Overview | Click on this icon to open the link regarding the information.
Company Stats About
Gross Booking Value: $1.5 Cleartrip, a leading travel aggregator in the Middle East and
Value Proposition
billion India since 2006, offers comprehensive, personalized travel
Net Revenue: $100 million experiences with innovative solutions, extensive flight and hotel Convenience
EBITDA: Operating at close options, competitive prices, and exclusive content.
to breakeven for five Global reach
successive years Core values Competitors
Competitive Pricing
Net Revenue CAGR (2015-
Transparency, Personalized
2020): 29%
Optimism, Curiosity, Recommendations
Market Share: 10% in the
Innovation, and Diverse Choices
online booking market in
Inclusive Playstore
India
Rating.
International Presence:
Present in 8 countries Constraints
Service Travelers/
Revenue stream Providers(Airlines, Privacy vs. Personalization:
end users
Flight Bookings Hotels , etc) - Combining custom suggestions with strict
Internal data privacy.
Hotel Bookings Actors Actors((Technology,
Train Bookings Third-Party
Operations, Changing User Habits:
Activities such as travel Vendors(Insurance
Customer Support, - Encouraging users to try new planning
packages and hotel stays Companies,Local
Marketing Team) features on Cleartrip.
Guides)
Overview Need The Users Problem Framing Solution Design Metrics Challenges
Understanding the need to
Survey Link solve
Growth Loop
We are Assuming that:
We have INFINITE TECH-BANDWITH
This is for MOBILE APP user
Comparison Chart
Mapping Business outcomes to product outcomes
Overview Need The Users Problem Framing Solution Design Metrics Challenges
Understanding The user | Click on this icon to open the link regarding the information.
Target User Segment
User Persona Needs Young, budget-conscious travelers (18-35 aged), go
She needs a user-friendly platform that simplifies the on leisure trips with friends or family 1-3 times
trip planning process, offers personalised yearly, who struggle with comparing options,
recommendations, and facilitates collaboration with finding personalized recommendations, and time-
Marketing Intern | Bangalore her family members. consuming research.
| 21 years
Pain Points
"I want a memorable
Overwhelmed by numerous travel options User User
family vacation but User
Difficulty finding activities for all family members survey Interview
struggle to find suitable Flow
Worries about missing unique experiences 34 6
destinations"
Some Key Highlights
Needs 52.9% people face difficulty comparing too
He needs a solution that streamlines the booking process, many options
provides real-time updates, and helps him stay within his 41.2% people thinks travel planning is a very
budget. time consuming process
23.5% people faces issues with not having
Software Engineer | Mumbai | Pain Points real time updates
32 years
"I value convenience Juggling multiple platforms for bookings 61.8% people are skeptical about sharing
and efficiency in trip Frustration with inefficient processes their past travel history
planning, for both Difficulty finding personalized recommendations 58.8% people would love customizable
business and leisure." itinery
Overview Need The Users Problem Framing Solution Design Metrics Challenges
Problem Articulation | Click on this icon to open the link regarding the information.
What Is The True Problem? Why Should We Solve The Problem Now?
Even with Cleartrip's promise of Convenience, Competitive Market: Urgent action is needed to stay competitive as the India
Worldwide Access, Competitive Pricing, Extensive Online Travel Market is projected to grow from USD 17.24 billion in 2024 to
Options, Travelers often struggle to create cohesive, USD 28.40 billion by 2029, at a 10.5% CAGR.
personalized itineraries that balance their interests, Market opportunities :
budget, and time constraints while navigating Post-pandemic travel surge creates an opportunity to capture market
through overwhelming amounts of information and shar¡¡e
options. Changing consumer behavior favors digital, all-in-one solutions
How Do We know It Is a Real Problem? By solving this problem now, we position Cleartrip as an industry leader,
enhance user satisfaction, and drive revenue growth.
User survey: 52% of users struggle with trip
planning due to overwhelming options and lack of Value Generated
personalized recommendations. For customer For Business
Market Research: shows that travelers spend Streamlined travel
substantial time on multiple platforms to plan a Enhanced customer
planning and
single trip. engagement and
personalized
retention will drive
Jobs to be done recommendations
When I'm unsure where to go for vacation. higher bookings and
will enhance user’s
But I feel overwhelmed by options and information available. revenue, increasing
travel experience,
Help offer personalised destination recommendations based on the overall
resulting in faster,
my choices profitability for the
easier, and more
So I can easily decide on an exciting destination. business.
enjoyable trips.
Overview Need The Users Problem Framing Solution Design Metrics Challenges
How can it be Solved?
WanderWisor TripVista TravelSmith
AI-Powered Travel Advisor
Key features Virtual Reality (VR) Previews Search by Image Option
Key features
Automated Trip Planning | Real-Time Key features
Image Upload | Visual Recognition |
Assistance | Dynamic Pricing 360-degree virtual tours | Interactive
Instant Suggestions
Analysis exploration | Itinerary integration
How does it help users?
How does it help users? How does it help users?
Ease of Use: Simplifies search for
Time-Consuming Research: saves time VR allows travelers to "try before they visually inspired users without specific
with ready-made itineraries. buy," reducing uncertainty in decision- details.
Comparing Options: eases decision- making. Quick Information Access: Provides
making with top options from data Users can virtually experience immediate travel options and
analysis. destinations, hotels, and activities. recommendations.
Finding Personalized Recommendations Helps travelers make more informed Enhanced User Experience: Makes trip
: provides tailored suggestions for choices. planning intuitive and engaging with
individuals. Increases confidence in travel plans. visual elements.
SOLUTIONS REACH IMPACT CONFIDENCE EFFORT FINAL SCORE
Prioritize the AI-powered Travel Advisor for
WANDERWISOR HIGH(9) HIGH(9) HIGH(9)
INFINITE TECH
HIGH
implementation. With infinite tech bandwidth, this
BANDWITH
solution offers the highest potential impact and
INFINITE TECH
TRIPVISTA MEDIUM(6) HIGH(9) MEDIUM(6) BANDWITH
LOW
reach. It addresses the core problems of trip planning
TRAVELSMITH HIGH(9) MEDIUM(6) HIGH(9)
INFINITE TECH
MEDIUM
most comprehensively
BANDWITH
Overview Need The Users Problem Framing Solution Design Metrics Challenges
WireFrames Easy Search
WanderWisor AI page Prompt page Recommendation page
Home Page Function: Just
Search your
destination, it will
handle the rest.
Voice Assistant
and Image Search
are also available.
There they get suggestions as
bottom bar for visibility
AI advisor added in the
well to get an idea
User enters prompts
After logging into User gets an option to in this page user needs to and accordingly a
Cleartrip, users will land create a trip using AI add where to go, date
whole tour itinerary
on CleartripHome Page. and what kind of trip
is shared
Overview Need The Users Problem Framing Solution Design Metrics Challenges
Why will the Solution work?
Recommendation page Inside the view more page
WanderWisor enables users to effortlessly
explore diverse travel itineraries tailored to
their preferences and budget.
Users have the flexibility to seamlessly
customize any aspect of the suggested
itinerary with their preferred choices.
Uses travel history and browsing patterns
to offer varied destination and activity
combinations suited to user preferences,
ensuring no exciting opportunities are
missed.
Itineraries and offers are constantly
updated in real-time via data analysis,
providing users with the most current and
relevant travel options.
The package deals, in addition to individual
bookings, incentivize users to book complete
trips, thereby increasing the Average
When click on view more, it When click on view more, it Booking Value (ABV).
gives the details about the gives the details about the
tailored itinerary of user’s tailored itinerary of user’s
choice choice of places, flights, hotels
Overview Need The Users Problem Framing Solution Design Metrics Challenges
How do we measure the success of the solution?
LEADING/
TYPE METRIC PURPOSE
LAGGING
North Star Trip Planning Efficience(time saved per trip) Measure overall impact on user experience Lagging
Adoption Rate Track initial user acceptance
User Adoption Frequency of use Gauge ongoing user engagement Leading
Feature Utilization understand depth of product usage
Average Session Durations Measures how long users interact with AI advisor
User Engagement Leading
number of Interactions per Sessions Track engagement and interaction frequency
Track the conversion rate from Al interactions to actual
Trip bookings via AI Advisor
Conversion Metric bookings Lagging
Conversion Rate(suggestion to booking)
Measure effectiveness of Al suggestions
Monthly Retention Rate Track the percentage of users who return monthly
Retention metric Lagging
Repeat Usage Rate Measure how often users return to use the Al advisor
Net Promoter Score (NPS)
Measure users' likelihood to recommend the Al advisor Lagging
Satisfaction Metric Customer Effort Score
Assess the ease of using the Al-powered advisor Leading
(CES)
Overview Need The Users Problem Framing Solution Design Metrics Challenges
System Design
Risks & Mitigation
Pitfall Pitfall Pitfall
Users might have concerns about the AI algorithms can display biases, resulting User skepticism can impede the initial
privacy of their data when it comes to in unfair or discriminatory acceptance of personalized
personalized recommendations. recommendations. recommendations, hindering the extensive
Mitigation Mitigation training of AI algorithms.
Implement robust data encryption Regular audits of AI algorithms should be Mitigation
It is important to educate users on how
techniques and clear privacy policies conducted to detect and rectify biases.
personalization features operate, highlighting
that allow users to control their data Utilizing diverse datasets during the training
the advantages of personalized offerings.
and opt out if desired. process can help reduce bias.
Overview Need The Users Problem Framing Solution Design Metrics Challenges