REVOLUTIONISING THE BROKEN CAREER-
COUNSELLING ECOSYSTEM IN INDIA
CAREERNAKSHA
Problem
The harsh reality of our nation is that we are unable to
unleash the true potential of it's people because we
>95% Aspirants are unable to clear competitive examinations in India.
make uninformed career choices, or are guided by our
parents, at best. This leaves the workforce unhappy and
99%
companies unproductive.
Schools in India lack the existence of a career guidance setup.
STUDENTS
1.5M
Career counsellors are needed in India to meet the student-counsellor
Lack Direction For Future Appear for ratio.
Competitive Exam
95% 5%
th
139
India's rank in World Happiness Report out of 149 countries, led by job
Make it to dissatisfaction.
course and
college of
choice
Source of Data - Labour Ministry of India, KPMG Report, Skilling India- CRISIL Centre for Economic Research C-CER 04
CAREERNAKSHA
Solution
O*NET
Alignment to 1100+ career taxonomies
Non-prescriptive approach, not just
limited to top 5 recommendations
Non-linear and AI-driven dynamic
model
Adapted to Indian value system and
traits
The only research based, scale tested,
accurate & scientific psychometric
career tests in India
Government Collaborations Community Programmes
Aim to commoditize career counselling
Project Disha- Reach rural and Establishing a Counsellor Community
underprivileged students through Govt Networking for Students
Successful collaborations- Gujarat, UP,
Mentorship Sessions with Industry
Rajasthan, Maharashtra
Professionals
Training with the Counsellor Council of
India
05
CAREERNAKSHA
Buyer Journey
University
Admissions
Sameer is a 10-year Psychometric Test Counselling Guidance Upskilling Courses
old when he begins
his journey with
Career Naksha. Stream Career Selection Internship/ Networking
Selection Test Test Recruitment Sessions
Fairs
Certification from Counsellor
CCI Outreach Sarita is a 30-year old graduate from
Jharkhand looking for opportunities to
become financially independent.
Centre Enablement Training
Programme
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CAREERNAKSHA
Business Model
SCHOOL EVALUATION TRAINING AND
STUDENTS CERTIFICATION
Psychometric Tests
Career Taxonomy
COUNSELLORS
COLLEGE
ENABLEMENT
STUDENTS
ANALYSIS
Counselling
Industry Prospects CAREER
Networking Sessions
FRESH NAKSHA
EDUCATION
HIRES
SCHOOLS
LAUNCH
University Fair
Internship Drives
CROSS Recruitment VOCATION
HIRES Assistance
07
CAREERNAKSHA
Scalability of Business Model
AMBASSADOR PROGRAM TRAIN THE TRAINER
This is an extension of our Center Enablement model which This will be a Master Franchise model plus Sub Center
will include setting up one Center for multiple counsellors. Enablement, in order to create a decentralised platform for
certifications and counsellor guidance
CAREER NAKSHA
CAREER NAKSHA
AMBASSADOR
MASTER CERTIFICATION
COUNSELLOR COUNSELLOR COUNSELLOR TRAINER
COUNSELLOR COUNSELLOR
22
CAREERNAKSHA
Revenue Model
AVERAGE ORDER VALUE
STUDENTS COUNSELLORS CORPORATE UNIVERSITIES
Test + Rs 4,99,999 Rs.49,999
Rs. 4,999 Training Rs.9,999 CSR Career Fair
Counselling
Rs. 35000-
Study Career Employee Indian
40,000 (per Rs. 24,999 Rs. 1,99,999 Rs. 14,999
Abroad Enablement Engagement Universities
universtity)
MRP of our services are as shown in the previous slide. We also provide regular discounts on our products.
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CAREERNAKSHA
USP
NETWORK OUTCOME DRIVEN
End to end solutions are provided to students seeking
Pioneering excellence in counseling through a robust counselling for admissions, stream selection, job opportunities etc
network of 4000 experienced professionals. ensuring that they achieve their desired outcomes.
COUNSELLING NUMBERS REFERRAL AND RETENTION RATES
Our quality service ensures a remarkable
15,000 Direct Counselling Sessions 90%+
retention rate
Counselling Sessions Through Our high referral rates reflect the trust of our
1,00,000 90%+ customers
Partners
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CAREERNAKSHA
Opportunity
CAGR of Counselling
551.5 M TAM 7.99% Market for 2022-2030
Size of the Career
281 M SAM
$588.2 M Counselling Market in
India
182.2 M SOM
5,000 4803
(Number of People) 4,000
3,000
185% CSR Expenditure of
India spent on
245.3 M Expected Talent 2,000
2230
Deficit in Workplaces
Education, amounting
Increase in Budget of India
to 3200 crores Expected Skilled 1,000
Allocation to (2030)
Counselling and Labour Surplus
Training by GOI
31%
in India (2030)
85.2 M 0
FY 21 FY 30
Global Market Size of Career Guidance Industry
(in million dollars)
Source of Data - International Labour Organisation Report, KPMG Report 12
CAREERNAKSHA
Competitor Analysis- Positioning
TARGET AUDIENCE
We have developed a one of it's kind, dynamic testing framework
iDream
that is tailor made for the Indian labour market and cultural system,
Career
a feat that has never been achieved previously.
Mentoria
PRICING
Mindler
Pricing of Test and Pricing of Counsellor
Company
Career Counselling Training
Guide
Career
Naksha
0 10 15 20 25 30 35
Ages Served
VERNACULAR SERVICES
iDream Career Career
Mentoria Mindler
Career Guide Naksha
14
CAREERNAKSHA
Competitor Analysis- Features and Business
BASIS CAREER NAKSHA CAREER GUIDE MINDLER MENTORIA iDREAM CAREER
Dynamic, AI-based test
that adapts to student Standardized test Standardised Test for Uniform test structure
Static test examining
responses by response that gives career Interest and Ability of that evaluates
the
HOW THE TEST pattern mapping and recommendations the student Personality Traits,
skills and interest
WORKS has factored in Indian based on Interest, Interests and Abilities
of the students
cultural values to Aptitude, personality
provide the best fits and EQ
Starts at 299/- for
TEST + COUNSELLING Between 3.6k-9k
Test and 999/- for Between 2k-15k Between 2.4k-25k Between 2.5k-4.5k
PRICE
Counselling
AGES SERVED 10-35 15-25 15-20 15-25 15-20
VERNACULAR Yes No No No Yes
Commoditize career
Students in Tier 1
counselling to tap into Students in Tier 1 and
School students in cities with access to School students in
TARGET AUDIENCE Tier 2, 3 and 4 cities selective Tier 2 cities
Tier 1 cities resources and Tier 1 cities
and rural areas. Not
knowledge systems
just Tier 1 cities
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GO-TO MARKET STRATEGY
According to the World Bank, only 45% of Indians have access to the internet, as of 2021. This is significantly lower than the global average of 63%. This lack of
access to the internet is a major barrier to digital participation and necissates an Oflline Go-To Market Strategy
Career Educational and career fairs for A 2022 survey by Indeed India found that
1 and colleges and schools is a strategic 72% of Indian students found career fairs
component of an offline go-to-market to be helpful in their job. These events
Educational strategy for several compelling reasons. provide an opportunity to directly engage
Fairs with their target audience
A 2023 survey by the National Council of Educational Research and Training
(NCERT) found that 85% of Indian students found educational fairs to be helpful
in their college search process.
Organise Counselling Awareness and Motivational Sessions. These events
can showcase the benefits of Career Naksha and provide hands-on experience
to potential users.
2 Workshops
Partner with schools, colleges, and universities to integrate Career Naksha into
and their career guidance programs. Train teachers and counselors to use the platform
effectively and encourage students to explore career options through it.
Seminars
CAREERNAKSHA
Journey So Far
PAST REVENUES
(IN LAKHS)
65 LAKHS
31
35 LAKHS Lakhs
FY 24 REVENUE TILL
13.2 LAKHS
10.25 LAKHS
NOW
FY 20 FY 21 FY 22 FY 23
19
CAREERNAKSHA
Traction
Low
Superior Investment in Product Development <20%
S&M CAC
Experience
100K+ Cost
Psychometric Tests
Conducted
s
Hi
>50%
er
4.9/5
gh
m
to
4000+
us
us
CSAT Score Repeat Customers
C
to
Counsellors Reached
at
m
er
pe
fic
Hu
Sa
Re
af
Tr
ge
tis
gh
2.1 M+
ic
fa
Re
Hi
an
ct
ac
io
rg
Students Reached
42%
h
O
gh
Hi
Organic Traffic
Brand
Trust
16
CAREERNAKSHA
Our Team
NIMISH GOPAL MAULIN SHAH PRAKASH TIWARI
Founder and CEO Co-Founder Angel Investor and Advisor
IIT Roorkee & MBS, USA B. Tech, Nirma Institute of Technology Int. MTech, IIT Madras
12+ years of experience 15+ years of experience 20+ years of experience
Serial Entrepreneur MBA, IIM-Ahmedabad Leading technology at CN
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CAREERNAKSHA
UTILISATION
AVERAGE OF FUNDS
ORDER VALUE UNIT WISE BREAKDOWN
Scaling of Admissions Vertical Technical Improvements
Career Fairs
20% 20%
13%
Counsellor Training
32.6%
Study Abroad Program
17.4%
Recruitment
15%
Performance Marketing
20%
Direct Counselling
Centre Enablement
11.7%
16.3% STUDENTS
Geographical Expanision
25%
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CAREERNAKSHA
Thank You
Address
302, Saffron Complex, Fatehgunj, Vadodara, Gujarat 390008
Telephone Website
+91-8469149288 [Link]