Joseph Hernandez
SALES & MARKETING EXECUTIVE
Photo
Expertise in global business development with hands-on experience in cultural and economic
affairs in American and European countries
Ph: +919847564756 | Email: [Link]@[Link]
Profile Summary
Currently working as Vice President – Sales with Tata Industries Ltd.; leading teams for businesses worth US$ 100
million in revenues per annum; driving sales, marketing and growth strategies for all India
Collaborated with sales, marketing and other key stakeholders to understand customer insights and executed customer
centric market/sell plans and programs, which increased the sales and margin growth by 60%
Awarded "Top Sales Leader of the Year" in 2014 with INR 80 Crores net team sales achievement, closed the year
at 30% to annual quota
Successfully managed P&L responsibility for 15 years and cultivated excellent relationships with new prospects &
existing customers
Grew revenue and profitability by double-digits in 2013; launched start up business that grew from US$ 0 to US$ 5
million in just 6 months
Formulated plans, translated product & business strategies into executable channel plans and drove implementation
in western region with a team of 18-20 members
Currently working as Vice President – Sales with Tata Industries Ltd.; leading teams for businesses worth US$ 100
million in revenues per annum; driving sales, marketing and growth strategies for all India
Collaborated with sales, marketing and other key stakeholders to understand customer insights and executed customer
centric market/sell plans and programs, which increased the sales and margin growth by 60%
Core Competencies
Sales & Business Development | Channel Management | Market & Competitive Analysis | Strategic Market Positioning
Territory Growth Management | Sales Training & Leadership | Channel Management | Market & Competitive Analysis
Sales & Business Development | Channel Management | Market & Competitive Analysis | Strategic Market Positioning
Work Experience
2010 till date
Vice President – Sales
Tata Industries Ltd., Mumbai
Full P&L and operational responsibility of the group. Overseeing 800 employees and 10 direct reports spanning across 5
locations in India, 3 in Singapore and 1 in China. Heading top-line and bottom-line revenues for all SBUs.
Significant Accomplishments:
Formulated and executed go-to-market strategies that leveraged tremendous opportunities of growth in revenue
from US$ 15 million to US$ 30 million for electrical products in ASEAN regions
Created an exceptional business plan, organization and sales and marketing infrastructure for western and
eastern region which maximized team effectiveness and allowed quick rollout of programs and products growing
international sales from INR 20 Crores to INR 70 Crores in a short span of 4 months
Established sales distribution channels in over 3 countries, contributing 80% of the company’s sales revenue
An integral part of the National Leadership Core Management Team
Established sales distribution channels in over 3 countries, contributing 80% of the company’s sales revenue
An integral part of the National Leadership Core Management Team
Established sales distribution channels in over 3 countries, contributing 80% of the company’s sales revenue
An integral part of the National Leadership Core Management Team
Established sales distribution channels in over 3 countries, contributing 80% of the company’s sales revenue
2000 – 2010
Director Sales & Marketing
Samsung, Chennai
Developed, reviewed and reported on the business development division’s strategy, ensured the strategic objectives were well
understood and executed by the team. Impacted organization profitability through effective strategic and tactical management
decisions and new business development.
Significant Accomplishments:
Launched new technology generating business resulting in INR 20 Crores increase in revenues
Surpassed year-on-year sales quota from 15% to 30%, closed at an INR 50 Crores overall net sales from Jul’02 to
Sep’02
Developed strategy and roadmap for organization’s International expansion
Conceptualized and developed new business strategies which led to an increase in business worth INR 70 Crores
2000 – 2010
Director Sales & Marketing
Samsung, Chennai
Developed, reviewed and reported on the business development division’s strategy, ensured the strategic objectives were well
understood and executed by the team. Impacted organization profitability through effective strategic and tactical management
decisions and new business development.
Significant Accomplishments:
Launched new technology generating business resulting in INR 20 Crores increase in revenues
Surpassed year-on-year sales quota from 15% to 30%, closed at an INR 50 Crores overall net sales from Jul’02 to
Sep’02
Developed strategy and roadmap for organization’s International expansion
Conceptualized and developed new business strategies which led to an increase in business worth INR 70 Crores
2000 – 2010
Director Sales & Marketing
Samsung, Chennai
Developed, reviewed and reported on the business development division’s strategy, ensured the strategic objectives were well
understood and executed by the team. Impacted organization profitability through effective strategic and tactical management
decisions and new business development.
Significant Accomplishments:
Launched new technology generating business resulting in INR 20 Crores increase in revenues
Surpassed year-on-year sales quota from 15% to 30%, closed at an INR 50 Crores overall net sales from Jul’02 to
Sep’02
Developed strategy and roadmap for organization’s International expansion
Conceptualized and developed new business strategies which led to an increase in business worth INR 70 Crores
Education
MBA (Sales & Marketing Management) from IIM, Ahmedabad in 1997
MBA (Sales & Marketing Management) from IIM, Ahmedabad in 1997
MBA (Sales & Marketing Management) from IIM, Ahmedabad in 1997
Personal Details
Date of Birth: xxxxxxxxx
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