1.

TITLE
Research plan for the creation of an artisan ice cream shop in the city of
Bolívar.

2. NAME OF THE PRODUCTIVE PROJECT

ICE CREAM PARLOR 'WORLD OF FLAVORS'

3. STATEMENT OF THE PROBLEM

Due to the fact that the ice cream market has grown in a very overwhelming way, and in
The present is a mass consumption product; people enjoy indulging in
some rich ice creams; there is a need to satisfy various tastes,
preferences and stepping outside the norm in terms of flavor lines we have seen the
opportunity to conduct objective research in the field of ice cream; for
to clearly determine the best ways, methods, techniques that
We will utilize and implement for the increase in ice cream sales.
The problem arises because there is no suitable place that offers ice cream.
handcrafted with the characteristics that satisfy the needs of the inhabitants of the
City of Bolívar, in addition the climate of this region whose average temperature is
16ºC makes ice cream one of the best options to enjoy.

4. FORMULATION OF THE PROBLEM

Lack of a specific place where people can enjoy with family and friends.
a delicious and tasty artisanal ice cream that satisfies the tastes and preferences of the
inhabitants of the Bolívar Canton. Their purpose is to position the brand and convert the ice cream
a good eating habit and that it is always present in the refrigerators of all
families.

5. JUSTIFICATION

Through the diagnosis, several aspects of the canton were identified, both economic,
social, educational and tourist, which allowed for a deeper understanding of the
current situation, emphasizing resting places, the city has
attractive tourist sites but it is not enough for the recreation of the inhabitants, for
there is no specific and first-order place where one can enjoy a
ice cream, this leads to people needing to move from one place to another to
access them, generating the need to establish an ice cream shop to cover the
existing need. The number of inhabitants in the area was also known, the
different business activities of the existing urban parishes, which are
component of neighborhoods that allowed to determine the area where it will be implemented
ice cream shop being a strategic place, since in its surroundings there must exist
educational institutions, financial institutions, fairs that allow for the greatest influx of
people from the same city as well as from other sectors. It is important to note that
the ice cream shop will establish the hiring of at least four people generating
employment and income for the local population.

This project is carried out in order to create a company that will dedicate itself to the
preparation of all varieties of ice creams, in addition to being concerned about providing the best
attention and the best service to customers. We offer a great variety of
ice creams of excellent quality. It is known that ice cream has a great consumption in the
Bolívar city, since it is consumed by children, youth, and adults, the consumption of
ice cream is generally liked by the community as it satisfies thirst and has a
high nutritional level. Each of the community's needs wants to be met.
from this sector, a product of very good quality is offered and above all very
delicious where the whole community can consume it, the prices are
affordable and within the reach of all people. It is also desired to provide
an excellent service with the best attention and pleasant infrastructure for everyone who
visit the place, it is important to keep in mind that customers are the fundamental part in
the market of any business. Given the current circumstances and the need to
to offer excellent products and the best customer service this new one is created
proposal that goes beyond traditional and informal to achieve impact and growth in the
market, offering new and excellent products that satisfy the needs of
tourists and clients and generate job and economic stability for their owners
like an ice cream shop that meets all the previously mentioned characteristics.

6. OBJECTIVES
6.1 GENERAL OBJECTIVE

Establish a microenterprise dedicated to the production of artisanal ice cream.

in the city of Bolívar, using top quality raw materials; with the
purpose of achieving a high demand for the consumption of this exquisite and
traditional product.

6.2 SPECIFIC OBJECTIVES

Identify tastes and preferences in order to understand needs and desires

of the consumer.
Analyze the socio-demographic aspects of the study area.
Develop a line of ice creams to be marketed in the area of
City of Bolívar.
To make known a new product in the daily life of the human being and
also nutritious for the consumer.
To make known a new product in the everyday life of human beings and
nutritious for the consumer.

7. HYPOTHESIS
Due to many products that are on the market and whose
provenance, its ingredients, and the manufacturing process, sometimes only one has
taking into account its advertising without measuring the consequences, what is wanted is to implant a
ice cream made from natural products that promotes health and satisfies desires of
people in general. Based on the marketing study to be conducted, the
acceptance or the impact that this product will have on consumers and
after having conducted the necessary studies, the product that we are
to produce and introduce into the market will receive an acceptable reception and will be a
source of income for our company and the well-being of the city.

8. TYPE OF RESEARCH

The research has been descriptive quantitative with theoretical grounding in the
product research and its demand. It is descriptive because it seeks to establish
new alternatives in the production of a new element where the
social behaviors, customs that will help consumers understand
consumption alternatives; that will help sustain the project, through the
recognition and participation of it through the consumption of the product.

It is exploratory because what is intended to innovate is a new product that

the middle of the investigation is considered as the solution to some problems of wrongdoing
eating habits, even though there are similar products, a new one is proposed
experience with a new proposal.

9. METHODOLOGY

METHODS
This project has a type and characteristics of field research and the
experimental, with which we seek to achieve and determine which populations it targets
directed product.

TECHNIQUES
Primary Information
Direct observation: It was carried out through a visit to various places.
commercial establishments that have the highest influx of people in the canton.

Surveys: With different questions that allow for the collection of extensive information from the
population subject to the study.
The surveys were applied:
The inhabitants of the sector

Secondary Information
Internet, documents, books, magazines, brochures

INSTRUMENTS
Questionnaire: It will be used as an instrument in the current research.
questionnaire because it allows collecting relevant information through the application
from a set of questions aimed at one or more variables to be investigated.
Observation sheets: Observation sheets will be applied to gather sufficient information.
field information regarding the subject to be investigated

10. RESEARCH
For the present research the following information will be used:
POPULATION AND SAMPLE
The city of Bolívar has been taken as the sample framework; according to the latest census.
There are 14,347 inhabitants.

TREATMENT AND ANALYSIS

The statistical treatment to be applied is very simple and not very complex.
We will use the various techniques learned throughout the degree.

CRITERIA FOR ELABORATING THE PROPOSAL AND ITS VALIDATION

Proximity of tourist places

It is very important to take into account the distance between places, therefore this
criteria allow connection with different sites allowing to determine the most
suitable for reducing costs and expenses transferred from one place to another.

Transportation ease
This criterion is relatively important since it involves providing a service to the
inhabitants for whom it is important to easily find transportation that facilitates
subtransportation.

Access routes
It is advisable to take this criterion into account due to the ease it represents.
transportation from one place to another without any inconvenience.

Labor availability
This factor is very representative within the execution of the project, so
moment to evaluate will take into account the available amount of labor
sector that meets the necessary requirements to be part of the project.
Living conditions
This criterion will allow to determine if the place meets all the necessary services.
to cover the basic needs of people, to guarantee conditions
suitable and optimal according to the requirements.

FRAME OF REFERENCE, CONTEXTUAL REFERENTS

BACKGROUND
The city of Bolívar is located in the Bolívar canton, situated in the province of Carchi.
to the north of Ecuador, whose capital is the city itself. It has a population of 14,347.
inhabitants, the economy of the canton is mainly centered on production of
vegetable gardens, integrated farms, silvopastoral systems, and in industrialization
from barley and cheeses. The Bolívar Canton has a diversity of places and
tourist attractions that deserve to be sustainably exploited, in order to
give more prominence and push to this sector that could also generate income
additional for the corresponding sectors.

PARISHES
The Bolívar Canton, due to its geographical location, has a diverse range of vegetation.
a large scale of production zones, has 6 parish headquarters such as
Bolívar, García Moreno, the Andes, Monte Olivo, San Rafael and San Vicente de Pusir.

TOURIST PLACES
Basilica of the Lord of Good Hope.
In the month of May each year, religious festivities are celebrated in honor of their Patron.
Lord of Good Hope, among the main numbers are the vespers, burning
of castles, fireworks, fine rooster fighting, national ball games
wind and glove modality and the racetrack valid for the championship
Colombo - Ecuadorian, funded and organized by the priostes, institutions, clubs
and neighborhoods that take care of their organization, for about 15 days,
time that the festivities last.

Mammoth Cemetery.
In the area known as Loma de Menas is located this cemetery,
according to some accounts, it is indicated that in the place where the cemetery is located,
the Mammoths gathered to drink water, which died at that moment
the hill 'El Cerotal' erupted, completely covering the Mammoths; in Bolívar it has
fossils of said animals also known as the valley of the
Dinosaurs.

Megafauna Park.
In this park, one experiences the encounter with our ancestors, which has allowed for
I step in to rescue and study the paleontological remains found in the
Loma de Menas sector, where the fossil finds are based, a place where
the Mastodons gathered to drink water, the same ones that died, in Bolívar it has
fossils of such animals have been found, this place is also known as the 'Valley
of the Dinosaurs.” Therefore, sculptures and representative images have been created.
to evolution; taking advantage of the ancestral, natural, and scenic richness of the environment.
Fossil remains exist, which are found in the Museum of the ancient school.
González Suárez from the city of Bolívar.

La Encañada Lagoon
It is located 2 km from the parish head and 10 km from the Canton, at an altitude of
At 2900 m in this tourist attraction, we can find a beautiful artificial dam.
with an area of 6 hectares and an abundant biodiversity typical of the area.
In the lagoon, it is possible to practice different activities, such as sport fishing for trout.
rafting in inflatable boats, camping, photographs, horseback riding and cycling, in addition to being
in direct contact with nature in an environment of peace and tranquility.

[Link] WORK

IDENTIFICATION OF THE PRODUCT OR SERVICE

Throughout the ages, drinks and refreshments have been highly accepted in the
average consumer's palate, due to physical needs or social motivation.

Ice creams contribute to hydration, combating the dryness of the airways.

respiratory, facilitate digestion and create a sense of well-being. All of these
characteristics make this a product adaptable to almost all ages, tastes and
diets. Ice creams are a good option for children's dessert, especially for
those who do not like milk. They are excellent for the elderly with
chewing problems, due to soft and creamy texture. For athletes, they are
a quick source of energy and nutrients. The nutritional and dietary value of ice cream
it depends on its components. In any case, it will always be equal to or greater than the
of dairy products, since milk and its derivatives constitute the ingredient
majority. Ice cream is a mixture of different ingredients (water, milk, and derivatives
sugars, vegetable fats, fruits and nuts, eggs and derivatives, etc.) that represent
a contribution of proteins, sugars, dairy or plant-based fats, vitamins, and salts
minerals. For all these characteristics, the opportunity for the creation of
a company that is dedicated to the production of this product.

DESCRIPTION OF THE CONSUMERS OR BENEFICIARIES OF THE PRODUCT

The inhabitants of the Bolívar canton are the main consumers, who seek a
high-quality product that contributes to your economic and nutritional well-being
acquiring our product to meet these needs. Our company
focuses on ice cream production, considering that it is a sector where the
the temperature is very high (heat) and where our product will have a good
welcome, the children are also taken into account, as they are the ones who most
they consume the product, as well as young people and adults, the consumption of ice cream
it is general and pleasing for the community.

RESULTS OF THE MARKET STUDY (DEMAND ANALYSIS)

The demand is the quantity of the good or service that is requested by the customer.
this depends on the quantity of goods or services to be offered. For this, a necessary
field research on the inhabitants of the Bolívar canton through surveys that
it will allow to address the optimal conditions that the present project must meet.
Measuring market demand requires a clear understanding of the market.
what will be affected. The size of the market will depend on the number of buyers
existing and potential ice creams for a market offer. They will focus on the
consumer market and local businesses that buy this product in the region. Based on
the data obtained from information sources and market research
we can say that: According to data from the Internet and surveys, the current demand
of ice cream is 17.5% units of the product sold per year, and the growth
the annual rate of this is 10%. The potential demand, that is, the consumers who
They show a certain level of interest in acquiring ice cream, corresponding to 20% of the total.
of the market.

Since there is no offer for this product in the canton, we can determine that there is.
a great demand to meet and the better we offer a higher quality service
acceptance we will have and the percentage of customers will increase significantly. For this
the number of tourists visiting these places was considered.

RESULTS OF THE MARKET STUDY (SUPPLY ANALYSIS)

In the Bolívar canton, there is not a wide offer, so the inhabitants of this
sector do not have a suitable place to enjoy with family and friends that you
dedicated especially to the production of ice creams, that is to say the offer is limited.

In the Bolívar canton, through direct observation, it was determined that there is only
sale of brand ice creams such as Pingüino and Topsy; ice creams that are distributed in
tents and some restaurants.

RESULTS OF THE MARKET STUDY (PRICE ANALYSIS)

What we intend, like any other company, is to maximize its profits and
achieve high market participation, especially its goal to start
is to set lower penetration prices, which will increase if the
Market participation is feasible. The following will be offered: - Simple cones $0.50 - Cones
$1.00
Large Fruit Salad $3.00 among others.

RESULTS OF THE TECHNICAL STUDY (HOW IT WILL BE CARRIED OUT

PRODUCTION OF THE GOOD OR SERVICE

The entire process encompasses everything from raw material to its final production: Setoman the
necessary ingredients to make the base cream of the ice cream and the operator
move to the pasteurization area where these ingredients are mixed to obtain
that cream, here they are at a temperature of 82°C for the reduction of the
microbial load that comes from the inputs used or from the handling of the
operator, it is also used to dissolve the ingredients of the mixture and thus a is produced
uniform product of better flavor. This pasteurization process lasts
approximately a time of 45 minutes. After that, the mixture is passed to some
tanks where the desired flavor, color, and scent are added and from there it goes to
freeze, subsequently in the mold where the ice cream is shaped.

PROCESS DIAGRAM
 Reception and storage
of the ingredients

Weighing and dosing of the

ingredients

Mixing of the ingredients

Homogenization of the
mix

Pasteurization

Ripening

Palatial

Packaging

Packaging

RESULTS OF THE TECHNICAL STUDY (PROJECT LOCATION)

The strategically located site of the company is in the center of the city of Bolívar.
the main park on 74th Street N°47-03; a place where there is a large influx of
people and there is no offer of paila ice cream, besides it is a spacious, cool place,
ventilated, has good conditions, good lighting, public services (water, electricity,
telephone), has bathrooms, parking, it is a company friendly to the environment
environment and society.
The space required for this company is approximately 20 meters long by
12 feet wide, it can have an area designated for production, another designated for the
wholesale selling and shipping and one prepared for the direct consumption of the product.

Bathroom Grocery store

Place of sales
Kitchen

Administración

Parking

RESULTS OF THE TECHNICAL STUDY (HUMAN RESOURCE NEEDS)

The organic structure within an organization allows for clearly defined roles.
the functions, responsibilities, and obligations of each hierarchical level to avoid
organizational conflicts and meet all the objectives set by the
company.
 Administrator
Cashier

Area of
Sales Area
Production

Cook Seller

Administrator- Accountant: Will be responsible for managing and planning the service.
general of the ice cream shop, to enforce the strategies set by the business. Additionally
It must have proper cash handling.

Cook: This position will be filled by a person with knowledge in handling the
cooking, especially in the preparation of cold drinks and desserts.

Seller: It is the person who takes care of the ...customer service, table decoration and good
business presence.

RESULTS OF THE TECHNICAL STUDY (MACHINERY AND EQUIPMENT NEEDS)

For the management of the company's machinery, the staff has been trained through
instructions and operation of machinery of this kind, and in this way
guarantees a synchronized production process, without failures due to inefficient handling or by
lack of knowledge about the operation of both the machinery and the equipment. The
The maintenance of the machines is carried out preventively using a program.
developed specifically to comply with this, which consists of,
mechanical technology maintenance, as it is vital to prevent shutdowns or
stoppages in production.

Work teams Jars

Glasses
Covers
Spoons
Knives
Freezer
Batdora
Showcase
Industrial blender
Containers
Office equipment Computer
 Printer
Phone
TV
Sound system
Ballpoint pens - Pencils
Raw material Milk
Whipped cream
Fruits
Sugar

RESULTS OF THE TECHNICAL STUDY (NEEDS FOR ADJUSTMENTS AND WORKS

PHYSICS

The movement of materials.

Storage areas.
Work equipment and machinery.
Job positions.
Access to water and drainage services, appropriate.
It has sanitary facilities for customers and employees, as well as
sufficient lighting and ventilation and a drainage system
Access to electric power services Legal requirements for the
functioning.
Issuance of the Unique Taxpayer Registry (RUC)
Municipal License
Permit from the Ministry of Public Health (M.S.P.)

12. DATA PROCESSING

FORMAT OF THE SURVEY CONDUCTED WITH THE INHABITANTS
SURVEY
How many times do you eat ice cream?
Daily
Weekly
Monthly

2. Through whom consumes the ice creams

Stores
Sellers
Ice cream shops

3. What type of ice cream do you prefer?

Artisanal
Dietitians
Made with milk
 4. How many people do you usually go with when you visit an ice cream parlor?
Alone
From one to three
From four onwards

5. What characteristics do you consider important when choosing a place?

Pleasant Environment
Product quality
Affordable prices

How much would you be willing to spend on the purchase of these products?
From 0.00 to 1.00
From 1.50 to 3.00
From now on

7. He would like there to be an ice cream shop in the Bolívar canton.

Yes
No

Sample
Calculation Formula
For the respective sample calculation, the following statistical formula is used:

N∗Q 2∗Z 2
n=
e2 ( N−1 ) +Q 2∗Z 2

Where:
n = Sample size.
N= Size of the population.
Z = Confidence level (95%) which is equivalent to 1.96.
Q= Probability of occurrence (0.50).
e = Sample Error Margin (5%) is the most recommended.
N-1= Correction used for samples.

Sample calculation

14.347∗0.502∗1,962
=
0.052 ( 14.347−1 ) + 0.502∗1.962

14.347∗0.25∗3.8416
=
0,0025 (14.347−1+0.25∗3.8416
)
 13,778.86
=
36.83

n=379

13. CONCLUSIONS
Once the research for the creation of an ice cream shop is completed
Information in the Bolívar canton leads to the following conclusions:

The analysis of the Situational Diagnosis that was carried out in the canton helped to
determine the favorable and unfavorable aspects of the project.

The field research was conducted for a quantitative and qualitative analysis.
through surveys, observations to evaluate factors such as demand,
proposal of the proposed service, marketing, prices that allowed us
clearly identify the characteristics of the service that is intended to be placed in
the market. They also clearly allowed to see that the implementation of the
the project is very satisfactory since according to the market study carried out the
the majority expressed agreement with the creation of this place.

The analysis of the Technical Study helped to better structure the proposal.
structure, the macro and micro location of the project, location, distribution and
requirements of the center, design of the facilities to be able to operate
correctly thinking always about customer satisfaction.

Through the administrative and organizational structure, the

functional organizational chart, constitution requirements, that the promotion center
tourist will show in front of its target market.

RECOMMENDATIONS

It is always necessary to conduct an analysis of the sector, whether internal or external, to

to know more directly where to direct ourselves with the project to
to implant oneself.

It is very important to always be grounded so that the information is

correct and true; this way one can avoid being with assumptions that are not grounded
the information of a job.

Carry out constant research to understand the needs and demands

from the clients; to adequately take advantage of all available resources.
For a successful job, a technical study must be carried out that allows knowing
What is the most suitable place for the execution of the project and thus the people.
have better acceptance.

It is highly recommended to define an organizational structure for the good

performance and functioning of the activities, so they are coordinated to
the best way taking into account the company's objectives.