Awesome — so your agency will offer these four services:

1. Web Design
2. Video Editing
3. AI Clipping (creating short-form clips from longer videos using AI
tools)
4. AI Thumbnails

And your goal is to reach ₹2 lakh PAT (Profit After Tax) in 100 days. Let’s break
it down step by step with:
• A roadmap (what to do each week/month),
• Real agency models (examples for inspiration),
• Common mistakes to avoid,
• A financial target breakdown so you can track progress.

1. 100-Day Roadmap (Weekly Phase Plan)

Phase Days Main Focus Key Actions

Phase 1: Setup & Offer Definition Days 1–14 Define offers, pricing, branding
• Finalize service packages with clear deliverables• Set pricing (ensure
margins to reach 2L PAT)• Create branding assets (logo, landing page, IG/Facebook
page)• Build simple portfolio (mockups, sample thumbnails, sample clips, websites
samples)
Phase 2: Marketing & Outreach Launch Days 15–35 Start getting leads & clients
• Launch outreach (DMs, email, LinkedIn)• Post 1-2 pieces of content daily
showcasing your services (before-after clips, thumbnails, web-design previews)• Run
small paid ads (IG, FB, LinkedIn) if budget allows• Offer limited “intro special”
to first 3-4 clients (discount + premium)• Network in groups (WhatsApp, Telegram,
local FB)
Phase 3: Deliver Results & Collect Proof Days 36–60 Serve clients, gather
testimonials • Deliver high quality, quick turnarounds• Ask for testimonials,
feedback, and referrals right after delivery• Turn samples/client work into content
to promote (e.g. “client’s site before vs after,” “clip performance”)• Refine your
process for each service to be more efficient
Phase 4: Scale & Optimize Days 61–85 Increase volume, efficiency, pricing
• Increase outreach volume (cold emails, DMs, ads)• Build SOPs (standard
operating procedures) for each service for consistent quality and speed• Consider
hiring/partnering with freelancers to handle overflow• A/B test pricing or
packaging (bundle multiple services)
Phase 5: Push to Target Days 86–100 Seal last deals, ensure profitability • Do
“flash offers” (e.g. limited slots at a special price)• Upsell to existing clients
(like websites + monthly clips + thumbnails)• Finalize any deals in pipeline•
Review financials – ensure PAT hit, optimize for-tax considerations

2. Some Real Agency Models (for Inspiration)

1. Superside – A creative-services agency offering design, video, editing
on subscription/monthly retainer. They use a model where clients pay fixed
recurring fees.
2. Video Husky / Kimp – Subscription editing agencies. They promise fast-
turnaround edits for a monthly fee.
3. Fiverr Pro Shops or Upwork Agency – Many top freelancers tag-team and
build agencies that offer web design + video editing packages for bundles.
4. Slash Agency – Combines content-creation + thumbnails + short-form
clips for creators.
 5. Design Pickle – Flat monthly fee for unlimited graphic design; you
could adapt same model for thumbnails + web revisions.

What to pick from them:

• Subscription or retainers (predictable income).
• Bundles across your services (e.g. web + monthly clips + thumbnails).
• Quick delivery promises (“24-hour turnaround on thumbnails,” “3 clips
per week,” etc.).
• Strong branding with clean, fast UI/UX (especially for web/design
services).

3. Common Mistakes to Avoid

1. Underpricing services — If you price too low, you won’t hit ₹2L profit,
and clients may undervalue your work. Calculate cost + time + overhead before
quoting.
2. No clear deliverables — Vague packages confuse clients. Be precise: “1
homepage + 3 interior pages,” “5 clips, each 30s max,” “3 thumbnails/week,” etc.
3. Poor client communication — Missed deadlines and misunderstanding
expectations damages reputation. Set clear timelines, drafts, revisions.
4. No upsell or retention strategy — Too many agencies only sell one-off
projects. Instead: retain via monthly clips, thumbnails, website maintenance.
5. Quality inconsistency — Especially with creative work. If your
thumbnails or clips vary in style, clients won’t trust. Develop templates and SOPs.
6. Ignoring taxes and costs — PAT = profit after tax. Estimate your tax
liabilities (~30%), software costs, freelancer costs. Don’t forget expenses.
7. Failing to document processes — Without SOPs, when demand rises quality
drops or you burn out. Document steps for design, revision, delivery.
8. Chasing everything, targeting nobody — Trying to sell to everyone
(coaches, brands, creators) slows momentum. Pick 2–3 ideal client profiles and
target them hard.

4. Financial Model — Hitting ₹2 Lakh PAT in 100 Days

Let’s translate your target into numbers:

• 100 days ≈ ~14 weeks. Let’s plan conservatively for ₹2,00,000 PAT over
that period.
• Suppose your tax + costs ≈ 30%. That means your net before tax (NBT)
target = ₹2,00,000 / (1 – 0.30) ≈ ₹2,85,700 total revenue needed.
• For a round figure, let’s say you need ~₹2.9 lakh total revenue in 100
days.

So per week, you need ~₹20,500 revenue (~₹2.9L ÷ 14 weeks). Per month (~4 weeks):
~₹82,000 revenue.

Sample Pricing Packages (estimate)

Service Price (₹) Comments

Web Design (1 site) 30,000 Basic business site, 3 pages, responsive
Video Editing (5 clips) 15,000 / month 5 short reels or ad-clips
AI Clipping (content) 10,000 / month e.g. from long-form video / podcasts
AI Thumbnails (15 images) 8,000 / month Attractive thumbnails for YouTube /
socials
Bundle (clips + thumbs) 16,000 / month Slightly discounted combined offer

Example Revenue Combinations (per month):

 • Option A: 1 Web + clips + thumbnails: ₹30K + ₹10K + ₹8K = ₹48,000
• Option B: 2 webs + 1 clips bundle + thumbnails: ₹60K + ₹16K = ₹76,000
• Option C: 1 web + 2 clips bundles + thumbnails: ₹30K + (2 × ₹16K) =
₹62K plus maybe add video editing for 5 clips = ₹15K → total ~₹77K

To hit ~₹82K / month revenue, you’d need something like 2 web sites + 1 clips
bundle + thumbnails or 1 web + 3 clip bundles + thumbnails, etc.

Calculate PAT from that (after deducting freelancer costs, software, tax) to ensure
you’re netting ₹50–60K per month (~₹2 lakh in 100 days).

5. Quick Action Checklist

• Define 3 clear packages (Single service + Bundled).
• Set pricing so each package gives healthy margins (50%+ markup).
• Prepare mockups/samples for each service.
• Create outreach message templates (for email, DMs).
• Launch social posting schedule: show sample before/after clips, web
mockups, thumbnail comparisons.
• Get first 2–3 clients (maybe offer them intro pricing but secure
testimonials).
• Deliver, collect feedback, use case studies to attract more.
• Scale via referrals, repeat clients, and ads if possible.

If you want, I can help write outreach scripts for your chosen client segment (e.g.
YouTubers, coaches, local businesses), or draft website copy, or set up content
calendar ideas for your branding launch. Just say the word!