STORYTELLING STRUCTURES:
HERO’S JOURNEY: #1. INTRO - Establishes the hero (our client, or one of their clients)
and the problem.
● Template: X days/years ago I (insert problem client was
experiencing/and or was seeing others experience)
#2. INFLECTION POINT - Highlights the pain points from this
problem.
● Template: Because of this I was (insert pain
points/symptoms that come from having this problem)
#3. RISING ACTION - Explain failed solutions/attempts they tried
in order to fix the problem.
● Template: I tired/they tried insert failed solutions they have
tried in order to fix the problem
#4. CLIMAX - Introduce the solution to this problem.
● Template: Finally after X months/years of no results I
figured out the one thing that actually worked, (insert
solution).
#5. FALLING ACTION - Explain the success you have seen
because of the solution
● Template: When I started doing this I (Insert results/social
proof/success from solution that happened
#6. RESOLUTION - Call to action to business/service.
● Template: Because of this experience I started (insert
business/service so I could help people just like me achieve
(insert dream result)
● CTA to business/service
BEFORE AFTER #1. BEFORE - Explain where individual was before/and or big life
BRIDGE: change that occurred (ie. losing my dream job)
● Template: In X years/months I went from (insert before
state)
#2. AFTER - Explain where individual is now/and or big goal they
achieved
● Template: To (insert after state)
#3. BRIDGE - Explain the steps the individual took to get from
before to after
● Template: I followed the (insert an acronym you created)
method. X letter - stands for (insert step) (breakdown step).
X letter - stands for (insert step) (breakdown step). X letter -
stands for (insert step) (breakdown step).
● Template: I followed this # step framework. Step #1. (Insert
step) (breakdown step). Step #2. (Insert step) (breakdown
step). Step #3. (Insert step) (breakdown step).
● Template: The real shift happened when I changed (insert
action/or habit). I stopped (insert limiting belief or bad habit)
and instead started (insert new action/actions). That’s when
everything started to change.
THE BIG #1. INTRODUCE DREAM - Explain origin of dream/big goal
GOAL/DREAM: ● Template: I have (insert action), # times in my life, and ever
● Example since I was X age I have always dreamed of doing (insert
● Example dream). Each time I (insert action), I think about how cool it
would be to (insert dream).
#2. PURSUIT OF DREAM - Explain when the individual started to
seriously take action
● Template: But after years of dreaming, on one random
(insert weekday) I (insert realization/or life event) and
decided it was now or never so I started (insert
action/actions). I won’t lie I was (insert vulnerable feeling)
but I did it anyway.
#3. DREAM/GOAL PROGRESS UPDATE - Share an update on
where individual is on journey to achieve goal/dream
● Template: So far I have already (insert action/actions), and
now I am currently/about to start (insert action) which
involves (insert step/steps). If I want to achieve (dream
result) by (insert age/date/time) I need to complete this in
(insert time frame).
#4. CTA - Encourages audiences help/participation
● Template: want to see if I can get (insert action) done on
time? (Insert CTA)
THE CHALLENGE: #1. THE CHALLENGE - State a challenge
● Example ● Template: Is it possible to (insert dream result) while still
(insert habit) in (insert timeframe)? Well X
days/months/years ago I decided to try it and here is what
happened!
● Template: Is it possible to (insert dream result) in (insert
timeframe)? Well X days/months/years ago I decided to try
it and here is what happened!
#2. THE EXPLORATION - Breakdown game plan
● Template: I created a X step game plan that consistent of
first (insert step #1), then (Insert step #2), and finally (insert
step #3). And followed this plan without fail.
#3. THE RESULT - Explain results
● Template: X days/months/years later I not only (insert
dream result), but also (insert side effects from result)
#4. REALIZATION - Explain realization from experience
● Template: This whole experience make me realize (insert
realization)
#4. EMPOWER AUDIENCE - Ecurage viewer
● Template: Trust me if I can do (insert dream result), so can
you.