard
• much faster system because ticket is only used for payment and entry/exit is monitored only by
number plate (not by ticket)
• can be used as a security system; preventing illegal parking and preventing unauthorised access to
private car parks
• used to analyse driver behaviour
• Can be used in inner-city congestion charging systems; automatically charge a motorist if they enter
a congestion zone
Disadvantages of ANPR
• No security man in the car park could lead to vandalism and crimes
• Invasion of privacy issues due to the recording of drivers’ number plates
• Damaged or very dirty number plates will not be recognised by the system
• Someone can clone the number plate and pass the security gate
[Link]
Disadvantages of using RFID
• Tag collision – the signals from two or more tags overlap, interfering with each other.
• Because RFID uses radio waves, easy to jam or interrupt
• easy to hack into the data/signal transmitted by the tag
• Although saving in staff wages, the initial cost of an RFID system is more expensive than a barcode
system
RFID
• RFID readers use radio waves to read and capture information stored on a tag.
• Depending on the power of the radio waves used, the tag can be read from several metres (in
livestock tracking) to only a few millimeters (in contactless card payments)
• The RFID tag is made up of two components:
» a microchip that stores and processes information
» an antenna which is used to receive and transmit data/information.
• The tags can be passive or active.
• Passive tags use the reader’s radio wave energy to relay back the information (no power supply)
• Active tags use a small embedded battery to power the RFID.
• Passive tags are the most widely used because they are smaller and cheaper to implement than
active tags.
• Because active tags have their own power supply, they can be read from up to 50 metres away.
Tracking of stock
Livestock tracking:
• keep track of the where abouts of every animal on a farm using active tags
• allow farmers to identify who owns an animal; important where animals trespass on the
neighboring fields
• keep data about the animals on the tag (for example, medical history, date of birth, identification
(passport) number, and so on)
[Link]
Retail market:
• details, such as price, description, can all be stored on the tag and automatically read at a checkout.
Several tags can be read at the same time, thus speeding up the checkout process
• In distribution centres; an item can easily be located because the tag can store its exact location in
the warehouse
• allow automatic tracking of an item from warehouse to customer; the customer can be informed at
all stages where the item is.
• Tiny RFID chips and antenna (i.e. tags) are now embedded into passports
• The RFID tags in passports are passive tags with no power supply.
• When the passport is presented to an RFID scanner, scanner provides enough energy so that the
chip can broadcast its stored information
• This information is then sent to a computer.
• The tiny chips can contain security data such as photographs and fingerprints, so impossible for a
person to falsify their identity
• The data sent to the computer is encrypted, increasing the security of the system
• The RFID in a passport can be read from six meters so it poses a security risk; but this risk is
mitigated by encrypting the data
NFC Vs RFID
• NFC can also be used by smartphones when making payments
• NFC is a subset of RFID technology (wireless data transmission)
[Link]
• In contrast to RFID, the frequency at which NFC operates requires the sender and receiver to be in
very close proximity which makes communication more secure
• NFC devices can act as a receiver (passive) or a reader (active).
• NFC has a range up to 5 cm and has a transmission rate of about 420 kilobits per second, smaller
than WIFI or Bluetooth but no need to pair
• The passive device (e.g., a tablet) links up with another device and reads data from it.
• Use when an active tag is sending out advertising data to other devices.
Card emulation mode:
• An NFC device can function as a smart or contactless card.
• This allows the card to make payments
• Used as way of entering public transport systems, where the card is placed on an NFC
reader to allow access to a metro system.
NFC Modes
• NFC has a range up to 5 cm
• A transmission rate of about 420 kilobits per second which is much smaller than Wi-Fi or Bluetooth
• NFC has very fast connectivity since, unlike Bluetooth, there is no need to pair the two devices
connecting
[Link]
Retina recognition
» The retina is the light-sensitive area at the back of the eye that has a unique pattern of blood vessels.
» The retina cannot be seen without specialized equipment – this means it is a secure technology, but
more expensive to implement.
» The special equipment is used to take an infrared photograph of the retina.
» It is quite invasive – the subject has to sit very still and stare directly into the light source.
» It is slower to scan and verify.
» It is only used in very specialized high-security settings.
Iris recognition
The iris is the colored part of the eye, surrounding the pupil.
» A digital camera is utilized which uses both visible and near infrared light to take a sharp
photograph of a person’s iris.
» The method produces a unique pattern of a person’s iris by locating and taking an image of:
– the center of the pupil
– the edge of the pupil
– the edge of the iris
– the eyelids and eye lashes.
The system works with contact lenses and glasses, and for blind people. It is used as a method for uniquely
identifying a person and, because of the speed of verification (less than 5 seconds), is used a security system
in the following areas:
» immigration control (in some countries)
» some banks have introduced this in some branches as a security feature.
[Link]
• Global navigation satellite system (GNSS) owned and run by the USA
• Russian GLONASS and the EU’s Galileo
Satellite
• Satellites surrounding the Earth transmit signals to the surface
• Computers installed in the mode of transport receive and interpret these signals
• Each satellite transmits data indicating its position and time
• Satellites need very accurate timing in order to know their position relative to the Earth
• They use atomic clocks, which are accurate to a billionth of a second per day
• The computer on board the mode of transport calculates its exact position based on the
information from at least three satellites.
Geographic information systems (GIS)
• Geographic information system (GIS) is a computer system that allows us to map, model, query and
analyze large amounts of data according to their location.
• A geographic information system (GIS) is a computer system for capturing, storing, checking, and
displaying data related to positions on Earth’s surface. GIS can show many kinds of data on one
map, such as streets, buildings, and vegetation. This enables people to more easily see, analyze, and
understand patterns and relationships.
• In GIS, users can:
• Create interactive queries
• Edit map data
• Analyze spatial information (Spatial information refers to how objects fit together in space.)
The technology combines maps with computer graphics and databases.
GIS
• Include information about the landscape, such as the location of streams, different kinds of
vegetation, and different kinds of soil. It can include information about the sites of factories, farms,
and schools, or storm drains, roads, and electric power lines.
• With GIS technology, people can compare the locations of different things in order to discover how
they relate to each other. For example, using GIS, a single map could include sites that produce
pollution, such as factories, and sites that are sensitive to pollution, such as wetlands and rivers.
Such a map would help people determine where water supplies are most at risk.
• Amalgamation (result of combining) of information into easily understood maps
• performance of complex analytical calculations and then presentation of the results in the form of
maps, tables or graphics
• geographers, scientists and engineers can see the data in several different ways in order to see
patterns and relationships
• anything that can be placed on a map is a candidate for GIS.
[Link]
Examples of the use of GIS
» Emergency services use GIS to send the closest emergency personnel to a location.
» Biologists and environmentalists use GIS to protect animal life and plants in certain vulnerable areas
» Teachers can use GIS in their geography, science or engineering lessons.
» It can be used for crime mapping in a region or in a country.
» It can be used for route monitoring (used in conjunction with route scheduling software).
» It can be used for management of agricultural crop data.
» It can address public health issues – it was used in 2020 and 2021 during the Covid-19 pandemic to show
how the virus spread in different parts of the world and allowed data to be combined (such as, age groups,
ethnic group, population density, and so on) to create a unique insight into how it spread.
» It can map of wildfire risks (it was used in Australia in 2019 during the wildfire outbreaks; it was possible
to map out where and how the fire was spreading).
Advantages and Disadvantages of GIS
Advantages of GIS
» It allows geographical and thematic (relating to particular subject) data of any kind to be combined in a
way which shows how they are connected to each other.
» It allows the handling and exploration of huge amounts of data (massive number crunching).
» It allows data to be integrated from a wide range of very different sources (which appear at first to be
totally unconnected).
Disadvantages of GIS
» The learning curve on GIS software can be very long.
» GIS software is very expensive.
» GIS requires enormous amounts of data to be input (thus increasing the chances of errors).
» It is difficult to make GIS programs which are both fast and user-friendly; GIS requires very complex
command language interfaces to work properly.
Media communication systems
• Communication media refers to a method of delivering and receiving data/information using
telecommunications.
• Satellites contain antennas, transponders (to allow receiving and sending of data), solar panels (for
power from the Sun) and propulsion (to ensure the satellite is in the correct orbit at all times).
• Signals are converted to analogue and then beamed to the satellite from a satellite dish on the
Earth.
• The signals are delivered by carrier waves which consist of radio waves.
• Each signal has its own frequency and bandwidth (the larger the bandwidth the more data can be
transmitted).
[Link]
• Once the data reaches the satellite, it is then re-sent to Earth.
• The satellite usually ‘boosts’ the signal before sending it back.
• Often the frequency of the signal is changed to prevent the signal received being confused with the
signal sent.
• Satellite systems are used to transmit data from one part of the planet to another.
• Due to the great distances involved, cables would be too costly and there is also the problem of
signal deterioration in cables over long distances.
• Satellites systems are used to transmit television, telephone and internet data around the world.
Advantages of media communication systems
» They have good global coverage (covers the majority of the Earth’s surface).
» They are cheaper, faster and safer than laying cables in difficult or treacherous terrain (dangerous land).
» They have a very high bandwidth.
» It is relatively easy to expand the network (there are numerous companies now manufacturing satellites
for various uses).
» Security in satellite transmission is very good due to the fact that data is coded and the receiver requires
decoding equipment to read the data.
» During emergency situations it is relatively easy to move stations on the ground from one place to
another; satellites can also change their orbits if necessary, using built-in boosters.
» They are well-suited for broadcasting, that is, one satellite signal being picked up by many different
receivers on the ground.
» Satellite receivers on the ground can be portable, enabling mobile communication in very remote
locations.
Disadvantages of media communication systems
There is a time delay in receipt of the signals (this can be a problem in voice communications, where even
0.5 seconds delay can be noticeable as the sound and video appear out of synchronisation) or there may
appear to be an ‘echo’ on the sound (note that there would also be a time delay for long-distance fibre-
optic communications too).
» The signals received can be affected by bad weather (for example, heavy rain or hailstones မိုးသီး),
obstructions (such as tree branches) and whether the satellite dish has been correctly orientated.
» Sunspot activity can affect the performance of a satellite.
» If they are not in a fixed position relative to the Earth then they need to be monitored and controlled on
a regular basis to ensure they remain in the correct orbit.
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