Colombian Coffee Export Challenges
Translated by
ScribdTranslationsColombian Coffee Export Challenges
Translated by
ScribdTranslationsTHEME
In the last year, there has been a production deficit and
distribution of Colombian coffee to the States
United.
INTRODUCTION
Colombia has been successful throughout history because of
INNOVATION FOR THE production and export of coffee, possibly
POSITIONING OF As has already been mentioned, coffee activity to
COFFEE IN THE MARKET global scale is determined by numerous
internal and external factors that affect its
production and consequently its supply and
demand, the crisis is growing right there ending in
affect the economy of families, the region and
exporting companies.
OBJECTIVES
GENERAL:
Research and evaluation of employees
coffee exporting company.
Innovation to implement and position the
company in the United States.
SPECIFIC:
Data collection on growth in the
coffee production within the company.
Find official data on the
national coffee growers federation
Determine the growth rate in the
production and export of coffee to the States
United.
Study thoroughly about the TLC ART. 217 of the U.S.
Colombia
Tania Lorena Morales Paez
International business
Research fundamentals
Practical Case Unit II
Teacher: David Orellana
JUSTIFICATION
In the coffee exporting company since its inception
it has been a success in the preparation and production of coffee
Colombian, it has also positioned a brand.
recognized nationally, in the 10 years has
increased by 23% growth for the company,
but in the last year there was a sales deficit and
the company is called time of crisis in
risk.
INNOVATION FOR THE
FEASIBILITY AND RATIONALE
POSITIONING OF
COFFEE IN THE MARKET DOCUMENTARY AND THEORETICAL
-Statistics, company's positioning in the
sales and distribution sector.
Experimental research on the production process
of coffee with structured and objective surveys.
In-depth research on Article 2.17 of the FTA
between Colombia and the United States establishes that both
countries are going to work, with respect to companies
exporting state-owned companies, eliminate the restrictions on
export, eliminate public funding for those who
participate in agricultural foreign trade, such as the
National Coffee Fund.
METHODOLOGY
QUALITATIVE RESEARCH:
Feedback on the treaties
free trade with the United States, through the
Ministry of Commerce, Industry and Tourism, and likewise
save expenses and benefit us for export
coffee at the international level.
QUANTITATIVE RESEARCH:
Detailed analysis of suppliers, buyers and
users and market and population observation towards
to coffee consumption, conducting tests on several people
what make up the previous groups and posting them
response in an excel spreadsheet.
RESULT AND CONCLUSIONS
The quality of Colombian coffee and its production
careful in the company makes it a brand
recognized at the national level. and it can thus be
INNOVATION FOR THE export and be the most competitive at a global level.
POSITIONING OF
COFFEE IN THE MARKET Propose new hypotheses on how we see ourselves in 2.5 and
10 years.
Take advantage of free trade agreements to save on distribution costs
international physics of coffee
BIBLIOGRAPHY
Unable to access the content of the provided URL.
[Link]
Unable to access the content of the provided link.
del-cafe/United-States/
The provided text is a URL and does not contain translatable content.
coffee makers
Unable to access or retrieve data from the provided link.
Article 2.17 of the
20TLC, agricultural exterior, like
the fund