Match each definition with the letter of one of the following:
a - commercial (n.), b - billboard, c - complimentary, d - campaign, e -
readership, f - slogan, g - press release, h - features, i - publicity, j - brand
awareness
1. memorable motto or phrase ->
2. a large, square sign used to post advertisements -->
3. a statement (about a product) released to the news media -->
4. an advertisement on TV, the radio, etc. -->
5. the attempt to manage how a public sees a product -->
6. the number of people that read a particular newspaper, magazine, etc. --
>
7. a plan of action (to promote a product) -->
8. a measure of how popular a brand is (how many people know it, etc.) -->
9. special characteristics, qualities -->
10. free -->
Clear
Drag the words into the correct boxes.
Ringing ran. was but. quickly congratulate all when
I felt nervous (1)______the phone rang. It was midnight, and I (2) _____trying to sleep.
Who could it be?
I got up and (3) _____to the phone. However, as I was running, the phone stopped
ringing. I was angry, (4) ______I decided to go back to bed again. But when I was
falling asleep, the phone started (5) _____again. "Oh, my God! This is so annoying," I
thought. This time I picked up the phone (6) ______and shouted, "Hello!" Nobody said
anything at first, but (7) ______of a sudden I heard, "Happy birthday, brother!"
I had completely forgotten that it was my birthday. My sister was always the first person
to (8) _______me.
Fill in the missing words.
The teacher was surprised (1) she opened the door. All her students were not
(2) the classroom so she checked her watch to see (3) it was the
correct time. It was eight o'clock, but the school was (4) quiet for a Monday
morning. Had the headmaster called an assembly? She headed (5) the
auditorium, as she didn't want to be late.
When she got there, (6) caretaker was cleaning the floor. "Are you working on
your holiday, Miss Lester?" he said. "Of course not, I am just checking my mailbox," she
replied. Suddenly, she realised that she (7) forgotten that it was (8)
Bank Holiday.
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