SxS
. User Intent
. Assign NM & PQ
. Decide (which is better)
. Explain (rationale)
Helpfulness (as a whole)
Order (best on top)
Diversity in result sets
. User Intent (multiple interpretations, ambiguity prefers diversity, entire result
set should be addressed)
. Sources & Sites (variety, should include several different sources)
. Result Types (some queries served well by diff types of results)
. People & Cltures (broad qs, consider diversity of BG, if specific reflect
diversity within the scope)
More - Helpfulness of the set as a whole
Useless - Useless results add nothing, can be distracting/discouraging
Unwanted - malicious / porn, poor UX
Freshness of information, some q demand very recent info.
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PQ
. Instructions
. Page Purpose (beneficial purpose)
. Main Content (essence, quantity & quality)
. Website Info (Who runs the site & created the content)
. Reputation (research, reviews & expert opinion)
. EAT (expertise, authority, trust)
. Overall PQ (how well does the page achieve its purpose)
. Comment (influences rating, opinion, research, quote guidelines, confirm rating)
YMYL sites, mixed reputation is cause for low rating
unsatisfying info as well/.
If torn betw 2 ratings, use the lower.