FACULTY OF BUSINESS SCIENCES

ACADEMIC PROFESSIONAL SCHOOL OF INTERNATIONAL BUSINESS

Group Work:

Roky's Company

Authors:

White Vigo, María Soledad del Carmen

Cuci Chávez, Katherine Paola

Marin Quispe, Shirley

Katherine Mariel Rivera Chávez

Mayra Rubí Vargas Requejo

Advisor:

Manuel Salvador Cama Sotelo

Lima - Peru

2015

ROKY'S COMPANY
 2
GENERAL DESCRIPTION OF THE COMPANY

1.1. Company description

It is a company focused on the sale of chicken and meat-based food.

the grill, complemented with delicious desserts and exquisite drinks.

1.2. Vision

Provide a service that exceeds the expectations of all our clients,

regardless of their age, exceeding the highest quality standards.

1.3. Mission

To be ROKYS the largest Peruvian chain nationwide and

international in the restaurant sector.

Corporate Values

Service vocation
Respect, equity, and good treatment
Leadership and teamwork
Punctuality, order, and discipline
Productivity, honesty, and integrity

STRATEGIC PLANNING

2.1. Where are we?

Roky's Company
 2
Currently in Peru regarding the chain of chicken restaurants
grilled and barbecue meats have increased in recent
years, thanks to the great demand and reception by the
consumers.
The prices of selling rotisserie chickens are not constant, since
these depend on the prices of the suppliers (poultry) and this to
they depend on producers' prices for feeding
the chickens (corn).
The products are aimed at the economic sectors 'B' and 'C'.
whose purchasing power allows them to consume and at the same time satisfy their
necessity.
There is good corporate marketing through the media.
of communication.
We have the commitment from the collaborators for the
good customer service and at the same time training is provided and
make efficient use of resources.
The competition offers products and prices similar to ours.
company.

2.2. Where do we want to go?

The company has a long-term goal of creating both at a level

national and international and through the branch company.
Keep our current clients and identify new clients
providing them with a quality service and above all with
attractive prices.

2.3. How can we get there?

One strategy to implement would be through Benchmarking that allows us

allow to imitate the leading company (NORKYS)
Achieve customer loyalty through offers, discounts or
promotions offered through combos.
For the consumption of a certain amount of products equivalent to a
maximum price set by the company, a courtesy of will be provided
the house.

2.4. How do we do it?

The mission and vision must be shared with all employees of the
company.

Roky's Company
 2 in the area where they perform best.
The collaborators should be located
unfold (according to your skills) to generate a
effective productivity and above all efficient and continue to be a company
market leader.

SWOT
2.6. Organizational Structure

2.7. Subsidiaries and sketches

The company has subsidiaries in the different districts and provinces of

Lima. Besides some departments of Peru, among them we have:

CALLAO LURIN SAINT MICHAEL

Av. Saenz Peña 613 Jr. May 2 transversal Av. La Marina 3191, Urb. Maranga
with old [Link] Av. La Marina 1687
CHORRILLOS
Av. Huaylas 730 MIRAFLORES SANTAANITA
Av. Angamos Este 478 Av. Las Alondras 145
HUARAL Av. Túpac Amaru 380 Coop. Universal
Avenue Benjamin Vizquerra
No. 135 FREE TOWN SURCO
Jr. Sucre 104, corner of Av. Av. Tomás Marsano 4810
HUAYCÁN Bolivar Av. Aviación 4555 Urb. Higuereta
Avenue José Carlos Mariátegui
Lt.26 RÍMAC VILLA EL SALVADOR
Av. Samuel del Alcázar 730 Av. Juan Velasco Alvarado 681
JESUS MARY Leticia Street 489, Stone Av. Lima S/N Lot R-1 C.C Mega Plaza
Avenue Dominican Republic Liza Express
269
The Augustinian Villa María del Triunfo
THE VICTORY Av. Villa María 191
Av. Riva Agüero 1410 - The
Avenue Canada 1211 Augustine SAN BORJA
Aviation Avenue 3095
THE OLIVES INDEPENDENCE
Av. Universitaria 2701 Av. El Pacífico 100, corner with SAN FELIPE
Gerardo Unger Universitary Avenue Block Z Lot 7 Urbanization
MAGDALENA Av. Gerardo Unger 3507
Jr. Captain of Boys 608 San Felipe – Comas
JESUS MARY SAN JUAN DE LURIGANCHO
WINDOW General Garzón Avenue 1284 Avenue of the Proceres of Independence
Av. Principal Mz. C7 Lt. 12 - Av. Edgardo Rebagliati 447 301, Chacarilla de Otero Urbanization
La Bandera Urbanization
1072 Spring Flowers Avenue
LA MOLINA
Av. Gran Chimú 401
VILLA MARÍA DEL TRIUNFO Av. La Molina 1135, next to
Av. Gran Chimú 1101
Av. Villa María 191 from CC La Rotonda
Av. San Juan No. 849 S.J.M
ATE Lynx
Saint Martin de Porres
Av. Nicolás Ayllón corner Street José de la Torre Ugarte Street
Av. Peru 3618

Roky´s Company
 Monaco. Urban Los Portales of 178, Lince Avenue Peru 3211
Javier Prado Jose de la Torre Ugarte Street AV. Alfredo Mendiola No. 7038 Lot 2
Av. Nicolás 8694 Local 104 178 FND. Santa Luzmila (Highway
C.C Real Plaza - Santa Clara Lima-Ancon
Urbanization The portals of Javier THE OLIVES 1003 Gerardo Unger Ave, Urb.
Prado Block N Lot 1 Av. Antunez de Mayolo 800
Palau
Av. Alfredo Mendiola 3461
Panamericana Norte Urbanization
AVIATION BARRANCA
Aviation Avenue 5007 Av. Alfonso Ugarte 119, corner of Jr.
SURQUILLO
Arequipa, Barranca
Av. Angamos Este 921 -
BARRANCO
Surquillo
Avenue of the Republic of Panama
210, Tejada Alta Urbanization
Cercado de Lima DEPARTMENTS
Av. Abancay 252 corner of Jr.
BERTOLLOTO PIURA
Junín Av. Guardia Civil MZ. Q- Lot 18
Av. Federico Gallessi 749-
Av. Nicolás de Piérola 882
Saint Michael Ayacucho Street No. 495 Corner with
Lima
Arequipa No. 905
BREÑA Av. Tacna 201
Avenue Venezuela 919 CHICLAYO
CHORRILLOS Av. José Balta 443
Avenue Venezuela 1180
Huaylas Extension 400
Av. Sesquicentenario 693
Mr. Quilla San Juan Urbanization
CALLAO
Av. Saenz Peña 1097 Bautista HUACHO
Av. Elmer Faucett 2034, Urb. 28 de Julio Street 304, Lima
CHOSICA
San José Bellavista Huaura - Huacho
28 de Julio Street 165
Av. Tomás Valle Mz. G Lot
24, Jorge Chávez Urbanization ICA
COMAS 595 Matías Manzanilla Avenue, corner.
3075 Tomás Valle Avenue, Urbanization Av. Túpac Amaru 3805, Urb.
Servulo Gutierrez
The Condor. Saint Augustine
Av. Matías Manzanilla 590.
Huaquillay Urbanization Av. Universitaria Norte 6764 Junior Municipality No. 374-376-378
Av. Tupac Amaru 3805 Urb. Santa Luzmila neighborhood
Lima Street 149 (Plaza de Armas)
Saint Augustine Av. Túpac Amaru 863.
NASCA
Lima Street 157
Av. Los Incas 212

TRUJILLO
Av. Larco 581-589, Urb. La Merced
Av. North America 2402, Urb.
Spring
Avenue América Norte 914, Urbanization Los
Gardens
Street. Túpac Yupanqui No. 999

Currently, the chain of grilled chickens and barbecues Roky’s has

crossing the country's borders, opening stores in Bolivia and Brazil.

Roky's Company
 Sketch 2

The Roky's chicken restaurant located in San Martín de Porres on Av. Dominicos

IDENTIFICATION OF PORTER'S FIVE FORCES IN THE

ROKY'S COMPANY

3.1. Threat of new competitors

Roky's Company
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Companies entering the market that sell the same type of
product.

The Baskets
The Firewood
The Brazier
Planet Chicken
Miami Chicken
Rough

To prevent the entry of new competitors, one can apply

entry barriers based on product quality, service and
customer service

3.2. Bargaining power of suppliers

The companies that supplies to "Roky’s"

Chicken - 'San Fernando'

Potatoes - SAMPER - Rosalinda
Cold cuts and grills – "Otto Kun – BREADP
Beverages – Coca Cola Company
Salads and others – market "La Hermelinda" specifically from
north.

Supplier companies have low capacity

negotiation, for which the company may resort to discounts, since
There is a considerable number of suppliers of the inputs.

3.3. Threat of substitute products

The list of substitute suppliers that meet the same need

consumption of roasted chicken

Grilled meat
Pork Cracklings
Anticuchos
Burgers
Pizza
Cevicherias
Restaurants

Companies that offer or sell these substituted products:

Roky's Company
 2
Otto grill
Pizza Hut
Robertin
Popeye's
Papa John's
KFC
Bembos
McDonald's

3.4. Bargaining power of customers

Bargaining power of customers:

The negotiation capacity of clients is essential, as it
these depend on the productivity and profitability that the company will generate.

Among these is:

The payment method can be either by credit card or

in cash.
Through the Delivery service, for the convenience of the customer if so
do you want
Having attractive promotions to capture the attention of customers
Customer service
Attention to complaints
Response time or waiting time for any incident
Consumer preferences

3.5. Rivalry among competitors

We have as a direct competitor:

Norky's

This is the market leader and above all provides the same type of
products and the same, and is mostly oriented towards the sector
economic "C", for the recognition of the brand by the
consumers of that sector.

Among the exit barriers we have:

Good quality of services, allowing it to be maintained in the

market.

Roky's Company
 Adaptation to change. 2
Strategy and consumer study (preferences, services, etc).
Market segmentation.
Customer loyalty through the brand (Lone Brand).
The application of the BenchMarketing strategy.

BIBLIOGRAPHIC REFERENCES

Roky's (2014). Who we are. Lima.

Recovered fromUnable to access the provided URL.

Roky's Company