Technical Commercial Institute

INCOS THE HIGH

GENERAL ACCOUNTING DEGREE

COMPANY FOR THE PREPARATION AND

MARKETING OF KITCHEN - GRILL
DOUBLE USE 'LIA' LTD.
PRODUCTIVE ENTREPRENEURSHIP PROJECT
TO QUALIFY FOR THE TITLE OF HIGHER TECHNICIAN IN
GENERAL ACCOUNTANT

DESIGNER:
Flores Street, Marilia

TUTOR:
Lic. Jimena Copa Cayo

El Alto, La Paz – Bolivia

December 2022
DEDICATION

To God with much love and gratitude. And to me

mom, an example of honesty, effort,
perseverance, desires for self-improvement
for your advice and encouragement.
THANK YOU

To God who at all times

is with me helping me in
everything I need and makes me
lack. You are the one who guides me

path.
 GENERAL INDEX
INTRODUCTION 1
1 COMPANY FOR THE PREPARATION AND MARKETING OF CUISINE
DOUBLE USE GRILL "LIA" LTD. 2
2 DIAGNOSIS 6
3 STATEMENT AND FORMULATION OF THE PROBLEM/ENTREPRENEURSHIP
TECHNICIAN 10
3.1 GENERAL QUESTION 10
3.2 SPECIFIC QUESTIONS 10
4 OBJETIVOS: GENERAL AND SPECIFIC 11
4.1 GENERAL OBJECTIVE 11
4.2 SPECIFIC OBJECTIVES 11
5 METHODOLOGICAL APPROACH 12
6 THEORETICAL FRAMEWORK 13
6.1 CONCEPTUAL FRAMEWORK 13
6.2 LEGAL FRAMEWORK 18
SCHEDULE OF ACTIVITIES
SOURCES OF INFORMATION AND BIBLIOGRAPHY
INTRODUCTION
This innovative dual-use kitchen grill venture aims to
to develop at affordable costs for their clients, because both characteristics
they are attractive to potential customers that are being sought.
This alternative, when introduced to the market, would not only apply a new product, if
but we also offer comfort for transportation anywhere, reduce
space and enjoy the dishes that can be made on the grill – kitchen.
Being new, recently created, there will be no competition in the market.
because there is no fusion of cooking and grilling, but there is separately.
The present project was chosen to improve the experience by facilitating the
customer, that takes up less space in the home, in the vehicle for transport
at some event such as a family picnic, friends,
etc. You will be able to make the meat and at the same time the sauce that will accompany it in one go.

artifact.
The goal is to create this product since it does not yet exist in the market and to fill the

a void that currently exists and on the other hand have economic profitability.
But to achieve this objective, it is necessary to analyze and develop market studies.
if it will be accepted and possible failures within this idea. After said
analysis will allow us to know the acceptance or failure of the customers.

1
1 COMPANY FOR THE PREPARATION AND MARKETING OF CUISINE -
DOUBLE USE GRILL “LIA” LTD.
BACKGROUND
ORIGIN OF CUISINE
The first antecedent of the stove dates back to the large campfires that were
they created with materials such as wood, tree branches, stones, and what was available

known as leaf litter, which was piled outdoors on very surfaces

large, this allowed people to warm up from the cold, to illuminate themselves
at night and cook their food, the bad thing was that if it rained, or it was too much
air, the campfire was going out and it was very difficult to light it again, so it
they sought closed spaces like caves, to keep the fire burning.
Millions of years later, objects were created that similarly allowed for
heating water and preparing food, among the most famous are:
• Grills or braziers: which work thanks to the implementation of
charcoal, or lit charcoal, and the fire remains alive by conducting it
some air current, these utensils are still used today,
one of its disadvantages is that it is very tiring and complicated to maintain the

fire lit, in addition to being dangerous, if not measured well, it can

to become the cause of major accidents.
• Alcohol lamps are another invention that helps with the same purposes,
the only difference is that it is much smaller, and it is created from a
any data, mounted with a metallic device that helps to support the
pans, and inside it, alcohol is poured and lit with a match, but
again it is very dangerous and has caused burns up to third degree
in people.
But, getting more into the subject, we must know that the invention of the stove,
as we know it now, it is the responsibility of three inventors
important, which gradually made modifications and patented
the invention. The first stove known is that of Crompton and Dowsing, which

2
they unveiled the first electric stove, for exclusive home use, this
It was at the beginning of the 20th century, and little by little it started to be commercialized.

But in the year 1906, Albert Marshall, who was of American origin, gave
to introduce their stove prototype made from nickel and chrome, which
Marshall added and refined that the device should be capable of reaching high
temperatures, but above all that it would not burn the people who used it, and
for this, he put a kind of reinforcement that covered from the fire when the
food was being prepared.
Thanks to these three men, it's how we have the kitchen in our home, but
not only that, it is also occupied by many important companies that
they serve to embark on large businesses like those in food,
hotels, hospitals, among many others. But before we proceed, we must know
What is a stove and how is it defined:
A stove is an appliance that produces heat to warm up and therefore to
cooking everyday foods is one of the most essential objects and
important that is found in every home, for without it many of our
activities would be limited.
This invention has advanced so much that in the middle of 2015, there are kitchens that

specialize in large-scale food production, as they are the ones that

they equip the kitchens of the best restaurants worldwide, as it allows
that food is produced in larger quantities, the time it takes to prepare the
food is minimal, as is the technology used for its manufacture, and
the elements that compose it withstand high temperatures and even
because of the cold, which is why it is very common for the most important businessmen to...

use.
THE ORIGIN OF THE GRILL
The origin of the grill has been traced back to 17th century France. A baron
he refused to pay for the excess iron of the fence that the blacksmith had built for him
Phillipe Ledoux.

3
The blacksmith, as revenge, prepared to cook in front of the castle using the
irons as support. The baron was amazed by the scent that emanated from the
meat, finally paying what he owed and keeping the grill.
We also know the tradition of barbecues that exists in the culture.
Argentine gastronomic. It is said that in the 19th century they used iron grills.
forged to stretch the leathers while they dried. And consequently, they
he started using it in turn to roast meats.
There is also an episode in Uruguay linked to the birth of the grill. After
an amnesty law enacted in 1832, many political and common prisoners were
released, holding a big party dismantling the prison.
They got some cows, tore one of the doors off a cell, and, to
grid mode, they improvised what they say is the origin of the modern grill.
Knowing the background, what is wanted is a merger of these two.
products.

4
DESCRIPTION OF THE PROBLEMATIC SITUATION
SWOT
STRENGTHS WEAKNESSES
Innovative product in the Recent incursion into the
market. market.
There are no competitors. Lack of experience in the
directs that offer the same category.
product.
Easy transportation

OPPORTUNITIES THREATS
Opportunity to expand Potential competitors.
within the national territory That the product is not
according to their acceptance of
accepted by the customers.
medium or long term.
Be leaders within the line
of preparation and
product marketing.

5
2 DIAGNOSIS
2.1 DIAGNOSIS
1) Sex

Source. Own elaboration

2) Age

Source. Self-made
Would you buy this product?

Source. Own elaboration

6
Do you believe that this product is beneficial for your home?

Source. Own elaboration

5) How much would you be willing to pay for the product?

Source. Own preparation

Does this product already exist in the market?

Source. Original creation

7
Where do you acquire products of this type?

Source. Own elaboration

8) How do you consider this product?

Source. Own elaboration

POPULATION
This project will consider the inhabitants between
women and men of the city of La Paz, where the projected population is
of 3,051,947 inhabitants for the year 2022 (Data extracted from the National Institute
of Statistics).
SAMPLE
The sample will specifically include women and men aged 18 and up.
the 65 years, since it is an economically active population that has the
possibility of acquiring the product, turning them into potential customers.

8
Calculation formula:

N= Population size
n= sample for the application of surveys.
Z2Confidence level
e2Margin of error.
Success.
Failure

n= 2.122* 3.051.947 * 0,6 * 0,4

0.042* (3,051,946) + (2.1220.6 * 0.4
n = 624.86
n = 625 surveys.

9
3 STATEMENT AND FORMULATION OF THE PROBLEM/ENTREPRENEURSHIP
TECHNICIAN
3.1 GENERAL QUESTION
What does the production and marketing of double grill kitchen consist of?
usage and how this will generate economic profitability?

3.2 SPECIFIC QUESTIONS

a) What is the potential market for the marketing of kitchen - grill of
double use?
b) What is the technical process in the production of a dual-use product?
c) What is the investment and financing structure required for the
entrepreneurship project?
d) What does the financial structure of the project consist of: income, costs,
production and profitability?
e) What is the required organizational and administrative structure like?
support for executing the project of production and commercialization of a
dual-use product?

10
4 OBJECTIVES: GENERAL AND SPECIFIC
4.1 GENERAL OBJECTIVE
Create a company for the preparation and marketing of kitchen - grill,
dual use is a productive entrepreneurship project more suitable for
fill a gap in the market and thereby offer the highest profitability
economic.
4.2 SPECIFIC OBJECTIVES
a) Identify and describe the characteristics of the potential customer market
dual-use product buyers in the department of La Paz.
b) Describe the technical process in the production of a dual-use product.
c) Determine the required investment and financing structure for the
entrepreneurship project.
d) Estimate and project the financial structure of the project income, costs,
production and profitability.
e) Design the organizational and administrative structure required as support
to execute the productive entrepreneurship project.

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5 METHODOLOGICAL APPROACH

5.1 METHOD
The inductive method will be used to carry out this project.
The inductive method aims to reach general conclusions from
of particular premises such as the case study of the benefits of the
development and marketing of a dual-use product (kitchen - grill).
5.2 RESEARCH TECHNIQUES
To develop this research, a survey will be used.
SURVEY: This research technique will allow for data collection through
a previously designed questionnaire, where information will be extracted.
relevant to public opinion, product acceptance in the market and the
price they are willing to pay the same and other variables that help with
objective of this present project.

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6 THEORETICAL FRAMEWORK

6.1 CONCEPTUAL FRAMEWORK

COMPANY
A company is a structure of people and resources that seek to
obtaining an economic benefit from the development of an activity in
particular.
The formation of companies responds to meeting a need, through the
What is the possibility of being benefited?
TYPES OF COMPANY CONSTITUTION
There are different types of company formation, such as partnerships.
anonymous, limited liability, following the cooperative scheme and
etc.
BUSINESS SECTOR
Each company is located in a specific sector depending on the
the activity it develops is divided into:
Primary sector; agricultural tasks or mining industry.
Secondary sector; it includes construction, industry
Manufacturers are those who transform products from the sector.
primary.
Tertiary; it is the service sector.
SIZE OF THE COMPANY
It is divided into microenterprise, small enterprise, medium enterprise, large

company.
ACCORDING TO THE ORIGIN OF ITS CAPITAL

They can also be classified by the origin of their economic funds.

They can be:

Public company

At this point, the State is the one providing the economic resources.

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 Private company
They are companies with capital from individuals or private companies.

Most companies are of this type.

Mixed company
They are cases where public (state) and private capital are combined.
PRODUCT DEVELOPMENT
The process of producing a product involves a series of stages,
each of them plays a decisive role in the final product, from
its transformation process, so that the product can meet
with the standards expected by the client, thus covering their
needs.
PRODUCTION PROCESS
It is the set of tasks and procedures required to carry out the
preparation of the products and that they are in condition to
its commercialization. This process is carried out by companies or
entrepreneurs, who require information and technology.
STAGES OF THE ELABORATION OF A PRODUCT
What is a product manufacturing process follows a series
of phases, the most important are:
Acquisition of raw materials
Therefore, in this first phase, all subjects are gathered.
raw materials that will be essential for the manufacturing of the products that
will be offered to the market, by contacting suppliers that provide
the best prices and the best quality of the supplies. In the same way,
the costs of transportation and storage of the
required resources.

Production
In this second phase, the transformation of the
raw materials and supplies to be converted into products, where

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basically it is the manufacturing process, it is essential to maintain
strict controls to comply with quality standards.
Product adaptation
In this phase, the process of adaptation and adjustment is carried out of
product based on the customer, where it is directly oriented to the process
of marketing and subsequently the prices will be established with the
the products will be marketed, taking into account
the costs incurred throughout the process and considering a margin
utility.
MARKETING
Marketing is the set of activities aimed at improving
the sales conditions of a product within the market. (Caurin, 2018)
It also allows us to create appropriate conditions for the sale.
can be successfully developed, thus satisfying the needs of the
consumers, and positioning the brand within the market.
To achieve this, marketing is responsible for different processes and
activities within the marketing area.
CLASSES OF MARKETING
Marketing is divided into 2 classes (Bencomo F, 2005, p. 105):
Microcomercialization: It is the set of activities that have the function of
identify and meet customer needs, create an exchange of
goods and/or services that generate utility for the producer.
Macro-commercialization: Besides being a wholesale sale, it focuses on
establish a flow of goods and services within an economy, that
meet the needs of supply and demand and involve the
different economic actors within a society, from the producer
to the consumer.

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ELEMENTS OF MARKETING:
Marketing is made up of certain elements that are
essential for their development, which are (Pacheco, 2019):
Product: They are goods and services offered to meet the
consumer needs.
Price: Cash required to acquire a certain product or service.
Place: It refers to the distribution channels of the product or service.
Promotion: It is the process centered on making the product or brand known.
inside the market.
STRATEGIES FOR MARKETING
To maximize the benefits and results of this process, to
continuation, strategies you can apply (Gonzales, 2018):
Product strategies: It is all those actions aimed at
improve product acceptance in the market.
Pricing strategy: mostly this type of strategy is used
before launching a product to the market, since the price is a
determinant factor for consumer preference. Some of the
options for this strategy are promotions, discounts, offers, and
the launch prices.
Communication strategy: The objective of the strategy is to convey the
message to the customer about acquiring a specific product, although also
It can have other purposes such as brand loyalty. Among the
actions of this strategy include advertising, public relations,
sales promotion and direct marketing.
Distribution strategy: This strategy is made up of all the
options available for companies to transport their products
to the consumer, such as points of sale, authorized distributors,
shipping services, or e-commerce.

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PRODUCT
Product is everything that is produced or the result of the process of the
production.
Everything that can be is also considered a product.
obtain income for a company.
CONSUMER PRODUCTS
Consumer products are those that are produced with the
purpose of satisfying consumer needs.
Production generates goods to simplify, satisfy needs.
from the everyday life of people. For this reason, products are created that are
functional, attractive, that easily introduce to the market.
CHARACTERISTICS OF A CONSUMER PRODUCT:
They are economic goods
They are economic goods because they are limited, which implies that in their

In the production process, scarce resources have been used, hence its
The production process has a cost and we cannot produce everything we want.
we need; moreover they are economical because they have a price within the
market.
They can be material or immaterial.
Some products have a material or tangible consistency.
There are also intangible or immaterial consumer products that...
we call them services, but they also address a need.
They have to be produced
This means that it must use the production factors to be elaborated,
since companies use inputs, labor, and capital.
It is exchanged in the market
To obtain these products, a price must be paid, and it is established with
the interrelation of the processes of supply and demand.

17
 They are produced by different economic agents.
Being produced by different producers, this creates
competition in marketing and finally the consumer will determine what
products will be demanded according to tastes and preferences.
KITCHEN
Gas stoves have a certain number of burners,
normally between 2 and 4, depending on the size for all types of containers
and the model. These fires are due to the fuel transmission and for the
holes comes out and comes into contact with the air. This mixture, when ignited by
a flame produces a combustion that will heat the containers based on
the power (gas flow) that we provide through the controls.
GRILL
The grill or roaster is an iron utensil in the shape of a grid that is placed
on top of the embers and on top of it what needs to be roasted or toasted. It is placed at

a safe distance from the fire.

6.2 LEGAL FRAMEWORK

Commercial activity is governed by the commercial code, it regulates all

the legal relationships generated by commercial activity.
The constitution or modification of a company is granted by instrument.
public except for that of accidental association or participation accounts
that can be granted in a private instrument.
The share capital will be set precisely, but it may be increased or
decrease in accordance with the clauses established in the social deed or
in the statutes, unless legal provisions establish capitals
minimums for determining commercial activities.
According to the commercial code, a limited liability company is
a commercial society where the people that make it up are prioritized over
the contributions they make. The number of members is from 2 to 25. (code of
commerce 195 16).

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The capital must be divided into shares of multiples of Bs. 100 ([Link]. art.
198).
The liability is limited to the amount contributed by the partners (commercial code.

Art. 195).
TAX REGIME
Below are the main taxes:
Value Added Tax
This tax is paid on the sale of goods, construction contracts or
services and for imports made.
The added value is the additional value that goods or services acquire.
upon being transformed during the production process. It has a rate of
13% and its payment is monthly.

Complementary regime of the value added tax

The dependent person refers to the individual who works in
relationship with an employer who, in turn, makes the contributions to the insurance
mandatory social (health insurance and AFP) must be paid by all
natural persons and undivided estates that obtain income from
concept of salaries, rents, anticréticos, per diems, etc. The rate is 13%.
Transaction tax
This tax is paid for economic activities within the national territory.
A transaction is understood as any operation of buying or selling.
a good or service. this tax must be paid by individuals or
legal entities and has a fee of 3%, it must be paid monthly.
Corporate profit taxes
This tax is paid on the gains obtained at the end of each
accounting management. Otherwise, no tax is paid. The rate is 25%.
Labor Regime
The general labor law is the pillar of Bolivian labor legislation, along with
with the labor procedural code and the social security code.

19
This law provides the possibility of making contracts verbally or
writing.
Forms of contracts are:
Permanent contract
Fixed-term contract
Contract for work or service
Seasonal contract.
The national minimum wage is Bs. 2,250. For men, the workday is
eight hours a day and the night shift (from 8:00 PM to 6:00 AM) cannot exceed
to exceed seven hours, except for some jobs that require it.
women cannot exceed forty daytime hours per week,
there being some exceptions.
Causes for termination of contract with just cause are:
Material damage caused intentionally to the instruments of
work.
Revelation of industrial secrets.
Omissions or negligence that affect safety or hygiene
industrial.
Unjustified absence of more than six consecutive days.
Total or partial breach of the agreement.
Voluntary resignation of the worker.
Theft by the worker.
In indefinite contracts, the notice period must be: one month
I work for a week, then after six months with 15 days and after a
year with 30 days. This for manual workers, in the case of others
employees with 30 days and when the employer ends it must be 90 days of
anticipation.
Workers have vacations according to:
From 1 to 5 years of work, 15 business days.

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From 5 to 10 years of work, 20 business days.
From 10 years onward, 30 business days.

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 CHAPTER I
MARKET STUDY
1.1 Characteristics of the market environment or sector related
to the product.
For the market environment, two dimensions will be taken into account that
They are macroenvironment and microenvironment.

Macroenvironment
A study of the macroenvironment factors of the product will be presented.
kitchen – grill. They cannot be changed or influenced in any way.
shape.
The main factors are: demographics, economy, technology.
Demography
According to the population projections of the National Institute of
Statistics (INE), Bolivia would have a population for 2022 that
it would exceed 12 million people, for the department of La Paz
it would reach 3 million inhabitants.
Economic – GDP – inflation – unemployment.
Gross domestic product; on April 7, the Government of Bolivia ratified its
projection of an economic growth of 5.1% for this year, despite the
new estimate from the World Bank (WB) that set an increase of 3.9%
in 2022.
The Deputy Minister of Treasury and Public Credit, Sergio Cusicanqui, pointed out that
Xinhua that the projections of the indicators have already been calculated.

macroeconomic forecasts for this year, taking into account the outlook

international.
The 2022 fiscal financial program establishes the Bolivian economy.
it will continue on the path of economic growth this year.
The IMF released a new estimation of economic growth of
Latin America and the Caribbean, at 2.3%, an adjustment to inflation and to the

uncertainty that the new coronavirus disease still generates.

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According to the deputy minister, in 2021 the return to the route began.
GDP growth.
The Ministry of Economy and the Central Bank of Bolivia signed on the 29th.
in March the Financial Fiscal Program that projects for 2022 a
GDP growth of 5.1%. Similarly, a fiscal deficit was established.
of 8.5% regarding GDP.
Inflation; Bolivia has one of the lowest inflation rates in the world, reported.
until March, the Consumer Price Index (CPI) that measures the rate of
inflation -0.05%, the accumulated reached a rate of 0.39% and the year-on-year (April
March 2021 to March 2022) to 0.77%.

The president of the Central Bank of Bolivia (BCB), Edwin Rojas Ulo,
I assure you that inflation in the country is controlled with the different
policies implemented by the Government.
Unemployment; in the presentation of the 2022 Financial Fiscal Program, the
Minister of Economy and Public Finance, Marcelo Montenegro, announced
that the unemployment rate in Bolivia reached its highest level in recent years,
in July 2020, when it registers 11.6%. However, by December of
In 2021, this indicator dropped to 5.4%, which means it reduced by six percentage points.
A positive piece of data for the country.

The Deputy Minister of Planning, Carlos Guachalla, who emphasized that the
Public investment has played a key role in job creation.
One of the factors that contributed to the decrease in this rate is the
role of public investment, based on its dynamizing effect. In what
corresponds to the construction sector, the investment has allowed it to
Generate better quality jobs and thus reduce this unemployment rate.
in the country.

Technology
Machicado (2019) analyzes the evolution of the innovation index, using
information from the Global Competitiveness Index (GCI), and finds that, in
Bolivia, the index improved during 2010-2014; but fell starting in 2015,

23
ranking 135 out of 137 countries in 2017, with a position
worse than the one I had in 2008. According to the author, during the period of
the increase highlights the availability of scientists and engineers and the
collaboration between industry and university in Research and
Development (R&D).
During 2007-2009, Bolivian high technology exports reach
about 5% of manufacturers increased around 2010-2014,
but later fall to levels close to the first years of
analysis – in a manner similar to the innovation index commented by
Machicado (2019). This percentage is notably lower in relation
with Latin America and the Caribbean, and in the year 2018 it accounts for barely the

third part.
The lack of technological progress that the country has experienced in recent years can
also appreciated in other indicators; such as the low and persistent levels
of labor productivity (see, e.g., Muriel, 2016) and the low spending on R&D in the
country (World Bank, 2020), in comparison with other regions.
Although the information covers the last few decades, it is important
It should be noted that technological improvements have been rather static in Bolivia.
over the last 50 years - as can be seen, for example, in the data
historical data on labor productivity-. This undoubtedly is part of the delay
of the country in terms of economic and sustainable development; but above all it calls
a deep reflection on the urgent need to overcome the 'curse of
natural resources.
The evaluation of technology begins from a regional perspective. The pandemic as
around the world, marked a turning point and forced companies to
accelerate its digital transformation. In Bolivia, in particular, says the executive, a
study conducted by Microsoft to identify how SMEs were
affected by the pandemic and what they did to adapt will help clarify

this panorama.

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 Microenvironment
In the microenvironment, one can influence to a certain extent, but not act on the

factors such as: suppliers, competition, distributors. Detailed more

forward.
1.2 Product Demand Projection
For the following demand forecast, the following table is presented
composed of:
X = list the procedures.
Y = PDCC + import - export
X*Y = multiplication of the enumeration of managements with data
found in Y.
X2enumeration of years squared.
TABLE NThe1
DEMAND PROJECTION
(expressed in kilograms)
X Y X*Y X2
1 882,123,000 882,123,000 1
2 886,406,000 1,772,812,000 4
3 889,712,000 2,669,136,000 9
4 639,335,000 2,557,340,000 16
5 829,947,000 4,149,735,000 25
15 4,127,523,000 [Link] 55

Source: own with data from the mining metallurgical dossier and from the IBCE

(imports).
NOTE: For obtaining results in 'Y', with the data from
The import we obtained from the IBCE involved the conversion of
tons to kilos so that the three PDCC variables are in the same
Unit of measurement. 1 ton is 1000 kilos or kilograms.
The adjustment of the values of 'Y' has been obtained, as seen in the table,
then we continue with the determination of equations

25
normals through incremental changes of the parameters 'a' or 'b', which
we have the following:
FIRST EQUATION:

∑Y = n * a + b ∑X
Solution:
4,127,523,000 = 5 * a + b * 15
4,127,523,000 = 5(a + 3b)
4,127,523,000 = a + 3b
5
a = 825.504.600 - 3b
SECOND EQUATION:

∑XY = a ∑X + b ∑X2

Solution, replacing the first equation in the second:

[Link] = (825.504.600 – 3b) * 15 + b * 55
12,031,146,000 = 12,382,569,000 - 45b + 55b
12,031,146,000 - 12,382,569,000 = 10b
- 35,142,300 = b
Replacing in the first equation:
4,127,523,000 = 5 * a + b * 15
4,127,523,000 = 5 * a + (-35,142,300) * 15
4,127,523,000 = 5 * a - 527,134,500
4,654,657,500 = a
5
930.931.500 = a
With the results obtained from the value 'a' and 'b', the projection is made of
future consumption of the product, using the regression equation.
REGRESSION EQUATION:

26
 Y=a+bX

Calculating:
Y 2022 = 930,931,500 + (-35,142,300 * 6) = 720,077,700
And 2023 = 930,931,500 + (-35,142,300 * 7) = 684,935,400
And 2024 = 930,931,500 + (-35,142,300 * 8) = 649,793,100
Y 2025 = 930,931,500 + (-35,142,300 * 9) = 614,650,800
And 2026 = 930,931,500 + (-35,142,300 * 10) = 579,508,500
1.3 Projection of the product supply (current and future)
For this point, a table was started to be created that has the structure
it is as follows:
X = to enumerate the management actions.

Y = production data of each management.

X*Y = multiplication of the enumeration of managements with the data of
production.
X2the enumeration of each management squared
TABLE No. 2
PROJECTION OF SUPPLY
(Expressed in kilograms)
X Y X*Y X2
1 38,330,059 38,330,059 1
2 71,662,045 143,324,090 4
3 79,022,665 237,067,995 9
4 26,576,374 106,305,496 16
5 29,321,636 146.608.180 25
15 244,912,779 671,635,820 55

Source: Own with data from the mining metallurgical dossier.

The sum of the values of 'Y' resulted in the
calculation and determination of the equation that will be carried out next:

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FIRST EQUATION:

∑Y = n * a + b ∑X

Solution:
244,912,779 = 5 * a + b * 15
244912779 - 15b = 5a
244.912.779 - 15b = a
5
48,982,555.80 - 3b = a
SECOND EQUATION:

∑XY = a ∑X + b ∑X2

Replacing the first equation in the second:

671,635,820 = a * 15 + b * 55
671,635,820 = (48,982,555.80 - 3b) * 15 + 55b
671,635,820 = 734,738,337 - 45b + 55b
671.635.820 - 734.738.337 = b
10
6,310,251.70 = b
Replacing in the first equation:
244,912,779 = 5 * a + b * 15
244,912,779 = 5 * a + 6,310,251.70 * 15
244,912,779 = 5 * a + 94,653,775.50
150.259.003,50 = a
5
30.051.800,70 = a
With the obtained data, the projection of future production will be made.
using the regression equation below:

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REGRESSION EQUATION:

Y=a+bX

Calculating:
Y 2022 = 30,051,800.70 + (6,310,251.70 * 6) = 67,913,310.90
Y 2023 = 30,051,800.70 + (6,310,251.70 * 7) = 74,223,562.60
Y 2024 = 30,051,800.70 + (6,310,251.70 * 8) = 80,533,814.30
Y 2025 = 30,051,800.70 + (6,310,251.70 * 9) = 86,844,066
Y 2026 = 30,051,800.70 + (6,310,251.70 * 10) = 93,154,317.70
1.4 Balance of supply and demand
As observed in the final projection table and its graph,
obtaining preliminary data, it is estimated that there is an excess of
demand and supply shortage, in the 10 managements (2017 – 2026) past
and future projections that were made. Therefore, it is not observed a
break-even point of consumption and production, which is a demand
potential.
TABLE N° 3
FINAL PROJECTION OF SUPPLY AND DEMAND
(Expressed in kilograms)
EXCESS
EXCESS OF
YEARS DEMAND OFFER DE
DEMAND
OFFER
1 2017 882,123,000 38,330,059 843,792,941 -
2 2018 886,406,000 71,662,045 814.743.955 -
3 2019 889,712,000 79,022,665 810,689,335 -
4 2020 639,335,000 26,576,374 612.758.626 -
5 2021 829,947,000 29,321,636 800.625.364 -
6 2022 720,077,700 67,913,310.90 652,164,389.10 -
7 2023 684,935,400 74,223,562.60 610,711,837.40 -
8 2024 649,793,100 80,533,814.30 569,259,285.70 -
9 2025 614650800 86,844,066.00 527.806.734 -
10 2026 579,508,500 93,154,317.70 486,354,182.30 -

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Source: Own

GRAPHIC No. 1
FINAL PROJECTION OF OFFER AND DEMAND
(Expressed in kilograms and years)

DEMAND AND SUPPLY CURVE

1,000,000,000882,123,000 889,712,000
829,947,000
900,000,000
684,935,400
800,000,000 886,406,000
720,077,700 614,650,800
649,793,100
700,000,000 639,335,000
579,508,500
600,000,000
500,000,000
400,000,000
300,000,000 29,321,636.00 74,223,562.60 86,844,066.00
71,662,045.00
200,000,000 80,533,814.30 93,154,317.70
79,022,665.00 67,913,310.90
100,000,000 38,330,059.00 26,576,374.00

0
2016 2018 2020 2022 2024 2026 2028

MANAGEMENT

DEMAND OFFER

Source: Own
1.5 Existing viable potential demand for the product
With the information obtained that can be seen in chart No. 1, there is
It shows that from the 2017 management to 2026 there is a DEMAND.
UNSATISFIED with the product linked to production and
marketing of the dual-use product kitchen - grill.
1.6 Quantitative determination of the potential viable population of
consumers and buyers of the product.
After conducting a survey, it is observed in point 2 diagnosis (p.6) that
85.7 percent could acquire the product.

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As shown in table 3, the potential number of consumers and
The product buyers amount to 652,164,389.10 kilograms in the management.
actual 2022.

1.7 The market segment.

Our market will be people aged 18 to 65 years.
women and men, because in that parameter is found the
economically active population, which has the possibility of acquiring
the product.
1.8 The competitors.
According to information gathered through surveys, 70 percent guarantee
that in La Paz there is still no existence of this product in the market,
but if there is in divided which is the kitchen and grill, and not like the fusion of
these two into one.
Below are some kitchen product addresses
grill
TABLE NO. 4
ADDRESSES OF KITCHEN OFFERING PLACES AND
GRILL
ADDRESS IMAGE PRICE

Avenue Juan Pablo II, between the avenue

Bs. 350
Alfonso Ugarte and Fournier

16th of July Avenue (about a

Bs. 320
blocks from the blue cable car

31
1.9 The main and secondary material suppliers of the product.
For the preparation of the dual-use kitchen-grill product, the following will be used
main and secondary materials.

Main materials: they are

Iron profile l
Plain iron
Steel
Stoves
Secondary materials: they are
Painting
Electrode (welding rod)
And others.
The suppliers of these materials will be the following companies:
TABLE No. 5
SUPPLIERS OF THE MATERIALS
MATERIAL ADDRESS IMAGE
Iron l, smooth iron, Avenida Juan Pablo II
electrode, steel No. 10 (around
dry river bridge

Painting Police Avenue No.

669, almost to the side of

the Customs.

1.10 Specific description for our product in the market

specific to be developed by the project.

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The points to consider in this will be: product, place, promotion and
price.
Product
The product is anything that can be offered to a market to
that is seen, acquired, used, or consumed and that could satisfy a
desire or need. Since the company will sell tangible products, the most
It will be relevant to know if it meets the needs of the customers.
The cooking product - grill is composed of angle iron, iron.
smooth, burner, steel tray.
It will also have qualities such as being:

Easy handling.
It will not be difficult to move it.
What is two for one.
The finished product will be as shown in the following image:

Square
Selecting the channel is defining where you want to go, as this
it largely depends on commercial success, it is an important element for the
availability of our product to customers.
For the distribution of the kitchen - grill, two channels will be used.
direct and indirect distribution.
Direct channel: in this channel it means that it will be marketed from
way for the customer to receive the product directly from the
company without any intermediary.

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 Product Consumer

For the implementation, sales strategies will be established such as:

34