PROCESS QUESTIONS
1. What is the message of the
advertisement?
2. Which of the following persuasive
techniques is MOST evident in the
advertisement?
3. How do the visual elements (music,
cinematography, and character
expressions) contribute to the
persuasive impact of the
advertisement?
4. The advertisement highlights
selfless acts of kindness. How does
this affect the audience’s perception
of the main character?
5. Imagine you are creating a similar
advertisement for life insurance. What
key message would you emphasize to
make it emotionally compelling?