ANALYSIS REPORT OF MARKET CONDITION
This report presents a market analysis of smartphones based on the market shares of
different brands from the table of Kartini Fatimah. ffff
The goal of this report is not only to analyze but also to evaluate the current market
trends in order to suggest recommendations for increasing our [Link]
Therefore, what are the market trends and the most efficient sales strategies to boost
our sales ? f
To answer this question, our report suggests strategies to improve our market position
and increase our sales.
The smartphone market is a dense and constantly changing market, with intense
competition. To survive in this dynamic environment, it is essential to analyze the
market shares of the different smartphone brands we sell. dddddddddddddddddddddd
In this way, our work presents the results of this study, along with concrete solutions
and methods to boost our sales, increase our revenue, and improve our
competitiveness.
The information used in our work comes from the table adapted from Bohang
Fatimah Kartini, created in 2016, retrieved from
[Link]
[Link].
This table highlights the market shares of several smartphone brands in Indonesia.
We can see from this table that Samsung has the largest market share at 32.2%.
Next is the brand OPPO, with a considerable market share of 16.7%, making them
and Samsung the dominant players in the market.
On the other hand, brands like ASUS, Advan, Smartfren, and Lenovo have smaller
shares, ranging from 5.5% to 8.2%, placing them in the low-market share category.
As for the other brands, they have a total share of 25.5%, making them emerging
players in the market.
The smartphone market is dominated by Samsung (32.2%), and this presence can be
explained by the brand's strong recognition, diverse product range, and innovative
technologies that help attract households. f
Similarly, the brand OPPO (16.7%) in second place is a dynamic challenger, likely due
to advanced features and competitive prices, which align with market demand.
Regarding the other brands (25.5%), it seems they offer a variety of products that meet
consumer demand. f
Aside from the above-mentioned brands, there are brands like ASUS, Advan,
Smartfren, and Lenovo (5.5% - 8.2%) which certainly focus on offering lower prices,
but their lack of innovation limits their potential when compared to the giants like
Samsung and OPPO. f
Based on our analysis, it is advisable to adopt certain measures, such as selling more
smartphones from brands like Samsung and possibly OPPO, advertising the other
brands by investing more in marketing campaigns (online and in-store) to attract
customers. It might also be useful to offer discounts on the less popular brands like
ASUS, Advan, Smartfren, Lenovo, and the others. dddddddddddddddddddddddddddd
Additionally, offering installment payment options could align with the financial
capacities of customers to help sell smartphones from these other brands.
MARKETING MANAGER
Réalisé le 05-02-2025. ,