STORYTELLING STRUCTURES:
HERO’S JOURNEY: #1. INTRO - Establishes the hero (our client, or one of their clients)
and the problem.
● Template: X days/years ago I (insert problem client was
experiencing/and or was seeing others experience)
#2. INFLECTION POINT - Highlights the pain points from this
problem.
● Template: Because of this I was (insert pain
points/symptoms that come from having this problem)
#3. RISING ACTION - Explain failed solutions/attempts they tried
in order to fix the problem.
● Template: I tired/they tried insert failed solutions they have
tried in order to fix the problem
#4. CLIMAX - Introduce the solution to this problem.
● Template: Finally after X months/years of no results I
figured out the one thing that actually worked, (insert
solution).
#5. FALLING ACTION - Explain the success you have seen
because of the solution
● Template: When I started doing this I (Insert results/social
proof/success from solution that happened
#6. RESOLUTION - Call to action to business/service.
● Template: Because of this experience I started (insert
business/service so I could help people just like me achieve
(insert dream result)
● CTA to business/service
MAN IN A HOLE: #1. COMFORT ZONE - Individual is not in a bad place but
something is missing.
● Template: X days/months/years ago I was a normal (insert
age) guy/girl, working as a (insert role), and just living life. I
wasn’t unhappy but it always felt like something was
missing.
#2. TRIGGER - A trigger happens (illness, accident, disruption,
etc) which causes realization not the best version of yourself.
● Template: Then on a random (insert weekday) (insert
trigger)
#3. CRISIS - The realization causes a midlife crisis where the
individual learns something valuable.
● Template: But this mid-life crisis made me realize (insert
valuable lesson)
#4. RECOVERY - Individual put what they learned to good use and
start to make your comeback.
● Template: So I started to (insert action/actions)
#5. BETTER PLACE - Individual is better off than you were before
in your previous comfort zone.
● Template: Which leads me to today. Now I (insert dream
result), and (insert positive side effect/effects from dream
result).
THE #1. PROBLEM - State problem
BREAKTHROUGH: ● Template: I was doing (insert solution/action) and still
getting (insert bad result). But even after trying (insert
action/actions) I kept (insert bad result).
#2. BREAKTHROUGH - State mind blowing realization or mind
blowing result achieved
● Template: until I realized (insert realization)
● Template: until I did this one thing that got me (insert
result)
#3. FIX (TAKEAWAY) - Breakdown the fix that got you from
problem to curiosity breakthrough
● Template: One day I was doing (insert action) when I came
across (insert resource) that explained (insert
solution/realization). Since I had nothing to lose, I tried
(insert solution implemented) and X days/months/years
later (insert dream result/insert social proof/insert positive
changes/outcomes)
● Template: Before I struggled (getting dream result)
because of (insert problem #1), (insert problem #2), and
(insert problem #3) and I have no idea how to do (insert
action). But in order to achieve (insert dream result) you
actually want to (insert solution) so here are the steps we
followed. First (insert step #1), then (insert step #2), and
lastly (insert step #3).
CHALLENGE TO #1. DOUBT - Introduce limiting belief/challenge
VICTORY: ● Template: X days/months/years ago someone/society told
me I’d never get (insert dream result)
#2. INITIAL STRUGGLE - Explain problem and effort put in
● Template: I was doing (insert action/actions) and still
getting (insert bad result).
#3. THE TURNING POINT - Explain the one thing that changed
everything
● Template: Until I realized (insert realization ie. how the
college board actually design their questions)
#4. THE SOLUTION - Explain the solution (method, framework,
approach)
● Template: Template: I followed the (insert an acronym you
created) method. X letter - stands for (insert step)
(breakdown step). X letter - stands for (insert step)
(breakdown step). X letter - stands for (insert step)
(breakdown step).
● Template: I followed this # step framework. Step #1. (Insert
step) (breakdown step). Step #2. (Insert step) (breakdown
step). Step #3. (Insert step) (breakdown step).
#5. THE TRANSFORMATION -
● Template: I went from (insert before) to (insert after) and
ended up (insert positive side effect/effects from
transformation)
#6. MYTH BUST - Challenge a common belief that the audience
has
● Template: (insert dream result) is not hard, you are
probably just literally just doing the wrong things to get
there.