■ SkillNiJuan Graphic Design Course Guide
Module 1: Introduction to Graphic Designing – Discover the Basics
Objectives: - Understand graphic design and its importance. - Learn the key principles of design. -
Recognize different types of graphic design. - Explore beginner tools and resources.
Key Content: - Definition & Importance: Visual communication that solves problems creatively. -
Design Principles: Balance, Contrast, Hierarchy, Alignment, Repetition, Proximity, White Space. -
Types: Branding, Marketing, Web/UI, Publications, Packaging, Motion Graphics. - Tools: Canva,
Photoshop, Illustrator, Figma.
Activity: Create a social media post in Canva applying 3 design principles.
Assignment: Collect 3 examples of real designs and identify the principles used.
Module 2: Mastering Canva Design Software – Create Stunning
Visuals
Objectives: - Navigate Canva effectively. - Apply typography and color theory. - Design engaging
social media graphics.
Key Content: - Interface: Templates, Elements, Uploads, Text, Background. - Typography: Font
selection, pairing, readability, hierarchy. - Color Theory: Complementary, Analogous, Triadic. -
Social Media Formats: IG (1080x1080), FB (1200x630), TikTok (1080x1920).
Activity: Create a 3-slide Instagram carousel for a café promo.
Assignment: Redesign an existing brand’s social media post with better typography & colors.
Module 3: Brand Identity Design – Craft Memorable Logos
Objectives: - Define brand identity. - Learn logo design principles. - Apply color psychology &
typography.
Key Content: - Brand Identity: Logos, Colors, Fonts, Consistency. - Logo Principles: Simplicity,
Relevance, Versatility, Timelessness, Memorability. - Color Psychology: Red = energy, Blue = trust,
Green = freshness, Black = luxury. - Typography: Serif (trustworthy), Sans Serif (modern), Script
(elegant).
Activity: Design a logo for a fictional bakery (SweetBite).
Assignment: Create a logo concept for a fictional business + short explanation.
Module 4: Publication & Advertising Design – Tell Stories through
Graphics
Objectives: - Understand publication vs. advertising design. - Apply layout & composition. -
Combine text and images effectively.
Key Content: - Publication: Magazines, Brochures. - Advertising: Posters, Flyers, Social Ads. -
Layout Principles: Grid System, Hierarchy, Balance, Alignment, White Space. - Best Practices: Rule
of Thirds, High-res images, Consistency.
Activity: Create a poster for a school/community event.
Assignment: Design a flyer for a fictional product or service.
Module 5: Dynamic Motion Graphics – Bring Designs to Life
Objectives: - Define motion graphics. - Learn animation basics. - Explore beginner-friendly tools.
Key Content: - Motion Graphics: Animated visuals for ads, intros, explainers. - Principles: Timing,
Easing, Transitions, Consistency, Simplicity. - Tools: Canva (basic), CapCut (mobile), After Effects
(pro).
Activity: Create a 10-second animated social media ad in Canva/CapCut.
Assignment: Design a short animated YouTube intro (5–10 sec) with text & icon.
Module 6: Adobe Photoshop Fundamentals – Unleash Your Creative
Power
Objectives: - Navigate Photoshop tools. - Work with layers & masks. - Edit and retouch photos. -
Create posters/banners.
Key Content: - Interface: Menu, Tools Panel, Layers Panel. - Layers: Text, Images, Adjustments. -
Selections & Masks: Isolate/edit parts of an image. - Photo Editing: Brightness/Contrast, Color
Balance, Spot Healing, Crop.
Activity: Edit a photo + add styled text (e.g., “Summer Vibes”).
Assignment: Create a digital poster for a fictional event using Photoshop.
Module 7: Logo & Packaging Design – Build Unique Brand Identities
Objectives: - Understand the role of logos + packaging. - Apply design principles in packaging. -
Recognize consumer psychology in branding.
Key Content: - Logo Principles: Simplicity, Relevance, Versatility. - Packaging Essentials:
Functionality, Appeal, Information, Consistency, Sustainability. - Design Elements: Typography,
Color Psychology, Layout. - Tools: Canva, Illustrator, Photoshop, Mockup Sites.
Activity: Design a logo + packaging label for “Crunchies” snack brand.
Assignment: Create a logo + packaging concept for a fictional product + explanation.
Module 8: Effective Advertising & Publication – Grab Attention &
Impress
Objectives: - Learn how advertising design influences behavior. - Apply psychology in ad design. -
Develop a mini campaign.
Key Content: - Psychology of Ads: Colors, Fonts, Storytelling, Call-to-Action. - Design Principles:
Hierarchy, Contrast, Consistency, Simplicity. - Ad Types: Print (flyers, posters), Digital (social
media, banners), OOH (billboards). - Campaigns: Integration of print + digital.
Activity: Create a poster + social media ad for a fictional product launch.
Assignment: Develop a mini campaign: poster, flyer, and social media ad with consistent branding.
■ Course Completion Notes
- This course provides hands-on practice after every lesson.
- Learners will finish with a portfolio of social media posts, logos, posters, packaging, and ads.
- Recommended next steps: Build a personal design portfolio and offer services to real clients.