PGC-AGM

POST GRADUATE CERTIFICATION PROGRAM IN

ADVANCED GENERAL MANAGEMENT
*Blended Learning
ABOUT IIM RANCHI
The ninth Indian Institute of Management was established at Ranchi in 2009. This was made
possible with the extensive support of the Indian Institute of Management Calcutta and the
Government of Jharkhand, working under the guidance of Ministry of Education,
Government of India.

We aim at creating efficient managers and business leaders. We strive to ensure that our
students develop the right skills required to sustain and grow in any organization. An equal
weight is also given on developing the right values and attitude in students to help them sail
through times of trial and turbulence. We pay keen attention towards cultivating a winning
spirit, which is why they are encouraged to participate in standard competitions on all
platforms. At the same time, we also take efforts in preparing the students for the future by
teaching courses on emerging trends and areas like neural networks, analytics and energy
management.

Thus IIM Ranchi prides itself in its carefully designed curriculum, a values-oriented approach
and a holistically nurturing environment. Our programs are aimed at grooming students to
enable them to face challenges of the real world; to make them efficient leaders who are
grounded and humble; to instil in them the quest for excellence and not just for
achievement. Having said that, with a pool of immensely talented students, guided by the
most competent and capable faculty, we are truly an institute
with a difference.

ABOUT NULEARN
Nulearn is one of the leading Ed-Tech startups in India. We partner with top IIMs and
global business schools to curate and deliver the best and most relevant executive
programs for working professionals. We deliver best-in-class service to our students,
which is accomplished by our constant focus on quality, integrity, consistency and
customer focus. Our state-of-the-art Learning Management System (LMS) ensures a
smooth and high quality learning experience for professionals. Learn from anywhere
and take your career to the next level with Nulearn.
 ABOUT THE PROGRAM
This one-year (12 months) course in Advanced General Management program offered by Indian
Institute of Management Ranchi is designed to help participants improve their managerial,
leadership and decision-making skills across all aspects of management. The participants will
develop a mindset for innovation and application of modern management principles to real world
business problems.

Today ‘s dynamic business environment poses severe challenges for managers in adapting to the
requirements of the marketplace given the convergence between industries which makes the
boundaries to be blurred. Simultaneously disruptions through newer business models and
technologies are creating unique opportunities and challenges for managers. An entrepreneurial
mindset is a necessary imperative to drive innovation in all functional areas of management. The
one-year Advanced General Management course provides a toolkit for working professionals to
upgrade themselves and to prepare for adapting to the ever-changing needs of the environmental
landscape. This certification would enhance the decision-making and leadership skills of the
participants.

ALONG WITH DEVELOPING CORE GENERAL MANAGEMENT PRINCIPLES, THIS COURSE WILL

Ÿ Boost entrepreneurial mind-set

Ÿ Develop analytical and decision-making skills
Ÿ Enhance risk assessment and management capabilities
Ÿ Develop skills to undertake strategic changes in organization
Ÿ Develop ideas on creating entrepreneurial start-ups.

The interactive teaching methodology would enable the development of competencies and
capabilities that would fast track personal and professional growth.

WHO SHOULD ATTEND?

Ÿ Executives and/or Functional Managers poised for career growth

Ÿ Business Heads and Leaders seeking to gain structured knowledge of business
management
Ÿ Entrepreneurs and business owners who desire to gain practical skills across different
management areas
PROGRAM HIGHLIGHTS
PG CERTIFICATION FROM IIM RANCHI
On successful completion of the program, the students will receive a
certificate of completion by Indian Institute of Management Ranchi

IIM RANCHI EXECUTIVE ALUMNI STATUS

Executive Alumni Status will be provided to the participants after the
successful completion of the program.

WEEKEND ONLINE & INTERACTIVE CLASSES

Classes are held on weekend so that learning and work can go side by
side and it's easy for working professionals to attend lectures.

FULLY INTEGRATED MANAGEMENT PROGRAM

Learn all aspects of business management at IIM such as Finance,
Economics, Marketing, Analytics, Human Resources, Operations, Strategy,
Entrepreneurship and more.

SPECIAL FOCUS ON EMERGING THEMES

The program specifically focuses on emerging trends such as Design
Thinking, Entrepreneurship, Social Media Marketing and Web Analytics

COURSE DESIGNED FOR EXECUTIVES

The program is designed for working professionals to maximize their

practical learning through lectures, case studies, peer discussions, industry
lectures, project work, business simulations and more.

CAMPUS VISIT
The program features 5 days of on campus learning at IIM Ranchi at the end
of the program to complement the online component of education.
 PROGRAM OUTLINE
Module 1: Economics for Managers
Ÿ Introduction to Micro and Macro Economics
Ÿ Supply and Demand behaviour
Ÿ Overview and Economic Planning in India
Ÿ Challenges before the Indian economy
Ÿ Theory of income and employment
Ÿ Monet, banking, and Government Budget

Module 2: Managing the Macro Business and Legal Environment

Ÿ Managing the legal environment –challenges and opportunities
Ÿ Managing patents, copyrights and IPRs

Module 3: Leadership and Corporate Accountability

Ÿ Introduction to corporate governance and corporate accountability
Ÿ Managing Fiduciary relationships and Duties
Ÿ The board perspective and ethical decision making

Module 4: Introduction to Business Strategy

Ÿ Introduction to Strategic Management
Ÿ Understanding the External, Internal Environment and Competition
Ÿ Generic Strategies and Competitive Advantage

Module 5: Analytics for Decision Making

Ÿ Business value of business analytics
Ÿ Understanding (Big) data source and generation
Ÿ Visual data analytics using Tableau
Ÿ Predictive analytics
Ÿ Hands-on Predictive Analytics

Module 6: Financial and Risk Management

Ÿ Financial Statement Analysis
Ÿ Valuation of Bonds and Shares
Ÿ Capital Budgeting Decisions
Ÿ Complex Investment Decision
Ÿ Risk Analysis in Capital Budgeting
Ÿ Financial and Operating Leverage

Module 7: Strategic Change and Transformation

Ÿ Understanding Change, renewal, turnaround, and Transformation
Ÿ How Industries Change and Different trajectories of Change
Ÿ Dynamic Capabilities and Managing Renewal in Organizations
 PROGRAM OUTLINE
Module 8: Organizational Behaviour and Human Resource
Management
Ÿ Organization Behaviour- Self and Team
Ÿ Leadership and Organizational Development
Ÿ Managing People Performance
Ÿ HR Analytics

Module 9: Marketing Management

Ÿ Introduction to Marketing Management
Ÿ B2B and B2C Marketing
Ÿ Brand Marketing Management
Ÿ Retail Marketing Management
Ÿ Exploring Digital Marketing Landscape
Ÿ Designing Social Media Marketing and social media analytics

Module 10: Consumer Behaviour and Market Research

Ÿ Understanding and Interpreting Consumer Behaviour
Ÿ Tools and Techniques of Market Research
Ÿ Target Marketing

Module 11: Corporate Strategy

Ÿ Corporate Level Strategies-Increasing and Reducing the scope of the organization
Ÿ Different types of Growth Strategies
Ÿ Understanding Business Models
Ÿ Business Model Innovation
Ÿ Strategy Implementation

Module 12: Managing Operations and Supply Chain

Ÿ Operations Strategy
Ÿ Six Sigma & Lean Management
Ÿ Supply Chain Management

Module 13: Managing Entrepreneurial Ventures

Ÿ Opportunity Identification and Assessment
Ÿ Business model
Ÿ Business strategy-finance, HR, marketing and IT

Module 14: Design Thinking and Innovation Management

Ÿ Innovation Imperatives
Ÿ Customer centricity and design thinking
Ÿ New Product/ Service Development Process
Ÿ Building to think-the power of prototyping
Ÿ Managing Innovations- Collaborative and Disruptive
 PROGRAM OUTLINE
Module 15: Digital Transformation
Ÿ Digital Disruption & Strategies for a Digital Transformation
Ÿ Agile Business Transformation
Ÿ Digital Leadership
Ÿ Marketing for the Digital Age
Ÿ Network-based business models- Structure and Strategy

Module 16: Managing Project

Ÿ Project Planning and Execution
Ÿ Project Risk Management
Ÿ Project Control System
Ÿ Project Finance, Project Contracting and Clearances.

Module 17: Managing Service Operations

Ÿ Recognizing the service content in organizations
Ÿ Understanding the service encounter
Ÿ Customer factor and formulating a service strategy
Ÿ Understand how to design, plan, operate and manage a service organization

Module 18: International Management

Ÿ Understanding the global business environment in a VUCA world
Ÿ Understanding the different types of global strategies
Ÿ Different patterns of internationalization with specific reference to emerging markets
KNOWLEDGE CAPITAL OF IIM RANCHI
Teaching Areas
Ÿ Strategic Management
Ÿ International Business
Ÿ Corporate Change and Transformation
Ÿ Models and Frameworks of Strategic Analysis
Ÿ Corporate Strategy
Ÿ Business Models in Emerging Markets

Swarup Kumar Dutta

Program Director

Teaching Areas
Ÿ Operations Research
Ÿ Business Statistics
Ÿ Operations Management

Tuhin Sengupta
Program Director
SAMPLE CERTIFICATE

L E
P
A M
S
Certification criteria:
Participants who successfully complete the academic requirements and satisfy the
requisite attendance criteria, will be awarded a certificate of completion. Participants
who are unable to clear the evaluation criteria but have the requisite attendance will
be awarded a participation certificate.
COURSE DELIVERY
Duration: 12 months blended
Delivery mode: Nulearn Plug n Learn
Frequency: Once in a week

COURSE SCHEDULE

Class duration 3 hours on every Sunday (9.00 AM to 12.00 PM IST)

Course Commencement Date: 24th September, 2023

COURSE PEDAGOGY
The delivery would comprise a judicious mix of live virtual lectures, discussions,
case studies and experience sharing through peer discussions. The course design
is oriented to facilitate learning through association of the various management
concepts and its application in the business world. Across different modules,
participants may be encouraged to apply or relate their in-class learning to live
situations at work, peer learning therefore would be a key pillar of the process.
Take-home projects may be assigned in certain modules.

ELIGIBILITY
Ÿ For Indian Participants – Graduates (10+2+3) or Diploma Holders (only 10+2+3)
from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any
discipline.
Ÿ For International Participants – Graduation or equivalent degree from any
recognized University or Institution in their respective country
Ÿ Minimum of 3 years of work experience

PAYMENT MODE

Online payment or DD in favor of “Human Racers Advisory Private Limited”

payable at “New Delhi”.

ASSESSMENT CRITERIA

Evaluation methodology is the discretion of the faculty. The methodology

includes online exams, case analysis, class contribution and any other
component as decided by the respective course faculties. A minimum of 75%
attendance to the Live Sessions is a prerequisite for the successful completion
of this course. The course may require participants to work on individual/group
assignments and/or projects. The main objective of such assignments/projects
will be to help the participants apply their conceptual learning to actual
organizational decision-making scenarios. The participants will have to secure
the minimum pass marks in the respective evaluation components.

HOW TO APPLY

To apply, working professionals can register at [Link] or call at

+91-7669629222 (Toll Free).
FEE STRUCTURE & EMI PLAN

Program Fee:
For Indian Residents 1,70,000+GST

First 20 registrations will get an early bird discount of INR 5,000

For International Students $3,500

Executive Alumni Status (Optional) 10,000 + GST*

Installment Schedule:
1st INR 30,000 + GST* / $700 Payment Deadline - On selection
2nd INR 40,000 + GST* / $700 Payment Deadline - 10th August 2023
3rd INR 30,000 + GST* / $700 Payment Deadline - 10th September 2023
4th INR 40,000 + GST* / $700 Payment Deadline - 10th November 2023
5th INR 30,000 + GST* / $700 Payment Deadline - 10th January 2024

* Loan option with interest available in 9 & 12 EMIs

* EMI dates may vary on a case to case basis
* 1% + GST* processing fees will be charged by loan partner in 6/9/12 months EMI.

Note:
An additional charge of INR 3500 + GST per day is payable towards boarding
charges (including single sharing accommodation and meals) OR
INR 2000 + GST per day (including twin sharing accommodation and meals)
at IIM Ranchi for the on-campus immersion session.
NULEARN
Head Office: Branch Office:
Human Racers Advisory Pvt Ltd Plot 23, Sector 18, Maruti
B1/638 A, 3rd Floor, Janakpuri, Industrial Development Area,
New Delhi - 110058 Gurugram, Haryana - 122015

+917669629222 [Link]