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Project Title:
“The Role of E-Commerce in Small Retail Businesses”
(You can change the topic, e.g., transportation, banking, advertising, international trade, etc.)
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Stage 1 – Selection of Topic & Objectives
State the chosen topic and why you selected it.
Define the aims (e.g., to study how e-commerce helps small retailers expand market reach).
Mention the scope and limitations (only local businesses, interviews with 3–5 shops, focus on
online sales).
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Stage 2 – Planning & Method of Investigation
Explain how you will collect information:
Primary research (questionnaires, interviews, observations).
Secondary research (internet, textbooks, newspapers).
Prepare survey questions (e.g., “What percentage of your sales come from online platforms?”).
Show your timeline of activities (week 1: topic selection, week 2: data collection, etc.).
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Stage 3 – Data Collection
Record findings in tables/charts:
Example: % of businesses using social media to sell.
Example: Methods of payment (cash on delivery, online transfer, mobile money).
Include sample questionnaire and responses.
Use graphs/pie charts to show trends.
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Stage 4 – Analysis & Interpretation
Interpret your data:
“60% of respondents said online platforms increased their customer base.”
“Most businesses prefer cash on delivery due to trust issues.”
Identify advantages (wider market, lower costs) and disadvantages (delivery issues, fraud risks).
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Stage 5 – Findings & Conclusion
Summarize what you discovered:
E-commerce is increasingly important for small businesses.
Lack of digital literacy and logistics infrastructure limits growth.
Relate findings to original objectives.
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Stage 6 – Recommendations
Suggest practical improvements:
Training programs for small retailers on digital platforms.
Government or private sector investment in delivery services.
Promoting secure online payment methods.